


As I’ve commented before, while the smart home offers numerous advantages to consumers, it can also be a highly confusing undertaking. There are so many players, products, services, and ecosystems involved, many of which don’t often cooperate well with each other. Given its footprint in millions of homes, Comcast is in a powerful position to bring order to the chaos—its expanded “Works with Xfinity” program is designed to make sure that devices interoperate with each other. You can read more about Comcast’s announcements at CES via this link. Time will tell if Comcast’s efforts pay off, but I applaud the company for its continued commitment to the smart home, and its drive to provide best-in-class user experiences.
Xeros Technologies reinvents the home laundry
Water conservation is obviously an important issue, and I was genuinely pleased to see a UK-based company called Xeros Technologies announce XFiltra, a radically new technology designed to remove microfibers from home laundry wastewater. Approximately 60% of our clothing contains synthetic fibers, which can pass through wastewater treatment centers and cause environmental risks. Xfiltra filters out these harmful microfibers, and is compatible with any home washing machine. In addition to the environmental benefits, it actually protects garments by guaranteeing they are always washed with cleaner water. Here’s a video that shows this technology in operation.
This technology, along with the company’s XOrb Polymer and XDrum InDrum announcements, could potentially change the way we think about washing clothes in an environmentally-conscious manner. It will be interesting to see how the big, more recognizable companies in this space embrace what Xeros Technologies is doing.
3M’s Filtrete brings “smarts” to the home air filter
In another practical example of making something most consumers take for granted “smart,” 3M announced new Filtrete Smart Air Filters—the first-ever Bluetooth-enabled HVAC air filter for the home. The smart air filter can do a number of things via a smartphone app: it can pass along valuable information such as size and filter type, provide real-time indoor air quality readings, and notify when it’s time for replacement. Most consumers forget to replace their HVAC air filters on a timely basis, which can have negative health consequences and cause extra wear and tear on HVAC systems. In short, this is the type of smart home capability that can have a dramatic effect on improving the lives of families from Day One. The best news? According to the press release, these filters will be affordably priced in the $21.99 to $29.99 range when they hit the market this spring.
Ashley Chloe brings style and premium sound with new wireless earbuds
Ashley Chloe is a relatively new brand that takes a decidedly fashion-focused approach towards technology. Like Apple, Ashley Chloe challenges the paradigm that technology and style must be independent.
At CES, Ashley Chloe announced Fuse, wireless earbuds that the company says offer both superior sound quality and stylish design. Both the earbuds and carrying case feature a sleek aluminum finish with rose gold accents, a stark departure from many of the other wireless earbuds on the market. In addition to comfort, they also conveniently include Qi Wireless Charging support.
Ashley Chloe also announced the Ensembl, a smart, modular, wirelessly-charged home entertainment system. By combining projector, smart light, a 360-degree camera and integrated sound functionality, the stylish Ensembl could be just the ticket for “on the go” consumers, indoors or outdoors.

Lenovo jumps into the smart display fray
I was also pleased to see Lenovo and Google jointly announce a new lineup of Lenovo Smart Displays with integrated Google Assistant functionality. Available in 8 or 10-inch models, these devices offer vibrant HD displays in a surprisingly modern (even minimalist) design. During my brief time playing with these models at CES, I was impressed with their touchscreen responsiveness—undoubtedly the result of being powered by Qualcomm ’s Home Hub Platform, which features a high-performance SoC with integrated CPU, GPU, and DSP functionality. I was also impressed with the audio quality (both clarity and loudness) of the Smart Display, which cut through the noise in the loud, crowded restaurant where I was shown the device.
Available in the early summer, the 8-inch and 10-inch models will be priced at $199.99 and $249.99 respectively. Lenovo is obviously aware that the upcoming “battle for the bedroom” is getting more intense, and these products position the company well against those featuring Amazon Alexa and Apple Siri.
iHome makes a big splash with its Amazon Alexa-enabled clock radio
As I remarked to Forbes staff writer Parmy Olson last week in her report about CES, the smart home battle between Amazon.com and Google could not have been more noticeable at the event. While Google has done a reasonably good job trying to catch up to Amazon over the past 18 months despite Amazon’s 2 year head start, my personal observation is that Amazon Alexa is still winning the battle for device placement. This was perhaps most evident in iHome’s booth at CES 2018.
iHome, as many consumers know, made its mark in the home years ago with the first affordable clock radio “docks” with integrated Apple iPod (and ultimately iPhone) functionality. Committed to “winning the bedside” battleground and maintaining its strong presence in consumers’ homes, iHome announced an impressive Alexa-enabled clock radio called the iAVS16B. I could easily see consumers placing a clock radio like this in multiple rooms to facilitate Alexa coverage throughout the home. Additionally, since the iAVS16B also includes Apple HomeKit support, you’ll have access to your Apple iTunes library from any HomeKit-connected device.
AXIS brings the window shade into the 21st century
Finally, in the department of “why didn’t they think of that first?” comes AXIS Gear, an affordable device that allows you to automate your existing window shades. While automated window shades have been around for some time, existing solutions almost always involve replacing the entire window shade—often cost prohibitive for many consumers. Additionally, one must factor in the complexity (and incremental cost) of adding a AC power outlet to accommodate the motor at the top of the shade.
AXIS’s “eureka” approach mounts a small motorized device near the drawstring loop at the bottom of an existing window shade. What’s more, the motor is controlled by a smartphone app that manages the raising or lowering of the window shade (even in groups) on a schedule basis. What is particularly forward-looking about AXIS’s solution is that it includes a solar panel that charges the motor battery when not in use. Best of all, Gear is affordably priced at $249 per window motor and is designed to be installed without professional assistance.
If you’re like me, it’s too much of a hassle to manually raise and lower my blinds every day and I’m unwilling to pay $5,000 to replace my blinds and make the necessary electrical outlet changes. I would imagine that automating the raising and lowering of blinds would also have a non-trivial cost-saving impact on electricity bills. This will likely to appeal to a lot of consumers.
Some closing thoughts
As I mentioned at the onset of this article, these are just my initial observations of some of the more compelling smart home and home automation solutions that I saw on display at CES. The sheer volume of home automation and smart home solutions (not to mention home security, which I have not even covered here) appearing on the scene right now is staggering. It’s easy to understand why so many consumers are overwhelmed by the options. In future columns, I hope to bring some sense and order to this very confusing subject—I welcome your comments and feedback.
- Mark Venahttps://moorinsightsstrategy.com/author/mark-vena/
- Mark Venahttps://moorinsightsstrategy.com/author/mark-vena/
- Mark Venahttps://moorinsightsstrategy.com/author/mark-vena/
- Mark Venahttps://moorinsightsstrategy.com/author/mark-vena/