Anshel Sag, Author at Moor Insights & Strategy https://moorinsightsstrategy.com/author/asag/ MI&S offers unparalleled advisory and insights to businesses navigating the complex technology industry landscape. Tue, 28 Jan 2025 18:18:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://moorinsightsstrategy.com/wp-content/uploads/2020/05/cropped-Moor_Favicon-32x32.png Anshel Sag, Author at Moor Insights & Strategy https://moorinsightsstrategy.com/author/asag/ 32 32 MI&S Weekly Analyst Insights — Week Ending January 24, 2025 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-january-24-2025/ Tue, 28 Jan 2025 00:19:22 +0000 https://moorinsightsstrategy.com/?p=45339 MI&S Weekly Analyst Insights — Week Ending January 24, 2025. A wrap up of what our team published during the last week.

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Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

I’m not surprised that 2025 has started right where 2024 left off, with AI dominating conversations across tech. The Trump administration has only added to this with the announcement of the $500 billion Project Stargate for AI, which our analysts Paul Smith-Goodson, Matt Kimball, and Will Townsend evaluate from different angles in this week’s updates. Look for more about Project Stargate from us in the days to come.

Chuck Robbins at Cisco AI Summit
Cisco CEO Chuck Robbins at the opening session of the Cisco AI Summit (Photo by Will Townsend)

Last week, Will also published his thoughts on the Cisco AI Summit, which he called “the best AI event I have attended to date.” (I’m not surprised; earlier this month I wrote about how thoughtful Cisco’s approach to enterprise AI has been.) Meanwhile, Anshel Sag wrote about NVIDIA’s latest graphics card for gaming PCs, the AI features of which make it, he says, “without a doubt the fastest graphics card in the world.” It’s a good reminder that even though datacenter GPUs are now the biggest financial engine for NVIDIA, the company has never abandoned its roots — nor lost its dominance — in PC graphics.

The team published a lot of research last week and did some travel as well. While I was in Davos, Anshel attended Samsung Galaxy Unpacked in San Jose and the MIT Reality Hack in Boston. This week, Robert is in Las Vegas for Acumatica Summit and then NYC for Microsoft’s AI Tour. February, March and April are already shaping up to be busy travel months for the MI&S team. Look for our thoughts on these events in upcoming installments of the MI&S Weekly Analyst Insights.

Hope you have a great week,

Patrick Moorhead

———

Our MI&S team published 25 deliverables:

This past week, MI&S analysts have been quoted in top-tier publications such as Network World, Yahoo Finance, and Venture Beat with our thoughts on Databricks, Intel, Samsung, and Starlink. Robert was a guest on the WBSRocks Analysts Gone Wild Podcast to discuss enterprise software

MI&S Quick Insights

When I was spending time with a client last week, it really stood out to me how far we’ve come lately in clarifying AI offerings. Thanks to the rampant pace of AI development over the past couple of years, sometimes the fundamentals of product management and product marketing have been deprioritized. For example, plenty of product messaging and feature descriptions have been released when they’re still at a notoriously high level across the board. But that is starting to change. I take this as a reminder that early adopters are far more tolerant of a product’s rough edges than the general market. It’s a positive sign that we are now seeing more maturity and wider adoption of enterprise AI software products. I believe it’s also a sign that things will slow down somewhat as pilots and prototypes move towards production.

I have been spending more time with NVIDIA agentic blueprints, and I can say that the detail and effort taken to document how to get the blueprints up and running is pretty impressive. This also stands out because these agents can be deployed on-premises or in a cloud. By contrast, most agentic efforts so far have been limited to a specific cloud or a SaaS platform. I am hoping that this level of deployment choice is a sign of things to come, rather than an exception.

2025 has started off with a lot of AI investing. Whether it’s ServiceNow’s acquisition of Cuein, new VC rounds at AI startups, or even the massive commitment from the Trump administration for U.S. AI data centers, it seems like investors are finally getting off the sidelines. That’s a good thing in general, but it will signal a shift in priorities for existing product teams. If you are a developer, I would expect more focus on ease of use, consumability, and samples versus net-new innovations and APIs.

Lastly, while this news is a bit old, I did want to address the hoopla that was made when Satya Nadella of Microsoft made his comments about the future of SaaS. It seems that in the tech world there is nothing we like more than declaring things dead. However . . . that’s not what he said. What will really happen is that the business-logic and user-experience layers of SaaS will be massively changed by agents. But the overall value proposition of SaaS platforms will likely remain intact.

When I was spending time with a client last week, it really stood out to me how far we’ve come lately in clarifying AI offerings. Thanks to the rampant pace of AI development over the past couple of years, sometimes the fundamentals of product management and product marketing have been deprioritized. For example, plenty of product messaging and feature descriptions have been released when they’re still at a notoriously high level across the board. But that is starting to change. I take this as a reminder that early adopters are far more tolerant of a product’s rough edges than the general market. It’s a positive sign that we are now seeing more maturity and wider adoption of enterprise AI software products. I believe it’s also a sign that things will slow down somewhat as pilots and prototypes move towards production.

I have been spending more time with NVIDIA agentic blueprints, and I can say that the detail and effort taken to document how to get the blueprints up and running is pretty impressive. This also stands out because these agents can be deployed on-premises or in a cloud. By contrast, most agentic efforts so far have been limited to a specific cloud or a SaaS platform. I am hoping that this level of deployment choice is a sign of things to come, rather than an exception.

2025 has started off with a lot of AI investing. Whether it’s ServiceNow’s acquisition of Cuein, new VC rounds at AI startups, or even the massive commitment from the Trump administration for U.S. AI data centers, it seems like investors are finally getting off the sidelines. That’s a good thing in general, but it will signal a shift in priorities for existing product teams. If you are a developer, I would expect more focus on ease of use, consumability, and samples versus net-new innovations and APIs.

Lastly, while this news is a bit old, I did want to address the hoopla that was made when Satya Nadella of Microsoft made his comments about the future of SaaS. It seems that in the tech world there is nothing we like more than declaring things dead. However . . . that’s not what he said. What will really happen is that the business-logic and user-experience layers of SaaS will be massively changed by agents. But the overall value proposition of SaaS platforms will likely remain intact.

In the opening days of his new term, President Trump announced a massive $500 billion AI project called Stargate. Supercomputers and AI datacenters will be built by key partners that include OpenAI, Oracle, SoftBank, and MGX. The project will use technology created by Arm, Microsoft, NVIDIA, Oracle, and OpenAI. SoftBank is the lead financial manager, OpenAI will handle model development and training, and Oracle will manage the data aspect. The project’s objective is to maintain U.S. leadership in AI and to create advanced AI in the form of artificial general intelligence. AGI will be able to perform a wide array of tasks with human-like intelligence, and potentially revolutionize fields like material science, medicine, and environmental science.

With an initial investment of $100 billion, construction has already begun in Abilene, Texas, where Microsoft is building an AI supercomputer. The investment is slated to ramp up to $500 billion by 2029. The plan is to establish 10 datacenters of 500,000 square feet each, with intentions to expand to another 10 across the U.S. once further site evaluations are complete. This project should create significant economic and security benefits for the U.S., especially because it emphasizes national and military security, aiming to enhance capabilities in data analysis, surveillance, and cybersecurity to safeguard against strategic threats.

To truly evaluate the project, we need more details. It appears that Microsoft initially planned to build a supercomputer exclusively for OpenAI with a $100 billion price tag, and that plan morphed into the much larger $500 billion national plan complete with supercomputer and multiple datacenters. We will need more information to fully understand the plans, how they evolved, and how they are being implemented.

Brightcove is smartly leveraging Amazon Q to address the complex technical queries from its global client base. (If you need a refresher on Amazon Q, take a look at this writeup we did last year.) By using Amazon Q, Brightcove aims to empower its support team to reduce research time and significantly improve the customer service experience, particularly for intricate issues like video embedding.

While acknowledging the potential of generative AI, Brightcove wisely emphasizes a cautious approach with rigorous testing and expert scrutiny to ensure accuracy and build trust. This focus is increasingly important in today’s AI landscape, where many companies get caught up chasing cost cuts and automation. Brightcove seems to recognize that the true potential of generative AI often lies in augmenting human capabilities and fostering deeper customer understanding.

Equipping its support team with Amazon Q will likely speed up response times and enable more effective problem-solving and stronger customer relationships. This is a strong way to leverage AI for a competitive edge. Brightcove’s strategy, with its emphasis on accuracy and human-centered implementation, highlights how accuracy, trust, and scalability can be key to maximizing the benefits of this technology to improve CX.

Adding on to my colleague’s contributions about Project Stargate, here are a few of my thoughts:

  • It didn’t take long after this historic announcement for the questions to raise. If Stargate is going to be an AI venture, what exactly is the product or service being offered? Is it an AI cloud? Purely an R&D platform? Ten separate 500,000-square-foot datacenters racked with AI-specific infrastructure sounds an awful lot like a cloud to me, but maybe it isn’t.
  • Is this more about creating 100,000 high-paying jobs, with the understanding that the market will find use for these datacenters in quick order? While Oracle’s Larry Ellison spoke at a high level about being able to create cancer therapies and vaccines, I’m a little confused about how this plays out specifically.
  • While the investment of $500 billion over five years is incredible, what is the projected time until the first customer, partner, user, or consumer is actually using Stargate? It seems likely that the ROI on this investment will be a bit further out.
  • While we know that Oracle, OpenAI, and Softbank are working in partnership with NVIDIA and Microsoft — what does this environment actually look like?
  • What does Stargate mean for the cloud market? Anything? Is Stargate reserved only for the largest of large use cases that would typically require an on-premises cluster? Or is the net being spread wider to enable a real incubation across the spectrum — from the largest-of-large to the smallest-of-small companies?

I am a big fan of the government recognizing the need for the United States to stay far ahead of its competitors in any area of technology, and certainly AI is hugely important. As a country, we are already investing far more than the rest of the world combined. However, as a person who is inherently skeptical of anything the U.S. government does in the longer term, I would like to understand better the how, why, what, when, and where of Project Stargate.

When HPE launched silicon root-of-trust back in 2017, it was a game-changer in the server market. By examining and responding to the millions of lines of code that execute before a server even boots an operating system, the company provided what was the most secure server in the industry. And by integrating this with its integrated lights out (iLO) management, HPE created servers that could not only detect malware at the lowest levels, but also take corrective actions to mitigate the impact.

Since 2017, the threat landscape has evolved considerably. Quantum lockers and AI-driven malware kits create a new set of challenges that require a new way of securing platforms. Here’s the question: is the infrastructure supporting our most critical workloads evolving to meet these challenges? We’ve seen the silicon vendors respond. Now as server platforms prepare to refresh with the newest CPUs, I’ll be curious to see whether the baseboard management controllers and hardware-based security mechanisms deliver the required protection.

Customer data platforms (CDPs) are like superheroes for enterprises looking to delight their customers. They collect data from various sources and organize it in a centralized location, ensuring that everyone has access to the same insights about each customer. This collaborative approach provides better teamwork and deepens customer understanding. Armed with this comprehensive data, marketing teams can deliver personalized campaigns that make customers feel valued and encourage repeat business. CDPs serve as treasure troves of customer data, simplifying data sharing and utilization for teams.

But CDPs aren’t without their challenges. They can be tricky to scale up, especially for big companies with lots of data. And if the data isn’t accurate, it can mess up everything. Many CDPs don’t have the best analytics tools, which can make it hard to figure out what’s working and what’s not. And integrating CDPs with old systems can be a real pain.

Despite these challenges, the CDP market is growing fast. It’s expected to reach $72 billion by 2033, which is a huge increase from $7.82 billion in 2024. This growth is happening because businesses want to do a better job of engaging with their customers and making them feel valued. They also want to be able to use data to make smart marketing decisions. And they’re starting to use AI, automation, and machine learning to make CDPs even better.

If you’re a business considering CDPs, consider your needs and how you’ll use them. Ensure the CDP can handle your data, integrate with your systems, and provide analysis tools for smart decisions. CDPs are promising solutions for business growth and success. Look for my upcoming Forbes article on the state of enterprise data, which will highlight CDPs.

Ericsson recently integrated large language models into its NetCloud management platform. Thanks to this, AI agents can process network data and technical documentation to generate configuration recommendations. What is unique is that the system performs this functionality without exposing sensitive information to third parties, and thus — by design — provides a higher degree of security and control for datacenter deployments. It is also worth noting that the architecture is agentic in nature and employs multiple agents to solve complex tasks, including troubleshooting connectivity issues, automating infrastructure provisioning, and translating business intent and requirements into network policies. Such tasks have required manual intervention in the past, and if Ericsson can successfully execute in this area, it could lead to incremental enterprise networking revenue opportunities for Ericsson’s customers.

It looks like manufacturers are getting serious about AI in 2025. They’re increasing their AI budgets to become more efficient and competitive. The good news here is that they’re mainly focused on using AI to help their employees, not replace them, aligning with the principles of Industry 5.0. To leverage AI, I suggest manufacturers modernize their ERP systems, improve their data management strategies, and upgrade management processes.

Transforming your business to cloud-based ERP systems is a key for taking advantage of AI. By modernizing, manufacturers can optimize their investments and reap the benefits of the new technology.

Last week I published a case study that highlights this ERP–AI connection and the importance of modernization for making it work: “Hearst Corporation Modernizes Oracle ERP with Strong Change Management and Data Management Practices.” As enterprises adopt AI-driven solutions, it’s crucial to balance the technology advancements with addressing the human and organizational aspects of transformation. Two key pillars — change management and data management — are essential for achieving actionable outcomes. Change management focuses on organizational and human factors, while data management ensures data completeness and quality, enabling accurate and timely insights. Without both, enterprises may struggle to modernize, integrate workflows, or make informed decisions.

For this case study, I had the chance to sit down with David Hovstadius, senior vice president of finance operations at Hearst Corporation, who emphasized the importance of these principles during Hearst’s transition to Oracle Cloud ERP some years ago — which continues to pay dividends as the company embraces generative AI today. By prioritizing change management and data management, the company laid a foundation that not only facilitated its ERP implementation, but also enabled continuous technological and process improvements as AI technologies emerged. For more details, check out the article linked above.

The new Samsung Galaxy S25 smartphone launch happened last week, and it demonstrated how Google, Samsung, and Qualcomm are working in lockstep not only in mobile but also in XR with Project Moohan. Witnessing the interplay of Gemini with the depth of the Moohan experience clearly demonstrates how the three companies are working together to deliver the best AI experience in mobile. For more context on this partnership, see my coverage of last month’s launch of the Android XR spatial OS.

NXP has announced the EdgeLock A30 secure authenticator. It’s a standalone chip compatible with many MCUs and MPUs, including NPX’s MCX and i.MX products. Its minuscule size (“smaller than a grain of rice”) and standard I2C interface make it easy to fit into small devices, and NXP’s comprehensive EdgeLock 2GO certificate services ease the commissioning process. Developers need integrated solutions that conform with new and upcoming security and privacy regulations — and customer concerns. For example, the EU’s Batteries Regulation (2023/1542) requires using a Digital Product Passport by 2027, including supply chain provenance, and the EdgeLock A30 is the basis for a scalable solution. The chip has a RISC-V processor and 16 kB of NVM for credential storage, is Common Criteria EAL6+ certified, and is available now.

Last July, I reported that IBM acquired two Software AG properties – StreamSets and webMethods. Software AG’s streamlining continues with the sale of Alfabet and a management buyout of Cumulocity, the company’s IoT division. Cumulocity, founded in 2012, is once again independent after eight years under Software AG. Founder and CEO Bernd Gross told WirtschaftsWoche, “We are moving towards independence as a scale-up,” and “The big IoT boom is still to come.” I’m expecting strategic changes that better align the company with physical AI trends, making it more of a solution enabler than a solution provider.

Verizon’s new AI strategy leans on its strengths in 5G with mobile edge compute (MEC) and fiber. This creates an opportunity for businesses and even cloud providers to move their AI applications as close to the edge as possible using available compute for inference and low-latency applications. I like to see Verizon leaning in this direction because the company has struggled to differentiate its offerings from those of AT&T and T-Mobile.

Cybersecurity researchers at Sophos have discovered that threat actors have exploited Microsoft Teams to spread malicious links and files, potentially leading to ransomware infections. These attackers use AI for social engineering, making the attacks harder to detect. Microsoft has acknowledged the issue and is working on a solution. While these findings highlight specific threats to Teams, they serve as a broader warning about the increasing risk of similar attacks across all collaboration platforms. The problem is likely not isolated to Microsoft and emphasizes the need for heightened vigilance and robust security measures across the board.

My review of the RTX 5090 graphics card found that NVIDIA continues to innovate in AI. While the 5090 is a very large and power hungry card compared to the 4090, its performance is also considerably higher in 4K with DLSS 4 and 4x frame generation turned on. I also found that the AMP (AI management processor) is a RISC-V core, which is programmable and shows the allure of RISC-V for such applications.

For the first time, all the subsystems necessary to implement universal and fault-tolerant quantum computation have been combined in a photonic architecture. Xanadu has created a photonic quantum computer named Aurora that is a scale model for universal, fault-tolerant quantum computing. Aurora incorporates 35 photonic chips, 84 squeezers, and 36 photon-number-resolving detectors.

The system achieves 12 physical qubit modes per clock cycle, which means it can handle 12 qubits for each processing step, and it has synthesized a cluster state with 86.4 billion modes — reflecting the vast number of different ways 12 qubits can interact with each other. For error correction, it uses a distance-2 repetition code with real-time decoding. Aurora’s architecture is divided into three stages:

  1. Preparing photons to create quantum states
  2. Adjustment of quantum states or entangling the qubits
  3. The QPU performs the computations

The Aurora operates at room temperature and uses fiber-optic networking, which facilitates scalable quantum computing. Xanadu’s design is focused on fault tolerance and scalability. Compared to other photonic quantum computing efforts from makers such as PsiQuantum and Photonics, Aurora stands out with its comprehensive system design, error correction, and scalability. Shared challenges among photonic platforms remain optical loss and high qubit error rates.

Last week the Trump administration instructed the Department of Homeland Security to disband all advisory committees within the agency, including the Cyber Safety Review Board. The CSRB was created under the Biden administration in 2022 and, interestingly, played a role in investigating China-sponsored cyberattacks against U.S. telecom providers. The clean sweep of all advisory committees may simply be a resetting of the guard and a change in policy direction, but it will be interesting to see whether it impacts cyber defense negatively in the short or long term.

Something subtle that I think has been mostly overlooked: Qualcomm’s Snapdragon 8 Elite for Samsung comes with more than just a frequency bump; it also includes customizations in the Qualcomm DSP for some of the new Samsung imaging features, plus an integrated display controller on the SoC for lower power consumption. This is something probably only Samsung could achieve, but it still clearly grows out of Qualcomm’s understanding that Samsung needs something different and custom.

Technology continues to transform sports in more and more ways. One example is the TGL indoor golf league, a tech-enhanced golf league cofounded by Tiger Woods, Rory McIlroy, and Mike McCarley in partnership with the PGA Tour. Recently launched after a year-long delay due to storm damage at its SoFi Center facility in Palm Beach Gardens, Florida, TGL combines virtual and traditional golf. Matches feature six teams of four players competing in a mix of simulator-based and on-course play, including a morphing 3,800-square-foot green. The league’s unique format includes nine-hole team matches, head-to-head play, and overtime closest-to-the-pin contests, with scoring determining playoff seeding. Matches will air live on ESPN and ESPN+.

This is a pretty interesting way to showcase golf with advanced simulators, mechanically altered greens, and innovative visuals. I believe that TGL does a good job of bringing technology together while creating a unique spectator and player experience.

Meanwhile, other sports continue to try out new tech, such as soccer using semi-automated offside technology (SAOT) to make video assistant reviews (VAR) for offsides clearer and faster. But fans aren’t always on board with these changes; VAR in particular has created significant concerns among fans of the Premier League and other top leagues about transparency and how the technology affects the flow and fairness of the game. As I’ve said before, it will always be important for sports to integrate new tech while keeping important traditions alive.

5G mobile and fixed wireless access could play a pivotal role within Project Stargate, the ambitious AI effort announced in the early days of the new Trump administration. As covered elsewhere in this update, the initiative aims to invest $500 billion in infrastructure to build out AI datacenters in the United States. As gen AI becomes more hybrid from the cloud to network edges, mobility could become instrumental in the processing of smaller language models hosted in smaller edge data nodes. 5G has been searching for its killer application beyond fixed wireless access consumer services, and given 5G’s low latency, fast throughput, and massive device support advantages — it may have found it in the rollout of AI.

Podcasts Published

The Enterprise Applications Podcast (Melody Brue, Robert Kramer)

DataCenter Podcast (Will Townsend, Paul Smith-Goodson, Matt Kimball)

Don’t miss future MI&S Podcast episodes! Subscribe to our YouTube Channel here.

Citations

Databricks / Funding and Partners / Patrick Moorhead / Opentools 
Databricks Scores Massive $15.25B Financing to Elevate AI Innovations

Intel / Ways to improve in 2025 / Patrick Moorhead / Network World
What Intel needs to do to get its mojo back

Intel / New CEO / Anshel Sag / Yahoo Finance
Intel races to find its next CEO, but insiders say no clear frontrunners yet

Samsung / Android XR / Anshel Sag / Venture Beat
Samsung teases Android XR devices coming later this year

Starlink / Growth under Trump Administration / Patrick Moorhead / Issues & Insights
Elon Musk’s Starlink Likely To Boom Under Trump Administration

Cohesity / Veritas Acquisition / Robert Kramer / Security Buzz 
Cohesity Acquires Veritas to Become World’s Largest Data Protection Provider

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead) 
  • Samsung Galaxy Unpacked, January 22, San Jose (Anshel Sag) 
  • MIT Reality Hack, Boston, January 24-17 (Anshel Sag) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead) 
  • Samsung Galaxy Unpacked, January 22, San Jose (Anshel Sag) 
  • MIT Reality Hack, Boston, January 24-17 (Anshel Sag) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Oracle NetSuite SuiteConnect, February 6, New York City (Robert Kramer)
  • Cisco Live EMEA, February 10-13, Amsterdam (Will Townsend)
  • SAP Analyst Innovation Council, February 11-12, New York City (Robert Kramer)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • Arm Analyst Summit, February 18-21, San Francisco (Matt Kimball)
  • Microsoft Threat Intel Summit, February 25, Redmond (Will Townsend)
  • Siemens Datacenter Analyst Summit, February 25-27, Zug, Switzerland (Matt Kimball)
  • EdgeAI Austin, February 25-27, Austin (Bill Curtis is a speaker)
  • Mobile World Congress, March 2-7, Barcelona (Will Townsend)
  • Susecon, March 10-14, Orlando (Matt Kimball)
  • Fastly Accelerate, March 12, Los Angeles (Will Townsend)
  • Synopsys Panel Moderation, March 15, San Jose (Matt Kimball)
  • Adobe Summit, March 18-20, Las Vegas (Melody Brue)
  • Extreme Networks Connect, May 19-22, Paris (Will Townsend)
  • Zendesk Analyst Day, March 25, Las Vegas (Melody Brue)
  • Oracle Database Summit, March 25, Mountain View (Matt Kimball)
  • IBM Infrastructure Analyst Summit, March 25, NYC (Matt Kimball, Melody Brue)
  • Microsoft FabCon March 31–April 2, Las Vegas (Robert Kramer)
  • Canva Create & Analyst Day, April 8-10, Los Angeles (Melody Brue)
  • Infor Analyst Innovation Summit, April 8-9, NYC (Robert Kramer) 
  • NTT Upgrade, April 9-10, San Francisco (Will Townsend)
  • Google Next, April 9-11, Las Vegas (Robert Kramer)
  • Appian World, April 27-30, Denver (Robert Kramer)
  • RSA Conference, April 28-May 1, Las Vegas (Will Townsend)
  • Nutanix.NEXT May 6-9, Washington DC (Matt Kimball)
  • Informatica World, May 13-15, Las Vegas (Robert Kramer)
  • Fastly Accelerate, May 14, Los Angeles (Will Townsend)
  • Dell Tech World, May 19-22, Las Vegas (Matt Kimball)
  • Zscaler Zenith Live, June 2-5, Las Vegas (Will Townsend)
  • Snowflake, June 2-5, San Francisco (Robert Kramer)
  • Cisco Live US, June 8-12, San Diego (Will Townsend)
  • HPE Discover, June 23-26, Las Vegas (Will Townsend)
  • Techritory, October 22-23, Riga (Will Townsend)

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Six Five On The Road: Samsung Launches Flagship Phone Positioned as “A True AI Companion” – at Galaxy Unpacked https://moorinsightsstrategy.com/the-six-five/samsung-launches-flagship-phone-positioned-as-a-true-ai-companion/ Mon, 27 Jan 2025 20:00:20 +0000 https://moorinsightsstrategy.com/?post_type=six_five&p=45328 Brad Haczynski, SVP at Samsung, joins Olivier Blanchard and Anshel Sag to share insights on deploying AI effectively in businesses with the new Galaxy S25.

The post Six Five On The Road: Samsung Launches Flagship Phone Positioned as “A True AI Companion” – at Galaxy Unpacked appeared first on Moor Insights & Strategy.

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You could be carrying an AI agent in your pocket. 📲

Olivier Blanchard, Research Director & Practice Lead, AI, Futurum, and Anshel Sag, Principal Analyst, Moor Insights & Strategy, are at the Samsung Galaxy Unpacked event where they’re joined by Samsung Electronics America’s Brad Haczynski, SVP and General Manager for B2B Mobile eXperience. They share a conversation on Samsung’s reveal of the, Galaxy S25 series, packed with powerful AI capabilities for this episode of Six Five On The Road.

Tune in for details on:

  • Brad Haczynski’s insights into the Galaxy S25
  • Samsung’s AI strategy to empower businesses & professional with productivity and efficiency
  • How Samsung’s newly created AI agent will influence businesses
  • Approaches adopted by Samsung to ensure privacy and create a secure environment for businesses utilizing mobile technology, with a special focus on AI implementations

Learn more at Samsung.

Watch the video below at Six Five at Galaxy Unpacked, and be sure to subscribe to our YouTube channel, so you never miss an episode.

Or listen to the audio here:

Disclaimer: Six Five On The Road is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded, and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors, and we ask that you do not treat us as such.

Transcript:

Olivier Blanchard: Hi, Six Five is On the Road at Galaxy Unpacked in San Jose. I’m Olivier Blanchard with Anshel Sag, and we’re going to dig a little bit deeper into the announcements that were made today by Samsung.

Anshel Sag: We are joined today by Brad Haczynski. Welcome to Six Five. I know it’s been a while, but we’re happy to have you. And can you maybe tell us a little bit about your role at Samsung?

Brad Haczynski: Sure. So first of all, thank you for having me. It’s great to be here again. Always enjoy our conversations. So my role at Samsung is I’m responsible for our mobile B2B business in the United States. That means full revenue responsibility for growing the business. It’s across the entire portfolio from phones, tablets, watches, buds, rings, all the way to software and services and our incredible Knox platform. Our team is really responsible for engaging with customers, having a deeper understanding of what their requirements are for businesses, in particular with our mobile products, and then ultimately funneling that back to Suwon in Korea. So a lot of what we’ll talk about today is sort of what we’ve learned since we’ve launched technology such as Galaxy AI, and then how we quickly pivot and give that voice to the customer back so that we can make changes within our product groups at R&D to serve our customers best and continue the evolution of how we work with them.

Olivier Blanchard: So lots of announcements today. It’d be great if you could just run us through some of the main ones, the most important ones, and especially with the Galaxy S25 announcements. And it would be great also if you could give us a little bit of context on how moving from just the consumer market also how those are going to help business people and the enterprise and the commercial sector.

Brad Haczynski: Yeah. So today we launched, as you know, we do typically two launches a year. In the summer we launch our foldable series, and here we launched our exquisite S-series flagship devices, the S25 family. And what we really talked about today is really the evolution of Galaxy AI and the capabilities and what we’ve heard from customers across the world. So we’ve seen a big uptake in really how consumers and businesses are using the products. So we talk a lot about really making it a more personal native experience. So there was a lot of talk today about the One UI 7, which is more of a native agent capability. There’s a lot of incremental improvements at a device level where we talked about some of the new capabilities such as the camera, the wide lens camera capabilities, new power dissipation capabilities.

So really just it’s really improving upon that experience, but then working even more closely with a company like Google on how do we really define what they’re doing with their Gemini capabilities with what we’re doing with Galaxy AI and how we’re expanding upon that. And when it comes to businesses, we’re going to have a lot more of a discussion here. We can get into some of the specifics of what we learned. But it’s really about how do businesses take advantage of the AI capabilities on a device, what kind of outcomes can they create, and in different vertical industries, depending whether it’s a frontline worker or it’s someone in a backend distribution center. But also improvements. Today, we talked about security, the personal device engine. And then there’s a lot of concerns with AI around privacy and how can we ensure the users of these devices that their information is protected. Of course, the Knox hardware security platform, Knox Vault, is at the center of everything that we do at Samsung. So really it was a wonderful event and lots of evolution, I’d say, and more to come in the future.

Anshel Sag: And we’ve obviously talked a lot about AI, but I’d love to know about how you guys are helping your customers deploy AI to their employees and what that journey looks like.

Brad Haczynski: Yeah, so we’ve learned a lot. I will say last year when we launched Galaxy AI at the Unpacked event right here in San Jose with the S24 Series family, there were a multitude of questions that came from customers. How do I set it up in an enterprise environment? What is on device? What is not on device? So there’s a lot of things, a lot of questions that we didn’t have our answers to. But as we continue to explore, I mean we’ve learned quite a few things in the last year. The first is how the business use cases really work. So we’re seeing, we were building out throughout 2024 many use cases for different personas in different verticals. Some of those use cases scale horizontally. For instance, a frontline worker in a retail store might be the same as a frontline worker in a manufacturing plant, et cetera. How would they utilize the capabilities of the device, whether it’s increasing productivity or in a case of interacting with customers?

The second thing we’ve learned is that we’ve had over one million daily users on the communications capabilities of Galaxy AI. So every day, over a million people around the world are using the functions, whether it’s Live Translate or Note Assist, et cetera. And we’ve also seen that in the last year, we did a survey in July of 2024 that basically shows that effectively we’ve almost doubled the usage of mobile users who are now taking advantage of using AI on a mobile device. So it was about 16% and it’s gone up to 27% and continues to grow. And some of the feedback is when you ask those folks, 1.5x increase in productivity and a feeling of about 2x increase in creativity. So there’s a lot to unpack here. And again, it’s really about how can we take these capabilities, drive them into businesses, and then of course you have SMBs. The small medium business customers maybe require different things or have different concerns than large enterprises. So we really have to service that whole entire ecosystem of customers.

Olivier Blanchard: So speaking of AI, agentic AI is kind of the big topic for 2025. And you’ve made a decision, or Samsung’s made a decision to create its own agents. And I was wondering if you could talk a little bit about the thinking behind that, and also again looking at it from the perspective of consumers versus commercial applications and SMBs and the enterprise, how that plays across the entire ecosystem.

Brad Haczynski: Well, one is, again, the partnership we have with Google is really about driving Android as the predominant mobile experience in the world. And with generative AI and AI capabilities becoming fast and furious, it’s still a very nascent technology. So we would even have customers asking, well, you got Copilot over here and Gemini over here and Galaxy over here. So really it’s about that multimodal approach to build a native AI agent that’s sort of sitting at the phone level. One, it’s got the connectivity to Knox Vault. So when you talk about security, et cetera, you have security. But also the ability to have multiple applications really working seamlessly together. And it’s really about creating a more human-like AI experience. Because as you see, people want to move from this transactional calling of AI, whether it’s with a ChatGPT or even on a mobile device, they want it to be more like a personal assistant, a true personal assistant, that is knowledgeable, that can work across the different applications.

And so what we’re seeing is, again, for businesses, they think, wow, this is really cool, I could really utilize this. But that’s where the evolution of what we need to do to work with our customers around how do we ensure that security and productivity and really the security of those applications in a trusted environment for them to be able to truly take advantage of that agent. But it’s really about being first and most, and I call it, it’s my own words, it’s really being native. It’s about being a native AI mobile device versus a mobile device that has AI agents sort of just plopped on top as an application.

Olivier Blanchard: Makes sense.

Anshel Sag: Great. And you did talk a lot about this a little bit, but businesses have lots of concerns when it comes to security and privacy. And how are you guys helping to address those around Knox and then all the other components that you have with security?

Brad Haczynski: No, that’s a great question. Well, first of all, it’s incredible that in the last year, we’ve had Galaxy AI deployed on over 200 million Samsung devices. It’s quite a large number. So we’re seeing really the saturation into the marketplace across, again, the entire product portfolio. We’ve had active engagements. I talked a little bit earlier about how we’ve learned a lot through conversations. So customers know, especially when it comes to security and compliance, that Samsung really is one of the best in breed. As a matter of fact, the US government trusts us quite well because there’s a lot of our very public tactical edition products, et cetera, that have extra security requirements that are being brought into the battlefield with some of our soldiers and special operations. But when you get into these regulated industries, this is where the beauty of Knox comes in. Because when people say Knox, when we say Knox today at Unpacked, we’re really talking about the underpinning of the hardware security of the platform, which is a separate security chip.

So your biometrics, your passwords, your most sacred things are going to kind of be cordoned off into a separate enclave so that you can’t get any root of trust attacks, et cetera. So that’s the base. However, what we learned last year was, for instance, in some of the more regulated environments, there was questions around, well, I can’t have anything going to the cloud. Therefore, Samsung, how can you assure me that I… If I have to set this device to have the AI processing on device only, you have to help me set that through policy. So one of the things we did last year is we created a, it’s in the Knox, it’s called the Knox Services Plugin, which basically you can take an MDM such as Intune or MobileIron or we have our own Knox Manage, and you can give access to create policy to make sure that you can go in a corporate liable environment to ensure that the on-device toggle switch is always on. Right? You don’t want your employees doing that. You want to be able to control that.

Well, we’ve expanded upon that now. So what we also launched this year, actually today as part of the S25 launch, is now we’re making it so that it’s not just about toggling what’s on device versus off device, we can actually go individual applications. So now we’re giving that next level of control to the Knox Services Plugin, where now you can say, okay, I’m going to turn on Live Translate, I’m going to turn off Note Assist, I’m going to turn off this, so now you can go through the entire and give that more robust capabilities, and we’re continuing to build upon that. The other one that was another big challenge for us to solve is in some enterprise environments, they actually don’t allow employees to have a personal email address. So to activate Galaxy AI, you either have to have a Google account or a Samsung account.

So we actually had CIOs and IT decision makers come to us and say, “I’m not allowed to have that. By the way, if something happens and my employee loses a password, I have no way to reconcile that.” So launching later this year, we announced it today, but launching later this year, we’ll have the capability for enterprises to create a Samsung business user account, and you can tie that to their corporate email and identity, and then they can then have access to Galaxy AI in a much more controlled fashion, again, allowing IT decision makers to do what they do best. So those are just a couple of examples of we’ve pivoted that quickly in the last 12 months by getting the feedback from customers and, again, funneling it upstream. And we have one of the world’s most prestigious R&D departments, and they can move very quickly on implementing new capabilities as we go across to launching new devices.

Olivier Blanchard: Yeah. The ways that you are prioritizing security and data security on these devices for the whole ecosystem is really solid. That’s one of the things that I took out of today’s briefings and announcements. The AI stuff and the camera things, all these enhancements are super solid, but your emphasis on privacy was surprising, as good as it is.

Brad Haczynski: Yeah, no, and again, it’s the privacy of the user data, but also the security of where’s the data going? And we have full encryption standards. And as a matter of fact, we have some new capabilities for even for Quantum-

Olivier Blanchard: In a post-Quantum.

Brad Haczynski: Yeah, post-Quantum. So having just the absolute lockdown security capabilities that really keep out the threats that enterprise is worried about.

Anshel Sag: And I was going to say, I really like the granularity that you have too. It’s not super coarse. You can go by application. I think that’s super nice for enterprises that have different needs. So I think it’s good that you’re able to adjust to the enterprise needs.

Brad Haczynski: And that’s effectively what we’re trying to do. I mean, we really pride ourselves on being customer first. This is why these discussions are important because it’s really about giving them the tools and the capabilities to make their lives easier, and for them to have peace of mind that any device they’ve put in their environment, they’ll be able to serve their customers, which are their employees, but at the same time making sure they’re compliant with all the company protocols around compliance and security.

Anshel Sag: So Samsung has been growing quite a bit. And are there any new verticals or customers that you have that you might want to talk about?

Brad Haczynski: Yeah, so I mean we focus on verticals, but in one key particular, we had really big win in late 2024 with a large, very large retail sports company. And what they did is they took actually the Fold6 and deployed it to all of their store managers, and they generated a lot of excitement. But why did they choose the Fold6? The first thing we saw was they had the ability to, what I call device consolidation. They took the tablet and mobile phone and said, I have now one device for my store managers to carry. The second thing is they got store managers to come out from the back of the store into the front of the store, interacting with customers and interacting with their employees, what they call teammates. I think most importantly though is they are actively using the Galaxy AI features and Knox Security to make sure that they have the security capabilities on separating enterprise applications from personal.

But they’re using Live Translate with customers who come into the store who are not native speakers of English. And they’ve gotten a wonderful, it’s been a wonderful experience. They talked a lot about how incredible that capability is. And then as we move forward into the future, one of the things that we talked about today was the voice call recording capability, which I didn’t mention in my earlier answer, which is now if you have a customer on the phone, you can actually record that conversation through their permission, get a transcript and a summary of that, and then send out. So they’re seeing massive gains in productivity and really utilizing the AI on device in ways that are changing the customer experience.

Olivier Blanchard: Well, that’s all the time we have today, unfortunately. We’re going to have to have you come back on in a few months and talk about what’s next. But for the time being, thanks a lot for spending time with us. And for us, thanks for tuning into Six Five On the Road here at Galaxy Unpacked. Hit that subscribe button, follow us on socials, and also follow us and watch all of the other videos on SixFiveMedia.com. On behalf of Anshel and myself, have a great day.

The post Six Five On The Road: Samsung Launches Flagship Phone Positioned as “A True AI Companion” – at Galaxy Unpacked appeared first on Moor Insights & Strategy.

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MI&S Weekly Analyst Insights — Week Ending January 17, 2025 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-january-17-2025/ Tue, 21 Jan 2025 15:52:36 +0000 https://moorinsightsstrategy.com/?p=45152 MI&S Weekly Analyst Insights — Week Ending January 17, 2025. A wrap up of what our team published during the last week.

The post MI&S Weekly Analyst Insights — Week Ending January 17, 2025 appeared first on Moor Insights & Strategy.

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Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

This week I’m in Davos, Switzerland, at the World Economic Forum, meeting with business leaders from around the globe. Moor Insights & Strategy is also co-sponsoring a special session on “Protecting Press Freedom and Democracy,” moderated by Axios Media. While we at MI&S are not journalists, we rely on the technology press for good information, and in turn are often quoted in press outlets as we contribute our own viewpoints to the public discourse on events unfolding in the tech world.

Axios Views - Twitter Moment

A free press — definitely including social media — is crucial for a thriving tech ecosystem because it ensures that individuals, businesses, and policymakers have access to the information they need to make informed decisions in an increasingly complex technological landscape. We’re proud to support this event as an expression of our deep-rooted commitment to maintaining the freedom of information flow in the tech sector and beyond.

If you or your company executives will be in Davos and you’d like to connect there, please reach out — we’d love to hear from you. 

Hope you have a great week,

Patrick Moorhead

———

Our MI&S team published 16 deliverables:

This past week, MI&S analysts have been quoted in the press about Biden’s AI restrictions, Google drones, international malware security issues, intelligent content management, and as usual, AI. Our insights were included in Fierce Network, Yahoo Finance, Ciso2Ciso, The Deccan Herald, and The Straits Times.

MI&S Quick Insights

I think everyone realizes the impacts AI is having on a wide range of business activities. So it should not be a surprise to anyone that The World Economic Forum’s 2025 Future of Jobs Report projects that almost 90% of companies expect that AI will redefine company operations by 2030.

AI is reshaping workplace dynamics. It is expected to create a net increase of 2 million jobs, resulting in 11 million new jobs while displacing 9 million. It is not surprising that the titles with the greatest job growth will be data specialists and AI/ML technologists.

What about people being let go from companies because they don’t have the necessary AI skills? It’s not as bad as expected because 75% of companies plan to upskill current employees for AI collaboration. That shows a focus on adapting to AI advancement instead of replacing staff. And 70% of companies plan to hire people who already have AI expertise. So, most companies will do a little of both actions. Along with those statistics, 50% of businesses say they will reorganize around AI opportunities, and 40% will use workforce reductions to handle AI expansion.

Just reading the news daily will tell you how quickly AI is being adopted. It’s an instance of the old “early bird gets the worm” saying: many companies believe that those who integrate AI fast and first will have a competitive advantage over those that don’t.

The message is clear: AI is coming, and it’s coming fast. It is expected to cause the largest workplace shift in decades. Management should establish AI priorities and get ready to implement them as necessary. Go AI, and go fast.

I think everyone realizes the impacts AI is having on a wide range of business activities. So it should not be a surprise to anyone that The World Economic Forum’s 2025 Future of Jobs Report projects that almost 90% of companies expect that AI will redefine company operations by 2030.

AI is reshaping workplace dynamics. It is expected to create a net increase of 2 million jobs, resulting in 11 million new jobs while displacing 9 million. It is not surprising that the titles with the greatest job growth will be data specialists and AI/ML technologists.

What about people being let go from companies because they don’t have the necessary AI skills? It’s not as bad as expected because 75% of companies plan to upskill current employees for AI collaboration. That shows a focus on adapting to AI advancement instead of replacing staff. And 70% of companies plan to hire people who already have AI expertise. So, most companies will do a little of both actions. Along with those statistics, 50% of businesses say they will reorganize around AI opportunities, and 40% will use workforce reductions to handle AI expansion.

Just reading the news daily will tell you how quickly AI is being adopted. It’s an instance of the old “early bird gets the worm” saying: many companies believe that those who integrate AI fast and first will have a competitive advantage over those that don’t.

The message is clear: AI is coming, and it’s coming fast. It is expected to cause the largest workplace shift in decades. Management should establish AI priorities and get ready to implement them as necessary. Go AI, and go fast.

Salesforce CEO Marc Benioff recently announced a pause in software engineer hiring for the company, suggesting that AI could automate a growing portion of development tasks. This move, likely motivated by potential cost savings and reported productivity gains via Salesforce’s Agentforce AI tool, raises questions about the evolving role of tech jobs and how companies might manage an AI-augmented workforce.

While some praise Salesforce’s innovative approach, many remain cautious about AI’s ability to completely replace human engineers soon. This decision also highlights a key challenge: Could existing departments like IT or HR oversee this new workforce, or will companies create new roles specifically to manage this digital labor?

Salesforce’s strategy serves as an interesting example of how AI might reshape business operations. It remains to be seen whether other companies will adopt similar strategies and how these trends could impact the tech job market over time. This potential shift in the tech landscape underscores the growing potential of AI to reshape industries and redefine workforce needs, with Salesforce highlighting a key strategy for companies promoting AI adoption: demonstrating its ROI through internal cost savings.

What to make of the outgoing administration’s restrictions on AI chips and models? There are so many different angles to consider. However, the sharing of AI model weights and export controls on semiconductors are the two biggies. While the U.S. government has billed this as diffusing AI innovation, it is at the same time restricting innovation of a couple of players that are on the leading edge of AI development.

Does this stifle AI innovation in the United States? I don’t believe so. Perhaps it reshapes some of our collaborative efforts on a global basis, but the semiconductor, hardware, and software ecosystems are going to continue to accelerate at seemingly exponential rates. I just don’t see that slowing down.

Here’s an interesting take: The primary target of these restrictions — China — has been leveraging open-weight models and is using these to try and gain a global footprint. Models like Alibaba’s Qwen have been showing good performance relative to what we have here in the U.S. — especially in multilingual support. And Qwen has found traction in many countries outside of the U.S. and western Europe. Just as Huawei pivoted after its U.S. blacklisting and gained such a strong global footprint in telecom, Alibaba and others can (with Huawei) deliver their own AI factories.

One of the questions we have to ask is whether we are truly protecting the U.S. and its allies with these protectionist measures. Or are we accelerating investments from adversary governments into AI that perhaps pay out in the longer term? It’s a tough question to answer.

The big news of the week was Lenovo’s announcement that it will acquire high-end storage provider Infinidat. While Lenovo has long been strong in the low end of the storage market, it has struggled to find a foothold in the high end of the market. Adding Infinidat to the portfolio solves for this challenge. However, it will take a bit of rationalization across product, marketing, and sales to find success and compete in the enterprise.

I believe that one of the most important assets to consider in this acquisition are the people who have developed, marketed, and sold Infinidat’s solutions to date. The high-end segment they have sold into — and that Lenovo desires to capture — works differently from the volume/transactional markets (commercial enterprise, SMB) where Lenovo has made its mark in storage. I think those same developers and go-to-market professionals will be essential for the success of this business combination. For more details, check out my full analysis of this deal on Forbes.

Active Directory (AD) is a core piece of enterprise IT, as it handles authentication and access to many important IT assets such as apps, databases, and security systems. Unfortunately, its importance also makes it a prime target for cyberattacks. That makes AD recovery after an attack a high priority, but that’s been a function in need of more innovation. “Recovering Active Directory is foundational to maintaining continuous business after a cyberattack, yet traditional methods are too complex and prone to error,” said Pranay Ahlawat, Commvault’s chief technology and AI officer.

To address this issue, Commvault has recently introduced Cloud Backup & Recovery for Active Directory Enterprise Edition, which aims to make AD forest recovery much simpler and more automated. Read more about this in my latest Forbes article.

Microsoft has introduced Microsoft 365 Copilot Chat, a new AI service for businesses that blends free chat features with consumption-based access to AI agents. This offering leverages AI technology to help users with tasks like document analysis and process automation. Costs vary depending on the complexity of the task, with simple web searches being free and more complex actions involving company data costing more. This flexible approach allows organizations to dip their toes into AI without a hefty upfront investment, scaling their usage as needed.

Hewlett Packard Enterprise Aruba Networking recently announced a portfolio of products tailored to brick-and-mortar retailers. The company’s retail portfolio includes a cellular bridge, a smaller-form-factor switch, and wireless access points that can support more sensors and devices — ultimately providing broader coverage. HPE is also partnering with retail device leaders including Zebra Technologies to ensure an ecosystem approach to its solution delivery. There is a tremendous opportunity in this market to delight customers with automated shelf replenishment and online-like experiences as well as to improve operational efficiency tied to better logistics and reduced shrinkage. From my perspective, the company’s retail portfolio and its AI-infused HPE Aruba Networking Central management console is well positioned to deliver value to retailers and customers alike.

SAP and IBM are continuing their 50-year relationship with a partnership to support the shift of SAP S/4HANA from on-premises to the cloud. This offering looks to facilitate the migration of SAP S/4HANA workloads from on-premises IBM Power Systems. For context, SAP has 10,000-plus customers running SAP on IBM Power servers. The collaboration of SAP and IBM focuses on helping organizations modernize their ERP environments and support AI-powered business processes. The RISE with SAP program provides a structured approach to cloud migration, offering outcome-driven services and platforms to assist organizations in reimagining their operating models.

The longstanding familiarity between SAP and IBM makes the shift less daunting, though adoption will depend on factors such as a given customer’s current SAP setup, budget, and readiness for cloud migration. I’ve talked a lot about modernization and the importance of change and data management, which will be key areas to address during these transitions. Transitioning systems isn’t easy, and any change can add complexity. Still, modernizing is crucial for businesses using ERP systems to stay competitive. This is a good opportunity for companies to make the most of their IBM Power server investments and use this collaboration to bring their ERP systems up to date.

IBM Consulting has announced plans to acquire Applications Software Technology LLC. AST brings expertise in Oracle Cloud applications, specifically with public-sector organizations in government and education and companies in manufacturing, energy, and CPG. AST specializes in implementations of Oracle ERP, HCM, Configure, Price, Quote (CPQ), Oracle Cloud Infrastructure (OCI), JD Edwards ERP, and NetSuite. This move fits with IBM’s strategy and builds on its recent acquisition of Accelalpha, which offers Oracle Cloud consulting services. My thought is that this year is the perfect time for ERP modernizations, especially with the AI craze. In that context, IBM Consulting has set itself up to help businesses transform and succeed.

Epicor Prism is bringing AI agents to the supply chain, making it easier for users to gain relevant insights. Integrated with Epicor Kinetic ERP, Prism uses AI agents to handle tasks such as data analysis, demand prediction, scheduling, inventory optimization, and updates. This should allow supply chain teams to save time and cut down on routine manual tasks so they can spend more time on strategic work. This is part of Epicor’s push to modernize its ERP systems in 2025 and could make life easier for businesses using Epicor in manufacturing, distribution, and retail. Definitely something to keep an eye on.

The Nintendo Switch 2 is precisely the device that I expected Nintendo would launch. It’s a combination of generations-old hardware with significantly improved user experience and UI. I think Nintendo understands clearly that it needs to hit the right balance between a certain price point and a certain game experience, which is what the Switch is all about. I think the people who expected the new model to be like a PC gaming handheld are living in an alternate reality. The handheld gaming market will always have the Switch at the entry level, while PC handhelds are distinctly premium products.

AT&T announced a fiber and wireless guarantee that compensates customers for downtime. I’m watching this strategy from my edge/IoT point of view because of its potential applicability in industrial IoT. Specifically, the business case for private 5G adoption rests on delivering reliable, predictable, scalable connectivity in enterprise and industrial settings. However, unlicensed spectrum alternatives (Wi-Fi et al.) are “good enough” for many use cases — at substantially lower costs. 5G’s advantages must deliver quantifiable ROI to justify the higher cost, and service-level guarantees help make the case for buying more 9s of guaranteed reliability.

The recent Sonos fiasco teaches a valuable lesson about what can go wrong with long-term support for complicated mashups of device firmware, cloud services, and phone apps. In this case, the company released a major app rewrite last May, resulting in usability issues and a cascade of serious bugs. Sonos could not simply revert to the old apps because upgrades to firmware and cloud services broke backward app compatibility. Among other consequences, this fiasco led to the departure of the company’s CEO.

Here’s my take from an edge / IoT perspective: Software-defined products, including vehicles (SDVs), create technical debt that extends throughout the product’s lifetime. Regression tests aren’t sufficient to catch real-world bugs and usability problems. (Last year’s Crowdstrike outage is another example of a catastrophic testing failure.) The lessons are simple:

  1. Don’t bet the farm on internal tests. Experiential tests on deployed products with real users must be part of the plan.
  2. Avoid forklift updates. If unavoidable, budget for significant testing, roll the update out slowly, and have a rollback strategy ready to go.


In another firmware-related incident affecting a software-defined product,
Tesla is recalling more than 239,000 vehicles for a condition where a computer circuit board short circuit causes problems, including loss of the rearview camera image. The fix is a software update that alters the power-up sequence to avoid a potential reverse-voltage situation that causes the short. (Transistors hate reverse voltage.) This is an excellent example of how SDVs can simplify maintenance because the fix is an OTA update that is transparent to the customer.

After 18 months of preparation, the FCC announced the launch of the U.S. Cyber Trust Mark label for IoT consumer devices. The voluntary security and privacy testing program requires eligible products to pass compliance testing by accredited (FCC-recognized) labs. “Voluntary” is the operative word here. Consumers will only look for the mark if it becomes widely used on mainstream products. That might happen, but I’m not holding my breath.

AT&T’s new service guarantee will fundamentally change how carriers operate over time as consumers start to expect actual service-level agreements with their carriers — and compensation when things go wrong. I expect that Verizon and T-Mobile will follow suit if AT&T’s move successfully retains customers, or takes customers away from competitors.

Samsung is teasing its next-generation smartphone — the Galaxy S25 line — this week. It will be really interesting to see how Samsung’s new flagship devices perform in the latest benchmarks against the iPhone as well as other Android phones with Snapdragon 8 Elite processors. I am excited to see what new AI features Samsung introduces to differentiate itself from the other Android OEMs and even Apple.

Microsoft has introduced a new consumption-based pricing model for its 365 Copilot Chat alongside its existing subscription-based option. This model allows organizations to experiment with and scale AI usage according to their needs and budget. The consumption-based pricing facilitates controlled experimentation and proof-of-concept projects. However, potential inconsistencies in functionality and updates across the two models in this tiered system could create user experience disparities.

This disparity may be a strategic move by Microsoft to incentivize customers to upgrade. Still, the consumption model’s flexibility could also attract customers who desire the full feature set of Copilot along with consumption-based pricing. The flexible pricing strategy could potentially drive wider AI adoption, but ensuring a consistent and valuable user experience across both models will be crucial for Microsoft. The offering addresses many of the barriers to AI in the enterprise, including cost and adoption, and it promotes better security for companies by discouraging BYOAI.

Google has announced changes to its Workspace offerings, integrating AI capabilities into its Business and Enterprise plans without requiring paying for additional add-ons. Effective last week, this update includes AI assistance in various Workspace applications such as Gmail, Docs, Sheets, and Meet. The new features encompass Gemini Advanced for complex tasks and NotebookLM Plus for research assistance. By incorporating these AI tools directly into existing plans, Google appears to be lowering barriers to entry for businesses interested in AI. This approach, similar to Microsoft’s recent consumption-based model, could facilitate wider AI adoption and allow Google to demonstrate the value of its AI to customers. The strategy may encourage users to engage more readily with AI features within familiar applications, potentially leading to increased productivity and improved work quality. Google states that it has implemented security measures and compliance certifications for these AI features, addressing potential concerns about data protection and information access control.

CES 2025 has been over for a week now, and it’s quite clear looking back that lots of PC OEMs refreshed their lineups to take advantage of the latest chips from AMD, Intel, and NVIDIA, almost all of which focus on AI performance and experiences. It remains unclear whether AI applications will actually take hold this year, but it’s quite clear that they did not in 2024.

Miami University and Cleveland Clinic have created a partnership that will strengthen Ohio’s efforts to become a leader in quantum computing. The partnership will create Ohio’s first college quantum computing degree program. The collaboration will integrate Miami University with the Cleveland Clinic’s on-site IBM Quantum System One, the first quantum computer fully dedicated to healthcare. (Readers with long memories may recall the Forbes article I wrote a couple of years ago about the debut of that computer.)

Miami University will develop bachelor’s, master’s, and doctoral programs in quantum computing. Cleveland Clinic, in turn, will offer internships and research opportunities for Miami students. Aligning a quantum curriculum with actual healthcare applications will open a pipeline that will probably boost Ohio’s economy.

On a personal note, I’m especially glad to see Miami University move into quantum because my three grown daughters all graduated from that institution.

Last week, Microsoft launched its Quantum Ready program to alert business leaders that quantum computing has made significant progress over the past few years — and that they should get ready to take advantage of that progress. In 2024, several significant quantum breakthroughs and important pieces of research moved the technology forward. The field has gone from theoretical mathematical concepts to an emerging technology on the cusp of making major breakthroughs in multiple modalities. These modalities include superconducting, trapped ions, neutral atoms, photonics, and topological quantum computing.

Other factors have also helped improve quantum. One important advance is that quantum processors have improved significantly over the past five years. Current quantum computers have higher-quality qubits, allowing computations that weren’t possible five years ago. Microsoft’s initiative urges business leaders to get ready to harness the transformative potential of quantum computing coupled with AI.

Microsoft’s commitment extends to the global stage. This year, it is partnering with the United Nations, the American Physical Society, and others to celebrate the 2025 International Year of Quantum Science and Technology. This initiative commemorates a century of quantum innovation while fostering awareness of how quantum applications will revolutionize industries. By leading these efforts, Microsoft aims to empower organizations and communities worldwide to embrace the quantum future effectively.

Cisco recently announced its AI Defense platform, which is slated to be generally available in March. One of the challenges associated with securing algorithmic models is that they are not deterministic and can be easily compromised. As modern AI workloads move from the cloud to network edges, attack surfaces will be greatly expanded, making safety and security more difficult. Time will tell if Cisco’s approach is effective, but I believe that AI Defense has the potential to address AI security at scale with automated validation techniques that can dynamically adjust guardrails to an ever-changing threat landscape.

Nokia is making progress towards its goal of becoming an enterprise network services provider. The company has had challenges broadening its reach beyond the cellular market, but its innovation in delivering autonomous networks has great promise. Last week I published my insights on this topic in a Moor Insights & Strategy research paper.

Research Papers Published

Citations

Biden’s AI Restrictions / Matt Kimball / Fierce Network
Here’s why Biden’s new AI restrictions could backfire

Box AI / Melody Brue / Box Investor Relations (picked up in multiple outlets)
Box Delivers Intelligent Content Management to the Enterprise with New Enterprise Advanced Plan

Google / Drones / Anshel Sag / Yahoo Finance
Google’s next big bet: Taking drone deliveries mainstream

PlugX / Security / Will Townsend / Ciso2Ciso
International effort erases PlugX malware from thousands of Windows computers

Rang Intelligent / AI / Matt Kimball / Deccan Herald
ByteDance’s AI makes tech tycoon Zhou one of Asia’s richest women 

Rang Intelligent / AI / Matt Kimball / The Straits Times
ByteDance’s AI push makes Chinese tycoon one of Asia’s richest women


TV APPEARANCES
AI, restrictions, Google UK Antitrust investigation / Patrick Moorhead / Yahoo Finance
US restrictions on AI chips are a ‘step in the wrong direction’
Watch the Yahoo Finance clip on X

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead) 
  • Samsung Galaxy Unpacked, January 22, San Jose (Anshel Sag) 
  • MIT Reality Hack, Boston, January 24-17 (Anshel Sag) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead) 
  • Samsung Galaxy Unpacked, January 22, San Jose (Anshel Sag) 
  • MIT Reality Hack, Boston, January 24-17 (Anshel Sag) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Oracle NetSuite SuiteConnect, February 6, New York City (Robert Kramer)
  • Cisco Live EMEA, February 10-13, Amsterdam (Will Townsend)
  • SAP Analyst Innovation Council, February 11-12, New York City (Robert Kramer)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • Arm Analyst Summit, February 18-21, San Francisco (Matt Kimball)
  • Microsoft Threat Intel Summit, February 25, Redmond (Will Townsend)
  • Siemens Datacenter Analyst Summit, February 25-27, Zug, Switzerland (Matt Kimball)
  • EdgeAI Austin, February 25-27, Austin (Bill Curtis is a speaker)
  • Mobile World Congress, March 2-7, Barcelona (Will Townsend)
  • Susecon, March 10-14, Orlando (Matt Kimball)
  • Fastly Accelerate, March 12, Los Angeles (Will Townsend)
  • Synopsys Panel Moderation, March 15, San Jose (Matt Kimball)
  • Adobe Summit, March 18-20, Las Vegas (Melody Brue)
  • Extreme Networks Connect, May 19-22, Paris (Will Townsend)
  • Zendesk Analyst Day, March 25, Las Vegas (Melody Brue)
  • Oracle Database Summit, March 25, Mountain View (Matt Kimball)
  • IBM Infrastructure Analyst Summit, March 25, NYC (Matt Kimball, Melody Brue)
  • Microsoft FabCon March 31–April 2, Las Vegas (Robert Kramer)
  • Canva Create & Analyst Day, April 8-10, Los Angeles (Melody Brue)
  • NTT Upgrade, April 9-10, San Francisco (Will Townsend)
  • Google Next, April 9-11, Las Vegas (Robert Kramer)
  • Appian World, April 27-30, Denver (Robert Kramer)
  • RSA Conference, April 28-May 1, Las Vegas (Will Townsend)
  • Nutanix.NEXT May 6-9, Washington DC (Matt Kimball)
  • Informatica World, May 13-15, Las Vegas (Robert Kramer)
  • Dell Tech World, May 19-22, Las Vegas (Matt Kimball)
  • Zscaler Zenith Live, June 2-5, Las Vegas (Will Townsend)
  • Snowflake, June 2-5, San Francisco (Robert Kramer)
  • Cisco Live US, June 8-12, San Diego (Will Townsend)
  • HPE Discover, June 23-26, Las Vegas (Will Townsend)
  • Techritory, October 22-23, Riga (Will Townsend)

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Volygon Debuts Truly Photorealistic Gaussian Splats https://moorinsightsstrategy.com/volygon-debuts-truly-photorealistic-gaussian-splats/ Tue, 21 Jan 2025 15:00:17 +0000 https://moorinsightsstrategy.com/?p=45044 Volygon's Gaussian splat technology allows it to create highly accurate 3-D images for film production, VR, AR and other applications.

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A still of a video showing the scanned Amazon Studios set Tonaci Tran

You might have heard the term “splat” or “Gaussian splat” used recently in the XR space. Gaussian splatting is a rendering technique that has been around for a long time but has found a new application in XR when paired with neural radiance fields, commonly referred to as NeRFs. This technique blends many still images from different angles using neural networks and GPU-enabled AI acceleration to quickly create a 3-D model or 3-D scene. Sometimes, these can even be generated in real time.

These techniques help accelerate the creation of 3-D assets, whether they are real-world objects that need to be brought into digital media or full scans of an entire factory for the purpose of a digital twin. They are significantly less time-consuming and use less-expensive equipment compared to the old way of using lidar-based solutions that are costly to use and process. While lidar solutions are highly accurate and capture millions of data points for enterprise applications, they can be very limiting for anyone without the time and resources to use them. While neural radiance-assisted Gaussian splatting is still a form of photogrammetry, it is designed to deliver a cheaper and faster way to create 3-D assets. This addresses key factors inhibiting the growth of the spatial computing industry and is a critical technology for XR’s success.

Numerous papers have been published on Gaussian splatting, which is an AI-accelerated form of rasterization—a fairly quick and common way of rendering graphics. The latest generation of Gaussian splats can run on smartphones leveraging a hybrid of local and cloud computing, but many of these solutions still struggle with artifacts and quality issues. (Artifacts such as jagged edges around the subject are common with low-resolution or highly compressed videos or images.) Volygon’s Gaussian splat solution, like its volumetric video solution I have previously written about, solves some of these issues for commercial purposes and creates flawless 3-D scenes for film applications. Volygon is the new company name for HypeVR, one that I believe better matches the company’s technology, especially since that tech is applicable well beyond VR now.

The State Of Splats

There are two predominant ways to make a NeRF-assisted Gaussian splat. One is through a smartphone, usually assisted with a depth camera; this is commonly achieved on iPhones, starting with the iPhone 11 Pro. However, the technology has improved with time and doesn’t necessarily require depth data to create pretty accurate 3-D assets. The other way is to capture the images with a high-resolution camera and feed those images into tools such as Nvidia’s InstantSplat and NeRF studio. Nvidia also has its own NeRF models that it has created to make things easier for developers, including Nvidia Instant-NeRF and NeRF-XL.

Some of the most popular smartphone and web apps for this, such as Scaniverse, Luma AI and Polycam, are enabling people to easily create 3-D assets faster and cheaper than ever before. However, in my experience many of these have quality limitations, which is the compromise for being fast and cheap. It reminds me of the old adage: everyone would love to have a product that’s fast, cheap and good—but you can usually have only two of the three. While I do believe these apps will improve with time, they still do generate a meaningful amount of artifacts. This has prevented them from being used in film and other industries where things need to appear perfect. By contrast, Volygon’s depth-assisted Gaussian splatting can serve the film industry, and really any industry that needs super high-quality 3-D scans that aren’t expensive to produce.

Setting up the Volygon Gaussian splat with cameras, color checkers and drones Tonaci Tran

Volygon’s Depth-Assisted Gaussian Splatting

Volygon specializes in photorealistic real-time 3-D technologies. Its primary product is a 3-D volumetric video capture solution with a proprietary codec that enables extremely high-quality real-time volumetric video. With post-processing, it can achieve even higher-quality volumetric captures, which are among the best I have seen to date. Given this background, I was pleased when the company’s CEO invited me to see the latest thing Volygon has been working on with one of Hollywood’s biggest studios, Amazon.

Amazon is working with Volygon to accelerate and improve the efficiency of virtual production. Virtual production is a fairly new concept that’s been introduced in the last few years that takes advantage of many of the latest technologies available to the graphics industry to make production cheaper and faster for studios. The use of LED video walls has been one of the major enablers of this technology, paired with the ability to render scenes on those walls that is accurate to the environment that a director is trying to create. (The Mandalorian broke new ground in this use of technology over the past few years.)

Kenneth Nakada, head of virtual production operations at Amazon MGM Studios, said, “Working with [CEO] Tonaci [Tran] and his team at Volygon has been an exceptional experience. Their commitment to delivering extremely high-quality photorealistic scanning results, coupled with a professional team utilizing state-of-the-art equipment, has elevated our virtual production projects to new heights. Their expertise and dedication have made them a trusted partner for Amazon Studios.”

Volygon can create a scan of an interior or exterior set for Amazon Studios shows, then create a full photorealistic reproduction in 3-D of the set from the angles at which cameras have already captured footage. This enables the director and the studio to easily come back to any scene using that set and reshoot since the background is photorealistic and appears the same as if it were physically still there. This drives significant efficiencies for Amazon because it reduces the costs of reshoots, which are fairly common in the industry. It also means that Amazon can utilize the same physical space more efficiently since it doesn’t need to keep a specific set around for any longer than is needed and doesn’t need to rebuild that set if reshoots are required.

Behind the scenes with Volygon capturing the Amazon Studios set Tonaci Tran

When I went to check it out, I saw Volygon’s scan of an Amazon Studios set, and it was the most flawless photorealistic Gaussian splat I have ever seen. This is attributable to Volygon’s expertise in volumetric capture and stereo-pair capture, enhanced by the company’s proprietary AI-based depth estimation algorithm, which achieves sub-millimeter-level accuracy. Usually, Gaussian splats have some artifacts or blind spots that the camera didn’t perfectly see, but Volygon’s solution seems flawless and takes less than an hour to capture for a full set, which is still fairly quick—and much easier than using a lidar scan.

Going Beyond Film Production

While I believe Volygon’s Gaussian splat solution will be a huge advancement for the virtual production space, I also believe that digital twins could benefit heavily from it. The digital twin space is becoming ever more critical for cutting-edge applications in enabling autonomy for cars, automated factories, embodied AI robots and so much more. I could even see such a solution powering a robot in your home with hyper-accurate and up-to-date 3-D maps of the space.

I also believe that this level of 3-D image quality should enable more immersive education and collaboration uses for AR, VR and MR headsets like the Apple Vision Pro and the Meta Quest. Heck, even Snap’s Spectacles could benefit from high-fidelity scans like this—no great leap considering that Snap is already partnered with Scaniverse for 3-D Gaussian splats of smaller objects.

Regardless, Gaussian splats are continuing to gain steam across the industry. I even got to experience them recently at Google using the new Android XR operating system on Samsung’s Project Moohan MR goggles; a spatial version of Google Maps used Gaussian splats to create a 3-D scan of a restaurant I had just visited using only public photos from Google Maps. Now that this technology is becoming more refined thanks to the efforts of Volygon and others, I expect to see it deployed to address many more use cases.

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RESEARCH NOTE: Qualcomm’s Growth Targets and Execution https://moorinsightsstrategy.com/research-notes/qualcomms-growth-targets-and-execution/ Wed, 15 Jan 2025 22:49:02 +0000 https://moorinsightsstrategy.com/?post_type=research_notes&p=45115 Over the last few months, Qualcomm has held two major events to inform the press, consumers, and investors about the state of its business. At its Snapdragon Summit in Hawaii, Qualcomm announced the next generation of its mobile chipsets and automotive solutions, then it followed that up in New York City with its Investor Day. […]

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Qualcomm CEO Cristiano Amon at Investor Day

Over the last few months, Qualcomm has held two major events to inform the press, consumers, and investors about the state of its business. At its Snapdragon Summit in Hawaii, Qualcomm announced the next generation of its mobile chipsets and automotive solutions, then it followed that up in New York City with its Investor Day. I was fortunate enough to attend the Investor Day, where Qualcomm executives reviewed the company’s progress over the last three years since the last Investor Day it held.

New Products — Mobile and Auto

Every year, Qualcomm announces some of its upcoming products for the next year at its annual Snapdragon Summit, usually held in Hawaii. For the latest version of the event, the focus was squarely on the company’s biggest and fastest-growing businesses—mobile and auto. In each case, the big news came in the form of a major update to the CPU architecture thanks to the company’s new second-generation Oryon CPU cores. This marks the first time that Qualcomm has introduced Oryon to its mobile and automotive products, representing significant performance improvements.

Qualcomm’s Snapdragon 8 Elite mobile performance claims

These new high-performance, low-power CPU cores inside the Snapdragon 8 Elite have significantly improved performance over the last generation of Snapdragon 8 Gen 3. This is possible thanks to the second-generation Oryon architecture and a process node shrink, which enables one of the highest-clocked Arm mobile processors in the world—faster even than Apple’s A18 Pro series. Qualcomm claimed that against its own Snapdragon 8 Gen 3, the Snapdragon 8 Elite is 45% faster in single-threaded and multi-threaded applications and 44% better in power efficiency. The Snapdragon 8 Elite has already found its way into a bunch of OEM devices including the Xiaomi 15 Pro, ASUS RoG Phone 9, OnePlus 13, iQOO 13, Realme GT7 Pro, and Redmagic 10 Pro. I expect that it will become the default SoC for flagship Android phones, competing directly with MediaTek’s Dimensity 9400.

On the automotive side, these same cores also power Qualcomm’s new Snapdragon Ride Elite and Cockpit Elite platforms for future vehicles. Snapdragon Ride Elite is Qualcomm’s ADAS solution, which is custom-built using various pieces of Qualcomm IP and is an ASIL-D-compliant architecture. This ADAS platform is part of Qualcomm’s efforts to enable Level 3 autonomy with the potential for Level 4/5 in the future. Qualcomm uses the same SoC to power the Snapdragon Cockpit Elite for infotainment. These chips combine with others for functions including connectivity to create the complete Snapdragon Ride digital chassis solution. This is Qualcomm’s platform for the software-defined vehicle of the future and is at the heart of the company’s strategy in its ever-expanding automotive design pipeline.

Qualcomm Executives, left to right: Durga Malladi, Alex Katouzian, Cristiano Amon, Akash Palkhiwala, Nakul Duggal, and Alex Rogers

Investor Day

Speaking of the automotive design pipeline, Qualcomm updated investors on the progress of its automotive business, including yet another increase in its pipeline—upgrading it to $45 billion. This is up from $30 billion in 2022, showing the continued growth of the business. The company also talked about how it would further lean into its Snapdragon Ride Flex platform, which enables both ADAS and cockpit functions with a single chip for more cost-effective automotive solutions. Qualcomm expects Snapdragon Ride Flex to reach OEM start of production in 2026.

At the event, Qualcomm’s head of Automotive and IoT, Nakul Duggal, detailed that the company expects growth for the automotive business to come from ADAS solutions. Qualcomm then brought out a parade of partners including Mercedes-Benz, BYD, and many others to prove its industry strength among the world’s leading automotive OEMs.

PC and XR Growth Opportunities

During Investor Day, Qualcomm also touted a lot of its growth opportunities in non-smartphone markets such as PC and XR. Interestingly, these two markets are very different for Qualcomm. For XR, Qualcomm has nearly 100% chipset market share, but in a fairly new and small market. Meanwhile, the PC sector is extremely mature in terms of growth, but Qualcomm has a very small market share; it hopes to grow in PCs as that market transitions towards AI PCs and especially Copilot+ PCs.

Alex Katouzian talking about the Snapdragon X series of processors

Qualcomm’s Alex Katouzian addressed the AI PC opportunity by talking about the company’s efforts to democratize AI PCs with a new $600 entry point in addition to its existing good/better/best pricing structure for 8, 10, and 12 CPU cores. The company expects to be able to address 70% of notebook volume by 2026 and have more than 100 devices commercialized by then as well. This is part of Qualcomm’s assertion that roughly 100 million laptops per year will be Copilot+-capable PCs priced above $500 by 2029. Qualcomm is confident about its competitiveness in this space thanks to its ability to ship a 40 TOPS NPU within all of its AI PC processors regardless of price. Qualcomm also teased that its upcoming third-generation Oryon CPU will be even more powerful and efficient.

Qualcomm’s performance and power curves for the Oryon CPU

When it comes to XR and spatial computing, the company has dominated the industry and was even at the core of Google’s new Android XR announcement that I recently wrote about. In this market, Qualcomm is closely partnered with both Meta and Google, the only true challengers to Apple’s Vision Pro and XR aspirations. Qualcomm’s view is that XR’s growth—whether in VR, MR, or AR—is driven by generative AI. This aligns with Google’s and Meta’s visions as well. Unlike any of its rivals, Qualcomm can also enable XR growth with its other low-power compute products in smartphones and PCs, which could either act as additional compute or be leveraged to rightsize the chips for the solution. In the bigger picture, Qualcomm is uniquely positioned to take advantage of spatial computing as the next compute platform and to enable its partners to grow in this market.

IoT

Qualcomm has rebooted its approach to IoT many times, partially because of strategic acquisitions like NXP falling through, but also because the IoT market is always changing. To put it more bluntly, the company’s strategy has been all over the place during the 10 years that I’ve covered it as an analyst. But this time around, Qualcomm is focused on what it can enable thanks to AI. This means providing both AI hardware and sensors at the edge, but also solutions that combine them in a coherent strategy. This means bringing together its chipsets, software stack, Qualcomm AI hub, Aware platform, and other solutions in a single approach that has been developed by working closely with partners such as Saudi Arabia’s Aramco. These industrial-grade solutions will deliver up to 100 TOPS of AI performance with the IQ series of products and be edge-AI ready. Qualcomm is also focused on scale, which is one of the biggest challenges in IoT; to this end, the company is working with module makers, ODMs, OEMs, distributors, SIs, and end-user companies across different verticals.

Qualcomm CFO and COO Akash Palkhiwala

Financials and Outlook

Qualcomm’s CFO/COO Akash Palkhiwala wrapped up Investor Day with a very pointed World Series joke about the people in the room—many of whom came from San Diego or New York City—being united in their hatred of the Los Angeles Dodgers. More seriously, Palkhiwala talked about strong financial growth and execution, as shown by fiscal 2024 non-GAAP revenues being up 9% while non-GAAP EBT and EPS were up 20% and 21%, respectively, over 2023. He also focused on the last five years of growth in those areas, highlighting 2x revenue, 3x EBT, and 3x EPS growth over that same period. He used these as proof that Qualcomm has delivered on its diversification strategy while keeping its core business and growth steady.

Looking forward, Palkhiwala also focused on the automotive sector as a key driver for revenue and profit growth, with an expectation that ADAS will ramp starting in 2026, and the automotive business will deliver roughly $8 billion in revenue for Qualcomm by 2029. He also reaffirmed that PC and XR will also represent larger revenue for the company, with XR alone projected to bring in more than $2 billion in revenue by 2029.

In total, Qualcomm expects that by 2029 its whole IoT business (which by its definition includes PC and XR) will represent $14 billion in revenue, with $4 billion coming from PCs, $4 billion from industrial IoT, and $4 billion from other sources including networking, tablets, headphones, and smartwatches.

CES 2025

At CES 2025, Qualcomm rounded out its Snapdragon X line with its entry-level offering targeted at PCs $600 and up. We also saw Lenovo and Geekom announce Snapdragon X Elite desktops, the first of their kind for the industry, running Windows. The Snapdragon X also delivers on Qualcomm’s promise of maintaining 45 TOPS of AI performance across its entire lineup. This also means that Qualcomm will enable Copilot+ PCs as low as $600 and premium notebooks at lower prices, for example the Zenbook A14, which is ultra-light at under 1kg and features Copilot+ features with an OLED display, 32GB of RAM, and 1TB of storage for only $1,099.

Qualcomm also announced partnerships with Panasonic, Hyundai, Garmin, Leapmotor, and Desay SV for various automotive solutions. These announcements included digital cockpit, ADAS, and digital chassis solutions all around the vehicle. In addition to automotive, Qualcomm also announced an on-premise AI solution for edge AI and IoT solutions using the company’s AI100 accelerator PCIe card.

Considering Qualcomm’s execution and market momentum, barring a global recession I believe its projections to be pretty credible. In my view, Qualcomm’s projections for XR seem fairly conservative, while the company might be a tad optimistic on the PC side—though it could still hit those numbers considering global annual PC volumes. While I do believe that Qualcomm’s competition is fiercer than ever, CES 2025 showed that the company is very much on track to execute its strategy, and I expect that we’ll see even bigger announcements from it later this year.

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Samsonite Chooses Fibbl For Interactive 3-D AR Shopping Tools https://moorinsightsstrategy.com/samsonite-chooses-fibbl-for-interactive-3-d-ar-shopping-tools/ Wed, 15 Jan 2025 15:00:35 +0000 https://moorinsightsstrategy.com/?p=45039 The big luggage maker is the latest consumer brand to use Fibbl for high-quality 3-D images of its products for e-commerce — a trend which is primed for rapid growth.

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A 3-D model of one of the Samsonite suitcases supported by Fibbl Samsonite

Probably everyone in the world who has traveled anywhere knows the Samsonite brand, and luxury travelers are familiar with Samsonite’s Tumi bags. So, it comes as no surprise that one of the world’s leading travel consumer brands is teaming up with a leader in 3-D AR product tools for websites, Fibbl. Samsonite is partnering with Fibbl to use the company’s plug-and-play platform for creating and integrating 3-D models via AR into its e-commerce sites for its most prominent brands, including Samsonite, Tumi and American Tourister.

What Does Fibbl Do?

Fibbl is an end-to-end platform that enables brands to create and integrate high-quality 3-D models based on high-resolution scans into e-commerce sites. The company got its start by creating 3-D scans and models for shoe brands to host on their websites. These scans are extremely high-quality, highly automated and cheap to produce, and over time the company has built quite a library of scans of different shoes for retailers to use in e-commerce.

The company’s technology can easily be applied to any kind of product that people want to view beyond 2-D photos to get a better idea of its appearance and dimensions. That’s where Samsonite and its other brands fit in so well.

Why Is Samsonite Working With Fibbl?

As a consumer brand, Samsonite is always looking for ways to improve traffic and conversions on its website. Meanwhile, customers want to know whether a bag is going to look the same in person as it does online. With its hyper-photorealistic 3-D scans and models, Fibbl is enabling both the brand and consumers to get what they want. For some of its other customers, Fibbl has reported double the engagement with e-commerce content, which then drives double the time the average shopper spends on the site. Fibbl also reports “significantly improved” conversion rates, as well as reductions in product returns of as much as 28%.

A Tumi Backpack that can be viewed in 3-D either in the browser or from a smartphone Tumi

The Samsonite partnership is adding to Fibbl’s already impressive momentum, as Fibbl is reporting 10x growth in end-user interactions and 10x growth in revenue over the last year, across 60 different customers. Working with these customers, Fibbl has already added more than 10,000 products to its library of 3-D scans, with more added all the time.

Fibbl has enabled its growth with an extremely low barrier to entry for new customers: a three-month trial offer of $1,000 per month for 60 products, including scans and website integration. These assets can be reused across many platforms, allowing design and marketing teams at the customer companies to share 3-D assets more efficiently.

3-D Assets Are The Future

I believe that Samsonite may also turn around and ask its retailers to use Fibbl to integrate 3-D versions of its products into their e-commerce platforms. After all, these assets need not be unique to Samsonite’s website and could be used by retailers like eBags or even Amazon. In the bigger picture, I believe that most brands want to increase user engagement and the perception of their brands with improved product representations. Suitcases might not be the sexiest thing, but many people, including myself, are very particular about them. Some of Tumi’s products now sell for thousands of dollars, and people want to be sure of their purchases before they make a significant outlay.

A 3-D image of an American Tourister suitcase American Tourister

The idea that I can see a 3-D model of a piece of luggage in AR to get an idea of how big it is and how it looks — without having to go to a store — is my idea of an online shopper’s dream. I did this myself on Fibbl’s and Samsonite’s websites on my smartphone and was able to play around with a suitcase and a backpack, spinning them around as if the actual items were in front of me in real life.

There are also so many opportunities for reuse that I believe these assets will have a life across many different platforms and potentially even prepare companies for the future of AR shopping when everything needs to be in 3-D. I even noticed recently that Google has taken it upon itself to offer lower-quality 3-D models of certain shoes on Google Shopping. In short, I think 3-D models will be a big part of the future of e-commerce — and Fibbl is quickly making a name for itself in this niche.

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Moto Razr+ 2024: Improving On A Great Flip Foldable Smartphone https://moorinsightsstrategy.com/moto-razr-2024-improving-on-a-great-flip-foldable-smartphone/ Tue, 14 Jan 2025 15:00:52 +0000 https://moorinsightsstrategy.com/?p=45018 The Razr+ 2024 improves on the already-great 2023 model. Minor quibbles about camera performance aside, this is an excellent compact phone with a great user experience.

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The outside front screen of the Razr+ 2024 while folded Anshel Sag

I’ve been a big fan of Motorola’s Razr line since the 2023 model. This year’s model is a nice improvement on that design, with some major upgrades to the display, processor and AI capabilities. When it launched Gemini Live AI chat earlier this year, Google demoed the latest Gemini AI capabilities using this Moto Razr+ alongside the Samsung Galaxy S24 Ultra.

People have also been taking note of the Razr+ since Moto recently disclosed that 20% of its Razr customers are switching from the iPhone, which is nearly unheard of in the Android landscape. So, let’s explore why this phone might be so compelling to iPhone users and younger users.

Moto Razr+ Design And Specs

On paper, the Moto Razr+ is nearly perfect. However, some crucial design choices have been taken to make it affordable. Its launch price of $1,000 is competitive with Samsung’s Flip6 at $1,100, and the Razr+ is currently on sale for $749 at T-Mobile and $799 elsewhere, which is extremely competitive. The Razr+ is the higher spec of the Razr line, and it includes a bigger cover screen and faster processor. It features an internal foldable 6.9-inch 2640 x 1080 (413 PPI) LTPO AMOLED Dolby Vision 165-hertz display capable of 3000-nit peak brightness. The cover screen external display complements this with a 4-inch 1272 x 1080 (417 PPI) Dolby Vision 165-hertz 2400-nit peak brightness display with Gorilla Glass Victus. Moto excels against the competition with its cover screen specs, and here it has carefully matched refresh rates and pixel densities so that the user experience is the same regardless of the display used.

Moto has also paid careful attention to the processor, giving the Razr+ a Snapdragon 8s Gen 3, which is a slightly slower version of its flagship Snapdragon 8 Gen 3 that was popular in Android phones in 2024. I believe that this was mostly to save on cost without sacrificing too much on performance. That said, Samsung did go for the full Snapdragon 8 Gen 3 in its competing model, so there is a bit of a difference in performance there. Motorola also opted for a MediaTek Dimensity 7300X chip on the base-model 2024 Razr, which is a chip MediaTek specifically created for the foldable market.

For the Razr+, Moto defaulted to 256GB of storage and 12GB of RAM, which I believe pushed Samsung to match those specs in the last generation and this one. Motorola also invested heavily in wireless tech with Wi-Fi 7 support and AptX Lossless Bluetooth. I believe that this sets up users for a better experience in the long term, since Wi-Fi 7 improves performance, latency and battery life.

The Moto Razr+ 2024 with the camera lenses sticking out of the screen Anshel Sag

The two companies differentiate the most in the camera department, because while Motorola went for a dual-50 MP camera configuration, Samsung went with a 50 MP main camera and a 12 MP ultrawide camera. Motorola has a 50 MP main camera and a 50 MP 2x telephoto camera, which allows for better zoom performance. This comes from a fundamental difference in camera philosophy and what each company thinks is more important. I think that it would be better if flip-folds simply came with three cameras so people wouldn’t have to choose. But I respect Moto’s decision because telephotos are very useful very often.

Both the Flip6 and Razr+ have 4000 mAh batteries, but I believe battery life is a crucial area for innovation—and improvement—in foldables. That said, I do appreciate that the Razr+ supports 45-watt fast charging, which continues Moto’s lead in fast charging against Samsung’s 25-watt setup. The Razr+ also comes in four fun colors: Midnight Blue, Hot Pink, Spring Green and Peach Fuzz.

Moto Razr+ Software And User Experience

Motorola’s software has matured considerably over the years, and I would say it provides a mostly enjoyable experience. This is especially true for the camera software, which feels like it is very rich in capabilities. But realistically, a lot of the difficult software design work on foldables is done on the extra screen, whether it’s the inside screen on book foldables or the cover screen for flip foldables. Since you spend so much time on the outside screen of a flip foldable, it needs to be easy to use and capable of handling most of your apps.

This is where Moto has done the most work and enables the class-leading 4-inch display to be useful without needing to open the large (and more power-hungry) main display. That said, not all apps take full advantage of the 4-inch screen; for example, Google apps including Gmail, Photos and Messages use only about 80% of the screen. Moto does have some first-party apps including its camera, calendar, weather and some games that can take advantage of the full screen, but I believe there is room for improvement here in terms of user experience.

The experience of switching an app such as Photos from the front screen to the main inner screen is quite seamless and allows you to appreciate going from a 4-inch screen to a 6.9-inch screen. I also love the many camera features that are specific to using a flip-fold phone, for instance the ability to record photos and videos without holding the phone. I did this with my baby daughter, and it turned out to be a very fun time. There is also a not particularly new but still fun camcorder mode that automatically records a video when you pick up the phone half-folded, turn it sideways, and hold it like a camcorder.

The Razr+ has a feature that I also found useful on my Google Pixel 9 Pro Fold (review coming soon), which uses the outside screen to play a cartoon character to get a baby to look at the camera. It also uses this screen to give the subject of the photo a chance to preview the shot before it’s taken. This isn’t a particularly new feature, but I know there are a lot of people who could benefit from it, and I believe it is one of those features that could persuade someone to switch to this phone. I also think that Moto did a better job of integrating Google Lens into its camera than Google did; it’s much easier to access and faster to use than on the Pixel, in my experience.

All in all, I’ve been pretty satisfied with the camera quality and low-light performance of the Moto Razr+, although it’s still not quite a flagship-class camera when compared to the S24 Ultra, Pixel 9 or iPhone 16 Pro.

Connectivity And Performance

I was quite impressed with the Moto Razr+’s 5G performance considering that it’s foldable—and space is precious. On a T-Mobile-branded Razr+ (the pink one), I was able to get comparable speeds on its 5G UC network that I was getting on my Pixel 9 Pro Fold—in excess of 1,200 Mbps down and 60 Mbps up. These are impressive speeds considering they were measured inside a hotel lobby without line-of-sight for the cell tower. A great wireless front-end paired with a fast 5G network means better app experiences and better battery life, which I believe a lot of people forget when choosing their next phone. For comparison, my iPhone 16 Pro on Verizon’s 5G network got only 100 Mbps down and 1 Mbps up in the same spot.

In terms of processor performance, the Snapdragon 8s Gen 3 falls somewhere between the Snapdragon 8 Gen 2 and Gen 3. This gives it pretty competitive performance in benchmarks and still has it beating out Google’s latest Tensor G4 in the Pixel 9 Pro, though it doesn’t beat out the Snapdragon 8 Gen 3 in the Flip6 or the A18 Pro in the latest iPhones. That said, I don’t think many iPhone users care much about which processor is inside their phones as long as it is fast enough and gets the job done. In fact, I believe that better 5G and Wi-Fi performance is more important to users than processor benchmarks.

How Moto Razr+ Stacks Up To The iPhone

I have been enjoying using the Moto Razr+ 2024 since its launch in July, and it has stood the test of time and traveled with me quite a lot as my third smartphone. While it hasn’t quite elevated itself to the point of being my primary or secondary device, that’s mostly because the camera isn’t quite flagship-tier, and I am very picky about camera performance. Even so, it is so compact that it really is not difficult to carry around with me anywhere I go, so much so that sometimes I forget I have it on me.

For iPhone users looking to switch to Android, the flip features and external camera are so different and enjoyable compared to a traditional candybar phone that I can fully understand someone wanting to switch. Additionally, I believe that phones like the Razr+ satisfy a lot of people’s desire to have a smaller phone while still offering the ability to open the phone to a larger screen when that’s what you need. I don’t think Apple is going to ship a foldable for quite some time, so I believe that if you’re an iPhone user looking for something new and exciting in a foldable, the Moto Razr+ 2024 is indeed the right move.

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MI&S Weekly Analyst Insights — Week Ending January 10, 2025 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-january-10-2025/ Mon, 13 Jan 2025 22:05:05 +0000 https://moorinsightsstrategy.com/?p=44920 MI&S Weekly Analyst Insights — Week Ending January 10, 2025. A wrap up of what our team published during the last week.

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Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

It’s no surprise that my colleagues and I spent much of last week focused on CES. In particular, Anshel Sag—who’s a heck of a device reviewer, besides being a savvy industry analyst—will be publishing a number of pieces this week covering the big PC OEMs, chip makers, and players in the XR industry. Many of my own thoughts from CES made it into Friday’s installment of The Six Five Podcast.

Cisco Desk Pro in Mel Brue office

The Cisco Desk Pro (left) is a slick — albeit somewhat pricey — tool for getting more out of your video meetings. Photo: Melody Brue

Plenty of the announcements at CES are about eye-popping (or wannabe eye-popping) consumer devices, but Melody Brue’s review of the Cisco Desk Pro last week is a good reminder of the difference that high-quality enterprise tech can make for individual productivity. This reality is only going to be reinforced by the increasing adoption of AI agents in 2025 to augment the work of corporate employees, from the shop floor to the C-suite.

If you have a piece of new technology that’s changing the way you or your team work in 2025, I’d love to hear about it. What’s your favorite new gadget that’s moving the needle?

This week, Will is at the Cisco AI Summit in Palo Alto and Mel is attending Zoom’s virtual Work Transformation Summit. The rest of us are busy writing, researching, and advising clients. If there is anything we can help you with to start your year off strong, please reach out.

Let’s do this, 2025!

Patrick Moorhead

———

Our MI&S team published 15 deliverables:

This past week, MI&S analysts have been quoted in multiple syndicated top-tier international publications including CIO, Computerworld, Fierce Electronics, Fierce Networks, InfoWorld, MIT Technology Review, TechTarget, Wired, and others. The media wanted our thoughts on AWS, CES, Dell, HPE, IBM, Intel, Nvidia, Oracle, WordPress, and of course AI and some 2025 predictions

MI&S Quick Insights

I was quite intrigued by the agentic blueprints that NVIDIA announced last week at CES. But it was not necessarily the use cases—which were pretty commonplace—that were the real story. Much more compelling was the vision of what agentic development could be. The first thing that stuck out was that these are partner-driven solutions. This is in contrast to what we have seen so far, which have been siloed and internally developed agentic solutions. With those, you basically have to use a homogeneous stack of technology to realize the value. And, yes, there is still a need to use the NVIDIA AI Enterprise platform to deploy the blueprints that were announced, but the simple thought of co-development is good to see—and hasn’t been highlighted enough.

Second, I am very interested in how NVIDIA is thinking about agentic AI in the physical world. That is what I consider a second leap from what we are seeing so far. Today’s agents are very much bound to a cloud or a platform. The first leap I am hoping to see is a leap to the on-premise compute world. This could mean collaboration between the AIs on devices such as an AI PC or an iPhone and the cloud (edge AI, so to speak). The second leap is the same idea but to physical devices and robotics. Again, it’s refreshing to see NVIDIA paint a picture of the agentic world that is so visionary.

Over the past month I have been researching AI development platforms, and I have some research coming out on that very soon. But the deeper I have gotten into the topic, the more I’ve realized that each platform regards different user roles with different priorities. It is almost as if each vendor started development from a completely different place, yet they all ended up close enough to each other that we now have a new category of solution. This is a very good thing early in a product lifecycle. By having a broad base of solutions to choose from, the market will have a better opportunity to judge what ends up being the best use of the technologies.

To that point, I want to mention that the newly released Azure AI Foundry from Microsoft is, to my mind, the first of these platforms to really take on the IT management aspects of the problem set. And while it may not have all of the very coolest developer features we see from the competition, it does highlight an under-represented set of requirements that will be essential for enterprise deployment and success.

Last week a member of the media reached out to me to discuss a topic that got me thinking—how value is being redefined in the age of generative AI. Here’s an example: for as long as we can all remember, having lots of data was critical to drive decision making. And if you had good and exclusive data, that was highly valuable. But now that AI can assemble and infer data so quickly and so well, has the value moved away from mere data possession towards reasoning and prediction? Or will people now go to greater lengths to hoard the best data? I am leaning towards reasoning winning the day, but I do think it’s a great topic for reflection. (I’ll let you know when the article comes out.) At the very least, I expect that we will see a more distinct break between data and reasoning in the business world—like we already do between training and inference within AI.

I was quite intrigued by the agentic blueprints that NVIDIA announced last week at CES. But it was not necessarily the use cases—which were pretty commonplace—that were the real story. Much more compelling was the vision of what agentic development could be. The first thing that stuck out was that these are partner-driven solutions. This is in contrast to what we have seen so far, which have been siloed and internally developed agentic solutions. With those, you basically have to use a homogeneous stack of technology to realize the value. And, yes, there is still a need to use the NVIDIA AI Enterprise platform to deploy the blueprints that were announced, but the simple thought of co-development is good to see—and hasn’t been highlighted enough.

Second, I am very interested in how NVIDIA is thinking about agentic AI in the physical world. That is what I consider a second leap from what we are seeing so far. Today’s agents are very much bound to a cloud or a platform. The first leap I am hoping to see is a leap to the on-premise compute world. This could mean collaboration between the AIs on devices such as an AI PC or an iPhone and the cloud (edge AI, so to speak). The second leap is the same idea but to physical devices and robotics. Again, it’s refreshing to see NVIDIA paint a picture of the agentic world that is so visionary.

Over the past month I have been researching AI development platforms, and I have some research coming out on that very soon. But the deeper I have gotten into the topic, the more I’ve realized that each platform regards different user roles with different priorities. It is almost as if each vendor started development from a completely different place, yet they all ended up close enough to each other that we now have a new category of solution. This is a very good thing early in a product lifecycle. By having a broad base of solutions to choose from, the market will have a better opportunity to judge what ends up being the best use of the technologies.

To that point, I want to mention that the newly released Azure AI Foundry from Microsoft is, to my mind, the first of these platforms to really take on the IT management aspects of the problem set. And while it may not have all of the very coolest developer features we see from the competition, it does highlight an under-represented set of requirements that will be essential for enterprise deployment and success.

Last week a member of the media reached out to me to discuss a topic that got me thinking—how value is being redefined in the age of generative AI. Here’s an example: for as long as we can all remember, having lots of data was critical to drive decision making. And if you had good and exclusive data, that was highly valuable. But now that AI can assemble and infer data so quickly and so well, has the value moved away from mere data possession towards reasoning and prediction? Or will people now go to greater lengths to hoard the best data? I am leaning towards reasoning winning the day, but I do think it’s a great topic for reflection. (I’ll let you know when the article comes out.) At the very least, I expect that we will see a more distinct break between data and reasoning in the business world—like we already do between training and inference within AI.

Sam Altman, CEO of OpenAI, made a very interesting post on his personal blog about when he believes OpenAI could achieve artificial general intelligence (AGI), an advanced level of AI that can perform at human levels. It was only two years ago that OpenAI made the historic launch of ChatGPT. Just two months after its release, ChatGPT had 100 million active users, heralding AI’s potential as one of the most powerful technologies ever created. Beyond that, the launch transformed OpenAI from a small research lab into a major AI player. Today, an advanced version of the GPT platform handles more than one billion queries daily.

In the blog post, Altman shared personal anecdotes, including his unexpected firing from the company and the governance issues that followed, offering lessons learned in leadership and company management. The rapid growth of OpenAI required him to build the company culture and infrastructure almost from scratch. That led to both successes and setbacks. Altman admitted to his own failures in governance, particularly around his firing. In another lesson learned, he emphasized the importance of having diverse and experienced board members.

Now, here’s the most interesting part of his post. Altman predicts that AGI will be achieved in 2025 in the form of AI agents that will impact workforce productivity. Altman said, “We are now confident we know how to build AGI as we have traditionally understood it. We believe that, in 2025, we may see the first AI agents ‘join the workforce’ and materially change the output of companies.” Moving beyond AGI, Altman talks about focusing on superintelligence, envisioning a future where AI could dramatically enhance human capabilities and societal prosperity.

From my perspective, the trajectory towards more incremental and advanced AI capabilities looks doable. However, AGI needs a level of human-like reasoning and adaptability that can be applied over a wide range of tasks. That is a very complex goal. We are not there yet for the strict definition of AGI, but AI agents in the workforce with a limited form of AGI might be doable this year.

I believe that superintelligence is not possible at this stage or at any time within several decades, if ever. While AI has made tremendous advancements over the past decade, superintelligence involves numerous unknowns, including abstract reasoning, creativity, conscious thoughts, and problem-solving at the highest level. None of those is on the horizon yet—let alone all of them.

Oracle has launched the Exadata X11M data management platform, with a focus on driving extreme performance across three key workloads—AI (vector search), online transaction processing (OLTP), and analytics. Exadata is a combination of tuned hardware and software that enables organizations to accelerate performance of these key workloads while enabling greater levels of consolidation in the datacenter.

I like what Oracle is doing. For decades, Oracle Database has been the data management platform of the enterprise (97% of Fortune 500 companies run Oracle). It only makes sense that the company would take its IP and better enable core workloads that power the enterprise. The numbers are quite compelling across the board: Oracle claims vector search performance increases of up to 55% on storage servers and 45% on compute servers, along with 25% faster OLTP and analytics performance relative to the X10M platform. And this performance is delivered on-prem, in any major cloud, or in hybrid environments.

It can be very difficult for legacy infrastructure companies to pivot and maintain relevance as the market shifts around them. Oracle is unique in how it has smartly pivoted and taken full advantage of its footprint in enterprise data.

The data protection software market grew in 2024, driven in no small part by advanced cyberthreats and stricter regulations. Unsurprisingly, AI tools became much more important for automating governance, ensuring compliance, and detecting threats. Vendors such as Cohesity, Commvault, Rubrik, and Veeam Software improved their market presence through acquisitions, partnerships, going public, and adding new features to their platforms. Observability tools also progressed, integrating system monitoring with data protection for proactive solutions. Read more in my latest Forbes article about what I see ahead for data protection in 2025.

Zoho Analytics has grown into a full-fledged, AI-driven business intelligence platform. Its September 2024 release included more than 100 updates, with a big emphasis on expanding access to data analysis across different job functions. Considering its advancements in AI and machine learning, Zoho Analytics now competes with established BI solutions, enabling a broad range of users in different industries to make more informed decisions. Check out the recent MI&S Research Brief about Zoho Analytics from Melody Brue and me for more.

Extreme Networks launched its Extreme Platform One in early December. Platform One is positioned to allow IT professionals to manage and secure networks faster and more efficiently. The company claims that the offering has been developed based on customer feedback and aims to unify connectivity experiences with a single composable workspace and high degrees of AI-powered automation, and to deliver a simplified licensing structure. I believe that when Platform One becomes available in the second half of 2025, it will allow Extreme to compete with the likes of Cisco, HPE, and others more effectively given its historic focus on providing commodity connectivity infrastructure.

At the National Retail Federation’s show, SAP rolled out some new features for the retail industry. These include the SAP S/4HANA Cloud Public Edition, designed for retail, fashion, and related businesses, as well as an AI-powered shopping assistant. The company also shared plans for a loyalty-management solution for retailers and consumer goods companies, which is set to launch in late 2025. The updates are geared toward helping retailers work more efficiently and better connect with their customers.

In 2025, AI agents are expected to change the game in retail by enabling personalized customer experiences, flexible shopping options, and sustainability initiatives. At NRF, Microsoft highlighted tools such as Copilot and Dynamics 365 ERP agents that can handle routine tasks, improve operations, and make real-time decisions. This gives employees more time to focus on what matters most while improving efficiency, reducing costs, and helping build relationships with customers and suppliers.

Key statistics from Adobe’s 2024 Holiday Shopping Report reveal significant trends in online retail during the holiday season. Online retail spending reached a record $241 billion, representing an 8.4% increase compared to 2023. Additionally, spending on buy now, pay later (BNPL) options grew substantially, exceeding $18 billion and peaking at $993 million on Cyber Monday, which set a new single-day record. Mobile revenue accounted for 53.2% of online shopping, totaling $128 billion. This shift towards mobile spending and the increasing popularity of BNPL options highlight changing consumer preferences in digital payments and financing.

Indeed has released its 2025 U.S. Jobs & Hiring Trends Report, which includes interesting data points and trends for the workplace and workforce in the new year. Two significant trends stood out to me as poised to reshape the workforce in 2025, presenting challenges and opportunities for businesses and workers alike.

1. Demographic shifts and labor shortages: The U.S. is experiencing a decline in its prime working-age population, a trend with profound implications for labor supply. This demographic shift suggests that future workforce growth could hinge on immigration, potentially leading to persistent labor shortages across various sectors. Companies may need to reevaluate their talent acquisition strategies to focus on upskilling existing employees, embrace remote work to access wider talent pools, and implement aggressive retention initiatives.

2. The dual nature of AI: Artificial intelligence is rapidly transforming the workplace, potentially automating existing jobs while creating new roles. While estimates suggest that AI could automate millions of jobs, it’s also projected to generate millions of new positions requiring a blend of technical expertise and uniquely human skills such as empathy, creativity, and critical thinking. This duality underscores the growing importance of adaptability and continuous learning for workers at all levels.

The convergence of these trends presents a complex landscape. A shrinking workforce may accelerate AI adoption to address labor shortages, potentially increasing productivity but also raising concerns about job displacement. To thrive in this evolving environment, businesses and individuals must proactively adapt, embrace learning, and cultivate a workforce equipped for the demands of the future.

After last year’s CES, I predicted that Matter would reach its tipping point in 2025, becoming the preferred connectivity standard for new smart home product designs. I’m doubling down on that prediction this year because Matter ecosystems (platforms) are maturing, and consumer adoption is finally taking off.

1. Matter ecosystems: Certifying products and developing product-specific apps is becoming much easier.

  • Easy product certification — “Works with” compatibility programs from Apple, Google, and Samsung agreed to accept Matter interoperability testing. Apple is already accepting these lab results, and Google and Samsung plan to do the same later this year. What about Amazon? Stay tuned. My take: This announcement validates Matter’s “universal interoperability” brand promise and encourages more device makers to get on board. Meanwhile, the economics are compelling—one interoperability test replaces three or four.
  • Easy app development — As promised earlier this year, Google is opening up Google Home as a developer platform. The company just announced a new set of Matter Home APIs for Android developers, with iOS support coming in a few months. These APIs link partner apps with Google Home hubs to control devices and automation experiences. The apps connect directly to the Google Home runtime package on local, on-premises hubs. The runtime controls Matter devices without a round-trip to the cloud, reducing latency while improving reliability and privacy. Google Home’s installed base is over 40 million hubs, including Nest, Chromecast, Google TVs, and some LG TVs. My take: This is a big deal. Today, Matter standardizes connectivity, but CE manufacturers often require product-specific features at the ecosystem level. Creating new ecosystems is complicated and costly, and consumers don’t want a separate ecosystem for each product, so Google is on the right architectural path here. Google Home hubs connect local devices without round trips to the cloud, and APIs let partners extend the ecosystem with product-specific features and experiences. Other ecosystems (Apple, Amazon, and Samsung) already have comparable APIs, and could add on-premises control logic to their hubs. I hope ecosystem companies consider standardizing APIs or at least using similar design patterns.

2. Matter products: The tech news outlets will review all the new Matter products that debuted at CES, but here are my short takes on a few that caught my eye.

  • Resideo (Honeywell Home) announced the Honeywell Home X2S Matter-enabled smart thermostat ($79.99 MSRP). My take: The low price point proves that adding Matter is cost-effective.
  • GE unveiled two new wall-mounted Matter-based “Cync” dimmer switches with several interesting innovations, including single-device three-way circuits ($44.99 and $25.99). My take: It’s great to see major consumer brands support Matter with innovative, mainstream, reasonably priced products.
  • LG’s over-the-range microwave oven with a 27-inch touchscreen and full Matter support created considerable interest at CES. It’s a smart TV, Matter hub, Thread border router, and home control panel. Oh yeah, it also microwaves food and has three cameras to show it cooking. This product is part of an industry trend to use touchscreens as the UI for appliances, from light switches to washing machines. My take: Some analysts dismiss this trend as silly, but we should take it seriously. LCD panels are inexpensive peripherals for smart appliances, so the question isn’t whether to use them, but how to use them. For instance, I see a rough road ahead for CE companies that envision these screens as advertising billboards or sales tools.
  • Aqara is going all-in with dozens of Matter products and variants. Examples include control panel hubs, dial-based touchscreen controllers, touchscreen switches, light switches, dimmer switches, presence sensors, climate sensors, a doorbell camera, and a Matter hub. My take: Aqara is beating established brand names to the punch with a broad Matter product portfolio.
  • Locks — Several companies introduced innovative Matter-enabled smart locks. Schlage’s first Matter product is the Sense Pro Smart Deadbolt. It uses UWB for hands-free unlocking. ULTRALOQ’s Bolt Fingerprint and Bolt Mission locks have Matter support, and the latter has UWB spatial awareness. My take: I’m pleased to see house locks get some of the great features we’ve had in car locks for years. I’m also bullish on UWB.

3. Industrial automation: There were hundreds of industrial announcements at CES. Here are three examples.

  • NVIDIA — For IIoT and edge tech, the quote of the week was from Jensen Huang: “The ChatGPT moment for general robotics is right around the corner.” He defined three kinds of robots that require no special accommodations to put them into service—agentic (because they’re information workers), self-driving vehicles (because roads are already in place), and humanoid (because they fit directly into our world). I think enterprise and industrial operations technology is a fourth AI embodiment. Industrial IoT systems are increasingly autonomous and adaptive but lack the uniform connectivity and interoperability needed to act “robotic.” This is the new definition of industrial IoT—enabling robotic physical infrastructure.
  • NXP — The company has agreed to acquire TTTech Auto in an all-cash transaction valued at $625 million. NXP plans to upscale TTTech MotionWise in its CoreRide software, accelerating the shift from hardware-based designs to software-defined vehicles (SDV). TTTech stands for time-triggered technology, a set of techniques for synchronizing and scheduling events across distributed systems. My take: This savvy acquisition ensures the CoreRide platform can use standard networks for tightly timed, safety-related distributed automotive applications. CoreRide and TTTech technologies could also apply to manufacturing and other industrial applications, but NXP hasn’t confirmed that.
  • Ceva-MediaTek collaboration — Imagine wearing VR headgear, turning your head, and the audio space remains fixed relative to the 3-D video space. Ceva’s RealSpace immersive spatial audio integrates this and other advanced audio processing techniques into MediaTek’s Dimensity 9400 mobile chipset. My take: Locking the audio space to the virtual visual world is very cool, and not just for gaming. For instance, spatial audio adds realism to Industrial digital twins.

IonQ recently completed its acquisition of Qubitekk, a quantum networking firm. The acquisition provides IonQ with advanced networking technology and a large number of new patents, bringing IonQ’s portfolio to over 600 patents. It also acquired an important networking asset in Qubitekk’s EPB Quantum Network, the first commercial quantum network in the U.S. That will enhance IonQ’s quantum networking capabilities and remote ion-ion entanglement. The integration of Qubitekk’s technology will likely provide IonQ with faster quantum network deployment, which will enhance its secure communications and distributed computing capabilities. This should push IonQ into a leadership position in quantum networking, which could result in new partnerships and/or contracts. Combining IonQ’s quantum expertise with Qubitekk’s networking experience could result in significant advancements in security and computational power. This acquisition is strategic for IonQ, given its dependence on networking for how it plans future scaling of qubits.

Recent negative news related to the Palo Alto Networks Expedition firewall migration tool may be overblown. The tool was offered as a free utility to migrate configurations from third-party firewalls to Palo Alto Networks’ next-generation firewall platform, but it was never intended for production deployments. There is no evidence of active exploitation, but even though the company retired the tool last year, patches have been issued and production migration tools have been provided to its customers.

In 2025, sports tech is sure to keep evolving as part of the ongoing transformation of how fans experience games and connect with their teams. For example, the platform Cosm and Meta’s Xtadium app are bringing sports into virtual reality. Meanwhile, streaming services—as we saw in 2024 with Peacock during the Summer Olympics, Netflix with boxing and the NFL, and AWS with the NFL—are expected to expand with AI features that include personalized highlights and real-time stats. This tech is also branching into other areas of entertainment and music, with AI shaping everything from songwriting to virtual concerts and even influencing events like the Grammys. We can expect platforms like TikTok and YouTube to continue blending sports, music, and entertainment, giving creators and fans new ways to connect and engage.

Last week, Dell announced substantial upgrades to its AI PC portfolio, highlighting enhancements in performance and sustainability. This initiative reflects the increasing importance of sustainability in business, a trend expected to continue influencing industry strategies through 2025. Dell’s approach includes implementing circular design principles, such as modular components and greater use of recycled materials, to extend product lifecycles and minimize e-waste. The company’s initiatives to improve energy efficiency, battery life, and repairability likewise underscore its commitment to addressing environmental concerns while catering to the performance demands of the AI PC market.

AT&T recently announced a customer guarantee for consumers and small businesses that use its wireless and fiber networks. Any customer who experiences a fiber outage of 20 minutes or more or a wireless outage of 60 minutes or more will receive compensation in the form of a billing credit. Additionally, the company is setting a goal for its customers to reach a call-center technical expert within five minutes or receive a callback at a chosen time, as well as a commitment to send a field technician the same day or next day for unresolved issues. AT&T Guarantee is a significant move for the operator, given that it’s the first of its kind for consumers, and I expect many of AT&T’s competitors will respond with similar commitments.

Research Papers Published

Citations

AI / Matt Kimball / AI Business
AI’s New Wave: Great Spaceships, Bumpy Runways

AI in 2025 / Anshel Sag / MIT Technology Review
The Download: our 10 Breakthrough Technologies for 2025

AWS / Graviton / Patrick Moorhead / Medium
AWS Graviton Adoption on the Rise: Half of All Instances Use Custom Silicon

Data Platforms & AI / Jason Andersen / Fierce Networks
Move over, data platforms – this is the dawning of the ‘Age of Intelligence’

Dell / AI PC / Patrick Moorhead / PRNewswire (picked up in several publications)
Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

Dell / AI PC / Patrick Moorhead / Investing.com
Dell unveils new AI-enhanced PC lineup for professionals

Dell / AI PC / Patrick Moorhead / IT Brief
Dell unveils streamlined AI PC portfolio with focus on productivity

C Code / Jason Andersen / InfoWorld
Researchers build a bridge from C to Rust and memory safety

CES 2025 / Anshel Sag / Wired
AI Hardware Is In It’s ‘Put Up or Shut Up’ Era

HPE / HPE acquisition of Juniper Networks / Will Townsend / SDX Central
Can HPE integrate Juniper opportunities?

IBM / RISE with SAP on IBM Power Virtual Server / Robert Kramer / CIO
IBM offers SAP-on-Power users a new way into the cloud

Intel / Company timeline, market issues, resolutions / Patrick Moorhead / Tech Target
Intel’s rise and fall: A timeline of what went wrong

Intel / 2025 Plans & Goals / Patrick Moorhead / Fierce Electronics
Intel takes deep breath, faces new year in upbeat showing at CES

NVIDIA / GenAI / Patrick Moorhead
Nvidia’s new model aims to move GenAI to physical world

Oracle / Data / Matt Kimball / InfoWorld
Oracle offers price-performance boost with Exadata X11M update

Oracle / Data / Matt Kimball / Oracle Blogs
Global Industry Analyst Perspectives on Oracle Exadata X11M

WordPress / Ongoing legal battle / Melody Brue / Computerworld
Matt Mullenweg: WordPress developer hours cutback may or may not slow innovation – Computerworld

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • Cisco AI Summit, January 15, Palo Alto (Will Townsend)
  • World Economic Forum, January 20-24, Davos, Switzerland (Patrick Moorhead)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • Microsoft AI Tour, January 30, New York City (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Cisco Live EMEA, February 10-13, Amsterdam (Will Townsend)
  • SAP Analyst Innovation Council, February 11-12, New York City (Robert Kramer)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • Arm Analyst Summit, February 18-21, San Francisco (Matt Kimball)
  • Microsoft Threat Intel Summit, February 25, Redmond (Will Townsend)
  • Siemens Datacenter Analyst Summit, February 25-27, Zug, Switzerland (Matt Kimball)
  • Mobile World Congress, March 2-7, Barcelona (Will Townsend)
  • Adobe Summit, March 18-20, Las Vegas (Melody Brue)
  • Extreme Networks Connect, May 19-22, Paris (Will Townsend)
  • Zendesk Analyst Day, March 25, Las Vegas (Melody Brue)
  • Oracle Database Summit, March 25, Mountain View (Matt Kimball)
  • IBM event, March 25, NYC (Matt Kimball)
  • Canva Create & Analyst Day, April 8-10, Los Angeles (Melody Brue)
  • NTT Upgrade, April 9-10, San Francisco (Will Townsend)
  • RSA Conference, April 28-May 1, Las Vegas (Will Townsend)
  • Nutanix.NEXT May 6-9, Washington DC (Matt Kimball)
  • Dell Tech World, May 19-22, Las Vegas (Matt Kimball)
  • Zscaler Zenith Live, June 2-5, Las Vegas (Will Townsend)
  • Cisco Live US, June 8-12, San Diego (Will Townsend)
  • HPE Discover, June 23-26, Las Vegas (Will Townsend)

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Six Five On The Road – Alienware Announces New Flagship Products at CES 2025 https://moorinsightsstrategy.com/the-six-five/six-five-on-the-road-alienware-announces-new-flagship-products-at-ces-2025/ Tue, 07 Jan 2025 19:03:51 +0000 https://moorinsightsstrategy.com/?post_type=six_five&p=44860 Matt McGowan, General Manager at Alienware, joins Anshel Sag to discuss Alienware's exciting new launches at CES 2025, including the return of the iconic Area-51.

The post Six Five On The Road – Alienware Announces New Flagship Products at CES 2025 appeared first on Moor Insights & Strategy.

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Area-51 Gaming PC’s are Back! 👽

Dell Technologies has showcased a ton of innovations at CES 2025. On this episode of Six Five On The Road, host Anshel Sag, Principal Analyst, Moor Insights and Strategy is joined by Alienware General Manager, Matt McGowan, for a conversation on the highly anticipated announcements from Alienware, a subsidiary of Dell Technologies, continuing its tradition of unveiling cutting-edge gaming technology.

Their discussion covers 👇

  • The reintroduction of the iconic Area-51 product line, its legacy, and its significance in the gaming community
  • How the feedback from the gaming community influenced the new generation of Area-51 desktops and laptops, emphasizing customization and upgradeability
  • The inspiration behind the new design language for the Area-51 laptops, and Alienware’s vision for the future of gaming products
  • An overview of Alienware Elite Care, a new customer support initiative, and the exclusive benefits it offers to ensure an unparalleled gaming experience
  • The unveiling of the Alienware 27 4KQD-OLED display alongside the Area-51 lineup and how this flagship monitor enhances the gaming experience

Learn more at Dell Technologies.

Watch the video below at Six Five On The Road, and be sure to subscribe to our YouTube channel, so you never miss an episode.

Or listen to the audio here:

Disclaimer: Six Five On The Road is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded, and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors, and we ask that you do not treat us as such.

Transcript:

Anshel Sag: Hey, everybody, I’m Anshel Sag. We’re here at Dell’s CES event and I’m joined by Alienware’s GM, Matt McGowan. Thanks a lot for joining me today.

Matt McGowan: Hey, thanks for having me.

Anshel Sag: Every year, CES proves to be a playground for Alienware and all of the latest things that you have in the gaming space, and this year is no different, but can you give us maybe a rundown of everything that the team is announcing this week?

Matt McGowan: Yeah, you’re absolutely right, this year is no different. We are relaunching Area-51, which is a storied sub-brand for us, but we have a brand new desktop, Area-51 full form tower. We have two new notebooks, Area-51 16 inch and 18 inch notebooks. We have a brand new Alienware 27-inch display, which we’ll talk about. And then we have Alienware Elite Care, which is a new service offering that we’re going to wrap around all of our product offerings.

Anshel Sag: Area-51 is a storied product, and for those of the people who are not familiar with it, could you possibly give us a little bit of background on the Area-51 brand and how it came to fruition?

Matt McGowan: Yeah. Area-51 has been part of the Alienware family of products for decades now. We’ve had multiple Area-51 towers over the years. That name really embodies the best of the best that we can provide from a gaming experience and a piece of hardware. There’s really a couple of things that every year that we’ve launched that product we’ve tried to do. One is around performance. We wanted to make sure it had a huge performance. And then the other one was around scalability. So all of the Area-51 products that we’ve had are larger products before that upgrade ability, more storage devices, bigger graphics, and as you know, the graphics aren’t going down in power, they’re actually going up in power, and those cards are getting bigger and heavier and more power-hungry, and you need the space to accommodate that. So we’ve taken that Area-51 name and we’ve extended it across desktops and notebooks. So whether you’re talking about our new 80-liter tower or whether you’re talking about the new 16 or 18 Area-51 notebooks, they are the best of the best from a gaming perspective and deliver that best experience.

Anshel Sag: And that’s part of the simplification around your gaming product line, right?

Matt McGowan: Yeah, correct. We want to make it really simple for customers to self-select in those products. If you’re an enthusiast gamer, if you’re somebody that loves technology and wants to tinker with the product and geeks out on things like we do and is really into gaming, Area-51 is the product for you and people that are willing to invest in that technology and those features and design, they’re going to be fantastic products for those users.

Anshel Sag: Great. And is there another place where gamers can go if they’re not going for Area-51?

Matt McGowan: Yeah, so over the course of next year, we’re going to be offering other products. We’re going to have other products. We do plan to adapt the Aurora name to introduce new products later in the year. TBD on what those look like and what’s in them, but suffice to say it will be a different tier of product that we have where we’ll be leveraging the Aurora name that we use on desktops over to the notebooks.

Anshel Sag: Great. Area-51 has been around since 1998, so could you maybe tell me why is now the time to bring it back?

Matt McGowan: For several years we’ve been talking about reintroducing a full-sized tower. So Area-51 is an 80-liter tower, it’s more than enough space to fit every component and then some into the future. There’s a lot of intersection points that happen for this launch. So we have next generation NVIDIA graphics. As you know, over the years, the graphics have become bigger and bigger and more powerful and comes with a lot of capability, which equates to better gaming experience. So this was the right point to reintroduce this product and come into the category in really a big way.

Anshel Sag: The new design language for the Area-51 laptops is unique and is inspired by aurora borealis and extraterrestrials. I’m curious if you could tell me how this reflects the future of Alienware’s gaming products.

Matt McGowan: Yeah, that’s a great question. Over the years, you can see that our products don’t look the same. We try to reinvent ourselves, and this one is no different. You mentioned some of the inspiration behind the notebooks. We call the design language AW30. It’s really an ode to our 30th anniversary upcoming. And we looked at a bunch of different sci-fi thematics, and what was really interesting to us was around aurora borealis and this idea of morphing colors and shapes and how we could apply that to a notebook. So you’ll notice on the Area-51 notebooks, we used anodized aluminum.

We have this metallic finish that we call liquid teal. We have gorilla glass on the bottom where you can see the inside of the product. We use translucent materials and we pipe light through it, and then we’ve created a new animated lighting effect that makes it look like aurora borealis. So we’ve made a concerted effort to apply that to the product. The other thing that happens when we embrace the fluid nature of those shapes is the product becomes very ergonomic. So using the product is really nice. We have a pillowed palm rest so as marathon gaming sessions, you don’t feel that in your palm.

Anshel Sag: I’ve had that line on my wrist before.

Matt McGowan: Yeah. So we’ve picked apart the notebook and paid attention to every single detail. We talked about the gorilla glass window on the bottom. We pay as much attention to the inside of the product as we do the outside of the product. Well, now customers can see that. And we actually illuminate the fan similar to how we do on a desktop computer, and they can be seen from the bottom, the top, and at a certain angle from the side. So it’s a really immersive design, so it’s really, really cool. We’re excited about it.

Anshel Sag: You know what’s funny? I was just thinking about this. It kind of reminds me if a stealth bomber had RGB lights.

Matt McGowan: Yes.

Anshel Sag: It’s really sleek. It has really nice aerodynamics, but it’s also really pretty. And I really love that window, and I think it’s great for thermals because it kind of creates that gap so you have a little bit more air and yeah, I think it looks great.

Matt McGowan: Yeah. You mentioned the innovative thermal design. We actually have a quad fan thermal design that’s embedded inside of that cryo chamber, and what that allows us to do is we can actually move more air through there, which allows for us to have quieter operation as well. So you’ll notice that these notebooks are actually quieter than other ones that we’ve done in the past.

Anshel Sag: Even though they’re a lot faster?

Matt McGowan: Even though they’re a lot more powerful, yes.

Anshel Sag: That’s great. So I’m super excited about the launch of Alienware Elite Care, specifically for gamers. So I’d love to hear about how Alienware Elite Care came to fruition and what you’re trying to achieve with it.

Matt McGowan: We wanted to develop a service offering that really catered to the gamer needs, which gamer needs are a bit unique.

Anshel Sag: Totally.

Matt McGowan: The devices are different, the use cases are different, so we built a tier of service offering that delivers the best of the best when it comes to service. So when you buy into Alienware Elite Care, you’re going to get people that understand gaming. They understand our products, they understand gaming, they’re able to optimize the product for certain games, and they’re able to set up parental controls that are specific to game settings. You get accidental damage included in that. Something new that we’re doing is you’re getting a battery replacement when you buy notebooks, that’s offered between year two and year four. Then we offer support assist on the product itself, which automatically tunes the product for best performance. So you’re getting quite a bit more that’s specifically targeted to gaming use cases to where we didn’t have that in the past. So we’re really excited about Alienware Elite Care.

Anshel Sag: I’m super excited about it as well because I think one of your strengths is your support structure, and I feel gamers generally are not getting the best support that they should be, but they’re also the most demanding customers. So by having a differentiated and extremely unique support offering, I think you guys are doing something special.

Matt McGowan: Yeah, we’re really excited about it. I couldn’t agree more. I think the needs of the gamers who are gaming on PCs is very different than your typical PC buyer.

Anshel Sag: Definitely.

Matt McGowan: So we had to develop that offering specifically for them that caters to them.

Anshel Sag: As a final question, alongside the Area-51 lineup, you guys also have the 27-inch 4K QD-OLED monitor. I’d love to hear what you think about that and what the ethos is behind that product.

Matt McGowan: Yeah, so QD-OLED, as a technology, we were actually the first to introduce that in gaming displays. And to this day, we’re heralded as the best gaming display out there with the QD-OLED technology. And we’ve had several versions of it. This year, we’re launching the 27-inch 4K QD-OLED at 240 hertz. So when it comes to high-speed gaming, high fidelity, high color and contrast ratio, this is going to become the new high standard. So we’re excited. Now, it does adopt the new AW30 design language that we talked about.

Anshel Sag: I saw that.

Matt McGowan: Yeah.

Anshel Sag: It’s got that nice little base.

Matt McGowan: Yeah, it’s very fluid and organic and really otherworldly. We’re excited about how that pairs with the Area-51 notebooks, for example.

Anshel Sag: Right. And the desktop too.

Matt McGowan: Yes, absolutely.

Anshel Sag: I think a lot of people don’t really know that you guys are the worldwide leader in displays, so there’s a reason why you have the QD-OLED before everybody else, but I think it’s unfortunately one of those things where you have to see it to really appreciate QD-OLED. I’ve been gaming on QD-OLED since the 34-inch came out and I’ve been gaming on the 32-inch after that. So I’m excited to play with the 27-inch and see how that experience improves specifically with FPS games where that visual acuity is super important.

Matt McGowan: Yeah, we hear that all the time from customers that once they go QD-OLED, they can’t go back. It’s very difficult because of that performance and for the various needs based off the game that you play.

Anshel Sag: Thank you very much.

Matt McGowan: Yeah, thanks.

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MI&S Weekly Analyst Insights — Week Ending January 3, 2025 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-january-3-2025/ Mon, 06 Jan 2025 18:00:42 +0000 https://moorinsightsstrategy.com/?p=44775 MI&S Weekly Analyst Insights — Week Ending January 3, 2025. A wrap up of what our team published during the last week.

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MI&S Logo_color

Happy New Year from Moor Insights & Strategy!

Happy New Year from Moor Insights & Strategy!

(Photo by Jireh Foo on Unsplash)

Welcome to the annual tech trends edition of our Analyst Insights newsletter. 2024 was a year of rapid advances and unexpected developments across the technology landscape, and 2025 promises to bring even more surprises. As we embark on a new year, we’ve gathered insights from all of our MI&S analysts across their specialty areas to provide you with an overview of the key trends that shaped the past year and what our experts anticipate for the year ahead.

It was a pleasure working with you to navigate the transformative trends of 2024, and we look forward to providing valuable insights into the forces shaping the technology landscape in 2025 and beyond.

As always, if there is anything you would like to discuss as you plan for the year ahead, please reach out. Many of us will be in Las Vegas for CES next week—we’d love to connect with you there!

Patrick Moorhead

———

Our MI&S team published 22 deliverables:

Since our last newsletter, MI&S analysts have been quoted in top-tier international publications including OpenTools and Yahoo Tech. Reporters wanted our thoughts on AWS, Google Pixel 9, Nvidia, and smartwatch and wearable trends in 2025.

MI&S Quick Insights

My biggest surprise of 2024 was learning how developers have embraced AI assistance. Developers are a smart and often skeptical group of people. But time and again, I heard stories about devs paying out-of-pocket for assistant technologies to speed up their work. I expected more cynicism about AI’s ability to help with coding — which tells me that the technology must be pretty good.

I have two predictions for 2025:

  • Agentic development will continue to be big in the first half of the year, especially since we now have some highly viable agentic development platforms including Bedrock (AWS), AI Foundry (Azure), and Agentspace (Google). I also expect to see non-cloud competitors to these platforms this year. (Red Hat, can you hear me??)
  • AI governance and controls will be a massive challenge. We are already seeing technologists grapple with the implications of AI usage and apps. But once line-of-business professionals get comfortable with pervasive AI use, we will see IT and legal departments flex their muscles in a meaningful way.

My biggest surprise of 2024 was learning how developers have embraced AI assistance. Developers are a smart and often skeptical group of people. But time and again, I heard stories about devs paying out-of-pocket for assistant technologies to speed up their work. I expected more cynicism about AI’s ability to help with coding — which tells me that the technology must be pretty good.

I have two predictions for 2025:

  • Agentic development will continue to be big in the first half of the year, especially since we now have some highly viable agentic development platforms including Bedrock (AWS), AI Foundry (Azure), and Agentspace (Google). I also expect to see non-cloud competitors to these platforms this year. (Red Hat, can you hear me??)
  • AI governance and controls will be a massive challenge. We are already seeing technologists grapple with the implications of AI usage and apps. But once line-of-business professionals get comfortable with pervasive AI use, we will see IT and legal departments flex their muscles in a meaningful way.

I believe that in 2025, 5G will become an accelerator for AI and gain more prominence as a key component for enabling AI. While many vendors talk about edge AI and running models on devices, the reality is that many models simply cannot run on the device and that hybrid AI will remain in the future for a long time. The only way for hybrid AI to work effectively is with an always-on connection; this is really easy for smartphones but more challenging for PCs, and we might actually see 5G PCs grow as a result of that this year. Additionally, XR is an excellent interface for AI, and—conversely—AI is an accelerant for XR capabilities and growth. I believe we will see the new Android XR spatial OS as a proof point for that interconnection in both MR and AR products and solutions.

AI is a snowball that gathers larger amounts of material and grows bigger and more capable every day. In fact, it is accelerating in functionality and scope. Every morning when I open my inbox, it is filled with more new information about larger models, new features, larger funding, new funding, new startups, better reasoning, and so on.

I was curious about how much information is distributed about AI on a daily basis. I thought Google’s Gemini search might give me a general idea, but after spending a few paragraphs explaining why it couldn’t offer a hard number of publications about AI, Gemini said, “However, I can offer some informed speculation: Considering the immense volume of information Google indexes, the widespread interest in AI, and the constant stream of new content, it’s safe to say the number of publications is extremely large. We’re likely talking about millions, perhaps even tens of millions, of pages.”

So without using any specific numbers, here’s how I see AI’s growth. Most everyone has seen videos of the earth in comparison to the size of other objects in the universe. It starts like this: A basketball-sized Earth is initially shown next to a stadium-sized Sun. Then, the giant star Betelgeuse appears on screen, dwarfing the sun and the earth. Betelgeuse is as big as a city block. But Really Big is yet to come. When the massive star called VY Canis Majoris appears, Betelgeuse shrinks in comparison. What was once a giant star is now an insignificant sandbox compared to an entire beach. Finally, a supermassive black hole covers the screen. Relative to it, the Earth and Sun are nearly invisible specks.

Today, AI is like Earth in the video, but it will grow to the size of the bigger stellar objects over time. At least that’s how I envision its long term growth—AI of today is a speck compared to what it will likely become in 25 or 50 or 100 years. Let’s hope humanity has the wisdom and ability to use it wisely.

In 2024, despite the rise of AI, customer service saw a surprising trend: a renewed emphasis on human interaction. 77% of customers said they preferred an immediate connection with a person, and 81% would rather wait for a live agent than interact with a bot. While businesses strategically blend AI with human agents to enhance efficiency, customers overwhelmingly prefer connecting with real people for a more nuanced and practical experience. In 2025, AI-powered voice data analysis will become crucial, enabling hyper-personalized experiences by detecting emotions and predicting needs in real time. While omnichannel remains necessary, companies must prioritize voice interactions and leverage AI to extract valuable insights from this channel.

Meanwhile, CRM trends in 2024 revealed a shift towards user-friendly, self-service solutions, empowering businesses of all sizes. This trend will continue into 2025, with “CRM à la carte” and low-code/no-code platforms allowing for easier customization and simplified data entry. To combat data silos, companies are increasingly unifying teams under a single CRM system, streamlining communication, reducing errors, and enhancing data-driven decision-making.

2024 saw a dynamic in the compute silicon space that somewhat parallels the storage market: a bifurcation of silicon along AI versus non-AI lines. Bespoke silicon for bespoke workloads and functions has existed since semiconductors have been in existence. However, AI is different. The needs of AI have led to a renewed focus on semiconductors and startups such as Cerebras, Tenstorrent, Untether AI, and so many others. Further, the market has accelerated growth in the custom silicon space as companies like Broadcom and Marvell have benefited greatly from the needs of hyperscalers, which have very specific computational and power requirements around training, inferencing, moving, and securing data. So while NVIDIA has commanded the AI silicon market overall, it has been somewhat surprising to see the amount of VC funding that has gone into the silicon startup space.

I believe that 2025 will see this trend continue. AI inference will take center stage alongside AI training, with increasing focus on the many startups serving this market. Additionally, smaller functions along the AI data journey that currently add significant latency will spawn a new wave of silicon innovation to drive better performance and security. As in recent years, I expect to see significant VC funding going to seed startups that help in the collection, storage, preparation, and movement of data in the AI pipeline.

As in the silicon market, 2024 saw somewhat of a bifurcation of the storage market as high-performance storage vendors such as VAST Data, Weka, and DDN pivoted to address the AI data pipeline and data management. While storage is a critical element of the AI equation, gathering, cataloguing, and readying enterprise data is where the real complexity of AI becomes real for business and IT leaders alike as projects move from conceptual to operational. The early-mover status achieved by VAST and other high-performance computing storage players is logical, as these companies have been focused on the more advanced functions of storage systems for the sake of accelerating workload performance. This is why we saw VAST’s valuation skyrocket through 2024, at the same time the profiles of Weka and DDN rose considerably.

I believe 2025 will see the storage market shift in both technology and messaging as these upstarts continue to increase awareness, share, and valuation. We have already seen NetApp begin its evolution, and both Dell and HPE have quietly made moves that better position their respective portfolios. While AI-washing in terms of messaging is no surprise (because every vendor tries to exploit market trends), the investment in technology being made by these companies is the real tell; it signals that they see AI as fundamentally shifting enterprise IT organizations, in terms of both operations and technology consumption.

One partial outlier in this equation is Pure Storage. While the company continues to broaden its support for enterprise AI through its portfolio, it has not lost sight of the enterprise storage needs that exist outside of this one significant workload. However, the company seems to be taking a more measured approach in terms of allowing the market to come to it and meeting customers where they are. I believe it is this approach that has led to the company to regularly recognize roughly 10% year-over-year growth in its quarterly financial reports.

The enterprise application market experienced significant growth from 2023 to 2024, with the market size increasing from $335 billion to as much as $363 billion, depending on the source. This represents an approximate growth rate of 8.4% year over year. However, despite this growth, customer dissatisfaction with enterprise software vendors rose in 2024. This dissatisfaction primarily arose from perceived unfair pricing strategies and a lack of clear value delivered by vendors. This indicates a market shift in which customers are demanding greater transparency and a better ROI from their software purchases.

In 2025, I expect deeper integration of AI within application ecosystems. At the same time, customer companies will prioritize trust and demonstrable value, seeking clearer ROI and more flexible pricing models from vendors. Unlike the 2024 emphasis on feature expansion, in 2025 we will see more focus on efficiency, interoperability, and user-centric design. This shift reflects a maturing market where vendors must adapt to needs of discerning customers that have multiple buying personas and significant budget constraints.

ERP systems got a shake-up in 2024 with AI and vendor modernization efforts. But what really stood out was the shift in mindset—enterprises realized adopting ERP isn’t just about new tech. It’s also about getting their data organized and making sure their teams are ready for change. Functionality matters more than features. If anything, 2024 made it clear that ERPs aren’t just about keeping the lights on—they’re a critical tool for businesses to grow, adapt, and stay competitive.

The payoff for those who got it right was obvious. Modern ERPs centralize data across departments, automate routine tasks, and deliver sharper insights with improved analytics. Cloud technology—pushed hard by vendors—has made these systems more flexible, mobile, and user-friendly, while also being easier for vendors to support. Even so, with an estimated two-thirds of enterprises still using on-premises setups, there’s an emphasis on moving to hybrid or fully cloud-based systems.

Looking ahead, I see data strategies and ERP systems shaping up to be even more important in 2025. Cloud adoption will keep growing because it’s flexible, cost-effective, and lets enterprises keep their locations connected while enabling their people to work from anywhere. Managing data will still be a big deal, with businesses focusing on keeping the data clean, secure, and well-governed, with better tools for protecting sensitive info.

In many industries, supply chain management will also stay front and center. With IoT increasing in functionality and especially getting better at providing data, ERPs will get better at real-time tracking and analytics, making it easier to handle inventory, logistics, and demand planning. (See Bill Curtis’s “IoT and Edge” entry in this newsletter for more on how this part of the data landscape is changing.) I expect pricing to move toward consumption-based models (versus user-based) to make it easier to bring more employees onto each system.

We’ll also continue to see ERP systems designed specifically for different industries. But here’s the thing: all this technology only works if businesses manage change well. Teams need support to adapt to new workflows, or it won’t stick. And finally, sustainability will be a bigger part of the picture, with ERPs helping businesses track environmental goals and ethical sourcing.

In 2024, operational data was the unsung hero of digital transformation. While LLMs, generative AI, and agentic AI captured headlines, operational technologies (OT) quietly emerged as critical enablers of enterprise digital transformation. Enterprises with significant physical assets discovered that fusing OT and IT data into a company-wide, multimodal, real-time data estate transforms AI-enhanced ERP, SCM, and BI applications from reactive to proactive. (Robert Kramer’s entry on ERP and SCM elsewhere in this newsletter gives more perspective on trends affecting those software vendors and their customers.) This profound change upgrades decision-making, enhances process efficiencies, and provides a holistic context for advanced industrial automation. The rapidly growing ROI for OT-IT integration projects creates insatiable demands for OT data.

However, despite compelling integration business cases, most OT data remains inaccessible due to the complexity, cost, and security risks of connecting OT systems with mainstream enterprise applications. This is the OT-IT gap—the chasm between the uniform, managed world of IT and the heterogeneous, chaotic world of industrial IoT (IIoT).

Motivated by AI-driven demand for operations data, enterprise software suppliers that are scrambling to find more efficient ways to bridge the OT-IT gap are adopting a straightforward “data first” approach. Instead of trying to manage devices from end to end, just grab the data. Replace complicated, costly, hard-coded, application-specific device-to-cloud connectivity and device management solutions with simple cloud interfaces for data, events, and status. This approach provides immediate access to IIoT machine data and enables OT software to evolve independently from cloud-native IT systems. Multimodal AI applications can use many types of unstructured IIoT data as is, further reducing device-side software complexity.

Recent announcements from AWS, Google, Honeywell, Microsoft, Qualcomm, and other major cloud frameworks and ERP suppliers confirm this trend. The goal is clear: feed the rapidly growing market for AI-enhanced business transformation with massive amounts of OT data via standard protocols and simple APIs. In other words, simplify getting OT data from IIoT devices.

For 2025, I’m watching three enterprise edge trends and one consumer trend.

  1. CSP and ERM frameworks simplify and accelerate OT data collection, processing, and correlation for AI-powered enterprise applications. AI is now IIoT’s “killer app.”
  2. IIoT devices transition from customized, end-to-end mashups to scalable platforms supporting multiple enterprise frameworks via simple interfaces.
  3. Middleware companies fill the gaps, providing industry-specific connectivity, data, edge analytics, and device management services.
  4. For “smart home” consumer applications, 2025 is the year Matter reaches its tipping point, with significant design wins and increased adoption. Other vertical industries are carefully watching Matter’s standardization efforts, learning from its successes—and mistakes.

In 2024, platforms such as Zoom, Microsoft Teams, and Webex evolved into essential all-in-one communication and collaboration business tools, integrating features including whiteboarding, collaborative documents, and project management functions. This trend towards unified business platforms will accelerate in 2025, combining previously separate tools. Expect deeper integrations, such as what we’ve seen this year with Adobe Express within Box and the ability to create Jira tickets in the Grammarly extension.

Inclusivity will also be a significant focus in 2025, with accessibility features such as real-time translation and closed captioning becoming standard. Companies such as Ava are leading the way with tools specifically designed for individuals who are deaf or hard of hearing, while companies such as Google continue to prioritize accessibility.

As hybrid work persists and collaboration becomes more complex, security concerns remain paramount. Organizations will demand collaboration tools with robust security features, including end-to-end encryption and compliance with evolving data protection regulations.

With Qualcomm’s introduction into the PC market as a chipset vendor, we’ve seen new levels of competition in the space—something that I don’t think we’ve seen in probably the last 25 years. While the introduction of Copilot+ PCs with Qualcomm’s Oryon-based Snapdragon X Elite processors wasn’t necessarily the smoothest (lots of Arm app compatibility needed to get worked out), it did present an alternative offering that pushed the incumbents to accelerate their roadmaps and improve their execution; as a result, the PC market is now far more competitive and faster paced. I expect that this trend will continue to accelerate in 2025 as PC OEMs continue to negotiate with the chip vendors for better products and pricing, which I believe will ultimately benefit the consumer and accelerate the uptake of the AI PC.

Over the past five years, quantum computing has made significant progress—with 2024 as a big contributor to that progress. IonQ has become a public company. IBM has created a roadmap with corresponding technologies to push superconducting qubits past the 1,000 mark. Atom Computing has firmed up its neutral atom technology and has begun pushing aside barriers with its own 1,000-qubit machine. Quantinuum’s H-2 quantum processor has an unbelievably high quantum volume. Microsoft and Quantinuum are both advancing topological computing. Finally, the ecosystem has made several breakthroughs in quantum error correction. In fact, Google’s latest Willow chip actually reduces the error rate as more qubits are added.

In 2025, the trajectory of quantum computing will continue to be shaped by technological breakthroughs, increased investment, and the integration of quantum into broader technological ecosystems. We’ll also see IonQ begin to network its quantum processors together for increased power and scaling. IBM will continue to move forward with advancements in post-quantum cryptography. (More on that in this article.)

I also expect to see some early movement in using quantum for financial applications, such as applying QAOA (the Quantum Approximate Optimization Algorithm) for portfolio optimization and possibly some real-time analysis. JPMorgan Chase has a large portfolio of financial operations where quantum computing could replace parts of classical systems.

Meanwhile, PsiQuantum and Photonic are well on their way to creating photonic quantum computers. We will also see the beginning of real supercomputers that integrate AI, Quantum, and HPC.

Overall, I expect 2025 to be a year of early proofs-of-concepts.

The CrowdStrike global IT outage in 2024 was a seminal moment not only for the cybersecurity industry but also for developer operations in general. The million-dollar question—more likely a billion-dollar question, given the collateral damage—is what could have prevented such a devastating occurrence. Modern continuous integration and continuous delivery/deployment pipelines coupled with test environments are designed to provide a failsafe mechanism that catches bad code and allows rollback before catastrophe strikes. Integrations will continue among software platforms to provide the highest levels of endpoint security. I believe the CrowdStrike incident will serve as a learning experience for other IT solution providers.

Cybersecurity in 2025 will be defined by its ability to adapt to a rapidly evolving threat landscape. Identity access solutions will embrace zero trust architectures, automation, and seamless integration. Endpoint security will rely on AI-powered analytics and lightweight architectures. Cisco’s ongoing momentum with its security cloud, plus recent innovations from Microsoft, Okta, Palo Alto Networks, and others, demonstrate an industry move toward unified, scalable, and AI-enhanced platforms. Organizations must stay ahead of bad actors by investing in modern cybersecurity infrastructure, employing a culture of security awareness, and adopting an integrated approach to cyber defense that facilitates improved security outcomes.

2024 saw both progress and contradictions in tech sustainability. While green datacenters and energy-efficient AI emerged, the industry’s footprint remained significant. “Greenhushing” highlighted the need for transparency as companies became more cautious about publicizing their environmental efforts. In 2025, sustainability will shift from an optional good deed to a core business imperative driven less by a sense of virtue and much more by the energy demands of advanced technologies, regulatory pressures, and investor scrutiny. Companies must integrate sustainability into all operations, as it will become a key differentiator, separating leaders from laggards.

Citations

Arm / PC / Anshel Sag / PCWorld
Why 2025 will be the year Arm dominates PCs

AWS / CPUs / Patrick Moorhead / Network World
Graviton progress: 50% of new AWS instances run on Amazon custom silicon

AWS / Layoffs / Patrick Moorhead / Opentools
AWS Reshuffles with Layoffs in Tech Sales Division Amid Reorganization

Dell / AI / Patrick Moorhead / Yahoo Finance
Dell embodied 2 of the corporate world’s biggest themes in 2024: AI and RTO. It’s paying off.

NVIDIA / AI Chips / Matt Kimball / Singularity Hub
Here’s How Nvidia’s Vice-Like Grip on AI Chips Could Slip

AWS / Cut back on ZT Systems Spendings / Patrick Moorhead / OpenTools
AWS Trims Spending on ZT Systems Amid In-House Hardware Boom

Google / Pixel 9 / Anshel Sag / Yahoo Tech
2025 could be very different for Google and Samsung — here’s why

NVIDIA / EU clears acquisition of Run:ai / OpenTools
Nvidia Gets EU Thumbs Up for Run:ai Acquisition!

Smartwatches / Ansehl Sag / Yahoo Tech
Here’s everything we expect and want from wearables and smartwatches in 2025

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • CES, January 7-10, Las Vegas (Patrick Moorhead, Anshel Sag, Will Townsend) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • CES, January 7-10, Las Vegas (Patrick Moorhead, Anshel Sag, Will Townsend) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • SAP Analyst Council, February, New York City (Robert Kramer)
  • Adobe Summit, March 18-20, Las Vegas (Melody Brue)
  • Zendesk Analyst Day, March 25, Las Vegas (Melody Brue)
  • IBM event, March 25, NYC (Matt Kimball)
  • Canva Create & Analyst Day, April 8-10, Los Angeles (Melody Brue)
  • Nutanix .NEXT May 6-9, Washington DC (Matt Kimball)

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ASUS Zenbook S 16 Review — Ryzen AI 9 HX 370 Processor At Its Best https://moorinsightsstrategy.com/asus-zenbook-s-16-review-ryzen-ai-9-hx-370-processor-at-its-best/ Wed, 01 Jan 2025 22:01:44 +0000 https://moorinsightsstrategy.com/?p=45013 Sporting the fastest AMD processor available, this laptop offers a great balance of performance, entertainment and productivity, despite some sacrifices in battery life.

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The author using the ASUS Zenbook S 16 Anshel Sag

The ASUS Zenbook S 16 laptop, in my opinion, has been the flagship laptop using AMD’s Ryzen AI 300-series processors going back to this past June at Computex in Taipei, where I first set eyes on a preview version. AMD formally launched these processors, along with its other Zen 5 laptop and desktop processors, in July. While this specific laptop wasn’t launched until August, it did stir up quite a bit of excitement with its new CPU, GPU and NPU capabilities.

While Microsoft is enabling this laptop with new Copilot+ capabilities in preview thanks to the Ryzen AI 370 processor inside it, I wanted to write a review of this laptop and evaluate how the Zen 5 CPU adds to the experience. ASUS is able to pack such a powerful chip into such a sleek design thanks to the laptop’s advanced thermal design and “Ceraluminum” (sleek high-tech ceramic) materials, which make the laptop lightweight, thermally conductive and sturdy.

The AMD Ryzen AI 9 HX 370 Processor

The AMD Ryzen AI 9 HX 370 chip (admittedly a mouthful) is the powerhouse behind this laptop’s capabilities — and the fastest in AMD’s lineup available today. That said, it is likely that a thicker, more thermally robust laptop design could squeeze even more performance out of this chip. This is important to note because every laptop’s implementation of this chip will likely vary on thermals and power delivery and could affect peak performance. Additionally, battery life can be affected by different implementations of the same chip as well.

The HX 370 is a 12-core chip, featuring four Zen 5 cores and eight Zen 5c low-power cores. This is clearly a configuration designed for power efficiency without compromising too much on performance. That’s why it should be no surprise that single-core performance fell within the middle range of my GeekBench 6 benchmark results of Copilot+ PCs powered by Qualcomm’s Snapdragon X Elite processor. Where it faltered was in multi-core performance, where it fell towards the bottom of the stack. Cinebench performance was also towards the lower end of the range, which I was a little surprised by. GPU performance was great, especially in Counter-Strike 2, where I got a very stable and playable 60 FPS on medium settings, something that Qualcomm couldn’t claim.

AI performance was one of the hardest things to measure because there aren’t any benchmarks that can test AMD’s NPU, so all of them are forced to test the GPU. As such, AMD’s AI performance — at least from the NPU — is a mystery compared to the competition. This is an area where I believe AMD has fallen behind and is playing a fast-follower role, trying to follow Qualcomm’s and Intel’s lead and capitalizing on their successes and failures. That said, this approach does not really fit AMD’s current market-leader position, and I believe that the company should be investing more in developer access to its NPU.

Battery life is another difficult discussion to have for this laptop because, although it’s quite clear that the platform brings a significant improvement in battery life over the previous generation, that’s hard to quantify with a 3K OLED display and a 78 Wh battery. OLEDs are inherently power hungry, and a 78 Wh battery is quite large and designed to account for that hunger, which may negate any chip-level power savings. Even so, we’ve seen similar configurations from Lenovo using Qualcomm processors that get much better battery life. In my experience, I could get about eight hours of work time on this laptop, which is an improvement over the preceding generation but not as good as what I’ve seen from comparable platforms. In fact, I would assess that battery life was about on par with the Samsung Book4 Edge 16, which unsurprisingly has the same OLED panel — which I believe affects battery life the most.

The Zenbook S 16 stacked on top of the Samsung Galaxy Book4 Edge 16 Anshel Sag

The Zenbook S 16 Laptop

As a complete laptop in terms of design and functionality, the Zenbook S 16 is a stunning machine. I remember first seeing it at Computex and being enamored with the design and weight. And I was excited when AMD sent me one for review because it was one of my most anticipated laptops of the year. System performance aside, this device does feel quite thin and light — much like the Samsung Book4 I mentioned, although it has a very different design language.

The Zenbook S 16 also benefits from having a more mature x86 processor inside, meaning that application compatibility isn’t a problem. Additionally, most of ASUS’s choices with this system are overwhelmingly good: 32GB of RAM, 40 Gbps USB-C ports, and full-size USB, HDMI and SD card slots. I also don’t mind the OLED panel decision because OLEDs are simply superior to LCDs; still, there is a considerable battery-life penalty for OLEDs no matter what you do. The OLED also came in quite handy for movie watching and photo and video editing, which I did plenty of over the last few months.

I did, however, run into a long-time Windows issue on this machine that I had all but forgotten about once I had reviewed a few Arm-based windows PCs over the past few months. The issue is that the Zenbook S 16 woke up in my laptop bag overnight and drained its battery while overheating inside my bag. I truly thought that the industry had moved away from this problem, but it seems that x86 systems are still plagued by it, while Arm systems are not. Another oddity I experienced with this laptop was that the display would go dark for a second when switching between battery and wall power. I can’t say I’ve experienced that before.

Thinking of power issues, I also believe that ASUS should consider having USB-C ports on both sides of the laptop. Yes, there is a USB-A port on one side, but the reality is that people often need the option to charge from either side of the laptop. I hope that for the next generation ASUS considers this a necessity and puts at least a 10Gbps USB-C port on the right-hand side.

Copilot+ Is Coming Soon

While this laptop is not officially a Copilot+ PC yet (that update is available via Insider Preview Dev Channel), it will be mainstreamed to the broader public in 2025 once Windows Insider Preview users help work out any bugs. The entire situation with Windows Copilot+ updates and which features are available based on different silicon vendors is confusing. It also remains unclear how long it’ll be until x86 Copilot+ PCs reach true feature parity with their Qualcomm-based peers. Still, the Copilot+ capabilities, while limited and not fully ready, are a nice bit of futureproofing for added value.

With all that said, and with special thanks to the powerful Ryzen AI 9 HX 370, I am extremely comfortable recommending this laptop to anyone who wants a great balance between performance, entertainment and productivity.

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Google Blends Its AI With XR To Build The Android XR Spatial OS https://moorinsightsstrategy.com/google-blends-its-ai-with-xr-to-build-the-android-xr-spatial-os/ Fri, 27 Dec 2024 21:35:45 +0000 https://moorinsightsstrategy.com/?p=44980 Android XR reflects Google's comprehensive approach to XR and delivers what the industry has needed for a long time: a platform to rally around for XR empowered by AI

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Google’s new spatial operating system, Android XR Google

To say that the road towards a spatial computing future has been bumpy for Google is an understatement. Google has had a long and challenging history with XR, encompassing products such as Google Glass smart glasses and the Google Daydream VR platform. Despite facing numerous obstacles, the company has continued to invest in XR technologies, recognizing their potential to enable advancements in AI; it has also continued to build spatial features into its products across search, maps, and more.

The recent release of the Gemini 2.0 AI models and Project Astra multi-modal agents exemplifies Google’s leadership in AI and underscores its commitment to integrating XR and AI. I recall when Google first introduced Astra via a phone demo at Google’s I/O event this year: all the interactions had me begging for a headset . . . which the demo then transitioned to midstream.

Today Google launched Android XR, which is what the industry has needed for a long time from Google—a platform to rally around for XR empowered by AI. This is something that Meta has also developed over the years with a lesser focus on AI and hopes to spread in the form of its Horizon OS, which now stands as a competitor to Android XR.

My Experiences With Android XR

Having the opportunity to experience Samsung’s Moohan headset, complete with Gemini, affirmed Google’s comprehensive approach to XR for me. Google’s strategy spans from lightweight single-display smart glasses to full AR dual-screen glasses and includes the Moohan prototype MR goggles equipped with high-definition passthrough, eye-tracking and hand-tracking functionalities. While many people will compare Moohan to Apple’s Vision Pro and Meta’s Quest 3 or Pro, it physically felt like some kind of blend in between those products. I was pleased to know it uses both hand and eye tracking and that the passthrough quality was extremely high, with very low latency. Thanks to Gemini, the interface felt like it borrowed some familiar ideas from Apple while also being much more capable.

Project Moohan, a mixed reality headset by Samsung built with help from Qualcomm and Google Google

A big part of Moohan’s performance and appeal comes thanks to the three-way partnership among Google, Samsung and Qualcomm, which delivered the computing power through its XR2+ Gen 2 platform. This is another way of saying that Google is able to access the best chips and hardware to empower the best AI and XR experiences. Thanks to Google’s partnership with Qualcomm on Android XR, other OEMs, including Lynx, Sony and Xreal, will also have devices running the OS, ensuring a diverse ecosystem of experiences and capabilities. Google will also absorb Qualcomm’s work with Snapdragon Spaces and enable forward compatibility as developers transition to Android XR. Snapdragon Spaces was Qualcomm’s attempt to fill the hole that Google left by not launching something like Android XR. With the existence of Android XR, there should no longer be a need for Snapdragon Spaces. The new OS should soften the move from Snapdragon Spaces for those developers and OEMs that use it.

Although convincing developers to build for Android XR might be a considerable challenge considering Google’s past, its initial low-friction strategy appears to align closely with Apple’s approach for the Vision Pro. Both companies aim to simplify application support for 2-D applications using existing apps in their stores; however, Google’s approach to spatial XR apps differs because of its embrace of open standards like OpenXR and WebXR that are familiar to XR developers. Google’s approach to accessories on Android will also translate to Android XR, making support for things like keyboards, mice, controllers and headphones a breeze. Google has already tapped industry veteran developers, including Resolution Games, Virtual Desktop and Tripp, as early developers for Android XR, which indicates that it has already spread its reach across gaming, productivity and health/fitness. That said, I believe that Google needs to add considerable fuel to the developer ecosystem to improve developer excitement and engagement.

When I tried out the Moohan headset, it was evident that the version of Gemini being used was multi-modal—and that it significantly enhanced the user experience by facilitating ease of use and comprehension. Given that keyboards are unlikely to become a primary interface for XR, Gemini plays a vital role in providing a seamless and high-quality user experience based on voice, gaze and gesture commands.

Astra on glasses also offered an impressive experience, notably allowing multi-language interactions and the ability to recall overlooked details visually. While these technologies are currently in the prototype stage, Google’s consistent integration of AI across its XR platforms is apparent. Google’s AI capabilities in XR appear even more credible when compared to Meta’s AI on Ray-Bans, which is less advanced, and Apple’s seeming reluctance to fully integrate Apple Intelligence into VisionOS.

Google’s prototype glasses Google

Android XR’s Future

Google believes that now is the time to launch Android XR because AI tools like Gemini and Astra have matured enough that they can empower spatial computing in ways that weren’t possible before. I believe that Google’s development environment will be attractive to developers already familiar with XR and Android, and that it should make porting applications easy. I have long believed that AI and XR are complementary technologies, which is why I was truly surprised to see Apple bypass VisionOS with Apple Intelligence. Clearly, Google agrees because it is infusing AI everywhere within Android XR; I believe this is the right approach and will only increase the appetite for AI computing, whether in the cloud using Google’s Trillium silicon or on-device using Snapdragon. I expect Google’s launch of Android XR to be slow-rolled through 2025, with the Samsung Moohan starting the rollout but many other devices arriving throughout the year.

The industry has needed something like Android XR for years, and while I have said some less-than-nice things about Google’s role in XR in the past, I do believe Android XR’s deep integration with Gemini and Astra will be transformational for the industry. It was really powerful to experience the spectrum of XR from smart glasses up to a mixed-reality headset and understand how Android XR bridges all of those platforms in a way few companies could. It’s quite clear that Meta has some real competition from Google, and I’m genuinely glad to see that Google is back in the XR space with real gusto.

XR’s biggest problem is that the install base is too small for many developers to get on board; this was evident with Google’s earlier efforts, as it is today with the Vision Pro. Meta is the only company that has somewhat bucked that trend, but it has done so by spending tens of billions of dollars—far in advance of the XR revenue that would sustain that spending. Now, however, I believe that Android XR has the real potential to finally break the install-base problem with a single unified operating system for the XR ecosystem.

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Putting AI Agents To Work With LAM Playground From Rabbit https://moorinsightsstrategy.com/putting-ai-agents-to-work-with-lam-playground-from-rabbit/ Thu, 19 Dec 2024 21:39:11 +0000 https://moorinsightsstrategy.com/?p=44732 While many tech giants are pursuing agentic AI solutions, Rabbit continues to follow its own very different approach to putting AI assistants and agents in users' hands

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The Rabbit r1 handheld assistant device Anshel Sag

Earlier this year, AI startup Rabbit introduced a new category of product that combines a standalone handheld device the size of a smartphone with the company’s own cloud-based AI backend. I have been following Rabbit and its launch of the r1 device for the past year, and I got myself an r1 to play with early on. I will say that I was initially disappointed by the user experience, as were many other users who tried it. That said, the company has been relentless about making updates, adding new features and squashing bugs. Today, the r1 feels a lot more feature-rich and capable than it did at launch, but at its core, it is still fundamentally a piece of hardware that helps you access a cloud AI that handles most of the processing.

Large action models are becoming a popular topic within the AI space as agentic AI starts to become the next phase of AI’s development. These agentic LAMs are designed to help users perform complex tasks through applications that already exist using only words as an interface. In the early days of Rabbit, the company talked about using its LAM to play music on Spotify, order rides from Uber and get food delivered via DoorDash. The company has completely rethought the way that its LAM works with its new LAM playground, and recently I’ve had a chance to get insight into the future of Rabbit’s platform—and experience it myself.

Agentic AI And LAM

The tech industry is moving toward agentic AI, which uses multi-step processes that allow AI agents to perform actions on behalf of a user. In many cases, an AI agent may end up using an LLM, but it could also use a vision model or even a small language model to understand and perform the task at hand. Reasoning is also a big part of what makes an AI agentic, because the AI needs to understand what the user is asking it to do with a high level of precision. Some companies use retrieval-augmented generation to narrow the scope and ensure a more accurate result. But RAG is only one way that this can be accomplished; there may be future methods to achieve the same end like using a group of smaller language models that have been custom-distilled and pruned instead.

Companies including Nvidia, Meta and Microsoft have been talking about using agentic AI and enabling businesses to build agents based on their proprietary business data. (My colleague Jason Andersen has been covering this trend closely.) This approach could, for example, enable an AI agent to act on behalf of the business, plus enable customers to interact with an agent to resolve issues they have with the company’s product or service. AI agents can also behave as advanced assistants to perform certain linked actions such as booking flights, hotels and rental cars all at once based on the user’s existing accounts and travel details. At the recent Tech World 2024 event, Lenovo showed off a prototype of a local LAM working on one of its Razr phones that booked restaurant reservations and Uber rides. This is very similar to what Rabbit showed off with its first-generation LAM.

LAM Playground

LAM playground can be accessed from rabbithole (Rabbit’s online interface) or directly from the r1, but in either scenario the r1 must be turned on and up to date. The LAM playground’s capabilities depend entirely on the prompt you give it and how much detail you decide to include. This is a departure from the previous LAM, which was specifically trained to operate apps such as Uber, Spotify and DoorDash. Using the LAM playground, a user might be able to have the LAM order a specific item from an e-commerce website like Amazon using the web interface or get help planning and booking a trip—all through voice or text interfaces.

Both of these scenarios are designed to evade the need for APIs for either access or cost reasons and, in most scenarios, likely don’t violate any terms of service because users are authenticating themselves. Speaking of authentication, Rabbit has built the ability to authenticate you on websites into the LAM playground, which will automatically delete your credentials once you finish the session. This is an important security measure that enables the LAM to perform the tasks that are necessary on some websites while also making sure that your passwords are not compromised.

I believe that Rabbit is ahead of the curve with LAM playground; this product is still very much in its infancy, but I expect we will see people coming up with exciting applications for it soon. Rabbit also just released a new feature called teach mode, which allows users to teach the AI agent how to perform a task. This helps the AI agent perform tasks more quickly, and I suspect it could be a way for people to earn money by training their own agents to perform specific tasks. This could considerably speed up the pace of innovation by using humans to help train agents to perform tasks more quickly and precisely.

The Future Is Agentic

While it is clear that many companies are pursuing agentic AI solutions, it is also quite clear that in some ways Rabbit is ahead of the curve. The r1 came out of the gate a little unfinished, but it is starting to show a lot more promise for consumers wanting to experience the cutting edge of AI and AI assistants. I believe that, considering Rabbit’s pace for updates and new feature releases like the LAM playground, we could soon see an ecosystem of LAM working across more than just web apps, enabling the agent to perform tasks on your PC or apps on your smartphone.

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The State Of XR In 2024, Part 2: Tier-Two XR Platform Players https://moorinsightsstrategy.com/the-state-of-xr-in-2024-part-2-tier-two-xr-platform-players/ Tue, 17 Dec 2024 17:07:55 +0000 https://moorinsightsstrategy.com/?p=44531 Snap, Niantic and Valve are following different paths to commercializing XR and AR as they work to bring spatial computing to a broader base of consumers

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Anshel Sag using the Ratatouille Lens from Snap at Epcot. Disney PhotoPass / Anshel Sag

Nobody is going to call the companies in this overview “small.” Most of them have revenues in the billions of dollars, but they aren’t public companies with trillion-dollar market caps like all the companies we covered in my State of XR Part 1 article, so they fall into second tier. These companies are still critical to the state of the industry, and many of them are pioneers in the XR space in one way or another. Let’s take a deeper look at what Snap, Niantic, Magic Leap and Valve are doing in XR in 2024.

Snap Shows Promise, But A Viable Consumer AR Headset May Be Years Away

Snap is an interesting company because it originally had a solid path to market with its Spectacles smart glasses, even giving an early prototype to creators to make content on. Yet even though Snap subsequently acquired Wave Optics, it has yet to deliver a commercial product since it announced the Spectacles development glasses in 2021. (That said, read on for more details on the new version of Spectacles that it recently released for the AR developer community.) When Snap restructured in 2022, it made AR one of its three strategic priorities; it remains to be seen when this will translate to commercially available AR glasses.

Still, the company has some key successes: with over 850 million monthly active users, the Snapchat app has built a lot of brand awareness in the fashion space for try-ons, plus it has expanded Snap’s partnerships beyond virtual clothes. Meanwhile, one of Snap’s greatest successes in AR has been its Lenses offering. More than 4 million Lenses have been published through Snap’s Lens Studio authoring tool, and Snap Lenses are now part of Disney’s PhotoPass service—something I had a lot of fun using on my visit to Epcot last year.

At the company’s Snap Partner Summit 2024, which I attended a couple of months ago, Snap unveiled its new second-generation Spectacles AR glasses, which improved upon the original design in nearly every way and introduced a new operating system. I recently wrote about this experience in detail; I found that Snap is applying its limited resources to make AR and AI work together to be more fun and engaging.

While the Spectacles themselves are still not a consumer product, it is quite clear that the company is working diligently to get closer to a standalone AR future. That said, it will probably be years before we see a mainstream product emerge from these efforts. Still, the new Spectacles are the closest thing we have to a consumer standalone AR headset in the industry today, even if they are still only for developers.

Niantic Is Ambitious, But The Market May Not Be Ready For It Yet

Like many other companies in this space, Niantic had ambitious goals for AR and even worked with Qualcomm to build a reference AR headset specifically for use with its Lightship platform so it could show off its ability to support games, especially Pokémon Go. In 2023, however, Niantic laid off hundreds of people—after already laying off nearly a hundred a year earlier. It also canceled two of its newest games (tie-ins with the NBA and Marvel) and closed its Los Angeles studio. Lightship can offer a cross-platform environment for AR apps on smartphones and AR headsets, but it has struggled to see success beyond Pokémon Go. (For anyone concerned that Pokémon Go might be dated, it currently has more than 150 million monthly active users, and I have seen old men in Taiwan walking around with five phones just to play the game to its maximum potential.)

I do believe that Niantic’s VPS technology has some of the best potential for monetization in the AR space because it is both platform-agnostic and location-based. Niantic also expanded its offering in 2022 with the acquisition of 8th Wall, a web-based AR platform, boosting the potential user base that Niantic could address. At AWE 2024, the company introduced Niantic Studio to increase ease of use and access to its capabilities for developers.

Niantic further demonstrated its platform-agnostic approach this year by launching the Hello Dot mixed-reality game on Quest 3 and VPS on Magic Leap, and by updating the MR skateboarding experience Skatrix Pro for the Apple Vision Pro headset to broaden the game to room-scale. Niantic has also partnered with Snap on the latest generation of Spectacles to enable its Peridot virtual pet, and to use Gaussian splats to create 3-D objects with a simple scan using technology from Scaniverse.

I believe that Niantic is still onto something important with its location-based, world-scale AR focus and with its acquisitions of companies, including 8th Wall and Scaniverse. In other words, I think it is headed in the right direction, even if the industry isn’t quite ready for it. Yet it remains to be seen whether Niantic will continue down the AR road as a freestanding company or be acquired.

The Sad Tale Of Magic Leap

Magic Leap had a platform and a headset for years. However, it struggled mightily to get its first headset out the door, incorrectly targeted consumers rather than commercial customers and eventually made a late pivot towards enterprise uses—like many other companies in the XR space. The company even shipped a quite good second-generation headset that addressed many of the problems of the Magic Leap One, but it was still too expensive and required a wired tether and compute/battery puck.

Since its founding, Magic Leap has burned through $3 billion and ended up in the hands of the Saudi sovereign wealth fund after its original investors wrote it off as a complete loss. Magic Leap also changed CEOs late last year, installing Ross Rosenberg, a former executive from Bain Capital. This made it clear that Magic Leap was up for sale; as of July 18, 2024, the company laid off its entire sales staff and its defense and public sector teams. Some of the people who were laid off also mentioned a shift away from hardware, which to me indicates an impending sale of IP and possibly the remaining talent in the company.

Magic Leap’s story is a sad one, mostly because there were many chances for the company to be successful, but it quickly transformed from an AR industry darling into a major warning sign. After the July layoffs, I wrote about Magic Leap’s exit from the headset market here.

Valve Keeps Doing Things Its Own Way

Some of you may have never heard of Valve, while others (like me) have known about it for over 20 years. The company started out as a developer for PC games and evolved into the world’s first successful digital games marketplace. This marketplace, called Steam, generates more than $10 billion a year in revenue and has over 132 million monthly active users. To put it another way, if you want to launch a game successfully on the PC, Steam is usually your ticket to success. Steam has also set the standard for app-store economics with its 30% cut of developer revenues that is now so familiar from Apple, Google and others. That 30% share funds most of Valve’s activities, including its many forays into hardware. Steam is the basis of the VR platform that Valve created in partnership with HTC in 2016, with SteamVR serving as the software component and HTC Vive bringing the physical headset, controllers and lighthouses. Eventually, Valve shipped its own product with headset and controllers—the Valve Index—which was targeted at the high end of the market.

Valve’s current hardware ambitions appear to be focused mostly on the Steam Deck, a Linux-based gaming handheld designed to compete with the Nintendo Switch. The company released two versions of the Steam Deck in 2022 and 2023 before it refreshed the Index. It recently announced that it would be porting its SteamOS to third-party hardware such as ASUS’s ROG Ally. This has taken the company away from focusing on its own VR efforts such as the Valve Index. Valve’s corporate structure is very flat and virtually any employee can work on anything, which tends to cause projects to take longer to launch—for example the company’s first AAA VR game, Half-Life: Alyx.

The Valve Index VR headset is now five years old, and instead of delivering a new version of it, the company has decided to create a Steam Link app for the Meta Quest platform. This is, in some people’s eyes, a brilliant move, considering the current install base for PC VR and how much of it is already represented by Meta Quest users.

The Steam Link app for Meta Quest enables a more robust VR experience with an even lower-latency connection to the PC and easier setup than Meta’s own link app. As of the October 2024 Steam Hardware Survey, the Meta Quest 2 represents 35% of all VR headsets, and the Quest 3 is 18%, while the Valve Index represents 16%. If you add the complete lineup of Meta’s Quest and Rift headsets, Meta’s share of the entire PC VR market is more than 60%. Valve seems to be comfortable with SteamVR being the platform for headset vendors including PiMax, Varjo, Meta and Pico. Valve has also been stingy with VR AAA titles, delivering only Half-Life: Alyx and leaving the industry waiting for the next bestseller title. Valve still develops new games, just not many for VR.

Valve really does do things on its own schedule and scale, and I’m fairly confident we’ll see more Steam Deck refreshes before we get an update to the Index headset. That said, the Index controllers (codenamed “Knuckles”) are still the most innovative and easy-to-use controllers for VR applications on the PC. In my estimation, Valve will continue to take a conservative, slow and steady approach to VR since it never seems to be in any rush. Valve’s Deckard headset has been rumored for years now and is expected to take a hybrid approach with both PC-streaming and standalone capabilities likely running off some version of SteamOS.

Next Up: Headsets And More

Now that we’ve established the state of platforms, the next parts in the series will follow the headset makers and the technology providers that enable them. It is quite clear that the XR market is still very much in a state of flux, and we can expect some of the biggest players to make significant moves in the next few years. What is abundantly apparent is that mixed reality is now the standard for the industry, with AR still far away for consumers, even though it is very real for enterprise uses today.

As with many technology segments before them, spatial computing and XR will need to be successful and work out many of the kinks before they become consumer technologies. 2023 and 2024 have been challenging for a lot of companies in this space, but the industry continues to move forward and show resilience as its constituent companies work to bring spatial computing to everyone.

The post The State Of XR In 2024, Part 2: Tier-Two XR Platform Players appeared first on Moor Insights & Strategy.

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MI&S Weekly Analyst Insights — Week Ending December 13, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-december-13-2024/ Mon, 16 Dec 2024 22:42:24 +0000 https://moorinsightsstrategy.com/?p=44544 MI&S Weekly Analyst Insights — Week Ending December 13, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.


Last week Time Magazine published its big “CEO of the Year” feature about Lisa Su of AMD. I was quoted in the article, which I recommend to you as a good refresher about the state of play in the chip market today—and how far AMD has come in the decade since Su became CEO. To me it’s one more reminder of the accelerated pace of change in the tech industry, with generative AI only adding more fuel to the fire. For more on my own views of Su and AMD, take a look at my deep dive on Forbes from last month.

 

Android XR header
Moor Insights & Strategy principal analyst Anshel Sag was one of just two industry analysts invited to preview Google’s new Android XR spatial OS, which could help unify the XR industry.

This week I also want to shine a spotlight on the analysis of the brand-new Android XR spatial computing OS written by our own Anshel Sag. Anshel’s been covering the world of spatial computing and XR for more than a decade, and for my money he’s as good as any analyst in the world in this area. Google must think so, too, because he was one of only two analysts invited to preview Android XR. His analysis was published on Forbes last Thursday, a few minutes after Google officially announced the OS.

If you have a CEO we should be talking with or a big new launch you think we ought to know about, please don’t hesitate to let us know.

The holidays are coming soon, but we’re still not quite ready for a break from conference season. Jason, Mel, Robert, and I will attend the Salesforce Agentforce 2.0 virtual event this week. We’re all wrapping up research and advisory sessions and will enjoy a quick respite with our families before CES in January. 

Last week, I was in Northern California for the Lattice Developer Conference and then Marvell’s Industry Analyst Day, where Matt joined me. Robert and Jason were in Boston with IBM, and Anshel attended T-Mobile’s Analyst Summit. Will was in New York at HP’s Security Analyst Summit. Mel, Jason, and Robert tuned into the ServiceNow Global Industry Analyst Digital Summit.

Read more about significant tech trends and events in this week’s Analyst Insights. 

Have a great week,

Patrick Moorhead

———

Our MI&S team published 20 deliverables:

Over the past week, MI&S analysts have been quoted in multiple syndicated top-tier international publications, including Time, PC World, Tom’s Hardware, Benzinga, and UC Today. The media wanted our takes on AMD, Arm, AWS, and Intel. Mel made an appearance on RingCentral’s State of AI in Business Communications webinar, and her UC musings were listed in UC Today’s Top 10 Predictions for 2025.

MI&S Quick Insights

Google has just announced Agentspace, which is a no-code-ish environment geared towards personal work productivity. Many of Google’s competitors are also playing in this market, so it’s no surprise Google is getting into it. Each of the major cloud vendors has both an AI development platform (in Google’s case Vertex AI) and associated tools for different personas. Google’s foray into power users is quite interesting in that it leverages both Vertex AI and the viral NotebookLM project. That said, it’s different from many of the other agentic approaches out there. In some ways it may be ahead of its time. Stay tuned for more on this topic soon.

Last week I got to spend some time with Matt Gierhart, who leads the custom app dev practice at IBM Consulting. While we spoke a bit about tools and AI assistants we both like, we then shifted focus to IBM Garage, which is a collaboration space for delivering projects with IBM clients. What stood out most was how IBM can quickly present multiple scenarios for a customer decision-making process—“Why should we do one feature versus another?,” for example. Developing these scenarios often takes time and data, but using gen AI is a way to accelerate the gathering and preparation process.

Finally for now, I think we have hit a point in the maturity of AI platforms where we can start to define and compare them in a meaningful way. What’s interesting is how much the diversity of tools has driven both the awareness of the need for a platform as well as the functionality. In 2025, I predict that competition at the AI platform level will overtake the LLM wars. More to come in this area, particularly looking at Amazon Bedrock, Microsoft Azure AI Foundry, and Google Vertex AI.

Google has just announced Agentspace, which is a no-code-ish environment geared towards personal work productivity. Many of Google’s competitors are also playing in this market, so it’s no surprise Google is getting into it. Each of the major cloud vendors has both an AI development platform (in Google’s case Vertex AI) and associated tools for different personas. Google’s foray into power users is quite interesting in that it leverages both Vertex AI and the viral NotebookLM project. That said, it’s different from many of the other agentic approaches out there. In some ways it may be ahead of its time. Stay tuned for more on this topic soon.

Last week I got to spend some time with Matt Gierhart, who leads the custom app dev practice at IBM Consulting. While we spoke a bit about tools and AI assistants we both like, we then shifted focus to IBM Garage, which is a collaboration space for delivering projects with IBM clients. What stood out most was how IBM can quickly present multiple scenarios for a customer decision-making process—“Why should we do one feature versus another?,” for example. Developing these scenarios often takes time and data, but using gen AI is a way to accelerate the gathering and preparation process.

Finally for now, I think we have hit a point in the maturity of AI platforms where we can start to define and compare them in a meaningful way. What’s interesting is how much the diversity of tools has driven both the awareness of the need for a platform as well as the functionality. In 2025, I predict that competition at the AI platform level will overtake the LLM wars. More to come in this area, particularly looking at Amazon Bedrock, Microsoft Azure AI Foundry, and Google Vertex AI.

Synopsys has become the first silicon company to introduce IP for UALink, the new scale-up specification that can connect up to 1,024 accelerators in support of LLM training, HPC, and other workloads. This is a significant announcement as it gives considerable weight to the recent launch of the consortium’s version 1.0 spec, which we covered in detail last month.

I would expect that this could mean that UALink-ready solutions might hit the market by mid-2026. In this connection, I will be tracking companies like AMD, Intel, Arm, and Astera Labs—along with any developments in NVIDIA’s NVLink connectivity spec.

Is storage cool again? Along with the rush of AI adoption comes an extreme focus on data. And of course, data management is highly dependent on storage. Because of this, the market has seen the arrival of a number of storage companies that index heavily on data management. And we also see a lot of traditional storage players evolving their products and messaging to orient around data management and data protection.

I’ve been in several engagements in this second half of 2024 to discuss and advise storage vendors on everything from product strategy to positioning and messaging. I say this to highlight how much companies are gearing up for the data wars of 2025 and beyond.

Each engagement ends with a similar set of takeaways: remove complexity, drive toward an autonomous state, ensure scale, and consider (and speak to) the full range of enterprise requirements—not just AI. Some companies do this better than others, and we see the results as they continue to grab market share.

Congratulations to Cohesity and Veritas Technologies on the successful completion of their business combination. It represents a significant shift in the data security and management industry—something I covered in detail in my research paper on the combination a couple of months ago.

Cohesity’s president and CEO, Sanjay Poonen, notes, “This deal combines Cohesity’s speed and innovation with Veritas’ global presence and installed base.” The combined entity will serve over 12,000 customers, including 85 of the Fortune 100, with projected revenues of around $2 billion for the 2025 fiscal year. You can read more in the announcement about the deal’s completion.

Adobe’s 2025 Creative Trends Forecast predicts four major design trends for the upcoming year. “Fantastic Frontiers” emphasizes surreal and imaginative visuals influenced by AI and gaming. “Levity and Laughter” underscores the growing importance of humor in engaging audiences. “Time Warp” blends futuristic and historical elements to create a nostalgic yet modern aesthetic. And “Immersive Appeal” focuses on multisensory experiences that combat screen fatigue and prioritize deeper brand engagement.

These trends reflect consumer desires for both escapism and authentic connection. The predictions are informed by a notable rise in experiential spending, illustrating how these trends resonate with the longing for adventure and genuine experiences. Adobe’s data insights provide a solid foundation for these predictions, and I look forward to seeing how creative trends play out in the new year.

The introduction of CameoX, a new onboarding policy by the fan-connection app Cameo, aims to make it easier for content creators including YouTubers to join the platform. By simplifying the enrollment process to a basic form and identity verification, Cameo hopes to attract a broader range of talent, potentially offering an alternative revenue stream for creators who may not be able to sustain themselves solely on platforms like YouTube, Instagram, or Twitch. However, it remains to be seen whether this will be enough to lure YouTubers away from that platform’s established audiences and revenue streams. The success of CameoX will depend on its ability to provide significant financial incentives and unique engagement opportunities that differentiate it from other popular creator platforms. With over 31,000 new creators joining through CameoX and contributing to millions in earnings, the platform is taking a promising step. Still, its long-term impact on attracting and retaining top talent is yet to be seen.

At Microsoft Ignite 2024, significant updates to Microsoft Fabric stood out for me. These updates improve data management for faster AI development, but that’s just the tip of the iceberg. During Ignite, I had the chance to sit down with Arun Ulag, corporate vice president for Microsoft Azure Data, about how tools such as OneLake and Fabric Databases unify workflows and simplify data access and support AI solutions. Read more of my analysis on Microsoft Fabric in my latest Forbes article.

HPE’s recent Q4 earnings rang in a record for top-line quarterly revenue, and the company’s guidance for total revenue, earnings per share, and free cash flow for the fiscal year are all above guidance. Networking remains an area with opportunities for improvement, but I expect that the completion of the Juniper Networks acquisition—expected in early 2025—will bring material synergies thanks to a fortified engineering effort and combined IP portfolio. If the company can crack the code on delivering more sustainable AI infrastructure across the board, especially by leveraging its applied research with HP Labs and Juniper’s Beyond Labs, it could provide significant tailwinds for future top-line revenue and margin improvement.

I attended IBM’s Strategic Analyst Forum in Boston last week. One of the highlights was how IBM is partnering with competitors such as Oracle, SAP, Microsoft, AWS, and others to help customers achieve IT transformation success. I was particularly impressed with IBM’s Garage methodology, an approach to digital transformation designed to develop solutions that address real business needs. It stresses building systems step by step. By working closely with IBM and its partners, clients can create solutions that effectively address challenges and are ready for real-world implementation. One area I felt could benefit from more focus is effective change management—a topic you can read more about in an article I wrote earlier this year.

One of the most significant 2025 IoT tech trends is the maturation of embedded application development. Traditional embedded developers constructed custom platform software stacks, including board support, OS, I/O, network, security, connectivity, and device management. However, the days of building complete software stacks for IoT devices are ending as silicon suppliers and independent software vendors offer complete platforms that support application development right out of the box. Developers can now begin writing application code immediately after unboxing the development kit. And building those applications using standards-based open-source components further reduces undifferentiated overhead. My advice: “If it’s not differentiated, don’t build it—buy it.”

I see more evidence every week that this “platform-based IoT” trend is accelerating. Here are three examples. First, Synaptics posted a demo of a contextual AI voice assistant application operating entirely on-device with no cloud dependencies. The demo uses an off-the-shelf Synaptics Astra Machina SL1680 development board. Developers access all the software required for this demo via GitHub, including the Yocto Linux OS and all necessary support software. According to the company, a developer can get the demo up and running “in a day.” This is a great example of a silicon supplier providing a complete software stack that lets developers focus on applications immediately and avoid writing undifferentiated code.

Second, Nordic Semiconductor just launched an impressive prototyping platform with a catchy name—the “Thingy:91 X.” This board features the nRF9151 system-in-package cellular module (LTE-M, NB-IoT, DECT NR+, GNSS positioning) with an Arm Cortex M33 system processor. The nRF002 companion chip adds SSID-based Wi-Fi location tracking. Expansion options from Qwiic, STEMMA QT, and Grove plug right in. The battery-powered board comes bundled with preloaded SIM cards from Onomondo and Wireless Logic, so it’ll connect to the nRF cloud right out of the box. Nordic supports developers with a comprehensive SDK and courses from its Nordic Developer Academy. Getting started with IoT cellular development is a rough road, but this “thingy” promises to make it smoother.

Finally, Matthias Bösl, head of hardware engineering at Tado (a home energy management company), posted this insightful comment: “In the past, a solid 30 percent of our development team was occupied with connectivity and the platform alone. The open source concept of Matter and Thread plus standardization ensures that we can concentrate better on things that offer our customers real added value.” Off-the-shelf IoT platforms also reduce the technical debt associated with long-term support, so the total cost savings are probably much higher in the long run.

For the past several years, the MITRE ATT&CK (Adversarial Tactics, Techniques, and Common Knowledge) framework has provided an analysis of cybersecurity threat actor tactics, techniques, and procedures. In the process, it has measured how well endpoint security solutions detect and prevent cyber threats. This year’s Round 6 focuses on ransomware emulation and MacOS infiltration by a North Korean threat actor profile, including adversary behaviors and defensive capabilities.

Palo Alto Networks performed exceptionally well compared to other participants this year. The company’s Cortex XDR set a record as the first participant to achieve 100% detection with technique-level detail and no configuration changes for a second year in a row. Additionally, it prevented eight out of 10 attack steps while maintaining zero false positives with that newly introduced metric. Those are impressive results, and they reinforce my positive impressions of the company’s cybersecurity platform strategy, execution, and Unit 42 Threat Research Center capabilities after my meetings with the executive leadership team in November.

As I think back about the best uses of technology in sports this year, my mind keeps returning to Intel’s involvement in this summer’s Olympic Games. Intel’s AI technologies played a significant role at the 2024 Paris Olympics, enhancing the event in multiple ways. The Athlete365 platform employed AI to provide real-time, multilingual support for athletes, facilitating communication and knowledge sharing. AI-powered systems also automatically generated personalized highlights for fans, creating a more engaging viewing experience. Furthermore, Intel’s technology enabled the creation of 3-D videos and AR clips, offering interactive media experiences. The company’s processors facilitated 8K live streaming with low latency, ensuring high-quality broadcasting. These innovations showcase the growing potential of AI not only to enhance sporting events but also to transform various aspects of daily life by optimizing workflows, accelerating innovation, and improving performance across diverse fields.

I appreciate Intel’s transparency in showcasing the technology behind these advancements. As Robert Kramer and I often discuss on the Game Time Tech podcast, understanding how technology shapes significant events like the Olympics is essential. With these sports technology partnerships, it’s refreshing to see the story behind the tech portrayed in an accessible and relatable way. This level of transparency also helps educate the public about the increasing impact of AI on our lives.

What are the top sports technology trends to look for in 2025? Throughout this year on our Game Time Tech podcast, Melody Brue and I have explored how the sports industry is adopting new technologies to improve athlete performance, reduce injuries, engage fans, and modernize team management. Looking ahead to 2025, some key developments include AI coaching apps and computer vision for real-time movement analysis and injury prevention, wearable devices that monitor performance data, and AR-enhanced broadcasts that provide real-time stats and multiple viewing angles. Other advancements include improvements to the use of video assistant referees (VARs) for fairer in-game decisions, AI systems such the NFL’s Digital Athlete for injury prevention, data-driven tools for scouting talent, and VR simulations that offer realistic training environments. In 2025, Mel and I will continue discussing how these technologies are shaping both professional and amateur sports. Read more about 2025’s top trends, and be sure to check out our latest GTT podcasts.

AMD has shared updates on its progress toward achieving its 30×25 energy-efficiency goal for AI and HPC processors by 2025. The company reports significant advancements in chip architecture, such as 3.5D CoWoS packaging and high-bandwidth memory, bringing it close to reaching its target. The report emphasizes the critical role of software optimizations, particularly through AMD’s ROCm open software stack, in enhancing both performance and energy efficiency.

AMD has adopted a comprehensive energy-efficiency approach that optimizes both hardware and software to advance AI development. Key hardware innovations improve performance and facilitate the use of larger AI models. On the software side, the ROCm open software stack continually optimizes performance and energy efficiency by supporting lower-precision math formats, leading to substantial performance gains. This combined approach results in higher performance, greater accessibility to AI, more efficient training and inference, and a reduced environmental impact. AMD says it is confident that it will surpass its ambitious 30×25 energy efficiency goal—and that it is actively seeking additional improvements at the system level.

Huawei used the Ultra Broadband Forum held in Istanbul this fall to announce its autonomous mobile network platform. The embattled infrastructure provider is positioning it as a level-four offering, analogous to the stage of autonomous driving in which a vehicle can navigate without the intervention of a human driver. It is another example of the company making bold claims with little substantiation. To no one’s surprise, AI factors heavily into Huawei’s claims of a latency-aware topology, but removing human operators from the loop is not a realistic scenario for any mobile network operator deployment.

Research Papers Published

Research Notes Published

Citations

AMD / Lisa Su CEO Of The Year / Patrick Moorhead / Time
https://time.com/7200909/ceo-of-the-year-2024-lisa-su/ 

AMD / Lisa Su CEO Of The Year / Patrick Moorhead / Taiwan News
Time names Taiwanese American Lisa Su CEO of the Year

Arm / PCs / Anshel Sag / PC World
2025 will be the year Arm dominates PCs

Axiado / Series C Funding / Patrick Moorhead / Digital Infra Network
Axiado raises $60 mn to boost AI platform security and energy efficiency

Intel / 18A / Patrick Moorhead / Tom’s Hardware
Gelsinger fires back at recent stories about 18A’s poor yields

Intel / 18A / Patrick Moorhead / WCCFTECH
“Ousted” Intel CEO Steps In To Defend The Firm’s 18A Process, Says Yield Rate % Isn’t The Right Metric To Measure Semiconductor Progress

Marvell / HBM & XPUs / Patrick Moorhead / ABC27
Marvell Announces Breakthrough Custom HBM Compute Architecture to Optimize Cloud AI Accelerators

Marvell / HBM & XPUs / Patrick Moorhead / Hosting Journalist
Marvell Unveils Custom HBM Architecture to Enhance Cloud AI Accelerators

Marvell / HBM & XPUs / Patrick Moorhead / Investing.com
Marvell unveils custom HBM compute architecture

NVIDIA / China Antitrust Investigation / Patrick Moorhead / Benzinga
Chinese Antitrust Investigation Into Nvidia ‘All Speculative’: Tech Expert

UC Space Updates (Microsoft, Avaya, Zoom, Wildix) / Melody Brue / UC Today
The Latest News on Microsoft Ignite, Avaya’s Layoffs, Zoom and Wildix CEO on RTO

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Salesforce Agentforce 2.0, December 17 (Jason Andersen, Melody Brue, Robert Kramer, Patrick Moorhead)
  • Salesforce Agentforce 2.0, December 17 (Jason Andersen, Melody Brue, Robert Kramer, Patrick Moorhead)
  • CES, January 7-10, Las Vegas (Patrick Moorhead, Anshel Sag, Will Townsend) 
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • SAP Analyst Council, February, New York City (Robert Kramer)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)
  • IBM event, March 25, NYC (Matt Kimball)
  • Canva Create & Analyst Day, April 8-10, Los Angeles (Melody Brue)
  • Nutanix .NEXT May 6-9, Washington DC (Matt Kimball)

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Xreal Beam Pro And Air 2 Pro Glasses Review: The Best Entry-Level AR https://moorinsightsstrategy.com/xreal-beam-pro-and-air-2-pro-glasses-review-the-best-entry-level-ar/ Tue, 10 Dec 2024 16:30:32 +0000 https://moorinsightsstrategy.com/?p=44521 Although there are a few issues with software stability, Xreal's new-generation handheld device and glasses make for a compact, accessible and satisfying AR combination.

The post Xreal Beam Pro And Air 2 Pro Glasses Review: The Best Entry-Level AR appeared first on Moor Insights & Strategy.

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The author flying with the Xreal Beam Pro handheld device and Air 2 Pro AR glasses Anshel Sag

Thanks to a test unit shared by the team at Xreal, I have spent the last few months dragging the Xreal Beam Pro handheld device and Air 2 Pro glasses along on my work travels. Xreal recently published a statistic that says the company has shipped the most AR headsets on the market, north of 400,000 units. That number—which is extremely small compared to, say, smartphones shipped by any significant maker—shows how nascent the AR market is. It’s also a reminder that Xreal (formerly nReal) has been around for a long time since it debuted with the complex and ambitious 6-degree-of-freedom design of the nReal Light glasses.

Since then, the company has dialed back the vision a bit and tried to first nail the 3-DoF experience by using an AR head-mounted display that allows for virtual 2-D screens. In my opinion, of all the comparable products on the market, Xreal’s glasses have been the most reliable and easiest to pair with Android or iOS devices, as well as the best for leveling up the gaming experience on devices like a Switch or Steam Deck. The plug-and-play nature of Xreal’s glasses has made them invaluable for improving mobile experiences or even mirroring as a second display on a laptop; I have done the latter with multiple Windows PCs, including some of the new Copilot+ PCs.

Xreal Beam Pro — Better Than A Phone Or Tablet For AR

Before the Beam Pro handheld device, there was the Beam. The Beam’s job was to help connect third-party devices to the Xreal glasses to create a seamless experience, since not all devices can support the glasses natively and not all of them can render the virtual screen. Beam Pro builds on Beam’s capabilities—and levels them up considerably—by adding the full feature set of an Android device that can run all your streaming and Android gaming apps. It also allows you to add extra storage via a memory card to preload movies and TV shows without using up storage on your phone. The device comes with two USB-C ports, one for the glasses and one for power, so you can keep running it in perpetuity—for example if you’re on a long flight.

When connected to Xreal AR glasses, the Beam Pro also acts as a touch controller for AR interfaces and a keyboard when you need to input text. The Beam Pro also has a pair of 50 MP cameras that are perfectly distanced from each other to mimic the distance between human eyes for 3-D photos and video. Most of the images I’ve captured look tremendous and build a sense of immersion that is hard to convey without seeing them in person. The fact that the Beam Pro has so many different capabilities drives up its value.

The XREAL Beam Pro handheld Android device and Air 2 Pro Glasses Xreal

Additionally, the Beam Pro spares you from drawing down your smartphone battery to watch TV or movies on the go. At $199, the Beam Pro is very reasonably priced, and it now accompanies my Air 2 Pro glasses anywhere I travel. (It works great with any of Xreal’s AR glasses.) This combination is also much more compact and accessible to transport than the Apple Vision Pro, even though I do think the Vision Pro has the absolute best TV and movie experience. I also have the option of leaving the Beam Pro at home and connecting the Air 2 Pro glasses to my phone. There are still some software stability issues with the Beam Pro; for instance, there have been many instances when I have wanted to show off a 3-D photo or video I’ve taken with the Beam Pro on the Air 2 Pro glasses, but the entire Nebula interface has crashed. Nebula is Xreal’s operating system for AR applications and the interface for spatial apps including the 2-D windows in 3-D space.

My biggest complaint about the Beam Pro is a broader problem for the AR industry: there aren’t enough AR apps to make 3-D AR experiences particularly exciting. This is why I believe that Xreal has opted to deliver the most basic AR experience with a 3-DoF 2-D display. I do believe that Xreal wants to move towards more 6-DoF experiences; after all, the company has Air 2 Ultra AR glasses that could potentially enable that, but there aren’t many apps that could take advantage of it. I have a feeling that Google’s upcoming XR platform may help solve this problem by enabling more AR apps across the many different AR platforms that exist today.

Air 2 Pro Glasses — High Definition, Limited Field Of View

The Air 2 Pro glasses are a noticeable improvement over the Xreal Air glasses I had previously tested. Xreal has improved the weight—now only 75g—and incorporated a 500-nit, 120-hertz 1080P micro-OLED panel from Sony. The brightness and image quality are much improved, and the ability to dim the glasses with a simple button push was really enjoyable. I haven’t used these glasses much outdoors, and they aren’t really intended for that since you can’t really move around without 6-DoF tracking. The 46-degree field of view leaves me wanting more, although the Beam Pro does helps to maximize the experience through software. For true AR experiences, though, I could see this field of view being challenging.

I have mostly used the Air 2 Pros on planes and in hotel rooms while traveling, and they have worked great for that purpose. I had no issues running them on the Xreal Beam Pro, iPhone 15 Pro Max, iPhone 16 or my Galaxy S24 Ultra. While I do wish they had a wider field of view, they are limited by the birdbath optics that help keep them affordable. These glasses are currently selling on Amazon and the Xreal website for $399, and there are occasional bundle deals as well. I think they are fairly priced for what they deliver, although I do believe that if Xreal could get them down to $299, they would move a lot more units.

The Next Phase Of AR

Xreal has been teasing an in-house-designed X1 chip and a new product based on it, and while I don’t have any details about what that product might be, there are a lot of ways Xreal could go. There could be the addition of 6-DoF for true AR experiences, hand-tracking for more natural interfaces or even a standalone solution that doesn’t require a smartphone or any kind of computer at all. I believe the latter to be a bit of a stretch since I know Xreal isn’t in the business of making its own SoCs. After all, the Beam Pro uses a Snapdragon processor.

This reminds me that I do think we’ll see Xreal included in Google’s XR platform announcement whenever it happens later this year, given Google’s relationship with Qualcomm. It’s clear that Samsung will own the standalone category with the MR headset it is building with Google and Qualcomm, but I believe that Google also wants another crack at AR. Partnering with Xreal could be one of the best ways for Google to attack that category and do it effectively.

The post Xreal Beam Pro And Air 2 Pro Glasses Review: The Best Entry-Level AR appeared first on Moor Insights & Strategy.

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MI&S Weekly Analyst Insights — Week Ending December 6, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-december-6-2024/ Tue, 10 Dec 2024 01:30:21 +0000 https://moorinsightsstrategy.com/?p=44280 MI&S Weekly Analyst Insights — Week Ending December 6, 2024. A wrap up of what our team published during the last week.

The post MI&S Weekly Analyst Insights — Week Ending December 6, 2024 appeared first on Moor Insights & Strategy.

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Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.


The time between Thanksgiving and Christmas is hectic but rewarding for me, with lots of events and client meetings between the rounds of holiday cheer with the family. Last week, I was fortunate to be with a few members of my team in Las Vegas for AWS re:Invent. Matt, Jason, Robert, and I were all there covering our various specialty subjects—and figuring out how it all fits together for a company with the reach of AWS. It’s always great to see the analysts in action, and Jason recorded his first Six Five video. You can check that out, along with all the other re:Invent Six Five coverage, here.

 

Andy Jassy at AWS
Andy Jassy presents at re:Invent. (Photo: Patrick Moorhead)

While we were in Vegas, Will was in Dallas for AT&T’s Analyst & Investor Day, and Anshel traveled to a couple of NDA meetings with clients that will feed some of his future articles. This week, I’m in Northern California for the Lattice Developer Conference and then Marvell’s Industry Analyst Day, where Matt will join me. Robert and Jason will be in Boston with IBM, and Anshel will be attending T-Mobile’s Analyst Summit. Mel, Jason, and Robert will all be tuning into the ServiceNow Global Industry Analyst Digital Summit.

It’s a lot of travel, but also a lot of learning and many chances to connect with and advise our clients. We wouldn’t have it any other way. We’ll be starting 2025 with a bang, too, as many of us attend CES. If you are going to be there and we don’t already have something scheduled, please reach out and let’s set something up.

Have a great week,

Patrick Moorhead

———

Our MI&S team published 20 deliverables:

Over the last two weeks, MI&S analysts have been quoted in multiple syndicated top-tier international publications such as Barron’s, ComputerWorld, Fierce Network, Investor’s Business Daily, The Register, and VentureBeat. The media wanted MI&S’s take on Avaya, AWS, Intel and more. Pat made several network television appearances, including CNBC to discuss Intel’s CEO departure.

MI&S Quick Insights

Last week was all about the Amazon Web Services re:Invent conference, for which 60,000 people descended on Las Vegas. It was quite an event, and AWS came out swinging with announcements up and down its stack. Here were the biggest news items on the developer side:

My personal favorite announcement of re:Invent was the new transformation capabilities in Q Developer. For context, Chapter 1 (out of 4) in my career was in systems integration and consulting; the big takeaway from that chapter was that migrations are hard—and maybe I should consider moving on to Chapter 2. One key lesson learned was that anything that can alleviate the pain of migrations and upgrades will make enterprises more secure and more efficient, and give them more time and money to innovate. AWS’s solid use case shows the enterprise potential of agentic apps and gen AI. Check out the piece that I published in Forbes about AWS agents.

For a Six Five on the Road videocast, I got to interview Sherry Marcus, Ph.D. about gen AI and AWS Bedrock. I have met Sherry before and was so happy that this time we got it on video. Bedrock has significantly expanded its capabilities in the newest release to support agentic applications. Bedrock is looking a lot like a great enterprise solution, but it is not alone, given the release of Microsoft’s AI Foundry at the Ignite conference a couple weeks ago. What we are starting to see is the formation of a new type of middleware category that I am calling agentic development frameworks. This is the type of technology that will get us past productivity agents operating within application platforms (which still do have their place) and get us into integrated high-scale agentic solutions. Want to know more? Check out the Forbes piece I wrote about these agentic frameworks.

While AWS generated a lot of focus, re:Invent is also something of an ecosystem show for the cloud. So, partners and partner announcements were everywhere as well. I got to speak to product leaders from IBM, which made multiple announcements of their own products running upon and in some cases integrating with AWS cloud. It’s an interesting combination, as IBM is a major champion for hybrid cloud, and its tools could help create a bridge for management, governance, and observability anywhere that applications are deployed.

There was also a lot of talk about AWS SageMaker’s new unified toolset. At first glance, it may seem like it’s simply a means to unify the data-scientist experience, but after doing some digging I was able to find out that what was announced this week was only step one. I think we will be seeing a great deal of work integrating SageMaker with Amazon Bedrock in 2025.

Last week was all about the Amazon Web Services re:Invent conference, for which 60,000 people descended on Las Vegas. It was quite an event, and AWS came out swinging with announcements up and down its stack. Here were the biggest news items on the developer side:

My personal favorite announcement of re:Invent was the new transformation capabilities in Q Developer. For context, Chapter 1 (out of 4) in my career was in systems integration and consulting; the big takeaway from that chapter was that migrations are hard—and maybe I should consider moving on to Chapter 2. One key lesson learned was that anything that can alleviate the pain of migrations and upgrades will make enterprises more secure and more efficient, and give them more time and money to innovate. AWS’s solid use case shows the enterprise potential of agentic apps and gen AI. Check out the piece that I published in Forbes about AWS agents.

For a Six Five on the Road videocast, I got to interview Sherry Marcus, Ph.D. about gen AI and AWS Bedrock. I have met Sherry before and was so happy that this time we got it on video. Bedrock has significantly expanded its capabilities in the newest release to support agentic applications. Bedrock is looking a lot like a great enterprise solution, but it is not alone, given the release of Microsoft’s AI Foundry at the Ignite conference a couple weeks ago. What we are starting to see is the formation of a new type of middleware category that I am calling agentic development frameworks. This is the type of technology that will get us past productivity agents operating within application platforms (which still do have their place) and get us into integrated high-scale agentic solutions. Want to know more? Check out the Forbes piece I wrote about these agentic frameworks.

While AWS generated a lot of focus, re:Invent is also something of an ecosystem show for the cloud. So, partners and partner announcements were everywhere as well. I got to speak to product leaders from IBM, which made multiple announcements of their own products running upon and in some cases integrating with AWS cloud. It’s an interesting combination, as IBM is a major champion for hybrid cloud, and its tools could help create a bridge for management, governance, and observability anywhere that applications are deployed.

There was also a lot of talk about AWS SageMaker’s new unified toolset. At first glance, it may seem like it’s simply a means to unify the data-scientist experience, but after doing some digging I was able to find out that what was announced this week was only step one. I think we will be seeing a great deal of work integrating SageMaker with Amazon Bedrock in 2025.

Amazon’s newly announced Amazon Nova is a line of three new foundation models: Nova Pro, Nova Lite, and Nova Micro. These models have frontier intelligence and can handle difficult language tasks, as proven by benchmarks like MMLU and VATEX. Their key advantages are speed, agentic workflows, and the ability to be customized. With these models, Amazon has focused on price-performance, which could disrupt the AI market with a new standard and the ability to democratize advanced AI capabilities for small models.

Similar to Dell’s AI Factory, Microsoft announced the Azure AI Foundry to facilitate AI implementation. The foundry includes an SDK that integrates Azure AI capabilities with GitHub and Visual Studio. Azure AI Foundry’s objective is to simplify the implementation of AI through a unified platform that streamlines AI development. Azure AI Foundry includes tools to help determine AI’s effectiveness and monitor ROI, with the goal of determining AI’s impact and ensuring it is focused on the proper business objectives.

Verint has introduced a new automated Scoring Bot tool to give organizations a more accurate and efficient method to assess the quality of their customer and employee experiences. This bot likely employs advanced analytics and AI technologies to analyze data from various interactions, such as customer feedback, service calls, and employee engagement metrics. By automating the scoring process, the bot can reduce manual effort and increase the speed at which insights are generated. This should enable businesses to make more informed decisions and swiftly implement improvements.

Integrating customer and employee experience scoring into a single tool reflects the growing recognition of the interdependence between the two. Engaged and satisfied employees are often more likely to deliver better customer service, enhancing overall customer satisfaction.

I want to talk about a key announcement out of re:Invent—Q Developer for modernization. This agent does exactly as one would think: modernize environments for IT. It focuses on three environments—.NET, mainframe, and VMware. While all are compelling, the VMware agent is incredibly disruptive, and maybe a little provocative.

Here’s the gist: through Q Developer, organizations can take their on-prem VMware environments and workloads and migrate them to cloud-native environments—on AWS, of course—all with a “few clicks.” This includes everything from re-mapping networks to workload migration.

Do I think this tool is going to be as simple as entering a few bits of data and clicking the mouse? No. But if this gets an organization, say, 75% of the way to successful migration, we are talking many months of saved time. And many, many dollars.

I’m curious to see how this will take off with customers; I can’t wait to see those first success stories and understand what was really involved in getting across the finish line.

One of the stars of AWS re:Invent was silicon—specifically Trainium2. This AI training silicon, boasting 20.8 petaflops of peak performance, is the company’s answer for meeting the needs of cost-effective, performant instances. In fact, the company claims a 30% to 40% price-performance advantage over its own GPU-based training instances running NVIDIA’s H200. The Trainium2, now in general availability under the trn2 instance, is also built into an AWS UltraServer (four chips) and UltraCluster (hundreds of thousands of chips).

So what is AWS doing? Is it taking on NVIDIA and other GPU players with Trainium (and Inferentia)? People at the company will tell you no. They will tell you that they are simply providing customers with choice, just as they have with Graviton. I understand this position, and the logic behind it. Further, I have no doubt the company is simply providing choice across the AI journey.

That said, I also believe that AWS is going to see success with Trainium like it has with Graviton. This means a first-generation part that played more as a proving ground than anything else. Then a second generation that delivered significant price-performance improvements, and a third (and fourth) generation that continued to build adoption. And one day we will all take note that about half of the workloads run on AWS silicon.

Trainium will be a little harder to grow as aggressively as Graviton, however, because migrating a workload to a new virtualized CPU is considerably easier. However, I believe that success will come. With that said, there is no loser—and NVIDIA’s astronomical growth in the training space will not be slowed.

Salesforce’s AgentForce platform has made a strong initial market entry, as shown by contracts with prominent companies such as FedEx and IBM within its first quarter since launch. CEO Marc Benioff projects significant growth, estimating that Salesforce customers will deploy one billion AI agents within the next year. This expected expansion in AI integration has led to increased revenue forecasts for Salesforce.

The platform’s success will likely depend on Salesforce’s ability to provide reliable model training and address potential issues such as hallucinations or memory inconsistencies, which it seems to be managing effectively. However, the widespread adoption of AgentForce involves more than just technological reliability. Organizations face the complex challenge of integrating a new digital workforce into their existing structures and workflows. Successfully implementing a digital workforce requires a considerable change-management effort. This entails a shift in mindset, organizational culture, and operational processes. Organizations must be ready to invest the necessary time, resources, and leadership commitment to navigate this transition and unlock the full potential of AI agents.

I look forward to seeing more progress from Salesforce and AgentForce during the AgentForce 2.0 event in mid-December.

Data has always been essential for businesses, but it’s not enough to just collect it—you need to act on it. At re:Invent, AWS CEO Matt Garman said, “The next big leap in value is not just about getting great data, but about taking actions and doing something with it.” That idea stuck with me because it gets to the heart of what businesses need today.

AWS just introduced the next generation of Amazon SageMaker, which brings data, analytics, and AI into one platform. It includes tools such as SageMaker Unified Studio for accessing and working with data, SageMaker Catalog for managing and finding data, and SageMaker Lakehouse for combining analytics and AI. The existing SageMaker service has been renamed SageMaker AI, focusing on building, training, and deploying AI and ML models. It can still be used on its own, but it’s also part of the larger integrated platform for those who need everything in one system.

These updates show that AWS is innovating to simplify things for businesses. By unifying these tools, AWS looks to guide enterprises in turning data into results.

As we all know, data is essential for innovation and business transformation. This fall, I attended events hosted by Teradata, AWS, Infor, and LogicMonitor, each offering different approaches to data management. Although all four had different methods, they shared a consistent perspective on the importance of data management—which is often overlooked in discussions dominated by AI. Read my latest Forbes article, where I highlight these companies’ views on how data management supports IT integration, analytics, real-time monitoring, and AI-based processes.

Broadcom’s acquisition of VMware and subsequent price increases have introduced significant challenges for enterprises reliant on VMware’s virtualization solutions. The financial and technical concerns associated with these changes dictate a reassessment of IT strategies, especially to avoid vendor lock-in. Deep data and network observability can serve a critical function in managing hybrid workloads, optimizing resources and utilization, and ensuring seamless operations across public and private clouds.

Over time, Broadcom’s pricing strategy for VMware may spur innovative approaches as its current customers adopt competitive offerings and diversify their virtualization solutions. As businesses adjust to a new normal, I believe this evolution will shine a light on the importance of network observability solutions within a migration journey for those customers that wish to explore alternatives. For more insights on this, take a look at my recent Forbes contribution on the role of deep observability in VMware migrations.

At AWS re:Invent 2024, SAP introduced GROW with SAP on AWS, designed to make it easier for enterprises to adopt SAP S/4HANA Cloud ERP. As you may know, ERP transformations can be challenging. The goal of GROW with SAP is to reduce the upfront costs and complexity of adopting cloud ERP, enabling businesses to complete deployments in months instead of years. This solution integrates SAP data with AWS’s generative AI tools—especially Amazon Bedrock—to improve operations. It also uses SAP’s Joule AI copilot to work across SAP applications to make processes more efficient.

I’m interested to see how GROW with SAP on AWS plays out when it is released soon. I understand the promise of easier access to resources, but knowing how challenging ERP transformations can be, especially in terms of both data management and change management, I’m cautious about how well it will deliver.

PayPal and Venmo are updating their platforms to remain competitive in the digital payment market. Paypal is introducing features such as money pooling to enhance user experience and attract a broader audience. This strategy also indirectly promotes the PayPal brand to younger Venmo users, potentially fostering future loyalty to the larger PayPal ecosystem.

At the same time, PayPal is facilitating online holiday shopping with its new “Fastlane by PayPal” feature. Launched in August 2024 and now available throughout the U.S., Fastlane aims to simplify guest checkout by using e-mail recognition and one-time passcodes to fill in shipping and payment information automatically. This reduction in manual entry could lead to faster checkouts and increased sales. Currently, Fastlane is available to U.S. merchants and shoppers using U.S. dollars and integrates with various e-commerce platforms, including Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud. These developments indicate a two-pronged approach by PayPal, improving the user experience across different platforms and transaction types to boost engagement and expand market share.

SoFi Invest has expanded its offerings through a partnership with Templum, providing accredited investors with access to private-market investments. This move includes new funds such as those focused on SpaceX, Pomona Investment Fund, and StepStone Private Markets Fund. The partnership leverages Templum’s technology to facilitate these alternative investments, aligning with SoFi’s strategy to enhance its investment options and cater to the growing demand from retail investors interested in privately held companies.

There are rumors that Sony is working with Apple to bring games from PlayStation VR to the Vision Pro. This would be a huge win for both companies, since Sony ultimately doesn’t care about the hardware as much as it does selling games and Apple desperately needs more-immersive and better-quality games for its headset. A big part of this rumored partnership is that Apple would ensure that Sony’s PSVR Controllers would work with the Apple Vision Pro. This would also mean that developers could develop for the Vision Pro and PSVR using the same control scheme. I believe that this is partially an admission from Apple that shipping a headset without controllers and expecting people to game on it is a fool’s errand.

It appears that Valve is not only building a VR headset codenamed Deckard, but that it is also creating new VR controllers and a living room console to accompany the Steam Deck as part of its upcoming VR hardware offerings powered by SteamOS. I talked about Valve’s efforts in the XR space in my recent State of XR Part 2 report, but it seems that Valve’s hardware ambitions are both deeper and broader than originally anticipated. That said, “Valve time” is a very real thing, and these products could launch in a few months or a few years—it’s anyone’s guess.

AWS re:invent attendees had to look behind the session titles to find IoT news. That’s because CSPs (including AWS) and enterprise ERP providers are following the money—using AI to extract significant business value from the operations data collected by IoT systems. Here are two examples from re:invent: using AI to monitor and analyze IoT data and using Greengrass to deploy machine learning on edge devices.

AWS announced the general availability of IoT SiteWise Assistant in November and demonstrated its capabilities at re:invent. IoT SiteWise Assistant adds a layer of intelligence on top of the SiteWise Monitor Dashboard to simplify industrial data collection, organization, and monitoring. The new Assistant enables enterprises to gain actionable insights into complex operational situations involving disparate data sources and types. Operators can ask simple, natural-language questions to identify problems, troubleshoot root causes, and take corrective actions.

Digging deeper, here’s why this is a game-changer for IoT: Using AI to look for patterns across heterogeneous data lowers one of the most significant industrial IoT solution barriers—data ingestion and transformation. The trend is to use data pretty much as-is rather than remodeling it into a unified, centralized, managed data fabric. This approach fits with AWS’s “data as a product” strategy, combining the benefits of mesh and fabric data architectures.

The re:Invent workshop “Unleash edge computing with AWS IoT Greengrass on NVIDIA Jetson” demonstrated deploying ML models directly on edge devices, facilitating on-device intelligence with data paths connected to AWS services. The workshop used the NVIDIA Jetson Orin platform to accelerate complex AI workloads such as image recognition, Edge Impulse to streamline cloud-to-edge AI workflows, and Greengrass to connect the data and orchestrate software deployment on fleets of devices. I’m doubling down on my prediction that AI at the edge is a 2025 “megatrend.”

Apple’s 5G modem ambitions are no secret to anyone; the company wants to ramp its 5G modem capabilities with low-cost and low-volume products. This is meant to protect the company from any potential defects or delays that could arise. I also believe it gives Apple time to refine its modem design and add capabilities while shrinking die space and power consumption. We could even see a 5G RedCap modem from Apple for the Apple Watch or other wearables like an AR headset. I would expect a more powerful modem inside new MacBooks or iPads that’s more in-line with what Apple will use in the iPhone.

A comprehensive global study, the 2024 HP Work Relationship Index, reveals that only 28% of knowledge workers have a healthy relationship with their work. This represents a mere one-point increase from 2023. However, the study highlights two promising solutions to improve this dynamic: integrating artificial intelligence and offering personalized work experiences.

The study’s key findings include:

  • AI usage among knowledge workers has surged to 66% in 2024, up from 38% last year, with AI users reporting 11 points higher satisfaction with their relationship to work.
  • Approximately two-thirds of workers desire personalized work experiences, with 87% willing to forgo part of their salary to achieve this.
  • AI is crucial for making jobs easier, improving work-life balance, and opening new opportunities for enjoyment and career advancement.

For the study, HP surveyed 15,600 respondents across 12 countries. The results underscore the evolving expectations of employers and employees and the potential of smart technology, particularly AI, to drive better work relationships and overall job satisfaction. Learn more about how these trends are shaping the future of work in my recent Forbes article.

Microsoft finally pushed its Recall feature to x86 Copilot+ PCs with chips from Intel and AMD that have capable enough NPUs. This update came through the Windows Insider Dev channel, so it’s not quite a broad release, but it is good to see Microsoft deliver on its promise of bringing Copilot+ to x86 PCs. I did think it was a bit odd that Recall didn’t come as part of the November update that brought Copilot+ to x86 PCs, but at least it wasn’t a long wait. I believe that we’ll continue to see a feature delta between Snapdragon-based systems and x86 systems, given Qualcomm’s six-month head start.

IonQ recently announced IonQ Quantum OS, a quantum operating system to increase the efficiency and scalability of quantum computing. It reduces classical and cloud overheads, provides improved qubit calibration, and increases security for enterprise-level applications. IonQ is currently using the OS in the IonQ Forte system and plans to use it in the IonQ Forte Enterprise in Switzerland.

IonQ also announced the IonQ Hybrid Services suite, which is designed to blend quantum and classical computing. It contains a new tool called the Workload Management & Solver Service, which makes cloud integration of quantum tasks easier. It also announced “Sessions” for optimized QPU time management.

Nile Secure’s latest Trust Service leverages its core architecture to simplify zero trust access and policy management with continuous updates as well as monitoring and enforcement capabilities. I also like its SSE integrations with Microsoft Security, Palo Alto Networks, and Zscaler for extended cloud workload protection. The company’s approach to delivering secure networking as a service with SLA guarantees is somewhat unconventional, and this latest announcement has the potential to provide additional value for its customers.

At this year’s AWS re:Invent, there was of course a lot of great technology to discuss. But one thing that stands out to me is how these tools and solutions aren’t just geared toward enterprises—they’re also making an impact in sports. I attended an AWS Sports session that highlighted work being done with the National Football League, National Hockey League, PGA Tour, and Deutsche Fußball Liga.

This session gave context to our Moor Insights & Strategy Game Time Tech podcast. Melody Brue and I had a chance to catch up with Julie Neenan Souza, head of global sports strategy at AWS, to discuss how AWS technologies are impacting organizations, players, and fans. Check out this great conversation.

Renewable energy company RWE has chosen Hewlett Packard Enterprise’s Private Cloud AI to enhance its weather modeling and energy resource management. This collaboration is part of HPE’s NVIDIA AI Computing portfolio and will enable RWE to leverage advanced AI to improve forecast accuracy and optimize its global renewable energy operations.

RWE’s AI Research Laboratory will use the AI-optimized private cloud—which HPE says can be deployed in just a few clicks—to evaluate, fine-tune, and deploy weather models. The solution’s ability to handle large datasets and automate processes should streamline this work. It will integrate with the HPE GreenLake cloud, which should allow RWE’s researchers to concentrate on model development and accelerate their time-to-market.

This initiative aligns with RWE’s growth strategy, “Growing Green,” which aims to expand its renewable energy portfolio and achieve net zero emissions by 2040. The advanced AI capabilities should also give RWE a competitive advantage in the renewable energy market.

I had the opportunity to attend AT&T’s Analyst & Investor Day in Dallas. The company’s continued significant fiber investment serves as the bedrock for it to provide converged network services that include highly performant broadband and mobility at scale. In the process, it is bridging the digital divide and providing digital literacy through its network of connected learning centers. It’s a model to follow for other companies that have the capital and operational resources to marshal. One statistic that was shared at the event stood out for me: Converged services are lifting the operator’s lifetime subscriber value by 15%. That flies in the face of convention that subscribers bundle services purely to get discounts. This positions AT&T to offer additional adjacent solutions that have great potential for lifting ARPU over time.

Research Papers Published

Research Notes Published

Citations

Avaya / Growth / Melody Brue / UC Today
What Might Be Avaya’s Best Path Forward? – UC Today

AWS / AI Models / Patrick Moorhead mentioned / Yahoo Finance
Amazon unveils new AI models, Trainium chips. AWS CEO discusses.

AWS / AWS & SageMaker / Jason Andersen / InfoWorld
Better together? Why AWS is unifying data analytics and AI services in SageMaker

AWS / AWS re:Invent / Matt Kimball / Fierce Network
Here’s what analysts make of AWS’ big re:Invent news

AWS / AWS re:Invent / Matt Kimball / NetworkWorld
AWS tries to lure users to its cloud via storage ease of use

Axiado / Series C Funding / Patrick Moorhead / Axiado
Axiado Raises $60M in Series C Funding to Boost AI Platform Security and Energy Efficiency

Axiado / Series C Funding / Patrick Moorhead / PR Newswire
Axiado Raises $60M in Series C Funding to Boost AI Platform Security and Energy Efficiency

Cadence / Racial Equity Fund / Melody Brue / Cadence Blog
Bridging Gaps with the Cadence Racial Equity Fund

Dell / Stock / Patrick Moorhead referenced/ Investor’s Business Daily
Amid Booming AI Server Sales, Dell Stock Rallies Furiously Ahead Of Results

Dell / Earnings / Patrick Moorhead / CNBC
Dell is a leader in preparedness for Trump’s potential policies and have potential upside: Analyst

HCI Modernization / Matt Kimball / StateTech
Law Enforcement Agencies Follow Different Paths to Optimize Their Data Centers

Intel / Intel CEO Departure / Patrick Moorhead / Barron’s
Intel’s Next CEO? Why Apple, TSMC, Marvell Executives Could Be in the Mix.

Intel / Intel CEO Departure / Patrick Moorhead / ComputerWorld
Intel CEO Pat Gelsinger retires

Intel / Intel CEO Departure / Patrick Moorhead / Fierce Electronics
Intel CEO Gelsinger is out, focus put on new Products group

Intel / Intel CEO Departure / Patrick Moorhead / Hot Hardware
Intel’s David Zinsner Discusses Core Chip Strategy And Hunt For Next CEO

Intel / Intel CEO Departure / Patrick Moorhead / Investor’s Business Daily
Intel Board Blasted For Handling Of CEO’s Sudden Exit As Stock Falls Again

Intel / Intel CEO Departure / Patrick Moorhead / The Register
Cost of Gelsinger’s ambition proves too much for Intel

Intel / Intel CEO Departure / Patrick Moorhead / VentureBeat
Intel CEO Pat Gelsinger resigns without a permanent successor

Qualcomm / Revenue & TAM / Patrick Moorhead / Fierce Electronics
Qualcomm expects 50% of revenue to be IoT and Automotive by 2030

TV APPEARANCES
Intel / Intel CEO Departure / Patrick Moorhead / CNBC
Patrick Moorhead on the search for Intel’s next CEO

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • XREAL One AR Glasses (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer, Jason Andersen)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Lattice Developer Conference, December 9-10, San Jose (Patrick Moorhead) 
  • Marvel Industry Analyst Day, December 10, Santa Clara (Patrick Moorhead, Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer, Jason Andersen)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Lattice Developer Conference, December 9-10, San Jose (Patrick Moorhead) 
  • Marvel Industry Analyst Day, December 10, Santa Clara (Patrick Moorhead, Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)
  • Nutanix .NEXT May 6-9, Washington DC (Matt Kimball)

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HP’s Vision For The Future Of Work Builds On AI And Spatial Computing https://moorinsightsstrategy.com/hps-vision-for-the-future-of-work-builds-on-ai-and-spatial-computing/ Sat, 07 Dec 2024 16:07:05 +0000 https://moorinsightsstrategy.com/?p=44517 At HP Imagine 2024, HP showed that it is primed to benefit from the rapid growth of AI, not only in PCs but also by enabling companies to accelerate their AI innovation.

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HP CEO Enrique Lores delivering his opening remarks at HP Imagine 2024 Anshel Sag

This year’s HP Imagine event took place on the company’s Palo Alto campus, where HP invited press and analysts to witness its latest announcements. This event followed HP’s Imagine AI event in New York City which I also attended—and wrote about—earlier this year. The focus of the event in California was still very much on AI, even if the name didn’t designate it as such.

During the event, HP made announcements across many of its different business units including consumer and commercial PCs, printing, collaboration, gaming and workforce management. Given my areas of industry coverage, I’ll talk about all of those except for workforce management.

HP Launches The OmniBook Ultra Flip AI PC

The OmniBook Ultra Flip is a new product that was teased earlier at Intel’s Lunar Lake launch that I attended in Berlin. At HP Imagine 2024, the company officially announced the new laptop, which features Intel’s latest Core Ultra 200 series chips—boasting some of the best battery life ever for an Intel platform. The OmniBook Ultra Flip is a consumer product, but includes premium features including a 14-inch 3K OLED display and a 9 MP AI camera paired with Poly Audio. The OmniBook Ultra Flip is also the first consumer product to get HP’s Wolf Security, which I believe is a way for HP to provide added value to the highest-end consumers who want to feel like they’re getting real value. As someone who has reviewed the EliteBook Ultra and other HP enterprise notebooks, I believe Wolf Security is a great value addition, especially for people concerned about security.

The HP OmniBook Ultra Flip based on Intel’s Lunar Lake Anshel Sag

While the OmniBook Ultra Flip is not yet a Copilot+ PC, it does have a 55 TOPS NPU, which means that by the end of November, it will get an update that adds some of the Copilot+ capabilities. The OmniBook Ultra Flip is available now starting at $1,599 before discounts.

HP’s New EliteBook X AI PC With AMD Ryzen AI Pro Processor

HP also announced the EliteBook X G1a at Imagine 2024. Besides that, it received a mention from AMD when the chip maker officially launched the Ryzen Pro line of processors at its Advancing AI event in San Francisco. This model is not to be confused with the EliteBook Ultra G1q, which features a Qualcomm Snapdragon X Elite processor. The EliteBook X is the first laptop under HP’s new naming scheme, and it slots in below the Ultra in HP’s hierarchy of products.

This system can be configured with up to 64GB of RAM, up to 2TB of storage and one of the three variants of Ryzen AI 300 series chips. It also comes with an LCD or OLED panel choice, a 5 MP standard camera and audio with Poly Studio. One of the most exciting things about this laptop is that it has two Thunderbolt 4 ports, which have traditionally been an Intel-only platform option; clearly, Thunderbolt is in enough demand that it’s now available on AMD platforms. This laptop will be available in December.

On-Demand GPU Solution: Z By HP Boost

HP is one of the world’s leading workstation providers for AI applications and has a comprehensive software suite in the form of the Z by HP AI Studio. Z by HP Boost allows a data scientist or other AI developer to easily access GPUs across HP AI workstations from any other HP PC. This means that someone could easily access up to four GPUs per workstation remotely for AI workloads from virtually anywhere, enabling more use of those GPUs for more users. This could help companies minimize their cloud GPU consumption and make better use of the hardware they already have.

One current limitation of this solution is that it is 1:1, so you can’t connect to multiple workstations and combine their GPU horsepower together to create a cluster. While GPUs may not be as scarce as they once were, there is still much demand for more secure solutions and more ways to maximize the investment made on things like AI workstations. AI models continue to grow in both size and complexity, so having a powerful enough workstation that can also be leveraged remotely seems like a great value-add for HP Z Workstations.

HP Print AI Brings Generative AI To Printing

Surprisingly, one of the best announcements at HP Imagine came from the printing division. HP Print AI was one of the best demonstrations of generative AI’s relevance that I’ve ever seen. Features like Perfect Output help to better translate what a user intends to see from a print rather than what is likely to come out, optimizing for what the user wants. A lot of this is “simple” formatting, but proper formatting can be extremely challenging in a lot of applications and sometimes borderline impossible to achieve.

HP says it will bring more Print AI features to market through 2025, but leading with Perfect Output gives me hope that HP understands its customers’ pain points. That said, I think that HP should address some of the existing user issues with printer drivers that still send their customers—including myself—running to competitors’ products.

Project Starline

During HP Imagine 2024, HP gave many people private demos of the latest generation of Google’s Project Starline. If you’re not familiar with it, Starline is HP’s commercialization of Project Starline, bringing holographic telepresence to reality with real 8K light field displays. Light field displays are designed to create an immersive 3-D experience that allows the user to focus on depth with their own eyes; the larger the light field display, the more immersive the 3-D experience becomes. Users sit in a booth in front of a TV, cameras and microphones and are able to communicate with someone in fully immersive ultra-high-definition, glasses-free 3-D. While the version at HP Imagine was not the complete and final product, HP showed us what the next iteration will look like and how the company plans to go to market with Starline. HP is Google’s primary partner for Starline and has worked on the design with companies including Herman Miller to make it feel like a real office product.

In terms of experience, Starline was unlike any volumetric video experience I have ever had. I got the sense that Starline is indeed a true light field display, and at 65 inches it is very much the right size for a 1:1 conferencing experience, so much so that you feel like you could reach out and touch the other person. The system does have a limited field of view and spatial volume, but the experience is designed to optimize for those limitations. That said, there is still room for better spatial audio to match the immersion of the video.

I believe that Starline could be one of the best ways for people to communicate with each other across the world, especially in scenarios where in-person communication would be preferred but simply isn’t possible. While it may seem like a neat toy for some, I could see this as an extremely powerful collaboration tool that doesn’t exist anywhere else. In particular, I could see Starline being offered as a service to be used on demand or as a product for executives to communicate more clearly with their direct reports.

While HP hasn’t nailed down the pricing or final launch plans, Starline is without a doubt intended for ultra-wealthy individuals or Fortune 500 corporations. Starline is still fundamentally an extremely high-end collaboration solution that leverages spatial computing technologies to enhance the experience. Hopefully, it will come to market soon, and more people will get a chance to experience the awe-inspiring Starline level of video immersion.

HP Elevates HyperX With Cloud Mix 2 Headphones

Last but not least, for its HyperX brand HP also announced a new pair of headphones, the HyperX Cloud Mix 2. I got a chance to try them out and was impressed with the design, comfort and sound quality. For the longest time, even before HP bought HyperX from Kingston, the brand was always about delivering value and not really going for high-end performance and feel. But with the Cloud Mix 2, it really feels like HyperX is trying to move up to a more premium offering.

The Cloud Mix 2 sports a low-latency 2.4-gigahertz connection for gaming applications, 110-hour battery life for minimal charging and the ability to connect via Bluetooth to virtually any kind of gaming device. The Cloud Mix 2 is already available for $199, and I am in the process of testing it out against my numerous gaming, collaboration and noise-cancelling headphones.

AI Continues To Dominate The Discussion

At HP Imagine 2024, HP made a strong case that it is very well positioned to take advantage of the rapid growth of AI. This doesn’t just mean selling AI-enabled PCs to enterprises and individuals; it’s also about enabling companies in the AI space to accelerate their pace of innovation through creative offerings such as Z by HP Boost.

I believe AI will be a part of every business, if it isn’t already. HP recognizes this and wants to ensure that companies using its products are well-equipped to grow with AI rather than get left behind. Products like Starline and Print AI have made it quite clear that HP is already quite a ways into the AI future and that it likely has many more excellent products up its sleeve.

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MI&S Weekly Analyst Insights — Week Ending November 22, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-november-22-2024/ Fri, 22 Nov 2024 20:02:20 +0000 https://moorinsightsstrategy.com/?p=44170 MI&S Weekly Analyst Insights — Week Ending November 22, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.


Last week was a great mix of time in the field and time back home in Austin. Melody Brue and I traveled to New York City to moderate a panel discussion at the launch of Solidigm’s impressive new 122TB solid-state drive, which answers the need for higher-density storage for AI datacenters that’s also more power-efficient. (You can read Mel’s writeup about the event—and the growing importance of energy efficiency in datacenters—here.)

 

Solidigm header
MI&S CEO Patrick Moorhead and MI&S analyst Melody Brue (far right) moderate a panel of ecosystem partners at the launch event for Solidigm’s new 122TB SSD for datacenters. Photo: Solidigm

As I mentioned last time, the firm took a week off from publishing this Analyst Insights roundup so we could devote a whole day to an all-company strategy session held in Austin. It was a great opportunity for us to review our projects and performance in 2024 and to hone our focus for 2025. We capped off the day in a private room at a downtown restaurant where we welcomed spouses, family members, and friends of the firm for a celebratory dinner.

This week, I was at Microsoft Ignite, where, in addition to my regular analyst duties—including an exclusive briefing with Microsoft chairman and CEO Satya Nadella—I filmed several Six Five videos with key executives to break down the Ignite news. Anshel was in New York for Qualcomm’s Investor Day, Matt was at SC24 in Atlanta, and Will was in Tokyo at the NTT R&D Forum. 

Read more about significant tech trends and events in this week’s Analyst Insights, including insights on happenings from the week you didn’t hear from us, such as BoxWorks (Mel) and the Veeam Analyst Summit in Scottsdale (Robert). 

For those of you in the U.S., the team at MI&S wishes you a happy Thanksgiving! And a wonderful week to all!

Patrick Moorhead

———

Our MI&S team published 19 deliverables:

Over the last two weeks, MI&S analysts have been quoted in multiple syndicated top-tier international publications, including VentureBeat and Wired, with our thoughts on Amazon, Dell, Intel, Nvidia, Microsoft, low-code/no-code, semiconductors, chips, AI, and more. Patrick Moorhead appeared on Yahoo! Finance and CNBC to discuss Nvidia’s Q3 2025 earnings.

MI&S Quick Insights

This week Microsoft hosted its Ignite event in Chicago and, as expected, it was very heavy on AI agents in terms of announcements. This makes a lot of sense, and I intend to do a deeper research piece on all of the announcements very soon. What stands out so far is the breadth of the announcements. Microsoft is a massive technology company providing value to many different stakeholders. So, it was not a surprise to see agentic aspects throughout its developer tools such as Copilot Studio, as well as embedded into standard products such as Office 365. What I wonder is how quickly we will see the agent category start to fracture into sub-categories. This will likely be a healthy thing, since my conversations with sales and marketing leaders tells me that education around agents and AI in general is seriously lacking. One click down into how this stuff works—and the implied business value of different types of agents—might do wonders for everyone.

This week I got the chance to meet the founding team at Zavvis Technologies to discuss their approach to agentic applications. The discussion provided a cool perspective on startups in the age of AI. The access to LLMs via hyperscalers and horizontal tooling for data science and application development enables new approaches to innovating. What Zavvis is doing is digging into how agents can improve the CFO function in a company. To be specific, it’s not really about automating financial operations and processes, but more a set of agents to help the CFO understand options and see opportunities in a mass of data. To me, it’s a very interesting approach for a couple of reasons. First is simply the fact that a company can now use technology to take AI deep into a very specific functional area. Second, the agents should help blend together structured and unstructured data, which may in fact enhance the CFO’s role. That said, this approach is a bit tricky, given that the CFO role in particular is known for risk aversion—which suggests a different sort of go-to-market strategy for Zavvis. I am excited to hear what the company learns as it gets moving.

In October, IBM announced the availability of its Granite 3.0 models; since then it has been engaging many different ecosystems talking about the open source value proposition for LLMs. While IBM is not the only player here, it does have an evolved take on how transparent vendors can be about LLMs. But one item that got lost in the shuffle was IBM introducing one Granite variant specifically to implement guardrails on speech and bias. IBM has a notion of this LLM sitting in front of other LLMs. For an analogy, think of when someone in a TV studio “bleeps” out a word they are not allowed to broadcast. I was talking to another client about this today and I started to think about the utility of purpose-built LLMs being used as a front-end. It’s an interesting notion, and whether it’s going to win out against other rules-based guardrails and security measures is unknown. But it also suggests that we are about to enter into some really serious architectural discussions for AI in 2025.

This week Microsoft hosted its Ignite event in Chicago and, as expected, it was very heavy on AI agents in terms of announcements. This makes a lot of sense, and I intend to do a deeper research piece on all of the announcements very soon. What stands out so far is the breadth of the announcements. Microsoft is a massive technology company providing value to many different stakeholders. So, it was not a surprise to see agentic aspects throughout its developer tools such as Copilot Studio, as well as embedded into standard products such as Office 365. What I wonder is how quickly we will see the agent category start to fracture into sub-categories. This will likely be a healthy thing, since my conversations with sales and marketing leaders tells me that education around agents and AI in general is seriously lacking. One click down into how this stuff works—and the implied business value of different types of agents—might do wonders for everyone.

This week I got the chance to meet the founding team at Zavvis Technologies to discuss their approach to agentic applications. The discussion provided a cool perspective on startups in the age of AI. The access to LLMs via hyperscalers and horizontal tooling for data science and application development enables new approaches to innovating. What Zavvis is doing is digging into how agents can improve the CFO function in a company. To be specific, it’s not really about automating financial operations and processes, but more a set of agents to help the CFO understand options and see opportunities in a mass of data. To me, it’s a very interesting approach for a couple of reasons. First is simply the fact that a company can now use technology to take AI deep into a very specific functional area. Second, the agents should help blend together structured and unstructured data, which may in fact enhance the CFO’s role. That said, this approach is a bit tricky, given that the CFO role in particular is known for risk aversion—which suggests a different sort of go-to-market strategy for Zavvis. I am excited to hear what the company learns as it gets moving.

In October, IBM announced the availability of its Granite 3.0 models; since then it has been engaging many different ecosystems talking about the open source value proposition for LLMs. While IBM is not the only player here, it does have an evolved take on how transparent vendors can be about LLMs. But one item that got lost in the shuffle was IBM introducing one Granite variant specifically to implement guardrails on speech and bias. IBM has a notion of this LLM sitting in front of other LLMs. For an analogy, think of when someone in a TV studio “bleeps” out a word they are not allowed to broadcast. I was talking to another client about this today and I started to think about the utility of purpose-built LLMs being used as a front-end. It’s an interesting notion, and whether it’s going to win out against other rules-based guardrails and security measures is unknown. But it also suggests that we are about to enter into some really serious architectural discussions for AI in 2025.

Microsoft just released Magentic-One, a multi-agent AI system that can handle open-ended tasks common to daily life. The system’s multiple agents each have specialized functions. These agents are controlled by an orchestrator agent that acts as a monitor and supervisor. The open source system is new from the standpoint that it is active instead of passive and can provide recommendations and execute tasks. According to Microsoft, Magentic-One excels at software development, data analysis, and navigating the internet.

My biggest takeaway from the Microsoft Ignite conference is how much the company has invested in its infrastructure. It has added an HSM for crypto management and a DPU for networking and storage acceleration to complement its Cobalt CPU, Maia AI accelerator, and existing security platform. Effectively, Microsoft has joined AWS and Google Cloud in developing custom silicon to deliver a full compute experience.

In addition to this, the company worked with AMD to develop a custom chip—the EPYC 9V64H—to support virtualized HPC workloads. This chip will be outfitted with HBM3 memory and double the infinity fabric. While this is an incredibly powerful compute platform, what is perhaps more interesting is to see the dominant position AMD has taken in the cloud space. Custom chip work for the CSPs was once the domain of Intel and Intel only.

Finally, Microsoft has expanded its partnership with Oracle by activating an additional 12 regions for Oracle Database@Azure and making the environment managed and governed through Azure Resource Manager and Purview, respectively. Effectively, Oracle Database@Azure is now fully integrated as a native service.

Part 1: SC24 came and went, and boy was it a ride! There are so many storylines to trace from the big supercomputing conference, so let me just share a few.

My biggest takeaway is a little bit esoteric. When I attended SC15 in Austin in 2015, it felt like I was walking through a science fiction magazine because the technology was so disconnected from what was happening in the enterprise datacenter at that moment. In particular, it was very focused on the big national and academic labs. At that event, I saw and talked about topics that would eventually become common in the enterprise—but not for years.

By contrast, walking through the show floor this week in Atlanta, I could immediately tie all of the innovations I saw to uses by the average enterprise trying to operationalize AI. Put more succinctly, over the past decade the pace of innovation has drastically accelerated from the innovators to the deployers.

Here’s another big takeaway: holy liquid cooling, Batman! I have been watching the liquid cooling market for some time. Some of the earlier players such as Vertiv, LiquidStack, CoolIT, GRC, and Motivair are now part of a much larger market peppered with logos—both the familiar and the new. I saw a total of 50 companies listed on the exhibitor list, including 22 for liquid cooling. And this doesn’t count the likes of Delta, Schneider Electric, and some of the power and infrastructure companies that have either already joined the market or are looking to enter it. The (smart) acquisition of JetCool by Flex is a good example of this.

Overall, I’m quite impressed with the amount of liquid cooling I’ve seen from cooling vendors and OEMs alike. Lenovo has been pushing Neptune for a long time, and we saw HPE start aggressively telling its liquid cooling story this summer at its Discover conference. Now Dell is really starting to jump in the game (for instance, the XE9712 racks they are shipping to CoreWeave are liquid-cooled).

With this said, I think we are still very early in this cooling game, and what we are seeing in today’s market is kind of like the days of discovering fire and inventing the wheel. As warm-water cooling is starting to find a place in the market, look for two-phase direct-to-chip (D2C) cooling to play a bigger role, as it is so much more able to address the heat density that we see on chips. Longer term, I think immersive technologies will be niche in application and will eventually bridge to cooling technologies we aren’t even covering today.

The last big takeaway is about the silicon innovation going into this market across the entirety of the data journey. I have been in the tech industry for over 30 years and I’ve never seen so much innovation in the silicon space. Most of us see NVIDIA’s biggest threat coming from AMD, Intel, and Arm—or maybe even a Qualcomm or Marvell. However, don’t overlook the many, many innovation engines in the chip industry like NeuReality, Tenstorrent, Cerebras, Untether, or others.

Part 2: The line from supercomputing to enterprise computing has become short and straight.

We’ve seen HPC-like requirements creeping into the enterprise for some time. First it was the larger enterprise organizations with workloads like crash simulation and high frequency trading. Big data, EDA, and data analytics really pushed this requirement for accelerated compute and more bespoke storage and networking to populate the enterprise datacenter. But AI has totally disrupted the game and, yes, it has brought supercomputing into the enterprise in a major way. And to the edge—and wherever else there’s data. This is why we see such big market sizing and CAGRs associated with AI. It’s not just about the chips, servers, storage, and networking; it’s about the cost of deploying, tuning, and managing these environments. And because of its nascency, there is so little knowledge to share—certainly no institutional knowledge or “muscle memory.” Because of this, I see the consulting companies playing a big role in the AI journey.

Like I said when I was talking about the SC15 conference earlier, the line from supercomputing to mainstream enterprise used to be long and crooked. That line is now very short and very straight. No longer is technology being developed and then kind of iterated on for eventual broader consumption. The ability for technology to be broadly adopted (and used) in a commercial way is now a primary concern for any startup playing in this space.

Canva recently appointed Kelly Steckelberg, former Zoom CFO, to the same position within its organization. Steckelberg brings a wealth of experience, having successfully steered Zoom through its IPO and a period of rapid growth. Canva is currently valued at approximately $32 billion, with more than $2 billion in annual recurring revenue. It has seen significant success in expanding into the enterprise market, with 95% of Fortune 500 companies as users. Although Canva states there are no immediate plans for an IPO, Steckelberg’s appointment and the company’s strong financial performance suggest a public offering could be on the horizon. Steckelberg says she sees tremendous opportunity at Canva, and I believe the company is very fortunate to have her. At a recent Zoom event, she expressed confidence in her successor, Michelle Chang. Chang joins Zoom from Microsoft, where she served as corporate vice president and CFO of the Commercial Sales and Partner Organization. Chang will be front and center next week as Zoom presents its earnings. Analysts project Zoom to deliver year-over-year earnings growth driven by higher revenues when it releases its Q3 2025 financial results for the quarter ending October 2024. Chang will be a critical part of Zoom’s next growth phase as the company moves from a video conferencing company to an AI-driven collaboration and productivity platform.

Microsoft Fabric announced significant updates to its unified data platform at Ignite 2024. Fabric Databases, initially including SQL Database, now include transactional capabilities with built-in security, vector search, RAG support, and Azure AI integration, enabling the development of AI-optimized applications. OneLake, the platform’s multi-cloud data lake, now has enhanced multi-cloud and on-premises data integration with Azure SQL DB Mirroring. Several workload-specific updates were also announced, including sustainability data solutions, AI functions for text analysis in notebooks, and a GraphQL API for simplified data access. AI capabilities expanded with conversational AI tools, Azure Event Hubs KQL database support, and integration with Azure AI Foundry.

These updates strengthen Microsoft’s position against competitors, enhancing Fabric’s appeal as a unified platform for data management and AI development. By addressing enterprise requirements, Fabric reinforces Microsoft’s ability to compete with other major players in data management and AI such as Google Cloud and AWS.

IBM has modernized Db2 with a new AI-powered database assistant. As data demands grow, database systems must evolve to keep pace, and last week IBM released Db2 12.1, incorporating a slew of AI features. The new release addresses key challenges faced by database administrators and introduces the Database Assistant, developed using IBM watsonx. This assistant delivers instant answers, real-time monitoring, and intelligent troubleshooting. Explore these innovations further in my latest Forbes article, which features Miran Badzak, IBM’s program director for databases.

LogicMonitor is advancing in the hybrid observability industry with an $800 million investment to integrate AI into datacenter operations. Led by CEO Christina Kosmowski, the company focuses on helping businesses reduce costs and scale AI while improving efficiency and meeting sustainability goals. This funding looks to strengthen LogicMonitor’s role in supporting modern datacenter management and AI-driven operations.

Cloudera announces the acquisition of Octapai’s data lineage and catalog platform, expanding its data catalog and metadata management capabilities. With this move, Cloudera will be able to provide customers with visibility across data solutions, allowing them to use trusted data for AI, predictive analytics, and decision-making tools. Key benefits include improved data discoverability, quality, governance, and migration support.

Change is in the air as we approach the new year: Amazon Web Services has brought in Julia White as CMO. White was recently the Chief Marketing and Solutions Officer at SAP. Before that, she was at Microsoft for two decades, including as corporate vice president for Azure product marketing. Her expertise spans cloud services, AI, and product messaging, making her well-suited to AWS’s strategic needs. With this move, AWS looks to strengthen its position in the competitive cloud market against Microsoft Azure and Google Cloud. With AWS quarterly profits surpassing $10 billion for the first time, White’s leadership is expected to enhance AWS’s focus on cloud computing and AI innovation. This leadership change follows recent executive departures at AWS, including former CEO Adam Selipsky and VP of AI Matt Wood. Wood has since joined PwC as the firm’s first Commercial Technology and Innovation Officer.

Microsoft launched Flight Simulator 2024 with significantly enhanced features and new flying jobs that enable you to pilot virtually any kind of flying craft, from hot air balloons to helicopters and dirigibles. Unfortunately, Microsoft didn’t adequately anticipate the demand for the game, and servers crashed; the company apologized to gamers for not being prepared for the launch to be such a hit. I believe part of the success came from the game being included with Game Pass. Flight Simulator is the second big title this month to launch on Game Pass after Call of Duty launched earlier in November.

Qualcomm Investor Day — Nakul Duggal (Qualcomm’s group GM for automotive, industrial, and cloud) presented Qualcomm’s IIoT deployment model for AI at the edge. The company foresees a $50 billion market opportunity for edge intelligence by 2029 and has defined a path to achieve that goal. The path includes new edge computing chips (the Qualcomm IQ series) designed to support a comprehensive edge deployment architecture. The architecture aligns with industry-wide trends that make IIoT much more scalable.

Here’s how it works. Qualcomm customers develop AI-powered applications in the cloud for deployment on both cloud and local platforms. AI-accelerated on-premises “AI edge boxes” run cloud-native computing software environments on appropriately scaled compute platforms. The development model is “build in the cloud, deploy on the edge” using the same software infrastructure. However, IT-managed, cloud-native platforms do not extend all the way down to the chaotic world of OT (operational technology) devices. These small embedded platforms are often highly customized and optimized for specific tasks. OT devices require unique software stacks, device management services, and connectivity schemes. The result is a line of demarcation that separates small OT platforms from large IT systems running distributed cloud environments. Mr. Duggal explained the Qualcomm IQ Series processors and subsystems in terms of this model, enabling a new generation of on-premises compute platforms with the power and scale to address a wide range of vertical industries.

MY TAKE: AI at the edge is the new IIoT north star. I’ve advocated this three-tier architecture (cloud, distributed cloud, device) for years, and it’s great to see Qualcomm and other big suppliers follow the same pattern.

Microsoft Ignite — Not surprisingly, Ignite focused on AI in the cloud and at the edge. From an IIoT standpoint, Azure’s Adaptive Cloud approach was the star of the show, enabling AI to work across sites, clouds, distributed computing, and devices. The Azure IIoT model is consistent with my “fractal” view of IIoT intelligence, with cloud-native environments scaling from global clouds to local on-premises servers. Microsoft’s AI enablement products, data fabric, event grid, event hubs, storage, Power BI interfaces, and other services run on the whole range of platforms, while Azure IoT Operations (enabled by Azure Arc) implements device data interfaces and manages the OT data at the edge. The IIoT devices are, essentially, peripherals communicating via standards-based protocols.

MY TAKE: Azure IoT Operations is emerging as the interface between the chaotic world of OT devices and the structured world of Microsoft’s AI-enhanced IT systems. Other hyperscalers and platform suppliers are moving in this same direction, allowing enterprise applications (i.e., ERP) to immediately scale up OT-enabled AI-powered solutions with minimal dependencies on IIoT device systems. Even though Ignite didn’t have many IoT-specific sessions, the industrywide trend to separate chaotic device development from high-growth, AI-driven business transformation came across loud and clear.

Shure, a company known for high-quality audio equipment, has partnered with Microsoft by integrating its products with the Microsoft Device Ecosystem Platform (MDEP). This collaboration allows Shure to develop new audio solutions for Android devices for Microsoft Teams Rooms. What this means for Shure is enhanced security measures that meet Microsoft’s high standards, improved compatibility with Microsoft Teams Rooms, and the opportunity to tap into new markets. For example, government agencies that rely on Microsoft Teams for secure communication could now outfit their conference rooms with Shure microphones and audio processors that integrate with their existing systems. This partnership paves the way for Shure to deliver enhanced audio experiences to a broader range of users who depend on Microsoft Teams for collaboration.

Box held its annual BoxWorks event in person for the first time in several years and announced a suite of new AI-powered tools focused on helping businesses unlock the value of their content. These include AI Studio for building custom AI agents, Box Apps for automating workflows, and enhanced security features. Box also supports nonprofits using AI for social good through its Impact Fund. I provide more detail about BoxWorks and the company’s strategy for addressing organizations’ growing need to manage and extract value from increasing content volumes in this Forbes contribution.

Amazon announced the new Echo Show 21, its biggest and most capable smart home display with a built-in smart home hub. This new smart home hub includes support for both Matter and Thread wireless standards, making it an anchor for your smart home and putting Amazon at the center of that experience. While I’m not sure I have the need or space for this, there is also a 15-inch version which may be easier to fit into smaller kitchens. Amazon has designed the Echo Show 21 as a wall-mounted display; I may have to test it myself to understand the utility of having such a large display in the kitchen.

At Microsoft Ignite, the company announced a few updates to Copilot and Window 365, including a thin client called the Link. The Link appears to be Microsoft’s way of satisfying the market need for low-cost products while driving Windows 365 virtual PC usage. While many of Microsoft’s partners like HP, Dell, and Lenovo already offer thin clients, this appears to be Microsoft’s own approach focused around Windows 365 only. Microsoft also announced the new Copilot Actions, which gives prompt templates to help automate repetitive tasks. While this isn’t quite a way to enable scripting, I do think this should help to improve Copilot usage.

Microsoft and Atom Computing successfully entangled 24 logical qubits using neutral atoms under control of Atom Computing lasers. This is the record for the highest number of entangled logical qubits. Logical qubits are constructed from multiple physical qubits, and they allow complex quantum algorithms to be run. The system demonstrated high gate fidelities: 99.963% for single-qubit gates and 99.56% for two-qubit gates, making this the highest neutral-atom two-qubit gate fidelity in a commercial system.

A characteristic of neutral atom quantum computers is the tendency of atoms to disappear during operations. The team developed a method to detect and replace lost atoms without disrupting computations. As a benchmark, the researchers ran the Bernstein-Vazirani algorithm, which identifies a hidden binary string. The 20 logical qubits (created from 80 physical qubits) found the secret code in a single attempt, outperforming classical counterparts that must run the search many times to find all the bits.

This is good news for quantum computing. Great progress is being made with logical qubits, in fact doubling the number that the Microsoft-Atom Computing team has accomplished in just a few short weeks.

Qualcomm held its investor day—the first in three years—and updated analysts and investors on the progress it has made over the last three years in its product diversity strategy. The company also stated that it expects its smartphone business to be just 50% of revenue by 2030. This is a significant goal because the company currently generates 75% of its revenue from its handset business. In addition to that lofty goal, the company also revealed that it is planning an even more affordable PC processor soon, which will enable $600 CoPilot+ PCs. Additionally, it said that the next generation of its X Elite processors will be powered by the third generation of its Oryon CPU cores, which have done exceptionally well in benchmarks against Apple.

The whole industry eagerly awaited NVIDIA’s earnings, and the company beat on revenue and profit and guided slightly above expectations . . . yet still got punished in after-hours trading. The reality is that people’s expectations of NVIDIA are simply unrealistic and heavily tainted by retail hype, even though the company is now generating $35 billion in revenue per quarter and almost $20 billion in profit per quarter. NVIDIA is basically printing money compared to almost everyone else in the industry and dwarfs many of its nearest competitors. I believe that we are still very much in the early phases of AI, and while some of the AI model builders may be hitting a bit of a wall with training, NVIDIA says that demand for training chips remains high — and it is convinced that it is also well-positioned with chips for inference.

IBM has partnered with the Ultimate Fighting Championship to become UFC’s Official Global AI Partner. The UFC Insights Engine, built with IBM watsonx, utilizes data and AI to analyze live bouts, fighter tendencies, projected match outcomes, and methods of victory. This provides fans with detailed information to deepen their interest in the sport. It is another great example of sports technology enriching a sport and driving fan engagement.

Solidigm has launched a new 122TB SSD designed to reduce energy consumption in data centers, which are facing increasing demand and costs due to the rise of AI. This new drive offers significantly higher storage density and efficiency, which should lead to lower energy bills and a smaller physical footprint. This is crucial for sustainability and allows companies to invest more in AI development. Read more about Solidigm’s 122TB drive in my recent Forbes article.

Research Notes Published

Citations

Amazon / AI Chip / Patrick Moorhead / ARS Technica
Amazon ready to use its own AI chips, reduce its dependence on Nvidia

Amazon / AI Chip / Patrick Moorhead / Financial Times
Amazon steps up effort to build AI chips that can rival Nvidia

Amazon / AI Chip / Patrick Moorhead / Nasdaq
Amazon Steps Up Effort to Rival Nvidia in AI Chip Market

Amazon / AI Chip / Patrick Moorhead / SM Bom
Amazon to Push Custom AI Chips to Cut NVIDIA Reliance

Dell / Dell Tech World / Patrick Moorhead / Network Computing
Dell, Deloitte, NVIDIA Roll Out New AI Factory Infrastructure

Intel / Dow Jones Industrial Average / Patrick Moorhead / Business Insider
What needs to go right for Intel, and what happens if it doesn’t

Microsoft / Company Shares / Patrick Moorhead / The Business Standard
Microsoft revenue beats as remote work boosts Teams

No-Code / Melody Brue / KissFlow
What is No-Code? A Complete Guide to No-Code Development

Microsoft / AI / Robert Kramer / Venture Beat
Microsoft brings transactional databases to Fabric to boost AI agents

NVIDIA / Blackwell Chip / Anshel Sag / NetworkWorld
Nvidia Blackwell chips face serious heating issues

NVIDIA / Blackwell Chip / Patrick Moorhead / Wired
Nvidia Says Its Blackwell Chip Is Fine, Nothing to See Here

Trump & Semiconductors & Chips / Patrick Moorhead / Business Insider
Trump’s trade restrictions could be good for American semiconductor jobs


TV APPEARANCES

NVIDIA / Patrick Moorhead / Yahoo Finance 
NVIDIA handily beat Q3 estimates, but ‘investors want more’: Analyst

NVIDIA / Patrick Moorhead / CNBC 
NVIDIA beats on Q3 revenue and earnings

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)

  • Google Pixel Buds 2 Pro (Anshel Sag)

  • Google Pixel Watch 3, 41mm (Anshel Sag)

  • Cisco Desk Pro (Melody Brue)

  • OnePlus Buds Pro 3 (Anshel Sag)

  • Insta360 Link2 4K AI Webcam (Anshel Sag)

  • Google Pixel 9 Pro Fold (Anshel Sag)

  • Google TV streamer – Matter and Thread features (Bill Curtis)

  • Various Matter devices (Bill Curtis)

  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)

  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Microsoft Ignite, November 18-22, Chicago (Patrick Moorhead, Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual, Jason Andersen – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • Microsoft Ignite, November 18-22, Chicago (Patrick Moorhead, Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual, Jason Andersen – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Patrick Moorhead, Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer, Jason Andersen)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Lattice Developer Conference, December 9-10, San Jose (Patrick Moorhead) 
  • Marvel Industry Analyst Day, December 10, Santa Clara (Patrick Moorhead, Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • RingCentral Analyst Summit, February 24-26, Napa (Melody Brue)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)
  • Nutanix .NEXT May 6-9, Washington DC (Matt Kimball)

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Meta Connect 2024: Orion Was The Star; AI, Quest, Ray-Ban Co-Starred https://moorinsightsstrategy.com/meta-connect-2024-orion-was-the-star-ai-quest-ray-ban-co-starred/ Thu, 14 Nov 2024 23:27:36 +0000 https://moorinsightsstrategy.com/?p=44485 Meta Connect spotlighted many Meta products, but the star of the show was Orion, an AR glasses demonstration device that points the way to the next generation of AR.

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The author trying the Meta Orion AR glasses Meta

I enjoyed attending Meta Connect in person this year at Meta’s headquarters in Menlo Park, California. Meta Connect inherits its name from the previous Oculus Connect conference, where Meta would announce its latest VR headsets from the Oculus brand, which has now been absorbed into the Meta brand. This year’s event was a healthy mixture of the company’s many efforts in VR, AR, AI and wearables. Since Meta has so many ambitious projects happening in parallel, it was a great year to attend in person. I’ll start by reviewing the updates to existing products, then turn to the real star of the show: Meta’s Orion AR glasses.

Ray-Ban Meta Success And The New Model

Meta’s Ray-Ban smart glasses have been a runaway hit for the company, selling more than 700,000 pairs in the year since the second-generation glasses were launched. These figures surpassed virtually everyone’s expectations, and I believe this success is a big reason why Meta joined Ray-Ban’s parent company EssilorLuxottica to sign a 10-year partnership deal in September. We may yet see the brands kick their partnership into higher gear with more aggressive marketing campaigns beyond what’s been seen at Ray-Ban, Sunglasses Hut and Lenscrafters stores. I’ve had the pleasure of using the Ray-Ban Meta smart glasses for the last year and have written an in-depth review of them, which talks about why this second-generation model is much more successful than the first-generation Ray-Ban Stories product.

At Meta Connect, the company also announced a new limited-edition clear frame design for the Ray-Ban Meta glasses with all the visible electronics plus new UltraTransitions GEN S lenses, which transition from clear to tinted in about 15 to 20 seconds. Meta made a limited run of 7,500 pairs, which sold out within a few days of the announcement, and gave away a good number of those pairs to press, analysts and influencers in attendance at Meta Connect. I got to try them out and now use them as my primary pair of glasses because I can use them indoors (although I don’t think the transition lenses get dark enough for prolonged outdoor use).

Meta also announced new capabilities for the Ray-Ban Meta glasses, including live translation, new AI-enhanced vision capabilities and accessibility for blind people with Be My Eyes. Meta also added new audio partners Audible and iHeartRadio for added listening capabilities, plus it expanded existing integrations with Spotify and Amazon Music.

Quest 3S And AAA Games

At Meta Connect, Meta announced a new entry-level VR headset to replace the Quest 2. The new headset is a cost-down version of the Quest 3 with cheaper lenses, displays and design. It lowers the price of entry for mixed reality while simultaneously broadening the market and enabling Meta developers to access one bigger, more cohesive pool of devices. The Quest 3S becomes the $299 entry point, and then as you increase storage, you end up with Quest 3 with 512GB at $499.

The big deal with the Quest 3S is that it sells for $299 but still features the same processor as the Quest 3. This will make things easier for developers to target one performance profile for their games. Meanwhile, the Quest 2 can be phased out as the “budget” headset. This move also establishes mixed reality at a $299 price point, enabling developers to build MR apps that can reach way more customers and work across both Quest 3 and Quest 3S.

I think this headset will be very popular this holiday season as people shy away from the overpriced PlayStation 5 Pro console and look for a gaming alternative with substance. Thankfully, the Quest 3S will also be getting a ton of new features such as Hyperscape, which uses Gaussian splats to create 3-D scans of places. There are also a bunch of AAA VR titles including Just Dance VRBatman: Arkham Shadow, the Group Watch feature on the YouTube app, Metro AwakeningBehemoth and Alien: Rogue Incursion. These are in addition to the tons of other compelling indie titles coming out this month. Android Central has a great roundup of all the new titles.

Meta AI — Llama 3.2 And More

Meta AI is at the heart of much of what Meta does today; for example, it’s embedded inside Messenger and Instagram. It also drives many of the Ray-Ban Meta capabilities, which allows the smart glasses to improve and expand what they can do. Those capabilities such as live translation are powered by the new Llama 3.2 model, which brings multimodal capabilities to Meta AI and enhances vision and voice. This is also the model for which Meta has both 11B and 90B parameter versions that it designates as “medium-sized,” while it also offers text-only 3B and 1B versions for mobile devices. These smaller text-only versions are already optimized for Qualcomm and MediaTek hardware and optimized for Arm processors. Meta says that the 11B and 90B models are drop-in replacements for their text-only predecessors, improving capability without needing more resources or a larger memory footprint.

Orion Reaches For The Stars

The star of Meta Connect was the Orion AR glasses. These glasses come as a three-part platform that combines a pair of advanced AR glasses with a compute puck and an EMG wristband. Mark Zuckerberg showed off Orion on stage and talked about the company’s aspirations in the AR space, while demonstrating the many things Orion can already do. While the Orion AR glasses are a demonstration device—not a consumer product or even a developer device—Orion has helped Meta realize where it should invest for the next generation of AR. I believe that Meta wanted this product to be at least a developer device, but the $10,000 cost made that untenable. A lot of that cost comes from the custom-made silicon carbide waveguides, which were created specifically for this headset.

I had the opportunity to try Orion for myself, and the biggest thing that impressed me was how encompassing the 70-degree field of view was. While the form factor wasn’t perfect, it was extremely sleek, and could be considered acceptable compared to most AR glasses in the market today. The EMG wristband also created a new way for users to interact with AR experiences without needing a controller. My favorite game to try out on Orion was a 3-D Space Invaders-like game that took advantage of hand-tracking, eye-tracking, the EMG wristband and spatial audio to create some of the best AR gaming I’ve ever encountered.

While the demos were done indoors, I don’t believe these glasses are ready for prime time for outdoor use. Additionally, when I tried them, they had only 13 pixels-per-degree resolution, which was noticeable when watching videos. That said, the company has already upgraded the display tech to 26 pixels per degree since the event and is targeting 30 for its final spec. Powering that much resolution requires a lot of compute, but too much compute will destroy battery life, weight and thermals, which is why Meta opted for a compute puck. I believe compute will become more commoditized and distributed. Split rendering is the future, it’s just that we don’t yet have enough GPUs in the cloud; that said, Nvidia might change that with its new AI-RAN offering that it recently announced with T-Mobile. (More on that in my analysis of T-Mobile Capital Markets Day from earlier this week.)

The EMG wristband felt like the most polished part of the experience. It was extremely comfortable and accurate to use, and I believe it serves a dual purpose for improved hand-tracking when your hands might be out of the cameras’ field of view. That said, I’m not sure if we’ll see the EMG wristband anywhere else within Meta’s products, though it could be helpful for MR applications where hand-tracking could use an assist.

Overall, Orion was an enlightening experience that reinvigorated my hope in the future of AR glasses, even if that future is likely years away. I think it also helped Meta’s partners and investors better understand the company’s vision for AR and how they can contribute to accomplishing that future. Standalone AR glasses are the holy grail of XR and will likely represent the closest thing we have to a smartphone replacement, even though I do believe we’ll likely use future AR glasses in conjunction with smartphones, PCs and the cloud.

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T-Mobile Outlines Its Next Big Steps At Capital Markets Day https://moorinsightsstrategy.com/t-mobile-outlines-its-next-big-steps-at-capital-markets-day/ Wed, 13 Nov 2024 23:22:42 +0000 https://moorinsightsstrategy.com/?p=44479 The carrier revisited its recent successes and explained its plans for fiber, FWA, 5G network expansion, T-Priority for first responders and especially AI

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T-Mobile CEO Mike Sievert discussing the company’s long-term vision Anshel Sag

At T-Mobile’s recent Capital Markets Day in San Francisco, the company laid out its successes in the past three years since the last Capital Markets Day it held for financial and industry analysts. This meant covering three years of T-Mobile’s growth both as a company and as a network and how it has used its merger with Sprint to accelerate growth and profitability. With that historical overview as backdrop, the event turned to its real purpose: looking into the future and explaining the company’s plans to continue—and even accelerate—its growth using technology. Given the current market climate, T-Mobile’s plans of course involve a healthy dose of AI, including partnerships with AI leaders such as OpenAI and Nvidia.

T-Mobile’s Past Successes

T-Mobile has built a lot of credibility with both industry and financial analysts thanks to its past successes. After all, it’s a lot easier to believe someone’s vision for the future if they have established a track record of successfully executing in the past. That’s exactly what T-Mobile did at its Capital Markets Day by talking about its more than 12 million post-paid net adds during the past three years, which it claims is more net adds than all of its competitors combined.

T-Mobile also explained how it exceeded its own projections for the Sprint merger. It predicted synergy savings of $6 billion for the combined company, then revised that upward to $7.5 billion and then ended up beating even that number by hitting $8 billion in savings and completing the network integration a year early besides. T-Mobile has also delivered mostly stellar financial results, which have driven the stock price higher, increasing the company’s market cap by nearly 50% over the past three years.

FWA And Fiber Future

One of the “killer apps” of 5G has been fixed wireless access, known as FWA. It began in the early days of 5G with mmWave to make it easier to get signal to people’s homes, but then evolved into a way for companies like T-Mobile to compete with cable providers. T-Mobile originally aspired to have somewhere in the ballpark of 7 to 8 million FWA customers in the United States by 2025; it currently has 5.6 million, having just added 400,000 last quarter. T-Mobile’s strategy now is to deliver FWA in areas where there is fallow spectrum and the network isn’t under heavy load from mobile customers. This is especially attractive in rural areas where T-Mobile owns spectrum licenses and may already have towers in place but is not serving many users. As T-Mobile pushes to add more rural customers with this FWA strategy, it plans to now target a customer base of 12 million by 2028. T-Mobile has also increased FWA speeds by 3x since it launched in Q1 of 2021, and it claims 3x higher user satisfaction compared to cable.

However, T-Mobile’s broadband plans are not limited to FWA anymore, as it has established partnerships and joint ventures with Metronet, Lumos and others. These fiber deals will put T-Mobile in the position to serve 12 to 15 million households by 2030 with its current fiber plans and its existing partners. As a long-time fiber customer of a competitor’s product, I can add that fiber is far superior to cable in nearly every way, and I believe that the industry is seeing that.

T-Mobile’s competitors are already heavily invested in fiber, including AT&T with its sizable customer base and Verizon, which recently announced plans to acquire Frontier Communications for $20 billion. (This reunites Verizon with some of the assets, including fiber, that it sold to Frontier for $10 billion in 2016.) Clearly, the future is fiber, and as one other indicator of this, even copper-based cable companies now regularly use fiber terminology to confuse customers.

T-Mobile president of technology Ulf Ewaldsson speaking about T-Mobile’s network advantage Anshel Sag

Investing In The Future Network

At the event, T-Mobile explained how it plans to build on its prior successes. This starts with its existing network. T-Mobile believes that its spectrum and network assets are unmatched in the industry; this claim is supported by its nearly 400 megahertz of sub-6-gigahertz 5G spectrum, which is over 100 megahertz more than its nearest competitor. Yes, Verizon does also have mmWave spectrum, but that coverage is limited to roughly 1% of the United States. T-Mobile says that its macro network is built on a dense mid-band grid that combines low-band 600-megahertz with both FDD and TDD mid-band spectrum to achieve better coverage and speeds. In fact, T-Mobile showed a graph based on OpenSignal data that indicates T-Mobile’s 5G availability improving from 30% in the second half of 2020 to 68% in the first half of this year. Putting this in the context of other OpenSignal data, this figure represents 5x better availability than T-Mobile’s nearest competitor.

T-Mobile also claims that its 2.5-gigahertz mid-band network provides up to 30% more coverage than C-Band, the core of its competitors’ 5G networks. T-Mobile’s 5G Advanced network also delivers 4x CA (carrier aggregation) and uplink CA, improving speeds (30%) and extending coverage (15%) compared to the old network. In fact, according to Ookla data, as of Q2 of this year, T-Mobile’s 5G speeds are 2.5 times that of the competition, even after the C-Band rollout. Even with all these advancements, T-Mobile’s spectrum deployment is still ongoing, with only 60% of 5G spectrum deployed and its own C-Band deployment coming soon. T-Mobile also plans to increase spectral efficiency from radio software features and deploy new hardware with advanced massive-MIMO across all spectrum bands.

With the introduction of Standalone 5G and 5G Advanced, T-Mobile plans to continue to take advantage of new 5G capabilities. The company claims that it is the first and only scaled Standalone 5G network, complete with VoNR (voice over NR), even higher order carrier aggregation (5CA), network slicing and private networks.

5G Advanced, sometimes referred to as 5.5G, is a half-step towards 6G but also fulfills many of the promises of 5G because it requires Standalone 5G infrastructure for most features. (For a detailed treatment of the slow rollout of Standalone 5G by the U.S. carriers and the historical complications that created, check out this research paper that I wrote last year.) 5G Advanced will leverage AI-powered features to further improve radio efficiencies and speed up network performance. Other 5G Advanced functionalities such as L4S should improve quality of service, on top of the improvements that will come from network slicing and the inclusion of RedCap for IoT. (If you care about the specifics of the network standards, RedCap actually predates 5G Advanced in Rel. 17, but comes after T-Mobile’s rollout of Standalone 5G, so RedCap got wound into Rel. 18, which is also known as 5G Advanced.)

AI Partnerships With OpenAI And Nvidia

T-Mobile is also using AI to enhance the customer experience. It is using customer-driven coverage—generated by AI using real customer data—to help investigate issues and make decisions based on user feedback. One way it is using AI is through its partnerships with companies such as OpenAI and Nvidia. T-Mobile has partnered with Nvidia to build its AI-RAN (known as AI Aerial), which the carrier calls “the multi-purpose cloud network of the future.” This new network will allow T-Mobile to simultaneously run telco workloads alongside AI-RAN and device AI workloads—all on the same network—to take advantage of more of the AI compute available in the network. The Nvidia AI-RAN will be available through existing infrastructure vendors Ericsson and Nokia. Nvidia has built a new appliance for AI-RAN that it calls Aerial RAN Computer-1, or ARC-1, which will serve as the foundational modular design for the architecture. The ARC-1 takes advantage of Nvidia’s new Blackwell generation of GPUs paired with its Grace CPUs to create a complete device for AI-RAN.

In addition to Nvidia, T-Mobile has also leaned heavily into its partnership with OpenAI, which is meant to revolutionize the carrier’s customer service. The partners have created a new platform they are calling IntentCX that is supposed to understand complex, multi-layered requests in multiple languages. It is designed to perform tasks autonomously with user permissions and take advantage of the billions of data points that T-Mobile has captured from real customer interactions. IntentCX is also intended to deliver personalized service based on existing data and offer real-time decision-making and faster responses. It should help T-Mobile centralize the customer experience and be much more aware of customer needs, and down the road it could even anticipate customer needs. T-Mobile expects the platform to be integrated into its operations in 2025.

T-Mobile Pursues Government Contracts With T-Priority

Last but not least, T-Mobile for Business announced a new service called T-Priority, which it claims is the world’s first network slice specifically for first responders. T-Mobile has created this as a service for emergency personnel who need more capacity or even potentially a backup to current first-responder solutions such as FirstNet. In fact, T-Mobile claims that T-Priority is 2.5x faster than AT&T and Verizon’s competitive offerings. T-Mobile also says that T-Priority has 5x the network resources that the average commercial user has today, which I believe means that T-Mobile is confident in its ability to serve first responders even in congested times.

Callie Field, president of T-Mobile for Business, outlining the case for T-Priority Anshel Sag

T-Priority gets the highest level of prioritization across every 5G band, maintaining minimum service levels even during extreme congestion. While it remains unclear how many first responders will make the switch to T-Mobile, I do think it would be beneficial to have T-Priority as a backup at the very least. I imagine that in very large emergencies such as natural disasters, even first responder networks get congested, and having extra capacity like T-Priority would be very helpful.

The Future Of T-Mobile Is AI

T-Mobile’s partnerships with OpenAI for customer service and Nvidia for AI-RAN make it clear that T-Mobile is leaning heavily on AI to accelerate its future growth. The company is embracing AI in ways that I haven’t seen from any other carrier, even though we’re already seeing some carriers such as Verizon talk about building their own GPU clouds. T-Mobile is embracing AI in virtually every part of its business: its world-class 5G network, customer service, operations and new capabilities enabled by cloud AI. I do think that some of the AI advancements that T-Mobile is using to continue its growth will take time to implement, but I also believe that the ROI for things like IntentCX and AI-RAN will likely be very quick.

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MI&S Weekly Analyst Insights — Week Ending November 8, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-november-8-2024/ Tue, 12 Nov 2024 17:47:55 +0000 https://moorinsightsstrategy.com/?p=44035 MI&S Weekly Analyst Insights — Week Ending November 8, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

Moor Insights & Strategy is headquartered in Austin because that’s where I’ve lived for a long time; although more of our staff lives in the Austin area than anywhere else, we are a fully virtual firm with members who live in California, Florida, Massachusetts, and Virginia as well as Texas. For as much as I believe in the power of remote and hybrid work, there’s also no substitute for spending time with each other face to face. That’s why I was glad to attend the annual Dell Tech Analyst Summit last week with my colleagues Matt Kimball, Paul Smith-Goodson, and Anshel Sag, analysts from different generations who represent a wealth of experience, and who each bring their own perspectives to the work we do.

MI&S analysts Matt Kimball, Paul Smith-Goodson, and Anshel Sag
MI&S analysts Matt Kimball, Paul Smith-Goodson, and Anshel Sag. Photo: Patrick Moorhead

This week, Mel and I will be in New York for a BIG event we are sworn to secrecy about for now, but that we will let you in on soon. We’ll also be catching the BoxWorks conference virtually. Robert will be in Scottsdale for the Veeam Analyst Summit.

As touched on above, last week, Matt, Anshel, Paul, and I attended the Dell Tech Analyst Summit in Austin. After the Dell event, Anshel hopped on a plane across the pond to spend some time with Qualcomm in Manchester, England, to get an update on Manchester United’s Snapdragon partnership. Meanwhile, Jason was in sunny San Diego for the Apptio TBM Conference (discussed below) and some tacos.

At the end of this week, our entire team is convening in Austin for a company-wide strategic planning session focused on the new year. (Because of this, it will be two weeks until our next installment of Analyst Insights.) As we grow, we’re committed to delivering the highest caliber research and advisory services in the industry. In the coming months, we’re excited to introduce you to new team members and share updates on our progress. We always value your feedback and look forward to your continued partnership.

Read more about strategically significant tech trends and events in this week’s Analyst Insights. I hope you have a rewarding week!

Patrick Moorhead

———

Our MI&S team published 11 deliverables:

Over the last week, MI&S analysts have been quoted in multiple top-tier international publications with their thoughts on Broadcom, Celona, Freshworks, Intel, Nvidia, AI, earnings, and the Dow Jones Industrial Average change in the semiconductor segment. Patrick appeared on Yahoo! Finance Morning Brief to discuss Qualcomm Q3 2024 earnings.

MI&S Quick Insights

Last week I attended the annual TBM Council Conference in San Diego. TBM stands for Technology Business Management, which is a movement to demystify and optimize IT spending—leading to improved business results. While that may sound like it’s strictly FinOps, in fact it goes well beyond FinOps and covers the business and resource metrics to facilitate a transparent and predictable digital supply chain. What makes it so great is that TBMC is a user conference that keeps the focus on the present state and the solution space—it is not a product and technology extravaganza. What stood out was the common origin story of how companies adopted TBM solutions. It seems to commonly start with a surprise budget-busting bill that nobody can quite account for. However, once the right level of discovery happens, not only are financial surprises minimized, but other areas also emerge such as cross-project resource conflicts or smarter product architecture. The takeaway was twofold: For users, TBM as a framework is worth checking out. For vendors like Apptio, by establishing a very clear view and driving engagement on a solution space, they are able to more effectively position their solutions in the TBM space.

Anthropic is having its moment in the sun with developers. Last week I mentioned that both GitHub and AWS made announcements around their respective AI-powered IDEs. But within those announcements, it was also revealed that Anthropic’s Claude 3.5 Sonnet was being used as either the LLM or a major new LLM option. Sonnet is a deeper-thinking model without a degradation in performance from the previous generation. It’s another example of LLMs being packaged to meet specific situations; for developers, it should be a welcome offer since devs are prioritizing accuracy over speed. But for those who need speed, Antropic happens to have a different model available.

JFrog has been a key partner of GitHub for a while. The combination of curating source code and binaries tees up what is a very complementary partnership. But at GitHub Universe last week, JFrog and GitHub announced they are working together on a more security-driven GitHub Copilot IDE. JFrog has launched integration with GitHub Autofix so devs can scan their code pulls as part of the development workflow using JFrogs own SAST security capabilities. This is a great way to enable devs to intercept problems even earlier in the process, reducing the cost and complexity of future remediation. For more on this, you can read JFrog’s blog post about the integration here.

Last week I attended the annual TBM Council Conference in San Diego. TBM stands for Technology Business Management, which is a movement to demystify and optimize IT spending—leading to improved business results. While that may sound like it’s strictly FinOps, in fact it goes well beyond FinOps and covers the business and resource metrics to facilitate a transparent and predictable digital supply chain. What makes it so great is that TBMC is a user conference that keeps the focus on the present state and the solution space—it is not a product and technology extravaganza. What stood out was the common origin story of how companies adopted TBM solutions. It seems to commonly start with a surprise budget-busting bill that nobody can quite account for. However, once the right level of discovery happens, not only are financial surprises minimized, but other areas also emerge such as cross-project resource conflicts or smarter product architecture. The takeaway was twofold: For users, TBM as a framework is worth checking out. For vendors like Apptio, by establishing a very clear view and driving engagement on a solution space, they are able to more effectively position their solutions in the TBM space.

Anthropic is having its moment in the sun with developers. Last week I mentioned that both GitHub and AWS made announcements around their respective AI-powered IDEs. But within those announcements, it was also revealed that Anthropic’s Claude 3.5 Sonnet was being used as either the LLM or a major new LLM option. Sonnet is a deeper-thinking model without a degradation in performance from the previous generation. It’s another example of LLMs being packaged to meet specific situations; for developers, it should be a welcome offer since devs are prioritizing accuracy over speed. But for those who need speed, Antropic happens to have a different model available.

JFrog has been a key partner of GitHub for a while. The combination of curating source code and binaries tees up what is a very complementary partnership. But at GitHub Universe last week, JFrog and GitHub announced they are working together on a more security-driven GitHub Copilot IDE. JFrog has launched integration with GitHub Autofix so devs can scan their code pulls as part of the development workflow using JFrogs own SAST security capabilities. This is a great way to enable devs to intercept problems even earlier in the process, reducing the cost and complexity of future remediation. For more on this, you can read JFrog’s blog post about the integration here.

Konecta and Google Cloud have established a three-year strategic partnership to integrate Google Cloud’s AI and cloud technologies into Konecta’s customer experience solutions. This collaboration seeks to enhance Konecta’s Digital Unit with AI-powered tools and services, including implementing Google Cloud’s Customer Engagement Suite and generative AI solutions. As part of the partnership, Konecta will transition its workforce to Google Workspace and certify up to 500 engineers in Google Cloud technologies. These initiatives are designed to improve operational efficiency, enable the development of advanced CX offerings for clients, and strengthen Konecta’s position as a provider of AI-driven customer service solutions. Konecta and Google Cloud expect this alliance to facilitate more personalized and efficient customer interactions for businesses and contribute to their digital transformation objectives.

Twilio has partnered with Google Cloud to integrate generative AI into its customer engagement platform. This enables Twilio users to deploy AI-powered solutions such as virtual agents and interactive chatbots to enhance their customer service capabilities. By leveraging Google Cloud’s AI tools, including Dialogflow, businesses can automate responses to common inquiries, provide 24/7 support, and efficiently escalate complex issues to human agents. Early results from this collaboration are promising. Google says that a major automotive manufacturer using its “Destination Assist” feature has reported an 18% to 20% reduction in agent call times. While Google did not include resolution rates for this particular use case, this type of reduction in call times and always-on support will likely lead to higher resolution and happier customers.

Freshworks has announced a significant restructuring that will result in layoffs affecting approximately 13% of its global workforce, equating to about 660 employees. This move surprised many, particularly since the company recently reported strong fourth-quarter financials for 2024, demonstrating a 22% year-on-year increase in revenue. Most of the positions affected by these layoffs are based in India and the United States. CEO Dennis Woodside described this decision as a difficult but necessary step to streamline operations and focus on the company’s key strategic areas: employee experience, artificial intelligence, and customer experience. Following the announcement, the company’s share price surged by 15%, and Freshworks unveiled a substantial $400 million stock buyback program, indicating a strong financial position despite the layoffs.

While Freshworks is framing this as a strategic realignment, the increasing role of AI could be a contributing factor to these layoffs. Overall, this decision reflects a broader trend in the tech industry, where companies are optimizing their workforces in response to changing business objectives and the rise of AI. It will be interesting to observe how this restructuring impacts Freshworks’ growth trajectory in its key strategic areas moving forward.

I write this as I am finishing up the final day of Dell’s analyst event—Dell Tech Summit. While this was an NDA event, so the details are secret, there are a few general takeaways I want to share:

  1. If you thought AI hype had peaked—think again. However, unlike some other hype cycles, AI is driving a lot of revenue and completely disrupting enterprise IT organizations.
  2. Dell’s AI journey is an amazing story. I’m convinced this experience puts the company in a stronger position for helping its customers evolve.
  3. Partners are critical to successfully delivering AI transformation projects to the market
  4. We are still very early in the AI game. Very, very early.
  5. There is opportunity for every company in the AI supply chain. Dell partners. Dell suppliers. Frankly, Dell competitors.


2025 is going to be a fun year in tech and AI. If you are an IT solutions vendor: better understand where you fit in the enterprise AI journey and start aligning portfolios and GTM efforts. If you are an enterprise organization: don’t start this AI journey on your own. Learn from those that have gone through this before.

Most of us in tech are familiar with software-defined storage, software-defined networking—even software-defined infrastructure. How about software-defined silicon? NextSilicon, a semiconductor company based in Tel Aviv and Minnesota, has launched its Maverick-2 intelligent compute accelerator (ICA). This silicon, which in earlier versions has been powering HPC clusters for a number of years, has been tuned to also support AI and vector database operations, delivering a performance-per-watt advantage of 4x over GPUs while cutting operational costs in half.

Isn’t this just a fancy name for an FPGA, you say? Not really. With Maverick-2, real-time application telemetry feeds the silicon, tuning its characteristics for optimal performance. If you are familiar with Kalman filtering for voltage/current regulation, a very crude comparison can be drawn.

My thoughts: There is a really interesting play here with Maverick-2. As datacenters struggle with power and space constraints, such a piece of silicon enables a bit of platform flexibility that can optimize itself in real time for a variety of workloads. NextSilicon is not going to use Maverick-2 (or -3, -4, etc.) to displace the likes of NVIDIA or AMD for AI training. Nor is it going to replace those companies or Qualcomm, Untether, or others for AI inference. However, NextSilicon has found a niche for itself. Further, the way the company is approaching what I would call autonomous programmability will have a longer-term impact on the silicon market in general.

The Ultra Accelerator Link (UALink) Consortium was officially incorporated last week. This group, which includes some of the biggest tech companies in the world, is focused on establishing standards and specifications for GPU-to-GPU connectivity. What problem is this solving? In larger AI and HPC environments where GPUs are used to perform complex computations, the design of legacy infrastructure can force GPUs to rely on CPUs that can become bottlenecks. As you can imagine, this introduces a lot of latency into the equation.

To solve this, NVIDIA developed a fabric called NVLink to enable its GPUs to bypass the CPU as a controller or head node. This allows NVIDIA-based environments to be more performant. However, NVLink was developed by NVIDIA for NVIDIA. UALink aims to take this concept and make it open for all: a universal set of standards and specifications that enable accelerator-to-accelerator connectivity at scale.

My thoughts: The broad support for UALink (from AMD, Intel, Meta, HPE, Astera Labs, AWS, Microsoft, and others) tells me that this consortium has legs and will find adoption among the customers that have immediate needs. I expect to see other big players such as Dell and Broadcom to join in as contributors at some point. See my full analysis on Forbes.

Should enterprises be concerned about cyberattacks from AI agents? AI’s advanced capabilities can enhance the sophistication and scale of malicious attacks, making them more difficult to detect and defend against. This is especially concerning given AI’s ability to automate and personalize attacks on a large scale. Potential threats include AI-powered phishing, deepfakes, and malware that can bypass traditional security measures.

Here are some key reasons why AI poses a cyberthreat to enterprises:

  1. Advanced Attack Vectors — AI can analyze large datasets to exploit vulnerabilities and deliver highly targeted attacks.
  2. Automated Attacks — AI enables rapid, large-scale attacks that are difficult to contain due to automation.
  3. Evasion of Detection Systems — AI can create and modify malware to bypass traditional security measures, complicating detection.
  4. Data Manipulation and Poisoning — Attackers can use AI to corrupt training data, impacting security models and resulting in missed threats or false positives.
  5. Accessibility to Malicious Actors — The availability of AI tools allows even attackers who are less skilled to deploy AI-powered attacks.


In response, here are some mitigation strategies for enterprises:

  1. Develop AI-powered defenses to detect and respond to sophisticated threats in real time.
  2. Monitor AI systems closely, particularly the behavior of AI agents, to detect potential malicious activity.
  3. Implement employee awareness training to help staff recognize and report AI-driven threats.
  4. Strengthen data protection and privacy measures to safeguard sensitive information.

It’s important to stay updated on this topic, as the integration of AI agents into various applications will continue to expand, bringing with it new challenges.

By all measures, Juniper Networks is executing well financially, beating expectations for both top-line revenue and profitability with its recent 3Q 2024 earnings announcement. Chief executive Rami Rahim credits the company’s support of front-end and back-end AI networking for its recent success. Juniper’s reinvigorated focus on enterprise networking and its depth in AI help explain why HPE is acquiring the company, with an expected close of the deal anticipated soon. The combination of both companies’ engineering resources and complementary portfolio coverage of campus, branch, and data center is powerful, which should allow the combined entity to compete more effectively with Cisco and others.

NetSuite has examined emerging trends and made some predictions about ERP as we head into the new year. Enterprises are increasingly prioritizing ERP modernization, with the cloud ERP market projected to expand from $72.2 billion in 2023 to $130.5 billion by 2028. Because ERP systems are so essential for so many enterprise processes, modernizing them can reshape how enterprises operate.

Many enterprises face the challenge of modernizing their operations by transitioning to cloud ERP solutions. Software provider IFS saw strong performance in Q3 2024, with a 30% increase in ARR, driven by a 71% rise in IFS Cloud usage and a 46% growth in cloud revenue. IFS added 90 new clients, introduced AI features in IFS Cloud 24R2, and launched a new module for sustainability management.

Matter, the smart home automation standard from the Connectivity Standards Alliance, just released version 1.4. The new version has some much-anticipated enhancements, including support for many new device types. When the CSA released Matter 1.0 in October 2022, the organization’s leadership promised a regular six-month release cadence, and that’s exactly what they have done. The team has shipped four releases in two years, each with significant improvements in device coverage, ease of use, and functionality. The cumulative expansion of device types is impressive, with version 1.4 adding support for energy management products including solar power, energy storage, heat pumps, water heaters, electric car charging, and time-based orchestration. The CSA was smart to focus device development on a single high level use case—energy—rather than adding a hodgepodge of random devices.

But the most significant version 1.4 enhancement is automating “multi-admin” configurations. Here’s why. Matter’s value proposition rests upon interoperability, and that means enabling devices from any manufacturer to work with any combination of home automation ecosystems—i.e., HomeKit, Google Home, Alexa, or SmartThings. Although previous Matter versions support this feature, the configuration process has been complicated and often confusing. Version 1.4 automates multi-admin configuration by allowing the user to grant permission just once, then Matter automatically adds a new ecosystem. Thus, “Alexa” and “Hey Google” can both turn down your thermostat. This fulfills a fundamental brand promise for Matter. Between now and CES, I’ll write more about Matter’s progress. I’m also doubling down on my prediction that Matter will hit its tipping point in early 2026, becoming the leading smart home connectivity standard for new designs.

A new security feature in iOS 18.1 has made it more difficult for police and other agencies to snoop inside iPhones they’ve confiscated for investigations. This feature is an inactivity timer that reboots iPhones into a more secure state when they haven’t been unlocked for a while. This is a welcome feature for many privacy and security advocates because so many warrantless searches have been conducted on people’s phones. And Apple isn’t the first to implement this, as GrapheneOS for Google Pixel phones already offers this capability.

Workvivo, an employee experience platform acquired by Zoom in 2023, has launched a new suite of tools called “Employee Insights.” This suite is designed to measure and improve employee engagement. Integrated directly into the Workvivo platform, Employee Insights enables organizations to deploy pulse surveys, monitor engagement across 12 key drivers, and analyze results using real-time dashboards.

This solution provides a centralized way to gather employee feedback, particularly from frontline workers who may have limited access to e-mail. Workvivo emphasizes that the platform facilitates actionable insights based on the “listening” data collected, aiming to foster a cycle of continuous improvement. Future updates are expected to include integration with Zoom AI Companion for enhanced industry data analysis and benchmarking capabilities. This launch comes at a significant time for Workvivo, as it was recently named Meta’s preferred migration partner for the discontinued Workplace platform.

I served as a judge for UC Today’s inaugural UC Leaders Awards 2024, which aims to highlight the top professionals in the unified communications (UC) and collaboration space. The judging process was enjoyable, and I learned a great deal about the individual and team contributions to the companies and industries I cover. There were many outstanding applicants this year.

UC Today has announced the UC Leaders finalists, including Craig Walker from Dialpad and Eric Yuan from Zoom for the Innovator of the Year award. Eric Yuan is also nominated alongside Vlad Shmunis from RingCentral for the UC Leader of the Year award. The finalists for the Women in UC Leadership Award include Smita Hashim, chief product officer at Zoom; Christina Hyde, VP of revenue at SkySwitch; Kira Makagon, chief innovation officer at RingCentral; and Aruna Ravichandran, SVP and chief marketing and customer officer at Cisco Webex—quite a powerhouse lineup!

Additional award categories include Industry Influencer of the Year, Rising Star of the Year, The Editor’s Choice Award, and the UC Team of the Year. The award ceremony will be held on November 21, 2024, and will be streamed live on the UC Today website, LinkedIn, and X at 4:00 p.m. GMT / 11:00 a.m. EST. I will be presenting the awards in an Oscars-style format, and I hope you will join us!

People are really loving Apple’s new M4 Mac Mini thanks to its extremely compact size and reasonable price. With an M4 chip, it may be one of the most inexpensive and powerful computers on the market. One of its biggest downfalls, however, is that memory upgrades are extremely expensive, so much so that in some cases it’s cheaper to buy a second Mac Mini than it is to upgrade the RAM. The one upside of this new design is that there is user-upgradable memory; however, there are no known third-party memory products for the device yet, although I expect OWC will offer one fairly soon.

North Korean threat actors have successfully used a combination of phishing emails and social engineering schemes to target cryptocurrency-related business. Cybersecurity solution provider SentinelOne has named the campaign “Hidden Risk”; this complex attack also employs a seemingly benign PDF with fake cryptocurrency news headlines and offers of employment to infect Apple macOS users with a malicious payload. It is a highly sophisticated campaign, one that is difficult to defend against, especially given the extensive grooming of targets over social media. The silver lining in this latest cyberattack is that security operators have access to an incredible amount of real-time threat intelligence shared by Infoblox, Microsoft, Palo Alto Networks, SentinelOne, Zscaler, and others to enable stronger security postures.

AMD’s new 9800X3D CPU is officially on the market and has already sold out. This new CPU is the first to use AMD’s second-generation 3-D V-Cache, which has faster CPU clock speeds, better memory bandwidth, and significantly improved thermals because now the CPU cores sit atop the memory instead of the other way around. While I haven’t had a chance to test this chip fully, the consensus is that its gaming performance is industry-leading, and its handling of multitasking and productivity workloads isn’t far behind—which wasn’t necessarily the case with past processors in this family.

Globant has opened a new office within Intuit Dome, home of the Los Angeles Clippers. This move is part of the two organizations’ ongoing partnership to enhance the fan experience through digital transformation initiatives. The new office includes a “Digital Playground” technology showcase, which the company says it hopes will foster creativity and attract talent while strengthening Globant’s presence in Southern California. This strategy aligns with a growing trend of businesses creating experience centers to demonstrate the potential of their products and services in an engaging environment. These centers provide tangible, interactive experiences beyond traditional marketing, allowing consumers to interact directly with technology and see various real-life use cases.

IBM is partnering with Ferrari’s racing team starting in 2025. This partnership will leverage IBM’s advanced data analytics to improve engagement for fans of Scuderia Ferrari through personalized content and insights that “bring racing enthusiasts closer than ever to the racing team.” IBM will also support Ferrari by using cutting-edge data analysis to enhance performance on and off the track. This newly announced partnership shares several similarities with IBM’s long-standing collaborations with the US Open, Wimbledon, and The Masters. All of these partnerships focus on enhancing fan engagement with premium sporting events—now including Formula 1—through digital platforms, leveraging advanced AI and data analytics to process vast amounts of data for real-time insights. These partnerships also serve as high-profile demonstrations of IBM’s capabilities on a global stage.

The National Football League’s data-driven approach to reducing injuries is showing progress. By analyzing player data with Amazon Web Services, the NFL provides insights to help teams improve training and safety. The league and its teams have also used computer vision and sensors to track head impacts, helping coaches implement injury-prevention strategies.

“When you can integrate and aggregate data across all 32 [teams] for all 53 [players], you have more power in the data that you are generating to model,” said Jennifer Langton, NFL Player Health & Safety Innovation Advisor. With AWS, the NFL can track injuries in real time, automatically linking incidents to specific plays. The league is also working on new tech for full-body tracking to better prevent injuries in the future.

As one example, the redesigned kickoff rule, created in collaboration with AWS, has reduced injury risk. The rule change has led to 32% fewer injuries overall on kickoffs, including no ACL or MCL tears, as player speeds have decreased.

US Cellular informed the FCC earlier this fall that T-Mobile’s acquisition of its wireless operations was essential in ensuring uninterrupted service for its dwindling subscribership. A sticking point is regulatory approval of the transfer of 30% of US Cellular’s spectrum assets to T-Mobile. However, that may be less of an issue now, given the breaking news that AT&T has agreed to purchase over $1 billion worth of US Cellular’s spectrum licenses.

It is an unfortunate situation for US Cellular, signaling the company’s inability to keep pace with necessary infrastructure deployments to support its primarily rural customer base. It is extremely challenging to provide mobility services in remote areas, given lower population densities and longer timelines to recoup investment in radio access network infrastructure. T-Mobile’s acquisition makes sense in many ways, especially given its success in connecting rural America with 5G access that leverages its lower-band spectrum assets.

Research Notes Published

Citations

AI & Enterprise / Jason Andersen / BizTech
Can AI Agents Ease Workloads for Enterprises?

Intel / AI Stocks /  Patrick Moorhead / Insider Monkey
15 Trending AI Stocks on Latest Analyst Ratings and News

Broadcom / VeloRAIN / Matt Kimball / NetworkWorld
Broadcom launches VeloRAIN, using AI/ML to improve network performance

Celona / 5G / Will Townsend / The Fast Mode
Celona Launches Aerloc to Secure Private 5G for Industrial IT & OT Systems

CHIPS Act in New Administration / Moor Insights & Strategy Analysts  / Digitimes Asia
Trump teases shutting down CHIPS Act: what does it mean?

Freshworks / Layoffs / Melody Brue / CIO
Freshworks lays off 660 — about 13 percent of its global workforce — despite strong earnings, profits

Nvidia / Dow Jones Industrial Average Representative / Patrick Moorhead / Data Center Planet
Nvidia Replaces Intel on Dow Amid AI Frenzy

Nvidia / Dow Jones Industrial Average Representative / Patrick Moorhead / The Register
Dow swaps Intel for Nvidia leaving no index free from wild AI volatility

TV APPEARANCES

Qualcomm / Earnings / Patrick Moorhead / Yahoo Finance – Morning Brief
Fed meeting outlook, Qualcomm, Trump tariffs: Morning Brief

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)

  • Google Pixel Buds 2 Pro (Anshel Sag)

  • Google Pixel Watch 3, 41mm (Anshel Sag)

  • Cisco Desk Pro (Melody Brue)

  • OnePlus Buds Pro 3 (Anshel Sag)

  • Insta360 Link2 4K AI Webcam (Anshel Sag)

  • Google Pixel 9 Pro Fold (Anshel Sag)

  • Google TV streamer – Matter and Thread features (Bill Curtis)

  • Various Matter devices (Bill Curtis)

  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)

  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Works / Analyst Summit, November 12-13, San Francisco (Melody Brue – virtual)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Works / Analyst Summit, November 12-13, San Francisco (Melody Brue – virtual)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)

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Samsung Galaxy Book4 Edge 16 Review: Biggest Snapdragon X Elite Laptop https://moorinsightsstrategy.com/samsung-galaxy-book4-edge-16-review-biggest-snapdragon-x-elite-laptop/ Fri, 08 Nov 2024 18:35:39 +0000 https://moorinsightsstrategy.com/?p=44431 The fastest Snapdragon X Elite on any Copilot+ PC and a gorgeous screen are pluses, but this laptop would be better with a little more RAM and a little more battery life

The post Samsung Galaxy Book4 Edge 16 Review: Biggest Snapdragon X Elite Laptop appeared first on Moor Insights & Strategy.

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The author using the Samsung Galaxy Book4 Edge 16 Anshel Sag

When Qualcomm and Microsoft launched the Copilot+ platform featuring the Snapdragon X Elite processor, the one SKU that I had the highest hopes for among all the participating OEMs was the Samsung Galaxy Book4 Edge 16—because it would be the only one shipping with the fastest version of the Snapdragon X Elite. Now I have spent a few weeks testing this laptop using my typical daily workloads.

While I found the Book4 Edge 16 to be just as good as other Copilot+ PCs running the Snapdragon X Elite, it felt like too much compromise was made to enable the fastest Snapdragon chip with a 16-inch display. I will go through my thoughts on the design, performance and battery life of this laptop using the first three Snapdragon X Elite laptops I reviewed as a baseline for comparison.

Galaxy Book4 Edge 16 Design And Specs

The Book4 Edge 16 shares the same design language as the 14-inch model; it also has a smaller 15.6-inch sibling model that recently came out with the Snapdragon X Plus processor. The review model features a gorgeous 16-inch 3K AMOLED display, the exact same resolution as the 14-inch model. However, the 15.6-inch model features a 1080P LED display; that version claims a 27-hour battery life, while the 16-inch claims 22 hours and the 14-inch claims 20 hours.

The Book4 Edge 16 has just a 61.8 Wh battery, which surprised me since this laptop has a massive 16-inch OLED display and a higher-clocked processor than any of the other Copilot+ PCs released so far. These two factors combined would make you think that Samsung would use the largest battery of all the Snapdragon X Elite laptops, but it’s actually a good 10% smaller than the battery in the Lenovo Yoga Slim 7X, which has a smaller display. I believe that this may be the biggest weakness of this laptop, although it might be a limitation created by its ultra-thin design, which is admittedly striking. The laptop also lives up to its “edge” name, as I once managed to cut myself on one of the speaker grills when trying to quickly pull it out of my backpack in the security line at Heathrow.

Considering that Samsung is the world’s leading memory manufacturer, it made some other questionable decisions on this laptop. It bumped the storage to 1TB with the CPU upgrade, but kept the RAM at 16GB, which feels like a missed opportunity to differentiate from the competition by offering 32GB of RAM. Unsurprisingly, the Book4 Edge 16 is also well-equipped with connectivity, including a full-size HDMI port, which none of the other laptops I’ve tested thus far has. It has three USB ports: one USB-A 3.2 and two USB-C. My only complaint about these is that both USB-C ports are on the laptop’s left side, so there’s no way of charging the laptop on the other side, which can be handy at times. The machine also has a microSD card slot, which has limited usability for me, and I wish it were a regular SD card slot instead. (MicroSD is applicable only for drone pilots and people shooting on action cameras like the GoPro or Insta360.)

The keyboard is also unique among the Copilot+ laptops I’ve reviewed because it is the only one big enough to accommodate a ten-key numeric pad for easy data entry. This is critical for some people who do a lot of number crunching, and can be a dealbreaker for some users. This laptop is missing a feature I would’ve expected to see: a Windows Hello camera and presence detection. The lack of a Windows Hello camera might turn some people away since Samsung instead uses a combo fingerprint power button. This button is not in the greatest location, and I prefer facial recognition. That said, the button does come in handy when wearing a mask, which is why I think that both recognition methods are necessary.

In addition to the full-size keyboard, there is also a colossal touchpad that might actually be too big. I’ve had lots of trouble getting the left click to work because my hand rests so far to the right on the touchpad, which is not centered. One cool design feature I do appreciate is that you can open the laptop with a single finger, which is a remarkable engineering feat that many other OEMs still haven’t achieved. The laptop also ships with Wi-Fi 7, which gives it a bit of future-proofing, given that most routers today still use Wi-Fi 6E.

Galaxy Book4 Edge 16 Performance

When running laptop benchmarks, I certainly expected this one to be at the top of the bunch for single-core performance in tests like GeekBench—and it was. However, multi-core performance was lower than that of the Surface Laptop 7, indicating that there might be some limitations. I hoped to see some bigger numbers from the Book4 Edge 16, but I would say that the performance increase was marginal at best, and it might not be worth the battery-life hit for some users. This laptop was still quite the powerhouse for creative workloads, though it hobbled along for gaming like other Snapdragon X Elite machines. The thermals for the laptop were surprisingly good; it seemed like the larger chassis and fans did a decent job of keeping temperatures low, even while gaming.

Good Battery Life, But Not Up To Par With Other Copilot+ PCs

I believe that this might be the Snapdragon X Elite Copilot+ PC with the shortest battery life I have tested. I say that considering that it still lasted me through a full 10-hour flight without any issues, although I did notice it chewed through the battery when I was running high-performance tasks. After enjoying such game-changing battery life on the other Copilot+ PCs, I was a little surprised to see this laptop falling a bit short. I believe that a bigger battery would’ve bridged that experiential gap, albeit at the cost of additional weight and a higher literal cost in dollars. One way to improve battery life significantly is to ensure that the laptop is running in “balanced” mode instead of “performance” mode. You can easily toggle this with a performance button that’s nicely placed at the top of the keyboard. Standby power is still just as incredible as it is on most other Snapdragon X Elite notebooks.

All in all, this is not the Snapdragon X Elite Copilot+ PC you want for the best battery life; this is the one you get for the best performance. That said, we don’t know how it stacks up against comparable models using AMD’s Ryzen AI 300 series or Intel’s Lunar Lake processors; both will be coming soon, and I’m excited to compare them.

The Galaxy Book User Experience

One of the things that made this laptop so compelling to review was that I wanted to see how deeply Samsung integrated its Galaxy ecosystem with the PC to make for a better user experience. I went through and tried all the applications within the suite and found only a few of them to be useful; the rest I could have gone without.

First, the useful ones: the Notes app is quite good if you’re already a Galaxy smartphone user, and so is the screen recorder for easily recording your own videos. Multi-control is an interesting app that feels like it would be more useful if you were deeper into Samsung’s ecosystem and owned a tablet, a PC and a smartphone, but when it’s just a smartphone and a laptop it feels less powerful since Phone Link allows you to do the same thing. The most useful application is the shared copy-paste feature that automatically stores images you’ve screenshotted on your phone or PC and makes them sharable on either. I think I enjoyed this feature the most and got the most use out of it.

As for all the other apps—Samsung Account, Quick Search, Samsung Gallery, SmartThings, Live Wallpaper and Samsung Studio—I found them to be either completely unnecessary or redundant with better free software. I think Samsung would be better served to give customers a choice during setup of which apps they want to keep rather than making all of these default choices.

The Competition For The Galaxy Book4 Edge 16

Obviously, the Samsung Galaxy Book4 Edge is competing simultaneously with other Snapdragon X Elite laptops and Apple’s MacBook. Since this is an ultra-thin and ultra-light notebook at only 3.4 pounds, it should be compared against Apple’s 15-inch M3 MacBook Air (3.33 pounds). The easiest comparison is against the 16GB model, which costs $1,700, while the Book4 Edge 16 starts at $1,449 and is $1,749 as tested. However, the Samsung has 1TB of storage, whereas the MacBook has only 512GB. Additionally, the Samsung has a 16-inch OLED display, while the MacBook Air’s display, besides being an inch smaller, is only an LCD. While the two displays have almost identical resolutions, the Samsung OLED has a 120-hertz touch screen, while the MacBook Air is still stuck in touchless 60-hertz land. Interestingly, even Apple put a bigger battery in its M3 MacBook Air (66.5 Wh), which makes me think Samsung really underprovisioned this laptop with the 61.8 Wh battery.

Overall, the Book4 Edge is more competitive in both performance and features than the MacBook Air 15, although it would be my recommendation to not splurge on the absolute top SKU but rather opt for the 16GB + 512GB variant with the slightly slower processor. I believe that model will probably perform almost identically to the MacBook Air, have better battery life and save you a few hundred dollars.

Compared to the other Snapdragon X Elite notebooks, the Galaxy Book4 Edge is without a doubt one of the more premium designs with a ridiculously thin form factor and the biggest display. There are other OLED displays (from Dell on the XPS 13 and Lenovo on the Yoga Slim 7x), but again, the OLED touch panels do affect battery life. I believe that since many of the competing models are 14-inch notebooks, this comparison is a little tougher to make, That said, Samsung’s 14-inch variant of this notebook is the lightest of all the Snapdragon X Elite notebooks available today and should be very competitive on performance and battery life, even with a small-ish battery.

Who Should Get This Laptop?

I think this laptop is great for someone who travels, because even though it’s a 16-inch model, it has no problems fitting in the 15-inch laptop slot in my backpack. It’s surprisingly portable for a 16-inch machine, and has all the performance characteristics that you’d expect. Yes, the Arm processor inside does have some compatibility issues with some software, but that is improving with each passing month. During the month that I tested this model, I only encountered a software conflict once with Adobe Premiere Rush. Otherwise, it has been a reliable and long-lasting notebook in most scenarios and held up well when I was working on a 10-hour flight back from Europe. Heck, even as a 16-inch notebook, it comfortably fit on the tray table and made for a great content consumption device thanks to its gorgeous OLED screen.

If you’re looking for a laptop that’s light, long-lasting and has a gorgeous display, I would recommend the Galaxy Book4 Edge 16—just probably not the top-spec model with the fastest CPU and 1TB of storage.

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Snap Spectacles AR Glasses: The Embodiment Of AR Making AI Fun https://moorinsightsstrategy.com/snap-spectacles-ar-glasses-the-embodiment-of-ar-making-ai-fun/ Thu, 07 Nov 2024 18:30:52 +0000 https://moorinsightsstrategy.com/?p=44426 Snap is using its strength in software to create fun AR experiences for Snap Spectacles, which unfortunately remain a developer-only device for the foreseeable future.

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A selfie of the author wearing the latest generation of Snap Spectacles Anshel Sag

I am one of the lucky people who has had the chance to try the latest AR glasses announced in the past few months by Meta, Snap and NTT Qonoq. I have also followed some of the companies in this sector from the very beginning of their AR efforts—including Snap. In fact, I still own the first and third generations of Snap Spectacles, which preceded the company’s first-generation AR glasses, i.e., the fourth generation of Spectacles overall. A few weeks ago, I drove up to Los Angeles from my home in San Diego to attend Snap’s Partner Summit, where the company announced its second-generation AR glasses, the fifth generation of Snap Spectacles.

Background And History Of Snap Spectacles

Snap, in my opinion, pioneered the smart glasses category. It created a design and interface that could accommodate landscape, portrait and videography modes, and of course it used the Snapchat app as the software conduit for the glasses’ use. It was clear that with each generation, Snap was building up towards AR glasses, for example by adding 3-D video capture.

With the third generation, released in 2019, the company clearly wanted a more avant-garde design language to evoke a cyberpunk aesthetic. So, it was no surprise when the fourth-generation Spectacles came out looking like they belong in Cyberpunk 2077. This was followed in 2021 by Snap acquiring Wave Optics, a leading waveguide supplier, for $500 million—which is how we arrived at this new generation of Spectacles AR glasses. Unfortunately for consumers, both generations of Snap’s AR glasses have remained developer-only devices.

Design And Intent

I would argue that Snap’s most controversial decision with the Spectacles AR glasses is the design language and the overall chunkiness they have. This was a continuation of the design language from the previous generation, and likely also reflected the technical limitations of the display, light engine and waveguide. Another thing to consider is that Snap is building continuity between the Snapchat smartphone app and the AR glasses so that developers can create experiences that work on both, or are at least easily portable. That’s why Snap Spectacles have a much taller field of view than other smart glasses to accommodate content in a 9:16 aspect ratio: it allows Snapchat users on both smartphones and Spectacles to share the same experiences.

Specs And Features

The latest Spectacles use a split design, with each display powered by its own SoC. Each waveguide is powered by an LCoS display, delivering a refresh rate of 120 hertz and together producing a 46-degree diagonal field of view. With that field of view, Snap has a resolution of 37 pixels per degree, which is more than enough to deliver a high-fidelity experience that looks good and feels realistic. While the horizontal field of view still has room for improvement, I can definitely see the vertical field of view being perfect for smartphone-compatible experiences. While Snap has demoed productivity and multitasking applications for these glasses, I don’t think this field of view is wide enough for that. The displays also automatically tint in brighter environments so that objects are easier to see and so the displays don’t need to go into overdrive to make things visible.

While it is unclear which Snapdragon SoC these AR glasses use, Snap has acknowledged that Qualcomm’s Snapdragon is inside the Spectacles. This makes sense given that the last generation also had a Snapdragon, though I suspect that this chipset is more powerful than the XR1 in the last generation. The new model’s dual-chip architecture is also how the company was able to achieve the new glasses’ 13ms motion-to-photon latency, which is crucial for delivering smooth 3-D AR experiences.

A side view of Snap’s Spectacles showing the PCB and Qualcomm Snapdragon Snap

Snap has created its own operating system, Snap OS, to use this dual-chip architecture so that developers don’t need to worry about the complexity of managing two chips. But how does the user experience stack up?

Software And Tools

At Snap’s LA event, I got to spend a good amount of time using Spectacles, trying out the Snap OS and the multi-user interactions that make AR fun. I think that the Snap Spectacles prioritize using software to create experiences that are immediately engaging. The vibe I got from the Snap Partner Summit was that the company is doing everything it can to make AI and AR fun with many different types of generative AI features and AR filters. The Spectacles feel like a natural progression of that vision for the Snapchat app, which currently has over 850 million users worldwide.

At the event, many of us got our first taste of the new Spectacles through a group demonstration called “the Council” that was created by the great theater designer Es Devlin. It blended multi-user interaction with voice recognition and hand tracking to create an impactful and immersive environment. Interacting with the solar system with friends and throwing asteroids at each other was extremely fun, and touching fish and seeing them reach for your input was fascinating. The Council was so well made that you could see other people’s fish or asteroids in the same shared space.

The shared demo of “the Council” by Es Devlin Anshel Sag

That was a very well made demo, a great way to get people to understand the potential of Snap’s platform. However, day-to-day usage is even more important, and it seems that Snap has built Snap OS to be a portable AR platform that can be tethered to a smartphone for various functions, including spectator mode, phone mirroring or even as a controller. Snap has partnered with LEGO Group to build BRICKTACULAR, ILM Immersive to build Star Wars experiences, Niantic for the Peridot video game and the Scaniverse scanning app and Wabisabi Games for CTF (an AR-assisted version of Capture the Flag).

There are also tabletop games and other apps that take advantage of the headset’s 6-DoF tracking and hand tracking. I was quite impressed with the Snap Spectacles’ 6-DoF tracking for certain objects on challenging surfaces. The device also has some of the best SLAM I’ve seen to date, using AI to differentiate among floors, walls and ceilings.

Why Snap Spectacles Are Different

While Spectacles are far from being a consumer product, considering their 45-minute battery life, they do feature a USB-C port for easy tethering to a battery for longer sessions. I was also told that the thermal engineering of these glasses means that they won’t overheat in most scenarios—even outdoors, and even when operated on external power. When you consider that these are a device to enable AR developers to create Snap AR 3-D applications, then you realize that their size and appearance aren’t really that big of a deal. That said, they are a bit on the heavy side at 226g, and I definitely noticed that weight on my ears; still, I believe that this can be improved upon in the next generation.

Snap is charging developers $99 a month for 12 months for this headset, requiring a 12-month agreement that includes support. While I’m not sure this is the right go-to-market strategy for a developer-only device, I do agree that having people lease it is a better move than making them purchase it, and I believe that Snap will offer something much better down the road. I wish Snap were releasing a pair of consumer-ready AR glasses at this point, but clearly they are not ready for prime time yet, even if a lot of the experiences and software feel mature. I was genuinely impressed with the polish of a lot of Snap’s software for the Spectacles, and it almost feels like the hardware is a generation behind the software.

The Next Generation

Once again, we are left waiting for the next generation of AR glasses with yet another developer-only product from Snap. That said, Snap is giving this to developers to build experiences; indeed, some powerful ones have already been built. It seems clear that Snap is operating with limited resources, or else I believe we’d see the company continue with its drone and smart glasses projects, both of which it has seemingly killed.

The holy grail of AR is standalone 3-D glasses, and Snap seems to work as fast as it can to get there while its competitors come at the problem from other directions. I believe that Snap’s approach is unique and leverages its relationship with a younger audience through the Snapchat app and its plethora of AR filters it calls lenses. I also believe that Snap is doing genuinely interesting things with AI and AR that will translate well into a standalone AR headset like Spectacles—just not this version. Mainly I hope we won’t have to wait another three years for the next generation.

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Apple iPhone 16 Fall Event: New Wearables Shine, But AI Lags https://moorinsightsstrategy.com/apple-iphone-16-fall-event-new-wearables-shine-but-ai-lags/ Wed, 06 Nov 2024 18:19:32 +0000 https://moorinsightsstrategy.com/?p=44417 During Apple’s recent annual iPhone event, where the company announced its new iPhone 16 series, it also unveiled a slew of new wearables and a new silicon strategy.

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Tim Cook presents Apple’s newest products. Apple

During Apple’s recent annual iPhone event, where the company announced its new iPhone 16 series, it also unveiled a slew of new wearables and a new silicon strategy. To no one’s surprise, AI was a big component of the launch; there was also a heavy focus on the A18 silicon in the iPhone 16 and 16 Pro—the first time in a while that Apple has delivered near-parity with the silicon inside the base-model iPhone and the Pro model. Apple also announced new AirPods, a new Apple Watch and some software improvements to add functionality to the existing AirPods Pro 2.

The New iPhone 16

As usual, Apple has touted the iPhone 16 as the best iPhone it has ever made. This launch does represent a shift in Apple’s approach, given that the new base model iPhones come with Apple’s new A18 silicon. You would think that this is normal, but the company has for a long time reserved newer chip updates for the Pro series and staggered chip availability. That hasn’t fully gone away, but for example last year’s iPhone 15 had an A16 Bionic processor, while the 15 Pro used the A17 Pro Bionic processor. Apple leapfrogged the A17 chip entirely for the iPhone 16, moving onto the A18 for the base-model phone and the A18 Pro chip in the iPhone 16 Pro. So, I expect that there will be some kind of gap in specs between the two chips, but it will likely be the smallest in Apple’s recent history.

The iPhone 16’s features Apple

One noteworthy improvement this year is that Apple has decided to orient the cameras such that even the base-model iPhone can capture spatial video and photos, which was previously a feature reserved for the Pro models. Apple also decided that it would bring parity to the cameras in the iPhone 16 Pro and the Pro Max, making them exactly the same for the first time in a long time. In the last generation, users had to buy the Pro Max to get access to the 5x telephoto, but this year it’s available in both models. This has led many users, including myself, to downsize to the smaller iPhone 16 Pro. Yes, there is a hit in terms of both screen size and battery life, but the iPhone 16 Pro’s battery life is already quite good, and a few hours won’t make a huge difference.

What has already made a difference is that the iPhone 16 Pro is much easier and more comfortable to hold, and for people like my new-adopter wife, it’s a much easier transition from a normal iPhone. When using a case or accessory like the Clicks Keyboard I reviewed earlier this year, the iPhone 16 Pro Max is just unwieldy, and while the 6.9-inch screen may be enticing for some, it is bordering on a tablet in size.

The Race For AI Dominance

The biggest problem with the new iPhone 16 series isn’t the hardware design or specs, even though the design has arguably remained mostly the same since the iPhone 11 Pro. The main problem is that Apple is pitching its Apple Intelligence capabilities for AI several months before they are actually available. In fact, at launch, many of Apple’s stores were designed to show off the new version of Siri for the iPhone 16, which won’t be available until spring of 2025, nearly six months after launch.

The new Siri is one of the cornerstones of Apple’s AI strategy and is designed to be an agent of sorts to take advantage of all the new Apple Intelligence capabilities. Given the lag between the iPhone 16 launch and the availability of the AI-enabled Siri, some people have been concerned that iPhone sales may struggle (beyond the typical early-adopter upgrade cycle and after the holidays are over) because Apple still hasn’t truly launched its full AI capabilities. I believe that Apple has allowed its marketing hype to rush ahead of its product delivery—even though Apple’s AI product is far from finished—because it feels the pressure from the rest of an industry that’s racing to adopt and integrate AI.

Apple Watch Goes Big

The new Apple Watch Series 10 introduces a mostly iterative approach to the Apple Watch, with the biggest improvements coming in screen size and display quality. Previously, if you wanted a big Apple Watch, you had to get the Apple Watch Ultra, which came with a significantly larger battery and even more premium materials—and a price tag to match. With the new Series 10, by contrast, you can enjoy a bigger and brighter screen with a better viewing angle without needing to spend $800 or more.

While Apple did introduce a new color (black titanium) for the Apple Watch Ultra 2, it didn’t really do much else outside of the size and display improvements for the Series 10. Apple did make the Series 10 thinner, which is welcome but not necessarily as important as oxygen sensing, which Apple Watches still lack due to the Masimo pulse oximeter lawsuit.

More AirPods, Cosmetic Updates And Improvements For Hard-Of-Hearing Users

At the launch event, Apple also announced a series of new AirPods, including the AirPods 4, which come in two flavors—with or without noise canceling, which makes for a $50 difference in price ($129 versus $179). Apple updated the AirPods Pro Max with new colors and USB-C connectivity, moving away from Lightning connectors but keeping the older H1 chipset. Apple also kept the $249 price tag for the AirPods Pro 2, which have the best audio in Apple’s earbuds lineup, but it did add new features including the ability to use them as hearing aids, with approval coming from the FDA only days after the announcement.

As I’ve said before, I believe that at $249, this development will revolutionize consumer access to hearing aids and could significantly enrich the lives of many people who may be hard of hearing but not necessarily fully dependent on hearing aids yet. I could see the AirPods Pro 2 being extremely useful right away for millions of people around the world with hearing loss. In addition to that, Apple has introduced the ability to test one’s hearing using these AirPods, as well to suggest whether someone should see a doctor about hearing loss.

What’s interesting (or perhaps appalling, depending on your viewpoint) is that the industry has had the technical capability within the chipsets to deliver this functionality for years but hasn’t bothered to do so until now, with Apple taking the lead. Hopefully, Apple’s leadership in this area will push the rest of the industry to adopt similar capabilities, raising the tide for all hard-of-hearing users, so to speak.

Apple’s Upcoming Competition

While I believe that the iPhone 16 base model may be the closest to the Pro model that Apple has ever produced, the reality is that many people are expecting and anticipating Apple Intelligence. Apple Intelligence is at the core of what Apple wants consumers to be excited about, but the company simply cannot give it to them until well into next year. Additionally, Apple doesn’t have any foldables to offer its users, although there are rumors that the company will offer slim and SE models next year. I don’t think that will have much impact, other than helping Apple expand the base of devices capable of Apple Intelligence.

I believe the core of Apple’s strategy right now is to build as large of a base of Apple Intelligence-capable devices as possible so that developers can build apps to take advantage of those capabilities; at that point, Apple can use its scale to beat its competitors like it usually does. Apple’s approach to AI is to make it simple and easy for consumers to use, but if those AI capabilities don’t come out soon, Apple risks losing mindshare among customers, especially outside the U.S. where it has much more competition. I believe this is why the upgrade deals for the iPhone 16 have been so good compared to previous years, and it’s why I expect Apple may have to be price-competitive again in China by next year. Apple won’t have any foldables as a growth engine any time soon, so it will have to compete using Apple Intelligence and pricing instead.

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MI&S Weekly Analyst Insights — Week Ending November 1, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-november-1-2024/ Tue, 05 Nov 2024 01:18:26 +0000 https://moorinsightsstrategy.com/?p=43834 MI&S Weekly Analyst Insights — Week Ending November 1, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

Each autumn, Qualcomm hosts its Snapdragon Summit on the island of Maui to showcase its newest technologies. As longtime Moor Insights & Strategy analyst Will Townsend noted in his writeup of Qualcomm’s new mobile networking chips, “It’s an awe-inspiring setting for a technology conference.” And yet the gorgeous tropical environment makes for a wonderful backdrop rather than a distraction because Qualcomm and the attendees are all so engaged with the business at hand.

Qualcomm CEO Amon at Snapdragon Summit
Qualcomm CEO Cristiano Amon presents at the Snapdragon Summit in Maui. Photo: Will Townsend

This time of year, the seemingly endless sequence of tech conferences can feel like a grind at times. How could it not, with so many different flights, hotels, and restaurant meals? But I wouldn’t trade it, because that’s where the action is for the newest technology just coming to market. And because sometimes it’s precisely when you’re in some distant metropolis (or Hawaiian island) that you can look at technology—new and old—with fresh eyes.

This week, Matt, Anshel, Paul and I will attend the Dell Tech Analyst Summit in Austin, while Jason will attend the Apptio TBM Conference in San Diego. 

Last week, I was at AWS HQ in Seattle for an exclusive re:Invent preview, then spent some time in Los Angeles for the analyst session at Cisco’s Partner Summit. (Don’t miss the Six Five On the Road interviews with Cisco executives from the event.) Mel tuned into SAP SuccessConnect Virtual to dig into everything happening in HCM. Jason (virtually) and Matt attended the Red Hat Analyst Day in Boston while Will was in Riga at 5G Techritory. Will moderated two panels at the event on topics ranging from road connectivity to bridging the gap between industry, research, and public understanding of 5G innovation. Robert hosted a webinar with Sam Gupta, principal consultant at ElevatIQ, to discuss 2025 ERP trends and how businesses can prepare for digital transformation. 

Read more about these events in the respective analysts’ insights.

Have a great week!
Patrick Moorhead

———-

Our MI&S team published 14 deliverables:

Over the last week, MI&S analysts have been quoted in multiple top-tier international publications with their thoughts on Amazon, AMD, AT&T, Celona, Google, Intel, SAP, agentic AI, earnings, wearables, and more. Patrick appeared on CNBC Asia and Yahoo! Finance to discuss Intel Q3 2024 earnings. 

MI&S Quick Insights

Last week AWS announced inline editing for Amazon Q Developer, among a series of other new capabilities. Inline editing is very much in line (ha!) with AWS’s commitment to an efficient pro developer experience. Instead of the AI working in a window next to the coding workspace, you can now inject AI recommendations right into your work. What’s nice is that it needs to be invoked via a command key instead of just looming there all the time. Initial findings suggest that developers like using inline editing when they are truly stuck on something where they may lack familiarity. Think of something like a whole routine versus just something at the line level. The intended benefit is that devs will get richer and more verbose assistance, leading to even greater productivity. It will be very interesting to see how this approach moves the needle in metrics such as accepted changes, which is something that AWS is tracking and publishing regularly.

GitHub hosted its Universe event last week and made two major announcements. The first is that GitHub Copilot will now support the use of multiple LLMs. While this is not a new concept, given that many other developer tools do this, it’s interesting since Gitub has been all-in on using parent company Microsoft’s Copilot LLM until now. Additionally, GitHub announced a new no-code tooling and runtime offering called Spark, which is geared towards citizen and business developers. My initial thought is that this tool is geared towards business users who want to build simple forms-based applications, as opposed to power users who want to incorporate workflows and processes. Again, this is a capability that many other companies already have. And to be honest, it’s interesting to see GitHub branching out to attract new users. Especially since a shared set of repositories and services could be of value to enterprises. What will be more interesting is to see how this introduction shapes Microsoft’s low-code and no-code strategy, which currently spans multiple projects.

Red Hat hosted an analyst event in which its leadership walked through its AI strategy and other product updates. However, just like at IBM’s Analyst Summit a couple weeks ago, Red Hat could not resist talking about its major push to move customers from VMware to its OpenShift Virtualization offering. To be candid, it’s not cool, sexy, or even new since Red Hat has been in the virtualization game for decades now. But, frankly, it’s a sneaky-brilliant monetization play. Red Hat has a very strong history in executing pricing disruptions in commoditized and semi-commoditized markets (Unix to RHEL, BEA to JBoss). And Red Hat typically needs a lot of time to spin up in new markets (like AI). This is very typical of low-cost players in any marketplace. So while Red Hat talks the AI talk, my sense is that continued financial results will come from ripping-and-replacing hypervisors for a while. Red Hat will then attempt to parlay that customer savings into consideration for more modern solutions From Red Hat or parent IBM down the road.

Last week AWS announced inline editing for Amazon Q Developer, among a series of other new capabilities. Inline editing is very much in line (ha!) with AWS’s commitment to an efficient pro developer experience. Instead of the AI working in a window next to the coding workspace, you can now inject AI recommendations right into your work. What’s nice is that it needs to be invoked via a command key instead of just looming there all the time. Initial findings suggest that developers like using inline editing when they are truly stuck on something where they may lack familiarity. Think of something like a whole routine versus just something at the line level. The intended benefit is that devs will get richer and more verbose assistance, leading to even greater productivity. It will be very interesting to see how this approach moves the needle in metrics such as accepted changes, which is something that AWS is tracking and publishing regularly.

GitHub hosted its Universe event last week and made two major announcements. The first is that GitHub Copilot will now support the use of multiple LLMs. While this is not a new concept, given that many other developer tools do this, it’s interesting since Gitub has been all-in on using parent company Microsoft’s Copilot LLM until now. Additionally, GitHub announced a new no-code tooling and runtime offering called Spark, which is geared towards citizen and business developers. My initial thought is that this tool is geared towards business users who want to build simple forms-based applications, as opposed to power users who want to incorporate workflows and processes. Again, this is a capability that many other companies already have. And to be honest, it’s interesting to see GitHub branching out to attract new users. Especially since a shared set of repositories and services could be of value to enterprises. What will be more interesting is to see how this introduction shapes Microsoft’s low-code and no-code strategy, which currently spans multiple projects.

Red Hat hosted an analyst event in which its leadership walked through its AI strategy and other product updates. However, just like at IBM’s Analyst Summit a couple weeks ago, Red Hat could not resist talking about its major push to move customers from VMware to its OpenShift Virtualization offering. To be candid, it’s not cool, sexy, or even new since Red Hat has been in the virtualization game for decades now. But, frankly, it’s a sneaky-brilliant monetization play. Red Hat has a very strong history in executing pricing disruptions in commoditized and semi-commoditized markets (Unix to RHEL, BEA to JBoss). And Red Hat typically needs a lot of time to spin up in new markets (like AI). This is very typical of low-cost players in any marketplace. So while Red Hat talks the AI talk, my sense is that continued financial results will come from ripping-and-replacing hypervisors for a while. Red Hat will then attempt to parlay that customer savings into consideration for more modern solutions From Red Hat or parent IBM down the road.

Osmo.ai is able to capture and digitally recreate a scent. That means a scent can be teleported from one location to another. The company uses gas chromatography-mass spectrometry (GCMS) to analyze a given scent so it can be uploaded to Osmo’s cloud-based Primary Odor Map, which uses AI to predict the molecular composition. Next, a formulation robot creates the scent by mixing different molecules. Osmo produces high-fidelity scent replication, and it can capture even the subtlest nuances of a scent. The system is almost fully automated, and human assistance is needed only at the input and output stages. As a result of its experimentation, Osmo has accumulated the largest AI-compatible scent databank, which is now used for training the AI.

Osmo has the opportunity to create a number of new use cases. Perfume retailers could digitally transmit a perfume’s scent to potential customers. Because scent has an important role in memory and emotion, Osmo believes the technology could be used for PTSD or dementia therapy by recreating comforting or significant scents. All in all, the technology could blend the physical and digital worlds and offer a new way to experience and share sensory information.

I’ve been thinking through the recent announcement regarding the partnership between NTT Data and Oracle Cloud Infrastructure. In essence, NTT will be using (or OEM-ing) the Oracle Alloy cloud infrastructure platform to deliver sovereign cloud services to its customers—initially in Japan, with plans to expand over time.

Can we stop and take a moment to look at the novel ways Oracle is building OCI’s relevance? Through Alloy, Database@[CSP], HeatWave, Cloud@[customer], and a number of other avenues, OCI is becoming an indispensable part of the cloud marketplace. Rather than solely focusing on delivering better services at a lower price point than the competition (which it also does), Oracle is looking at embracing traditional competitors to better meet the needs of enterprise customers.

What a unique and smart approach.

I attended Red Hat’s analyst summit in Boston last week, and there were two themes front and center: AI and VMware. While focusing on these may sound somewhat boring to analysts, this is a smart move as these are the top two infrastructure focus areas for any IT organization of size across the industry.

On the VMware front, Red Hat has a solid competitive story with OpenShift. In fact, right now the post-VMware reality for many IT organizations comes down to a two-horse race—Nutanix or Red Hat. I think Red Hat’s depth in cloud-native/containerization combined with its virtualization makes for a compelling story. Further, its long reach into the enterprise datacenter perhaps gives it a little bit of an advantage in pursuing the larger opportunities. With that said, I don’t believe that Red Hat has been aggressive enough in establishing and amplifying its dominant position. My expectation is that we will see the volume turned up in 2025.

Looking at AI, Red Hat seems to be in a little bit of a muddled place in the market as it tries to focus on RHEL AI and OpenShift as foundational elements of the enterprise AI equation. While I can see the story after spending a day with the company, I believe this is another marketing opportunity for Red Hat to educate and engage with enterprise IT. It is critical to be a part of the early AI discussion and project planning if Red Hat hopes to be successful.

It was earnings week for AMD and Intel. Both companies demonstrated growth and progress. However, the markets certainly treated each of them differently.

In the case of AMD, the company showed strong datacenter performance for its fiscal third quarter with revenue of $3.5 billion, representing a 122% year-over-year increase, and operating income of $1.04 billion, a whopping 240% YoY increase. Overall, AMD beat expectations for revenue and met them for EPS. Interestingly, the market was down on AMD (about 15% since earnings) due to the company’s conservative guidance and its weakness in other contributions to revenue (e.g., gaming). Realistically, I don’t believe that investors are viewing AMD negatively; rather, they are normalizing after a hype period that followed the company’s very aggressive take on the AI market.

As an ex-AMD employee, I don’t think there is a single person in Austin or Santa Clara (or Markham) who is disappointed with a $141 share price—save Dr. Lisa Su and the CFO. However, I do believe we will continue to see a little less stability in the stock price as the AI chip market continues to evolve, even though I believe that AMD is making all the right long-term bets for the AI future.

Intel also showed growth in its datacenter segment on revenues of $3.3 billion, representing YoY and sequential growth. Its $300 million in operating income represents margins of 10.4%—also up sequentially. Following the company’s earnings, the market showed favorable coverage as the stock moved up about 2%. Further, a number of institutional investors have raised their target buy price for Intel’s stock.

Intel’s financials were a lot more nuanced than what we saw from AMD. The company is going through a major restructuring, with many of the restructuring costs impacting bottom-line numbers. It seems investors are accounting for this and showing confidence in the work that CEO Pat Gelsinger and team are doing to right the ship.

Stock prices are about expectations: meeting, beating, or failing to meet. Intel has done a good job of managing the investor community as it continues its multi-year turnaround.

Cisco recently held its partner summit, using it to announce a revamped compensation and training initiative. What I really like about the Cisco 360 Partner Program is the long-lead-time deployment, which should ensure a smooth introduction in 2026. The company is also making a substantial $80 million investment in training to facilitate meaningful opportunities for the company’s channel sellers to expand their capabilities for providing expertise across AI, networking, security, observability, and more.

As regulatory demands for environmental accountability grow, enterprises need to track and manage carbon footprints across supply chains. SAP’s new Sustainability Data Exchange (SDX) offers a platform for standardized data sharing and improved emissions accounting. Ahead of the COP29 meeting in November 2024, SDX provides enterprises with tools to support international climate goals, particularly in sharing Scope 3 emissions data across the value chain. Integrated with SAP S/4HANA Cloud ERP, SDX enables precise data exchange of carbon emissions among businesses and their suppliers and customers. It helps address the issues created by outdated tools, data inaccuracies, and inconsistent calculations, helping enterprises move from estimations to actual emissions data provided by suppliers. Read more in my latest Forbes article on SAP’s Sustainability Data Exchange.

AI agents are becoming integral to ERP systems, creating a balance between automation and human oversight. Leading ERP providers are embedding these agents as a core component of their recent innovations. AI agents offer real benefits by supporting task management and improving operational efficiency in areas such as forecasting, customer satisfaction in sales and marketing, and collaboration across the supply chain. By managing routine tasks, these agents simplify ERP interactions, making the systems easier for users to navigate and apply across various business functions. As I’ve suggested in the past, strong data management strategies are necessary for these benefits to be attainable—AI agents rely on accurate, up-to-date data to be effective.

Blue Yonder’s Q3 2024 results show that the company added 31 new customers, including BJ’s Wholesale Club, PepsiCo’s Latin American unit, and Sainsbury’s. Its recent acquisition of One Network Enterprises expands Blue Yonder’s capabilities with real-time collaboration and data sharing across supply chains. Blue Yonder’s latest features include the Intelligent Rebalancer for real-time order adjustments, the Fulfillment Sourcing Simulator for optimizing fulfillment, and tools for automating warehouse and yard tasks. Updates to Cognitive Demand Planning improve forecasting and planning, providing clients with more accurate, flexible supply chain management solutions.

Blue Yonder has identified some key SCM industry trends this quarter, including rising food costs pushing grocery retailers toward value-focused inventory strategies, increasing demand for traceability due to U.S. and EU regulations, and labor and logistics challenges leading companies to cross-train staff and relocate distribution centers closer to U.S. markets. Additionally, manufacturers are adopting generative AI tools to enhance supply chain efficiency, customer service, and cost management. I see these trends as critical real-world challenges that Blue Yonder addresses to support its clients’ complexities and to align with today’s operational and regulatory demands.

As announced last week at the Money 20/20 conference, NVIDIA has introduced an AI-powered workflow for fraud detection running on AWS. With financial losses from credit card fraud projected to reach $43 billion by 2026, this solution is critical. The workflow leverages advanced algorithms and accelerated data processing to identify fraudulent transactions more accurately than traditional methods, potentially improving detection by up to 40%. It takes advantage of NVIDIA’s AI Enterprise software platform, GPUs, and tools including RAPIDS AI libraries and the Morpheus application framework to enhance fraud detection models and streamline their deployment.

For context, financial institutions are increasingly adopting AI and accelerated computing to combat fraud. This new workflow aims to provide a comprehensive solution for fraud use cases beyond credit card transactions, including new account fraud, account takeover, and money laundering. While fraudsters can also exploit AI to develop new and sophisticated schemes, AI equips the good guys with powerful tools to analyze vast amounts of data, detect subtle patterns, and adapt to evolving threats to fight back.

Across three days last week I attended multiple SAP SuccessConnect virtual sessions, during which several key trends in human capital management surfaced. I noted a strong emphasis on strategic workforce planning, particularly the need for proactive approaches to address skills gaps, enhance employee competencies, and support career transitions. Speakers frequently highlighted the importance of integrating HR and financial data to drive growth. Many sessions showcased and acknowledged the potential of AI in HCM, but also emphasized the importance of responsible AI development and deployment to prevent bias. I observed a recurring theme around the critical role of data analytics in understanding workforce trends and informing effective HCM strategies. SAP’s acquisition of WalkMe appears to generate positive results within SuccessFactors, with reports of improved user experience, increased task completion rates, and higher overall satisfaction.

Amal Clooney’s keynote address was a highlight of the event for me. She offered a compelling look at real-world use cases of AI in human rights and the workforce, providing valuable insights into the broader societal impact of these technologies.

I often write about the increasing practicality of using AI and machine learning techniques in small, low-power edge devices. NXP’s new AI-enhanced chips and high-productivity edge AI software development tools align with this trend.

NXP i.MX RT700 — NXP is doubling down on intelligence for small devices with AI-enhanced SoCs, new AI development tools, and eIQ Neutron, an internally developed family of NPUs (neural processors). The company recently introduced the i.MX RT700 “crossover” SoC, designed for ultra-low-power smart devices. (In NXP parlance, crossover MCUs are simple, low-power processors with MPU-like performance.) I don’t usually dive into the technical details of SoC designs in these weekly summaries, but this chip is noteworthy because of its heterogeneous design. There are two Cortex-M33 compute subsystems, each with a DSP (Tensilica HiFi). One M33 is the main processor for the chip, and the other is a low-power subsystem for always-on applications such as keyword recognition. The chip also has a modest graphics subsystem, a dedicated I/O processor (RISC-V), and an advanced memory architecture optimized for multiprocessor partitioning. The chip’s most disruptive compute subsystem is its eIQ Neutron N3-64 NPU. NXP claims the NPU provides a 172x performance boost and 119x per-inference power decrease compared with “general purpose processors.”

NXP eIQ tools — This week, NXP announced two new software enablement tools for the eIQ NPU family: eIQ Time Series Studio (TSS) and eIQ GenAI Flow. TSS automates machine learning workflows, streamlining time-series-based machine learning model development and deployment across MCU-class devices such as the i.MX RT700. Applications include anomaly detection, classification, and regression for many types of sensor data. The development model is BYOD (bring your own data), and the TSS development flow simplifies model tuning, optimization, and deployment. GenAI Flow provides building blocks for large and small language models (LLMs, SLMs) that power applications for generation and reasoning. These large models run on NXP’s i.MX MPU processor families. GenAI Flow makes generative AI applications accessible on these devices and supports retrieval-ugmented generation (RAG), a technique for securely fine-tuning models on domain-specific knowledge and private data.

Efficient application development for complex chips such as the i.MX RT700 requires more than a board support package (BSP) on GitHub. These devices are complete computer platforms, so developers need hardware, software, and tools that “just work” with mainstream OS distributions right out of the box, including support for all the accelerators and specialized function blocks on the chip—AI, DSPs, low-power compute subsystems, I/O, graphics, security, memory management, connectivity, and networking. I’m pleased to see NXP enabling application developers to focus on applications rather than system code.

Apple has expanded its relationship with Globalstar via a $1.1 billion investment, which gives Apple a 20% stake in the company and guarantees it a new satellite constellation for satellite messaging and other satellite services. This new constellation will have 85% of its capacity dedicated to Apple, and Globalstar can allocate the remaining 15% for its own customers. This gets Apple to become its own service provider, a route that I expected it would achieve with a 5G network slice well before I would’ve expected it over satellite. That said, this new network won’t replace terrestrial connectivity, but it does guarantee iPhone users nearly global coverage and likely enhanced satellite services once that new constellation goes up.

The OnePlus 13 has been announced in China and is already showing some stellar specs and performance, including a 6,000 mAh battery, an under-screen fingerprint sensor, and a Snapdragon 8 Elite SoC. Chinese reviewers who have already gotten their hands on the OnePlus 13 are reporting it as the new king of performance on tests in the AnTuTu benchmarking tool. OnePlus did this all while making the phone thinner and adding IP69 water resistance, which is higher than the previous IP65 rating and even higher than devices that proudly proclaim IP68 water resistance. I will be attending the company’s U.S. launch later in December and will give my thoughts after I’ve seen this device for myself.

RingCentral has announced that its AI Assistant is now included at no additional cost for RingEX users. This provides access to features like live transcription, closed captioning, meeting summaries, real-time call note capture, text and chat message writing, editing, and translation across different tiers. This strategic move allows RingCentral to demonstrate the value of its AI capabilities, potentially driving wider adoption of AI-powered solutions across its product portfolio. By giving users a taste of the efficiency gains and communication enhancements possible through AI, RingCentral encourages further exploration and integration of these technologies within its ecosystem.

Google’s Q3 2024 results indicate the growing influence of AI on its modern work solutions and overall Google Cloud business. Introducing the Customer Engagement Suite and its adoption by prominent clients such as Volkswagen of America show a strategic focus on enhancing AI-driven customer experience. The company reported improvements in work quality among Google Workspace users leveraging Gemini AI—and as a user myself, I would agree with this sentiment. While Google does not provide specific revenue breakdowns for these segments, the company’s overall solid revenue growth for Google Cloud (35% year-over-year, reaching $11.4 billion) and its attribution of this growth to increased generative AI adoption indicate that AI is a significant driver of its Cloud business. This data suggests that Google’s AI-powered tools have attracted new customers, facilitated more significant deals, and increased product adoption among existing users.

Apple announced a series of new Mac computers based on the new M4, M4 Pro, and M4 Max chips. These include the Mac Minis, MacBook Pros, and iMacs. Apple’s M4 series now starts with a 10-core CPU/10-core GPU configuration and ranges up to an M4 Max with 16 CPU cores and 40 GPU cores. Apple also finally admitted defeat over its claim from last year that 8GB of memory is adequate for AI applications; it simply isn’t enough. CoPilot+ PCs and now almost all new Macs include a minimum of 16GB of memory, including the 15-inch M3 MacBook Air and 13-inch M2 MacBook Air. This is a huge win for consumers.

The new Kindle Colorsoft has officially launched and it’s everything you would’ve hoped for from a color Kindle. It still has all the great advances in the latest Kindle Paperwhite, including great water resistance and a bright screen; it just has a color screen that looks great—and it still delivers an enjoyable Kindle experience.

Microsoft has unfortunately delayed Recall once again, this time pushing the feature’s release out to December. Realistically, this means that Recall won’t reach most users until next year, given that the initial release will be via the Preview channel; Microsoft said the feature would be there for a while as the company works out bugs and other issues. This is truly disappointing, and I believe these delays are hurting the entire Copilot+ PC narrative and the rollout of AI PCs in general. Microsoft took the narrative by the horns with Copilot+ PCs, but seems to have tripped over itself repeatedly since then.

The U.S. Department of Energy’s Advanced Research Projects Agency-Energy (ARPA-E) has announced $30 million in funding for the Quantum Computing for Computational Chemistry (QC3) program. The objective is to develop quantum algorithms that are better than existing chemistry and materials science simulations from classical computing. The ultimate goal is to design new industrial catalysts, discover superconductors for efficient electricity transmission, and improve battery chemistries.

Classical computing is unable to handle the full complexity of simulating the chemistry and materials needed for energy research and development. However, quantum computing has the potential to overcome these limitations. Project teams will be assigned specific problems in chemistry or materials science where quantum computing can be applied to reduce greenhouse gas emissions. The objective is to obtain a 100x improvement over classical methods or a scalable approach to achieving this, validated on existing quantum hardware.

CrowdStrike and Fortinet recently announced a partnership that aims to integrate AI-native endpoint security protection from the CrowdStrike Falcon platform into Fortinet’s FortiGate next-generation firewall portfolio. It seems like an unconventional partnership, given that both companies compete for the same set of customers. However, the collaboration has the potential to marry best-of-breed cybersecurity protection capabilities, enhancing threat protection and delivering optimized security outcomes.

AT&T recently announced a new fiber and 5G fixed wireless access gateway. On the surface, the solution could be attractive for branch operations where downtime equates to immediate loss of revenue and goodwill. Other connectivity infrastructure products offer cellular redundancy, but this converged gateway provides automatic failover to 5G in the rare event of a fiber cut or outage. Marrying the company’s depth in both fiber and FWA broadband in a single form factor that’s easy to provision and deploy could be a game changer—especially for small and medium-sized businesses that have limited IT staff resources.

Citations

Google / Pixel Watches / Anshel Sag / Android Central
https://www.androidcentral.com/wearables/wear-os/upcoming-pixel-watches-could-play-it-safe-and-i-dont-like-it

AI / Jason Andersen / CIO
Is now the right time to invest in implementing agentic AI?

Amazon / GenAi / Jason Andersen / InfoWorld
Amazon rolls out a genAI-powered inline chat function for Amazon Q Developer

AMD / Stock / Patrick Moorhead / Yahoo! Finance
Analyst updates AMD stock forecast before earnings

AT&T / 5G / Will Townsend / TeckNexus
AT&T Launches First Device Integrating Fiber and 5G for Business Connectivity

AT&T / 5G / Will Townsend / Telecomlead
AT&T intros fiber internet and 5G wireless backup solution

AT&T / 5G / Will Townsend / YCharts
AT&T Launches Industry-First Seamless Integration of Fiber and 5G Networks with Single-box Solution

Celona / 5G / Will Townsend / Celona
Celona Aerloc Brings Private 5G Zero Trust to OT Networks for Industrial IoT

Celona / 5G / Will Townsend / Voice Data
Celona launches Aerloc to secure industrial IoT with private 5G

Intel / Q3FY24 Earnings / Patrick Moorhead / Benzinga
Analyst Throws Support Behind Intel CEO Gelsinger After Better-Than-Expected Q3 Results: ‘If You’re Questioning Pat As The Leader, Then Who Else?’

Intel / Q3FY24 Earnings / Patrick Moorhead / Fierce Electronics
Intel sees revenue drop 6% in 3Q, but AI revenues jump 9%

SAP / AI / Roberts Kramer / CIO
SAP ups AI factor in its SuccessFactors HCM suite

US Chips / Patrick Moorhead / CNBC
Trump accuses Taiwan of stealing U.S. chip industry. Here’s what the election could bring

Word Press / Legal Battle / Melody Brue / CIO
As the WordPress saga continues, CIOs need to figure out what it might mean for all open source

TV APPEARANCES

Intel / Q3FY24 Earnings / Patrick Moorhead / CNBC Asia
Analyst: Optimistic about Intel’s future provided there is no ‘bumps on the road’ throughout 2025

Intel / Q3FY24 Earnings / Patrick Moorhead / Yahoo! Finance
2025, 2026 will be a ‘proving ground’ for Intel: Analyst

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)

  • Google Pixel Buds 2 Pro (Anshel Sag)

  • Google Pixel Watch 3, 41mm (Anshel Sag)

  • Cisco Desk Pro (Melody Brue)

  • OnePlus Buds Pro 3 (Anshel Sag)

  • Insta360 Link2 4K AI Webcam (Anshel Sag)

  • Google Pixel 9 Pro Fold (Anshel Sag)

  • Google TV streamer – Matter and Thread features (Bill Curtis)

  • Various Matter devices (Bill Curtis)

  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)

  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson, Patrick Moorhead)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Works / Analyst Summit, November 12-13, San Francisco (Melody Brue – virtual)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson, Patrick Moorhead)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Works / Analyst Summit, November 12-13, San Francisco (Melody Brue – virtual)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual, Melody Brue – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  •  
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)

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Journey Lens: New AI Smart Glasses Enter The AR Arena https://moorinsightsstrategy.com/journey-lens-new-ai-smart-glasses-enter-the-ar-arena/ Thu, 31 Oct 2024 21:38:54 +0000 https://moorinsightsstrategy.com/?p=44401 Phantom Technology's Journey Lens smart glasses are entering an increasingly crowded field of AI wearables, but the company's approach to the market seems sound

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Journey Lens smart glasses Phantom Technology

The field of AI wearables is becoming increasingly crowded, with many products like the Humane AI Pin, the Frame smart glasses from Brilliant Labs and Meta’s Ray-Ban smart glasses already in the market. Journey Lens is a new product from Phantom Technology Limited meant to compete with these wearables. Based on long experience with many different AI wearables, it has become clear to me and others that one of the best options in terms of form factor is a pair of glasses, whether full AR glasses like Meta’s Orion or smart glasses like the Meta Ray-Bans.

A Primer On Smart Glasses

I have been seeing a lot of people misuse the term “smart glasses” recently, so as an analyst covering this field for a long time, let me clarify the term. The XR spectrum, represented in the diagram below, includes various flavors of “extended reality,” going all the way up to fully digital virtual reality. AR is a subspectrum within that larger spectrum; it presents the user with virtual elements augmenting a perspective that is predominantly focused on the real world. Smart glasses like Meta Ray-Bans represent the least immersive, most real-world version of AR because there is no display inside them. Theoretically, AI earbuds could be argued to be in this category as well, but most smart glasses are effectively smart earbuds with cameras.

The XR spectrum ranges from a real environment to a fully virtual environment. Alpha3D

This is to say that smart glasses, even when they have displays, do not change our view of the natural world, but rather create a minimally intrusive augmented layer on top of the real world. This is in contrast to more immersive 3-D AR experiences like Meta’s Orion or Snap’s Spectacles, which are considered “full” AR. These tend more toward full immersion with an experience that seeks to heavily augment the real world with virtual assets and data.

As touched on above, smart glasses are also the most user-friendly form factor as they target size and weight above adding functionality. When they do have displays, it’s usually a single heads-up display off to the side of the field of view. The best example of this in the past was Focals by North, which was an incredible piece of hardware that had nearly perfected the form factor all the way back in 2019. But this is now, and we’ve got a new wave of devices to consider.

Journey Lens Specs

One of the things working in favor of the Journey Lens is that it has a full-color display, whereas many smart glasses displays are monochrome for cost and complexity reasons. The whole device weighs only 40 grams; the maker claims it has all-day battery life while running an RTOS that allows it to be connected to an Android or iOS device. It also has EMG sensors that can be used to track a user’s minuscule muscle impulses, which could be used as another input at some point. For example, Meta uses EMG in its wristband for Orion to track a person’s finger movements.

Like just about every other pair of smart glasses, this model has stereo speakers. What will be important is how good the speakers are and whether they offer an audio experience that makes them useful. The Journey Lens also has a 2K resolution camera, but it’s unclear whether that resolution is for video only, or what the photo-only resolution might be. My personal opinion is that the first generation of Meta’s Ray-Ban Stories glasses did not have very good image or video quality, although they did have good stabilization. With its second generation, Meta significantly improved both image and video quality, and I hope the Journey Lens has image and video quality that can compete with that.

Journey Lens Software And AI Experience

A big emphasis of the Journey Lens is to pull you away from your smartphone and allow you to control your day-to-day experience more from the glasses. That’s why this lightweight device has that small see-through display in the upper righthand corner, acting almost like an annotation on what you encounter rather than something in the middle of your field of view that’s trying to control what you see.

Phantom Technology offers a range of different monthly plans based on the experience the user wants with the Journey Lens glasses. These start with a free plan and go up to a premium pro plan at $18 a month, which includes early access to new features and something called Deep Focus.

Journey Lens subscription plans Phantom Technology

As shown in the image above, there is a range of how many apps you can connect to the glasses for getting notifications, reading messages and so on—just three with the standard plan, or unlimited apps with the premium and premium pro plans. Three months of the premium plan is included for free with a pre-order of the $195 device, but I believe Phantom Technology would be better served to give everyone three free months of this plan so that new users can understand the value.

Market Sizing And Strategy

I believe that we are starting to see more smart glasses in the market because they can enter at lower price points and therefore reach much larger addressable markets. For example, Meta recently disclosed that it sold 700,000 units of its Meta Ray-Bans at a minimum price of $299. The company hasn’t even started advertising them yet. That said, there are still challenges in areas such as privacy that need to be addressed to increase consumers’ comfort with using devices like these. However, I believe something like Journey Lens could serve a specific segment of the smart glasses market that doesn’t want to entrust its privacy to a social media company.

Additionally, Phantom Technology’s business model appears to bank on making money from monthly subscriptions rather than the hardware itself. While $18 per month adds up to being more expensive than the glasses themselves across a year, it does seem that the Journey Lens’ capabilities are mostly in software—much like most AI-enabled wearables. I’m personally excited to see and try out these smart glasses in person sometime early next year. The company says it will enter high-volume manufacturing in Q4 2024 and start shipping in Q1 2025, and I expect we’ll see a significant second wave of news and coverage around the time of CES at the start of 2025.

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Varjo’s XR Tech Advances Pilot Training In U.S. And Ukraine https://moorinsightsstrategy.com/varjos-xr-tech-advances-pilot-training-in-u-s-and-ukraine/ Wed, 30 Oct 2024 20:58:15 +0000 https://moorinsightsstrategy.com/?p=44393 Varjo's XR headsets continue to find their way into more training applications, including flight simulation for the U.S. and Ukrainian militaries.

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A Ukrainian pilot flying a Dogfight Boss F-16 simulator using a Varjo headset Dogfight Boss

I have kept close tabs on Varjo since its inception and have always been impressed with the company’s technology and what it could enable. Varjo’s headset tech has been embraced by the aerospace industry to help with training thanks to its high-resolution displays, reducing the cost of a training simulator while still creating amazing immersion. Auto manufacturers and companies in other fields have also used Varjo’s headsets to get the best image quality when working in a virtual- or mixed-reality space. So it really comes as no surprise that Varjo’s technologies are finding their way into the mainstream of the aerospace industry after being available for more than five years.

Varjo Gains FAA Certification Status

Varjo’s headset is part of a larger VR flight simulation training device made by Loft Dynamics. The Loft Dynamics H215 FSTD uses Varjo’s VR headset to create an immersive environment for helicopter pilots hoping to gain a specific type of rating. According to Loft Dynamics, this system is the first VR flight simulation device to receive FAA qualification. The device should help considerably reduce equipment costs and increase access to simulators, improving safety and reducing training costs as well. Varjo is already quite familiar with VR training for helicopter flights because the U.S. Army’s Reconfigurable Virtual Collective Trainer Air Program already selected Varjo’s XR-3 last year for its Apache, Chinook and Blackhawk training.

A pilot training inside a flight simulator Loft Dynamics

Loft Dynamics is also the first and only VR simulator to achieve qualification status in the EU. This is a massive development for the industry and something that has been a long time coming; hopefully, we’ll see more VR headsets enter the fray and more providers join Loft Dynamics in offering VR headset-based training solutions. With aviation safety always being a primary concern and the costs of training pilots going up and up, solutions like the one from Loft Dynamics and Varjo will be critical for the future.

Varjo Trains Ukrainian F-16 Pilots

A Czech cockpit simulator company, Dogfight Boss, has bought itself some valuable PR with a donation of a complete F-16 training cockpit—accompanied by a Varjo XR-4 headset—to help train Ukrainian pilots to use their new F-16s. The company’s CEO says he worked with EU F-16 pilot instructors and delivered the first fully functional F-16 simulator in Ukraine. Since Dogfight Boss makes highly realistic cockpits, it makes sense that it would opt for an XR-4 with mixed reality rather than an entirely virtual VR headset. I have to think that an XR-4 paired with an entirely realistic cockpit will be a valuable training tool.

According to Dogfight Boss, the simulator was delivered to a Ukrainian military unit in the spring of this year, indicating that the Ukrainian military will officially use it. The Ukrainian commander is quoted by Dogfight Boss as saying, “Our pilots and cadets were deeply impressed by the advanced and realistic features of the F-16C Viper simulator. These features are essential for pilot training, providing an effective environment to practice with sophisticated flight systems, fine-tune their strategies and prepare for future missions.” Dogfight Boss must be doing something right, because the Ukrainian military has already requested eight additional simulators but is seeking partnerships with government and private entities to fund them.

XR Continues To Grow In Training

While the industry focuses on many new use cases and we continue to see lots of interesting new AR devices from Snap, Meta and others, training continues to be the real moneymaker for the XR industry. There are other successful applications for XR collaboration such as Campfire 3D, which is available on both Meta Quest and Apple Vision Pro—but training is where the rubber meets the road today for most of the industry.

Effectively addressing expensive and challenging training scenarios will ultimately help industrial customers improve safety and drive down costs, which are immediate needs today. I believe that we will eventually see AR take off in more meaningful ways, but today VR and mixed reality are doing wonders to generate real ROI and keep the XR industry going.

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MI&S Weekly Analyst Insights — Week Ending October 25, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-october-25-2024/ Mon, 28 Oct 2024 18:16:58 +0000 https://moorinsightsstrategy.com/?p=43721 MI&S Weekly Analyst Insights — Week Ending October 25, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features the key insights our analysts have developed based on the past week’s events.

AI Sidekick in Miro Innovation Workspace
A screenshot of the AI sidekick in Miro Innovation Workspace.

Our analyst Melody Brue joined the firm in 2020 to cover fintech, but her versatility means that she is now responsible for other areas of enterprise software, plus our “Modern Work” practice—the tools, policies, and strategies that affect things like working from home (or being required to RTO). Last week she wrote a detailed analysis of the new AI-driven Innovation Workspace product from Miro. Fittingly, to round out her coverage of this collaboration app, she worked with our enterprise software development analyst, Jason Andersen, who put Innovation Workspace through its technical paces. We’re always on the lookout for opportunities like this to draw on the different flavors of expertise of Moor Insights & Strategy analysts.

Last week, Patrick and Will were in gorgeous Maui at Qualcomm’s Snapdragon Summit, Melody was back in Florida for Cisco’s WebexOne, and Matt attended the RISC-V Summit virtually.

This week, Patrick will be at AWS HQ in Seattle for an exclusive re:Invent preview, then off to Los Angeles for the analyst session for Cisco’s Partner Summit. Mel will be tuning into SAP SuccessConnect Virtual. Jason (virtually) and Matt will be attending the Red Hat Analyst Day in Boston. Will is off to Riga to spend Halloween at 5G Techritory.

After several weeks of back-to-back travel, our team is looking forward to a brief respite at our desks and home offices as we head into the holidays. We’d love to connect with you over the next several weeks to touch base and discuss your plans for 2025 and beyond. Reach out to schedule some time!

Our MI&S team published 21 deliverables:

Over the last week, MI&S analysts have been quoted in multiple top-tier international publications with our thoughts on IBM, Qualcomm & Arm, Google, Nvidia, the CHIPS Act, and more. Patrick was a guest on Prof G Markets to break down the state of play in the chip industry. He also made appearances on CNBC Power Lunch and Yahoo! Finance.

MI&S Quick Insights

Last week IBM hosted its TechXchange event in Las Vegas. While there has been a lot of attention on the new Granite models (which was the big announcement), the show itself was pretty interesting. Now in its second year, TechXchange focuses on IBM technology practitioners. So by intention, it’s not going to have major product announcements. It also had two other notable differences. First was an incredibly broad span of technologies. There were sessions on the latest AI innovations and DevOps tools, but also quite a bit on IBM mainframes and older technologies such as DB2. Second, IBM very intentionally managed multiple programs to better engage this important part of the IBM community. For instance, IBM has a program to name IBM Champions, who are peer-nominated customer ambassadors. The Champions were easy to find because they had special blue sweatshirts, and there was programming just for them. As an ex-IBM salesperson, I always found that the internal technical sponsor was a big key to growing IBM footprint at a given client. So, I think IBM increasing its focus on that community is a really smart move.

While at TechXchange, I also met Dave Nielsen from IBM, who is a leader of the AI Alliance that IBM co-chairs with Meta. As two of the biggest open source players in AI, I was quite interested to hear how IBM and Meta were collaborating on how to make AI more transparent and safe. I’m looking forward to a follow-up conversation on this soon.

I also had an opportunity to check out UiPath’s Forward and TechEd shows, which ran concurrently last week. UiPath has been a leader in business process automation and robotic process automation for some time now. CEO Daniel Dines is not unique in pitching generative AI as a potential to expand the UiPath universe. While this is not unique, what is unique is how many pieces its existing platform has that could truly accelerate agentic programming. In fact, I was introduced to UiPath after publishing my article on AI Agents last month in Forbes. UiPath is certainly a candidate for the first-mover status I mention in the piece. Also, I was quite taken with the leadership at UiPath. After meeting SVP and general manager Mark Geene and CTO Ragu Malpani, I saw a team that was open, collaborative, and in many ways humble in its approach. This is not something I get to see every day.

As mentioned in the headnote for this week’s updates, last week my colleague Melody Brue (with some help from me) published this great piece on Miro Innovation Workspace on Forbes. I got to try out the product, using an application development process as a test run of its functionality. Quite frankly, I was impressed with how much the GenAI helped me create a better set of deliverables and how Miro could help overall. While methods like agile and extreme programming push a code-first agenda, I find that in many cases there is still value in taking some time for product owners within the organization to develop a cohesive set of documents to help drive purpose and customer sentiment to the development teams. Now, I am not talking about hundreds of pages of requirements like we see in older methods, but something in between—maybe even just a sprint timeframe for POs and architects to collaborate and get the team on board. What’s nice is that Miro can improve and accelerate that Sprint 0 activity and then feed the data into familiar project management tools like Jira or Monday. It’s worth a look if you are encountering teams that are overly focused on tickets and not the journey itself.

Last week IBM hosted its TechXchange event in Las Vegas. While there has been a lot of attention on the new Granite models (which was the big announcement), the show itself was pretty interesting. Now in its second year, TechXchange focuses on IBM technology practitioners. So by intention, it’s not going to have major product announcements. It also had two other notable differences. First was an incredibly broad span of technologies. There were sessions on the latest AI innovations and DevOps tools, but also quite a bit on IBM mainframes and older technologies such as DB2. Second, IBM very intentionally managed multiple programs to better engage this important part of the IBM community. For instance, IBM has a program to name IBM Champions, who are peer-nominated customer ambassadors. The Champions were easy to find because they had special blue sweatshirts, and there was programming just for them. As an ex-IBM salesperson, I always found that the internal technical sponsor was a big key to growing IBM footprint at a given client. So, I think IBM increasing its focus on that community is a really smart move.

While at TechXchange, I also met Dave Nielsen from IBM, who is a leader of the AI Alliance that IBM co-chairs with Meta. As two of the biggest open source players in AI, I was quite interested to hear how IBM and Meta were collaborating on how to make AI more transparent and safe. I’m looking forward to a follow-up conversation on this soon.

I also had an opportunity to check out UiPath’s Forward and TechEd shows, which ran concurrently last week. UiPath has been a leader in business process automation and robotic process automation for some time now. CEO Daniel Dines is not unique in pitching generative AI as a potential to expand the UiPath universe. While this is not unique, what is unique is how many pieces its existing platform has that could truly accelerate agentic programming. In fact, I was introduced to UiPath after publishing my article on AI Agents last month in Forbes. UiPath is certainly a candidate for the first-mover status I mention in the piece. Also, I was quite taken with the leadership at UiPath. After meeting SVP and general manager Mark Geene and CTO Ragu Malpani, I saw a team that was open, collaborative, and in many ways humble in its approach. This is not something I get to see every day.

As mentioned in the headnote for this week’s updates, last week my colleague Melody Brue (with some help from me) published this great piece on Miro Innovation Workspace on Forbes. I got to try out the product, using an application development process as a test run of its functionality. Quite frankly, I was impressed with how much the GenAI helped me create a better set of deliverables and how Miro could help overall. While methods like agile and extreme programming push a code-first agenda, I find that in many cases there is still value in taking some time for product owners within the organization to develop a cohesive set of documents to help drive purpose and customer sentiment to the development teams. Now, I am not talking about hundreds of pages of requirements like we see in older methods, but something in between—maybe even just a sprint timeframe for POs and architects to collaborate and get the team on board. What’s nice is that Miro can improve and accelerate that Sprint 0 activity and then feed the data into familiar project management tools like Jira or Monday. It’s worth a look if you are encountering teams that are overly focused on tickets and not the journey itself.

IBM unveiled the third generation of Granite LLMs—the Granite 3.0 models—featuring Granite 3.0 2B Instruct and Granite 3.0 8B Instruct. These open-source models were trained on 12 trillion tokens in 12 human languages and 116 programming languages. The 3.0 models can be used for RAG summarization, entity extraction, and editing. According to IBM, by the end of 2024 Granite 3.0 models will be capable of understanding documents, interpreting charts, and answering questions about a GUI or product screen.

Agentic use cases are new capabilities. Agents can proactively identify needs, utilize tools, and initiate actions without human intervention. This advancement marks a significant step forward in the functionality and autonomy of IBM’s language models.

Anthropic announced some important model upgrades—Claude 3.5 Sonnet and Claude 3.5 Haiku, plus a new “computer use” feature. Anthropic has improved Claude 3.5 Sonnet’s coding and tool use. Claude 3.5 Haiku has better performance, but at the same cost and speed as the previous version. With “computer use,” AI can control computer interface actions such as cursor control and typing information with human-like precision. These improvements show even more ways that AI has the potential to automate complex tasks and improve productivity.

I shared a car service last week with a gentleman from a competing analyst firm. This man, who is based in Latin America, was talking about how he would be on the road for four straight weeks covering Huawei (yes, that Huawei) events. This got me thinking a little bit. I remember that when I first started at MI&S, Huawei was a company that most analyst firms covered—and for good reason. It had solutions that fit in every technology category: silicon, hardware, software, cloud; client, server, networking, storage, and phone; consumer and commercial; and even consulting services. I was invited to the company’s analyst meeting and walked away fully in awe of the breadth and depth of its portfolio.

Fast forward seven years or so years and Huawei is everywhere—except the U.S. and Canada. If you chat with U.S. government officials or major U.S. OEMs, you’ll hear that this all has to do with the company being under the control of the Chinese government. If you ask U.S. IT executives, you’ll hear much of the same.

Is this concern real? Or is there more to the story? I think it’s the latter. First, there was the controversy about—and banning of—China-based ZTE Systems in the United States after the company was found to be illegally shipping technology to Iran and North Korea. After that, there was a very strong anti-Chinese sentiment in the United States (and some Western European countries) with regards to technology. In that vein, we eventually saw server manufacturer Inspur get placed on the U.S. exemption list and get hit with a patent infringement lawsuit.

Second, I believe U.S.-based server vendors saw a real threat from Huawei and put a lot of money into lobbying against the company in D.C. What better way to protect against the market threat of this company than to amplify a “national security threat” concern with lawmakers and policy folks?

I am not an advocate of Huawei, and I’m not a geopolitical expert. However, when a product or technology is used pretty much everywhere except in one or two countries—I figure something is amiss.

Can’t we all just get along? There is a lot of noise around the Arm and Qualcomm licensing dispute. And there are a lot of opinions. The licensing issue originates with Qualcomm’s acquisition of Nuvia—a company that included many ex-Apple chip designers focused on developing Arm-based chips to compete with x86. Effectively, they wanted to create a commercial version of the M-Series chips that we see in the Apple MacBook. Here’s the rub: Arm says that the Qualcomm acquisition nullified the Nuvia architectural license. So, in effect, those Oryon cores that are inside the Snapdragon CPU should not be shipping to Dell, HP, Lenovo, Microsoft, and others. And oh yeah, there is more Nuvia-derived IP that hasn’t yet come to market but could also be considered in violation of the architectural license.

Qualcomm says “no way” and that Arm is employing anti-competitive practices.

It’s easy for pundits to point fingers and pick a side. But these architectural licenses are very complex—and very specific. Enough so that they are far beyond my (and most folks’) cursory understanding of IP law and the specifics of this agreement.

Here’s what I do know. Regardless of what the outcome of a court case may be, nobody wins here. If Arm follows through with its termination of the agreement—nobody wins. If Qualcomm prevails on its own terms—nobody wins. There has to be a settled agreement between the two parties, one in which both walk away feeling good about the relationship and in which neither feels overly emboldened. This isn’t about only Arm Holdings or only Qualcomm winning. It’s about Arm maintaining a strong market position relative to x86. This licensing issue dragging out and becoming overly burdensome on one side or not profitable enough on the other side is going to have a long-lasting negative impact across the entire Arm market.

McAfee and Yahoo News are teaming up to fight deepfakes in the news with an AI-powered detection tool. This tool, driven by McAfee Smart AI, analyzes images for signs of AI manipulation and flags them for review by Yahoo’s editors. This effort is similar in spirit to Adobe’s Content Authenticity Initiative, which allows creators to attach “nutrition labels” to their digital content, providing details about how it was created and edited. While Adobe’s initiative promotes transparency across various digital media, McAfee focuses on protecting the integrity of news media, a critical area of concern as deepfakes become increasingly sophisticated. This collaboration could prove essential to preserving trust and credibility in the news, especially during critical events where misinformation can have significant consequences.

Both McAfee and Adobe are utilizing AI to combat misinformation and foster trust in digital content, but their approaches differ. McAfee’s new partnership with Yahoo News focuses specifically on detecting deepfakes in news media, while Adobe’s Content Authenticity Initiative aims for broader transparency across various digital content through “nutrition labels” detailing creation and editing history. This difference reflects their specific priorities and target audiences. However, with growing support for content authenticity across the board, I suspect that a collaboration between the two tech companies could be on the horizon, potentially leading to even more robust solutions for verifying digital content.

Jira, long known for helping software developers manage projects, has been branching out to support marketing teams. This is happening at a time when marketing workflows are becoming increasingly complex, with higher-velocity campaigns, more stakeholders, and a wider range of channels to manage. This complexity makes staying organized and on track more challenging than ever. Jira’s tools should help marketers streamline their work, improve communication, and track progress more effectively. This push to be more than a dev tool is evident in its new “Jira for Marketers” series, a live learning session set to show marketing professionals how to use Jira to manage campaigns, content creation, and events. It’s a smart move by Jira, recognizing that many teams, not just software engineers, can apply agile development and project management principles.

Zoho announced a partnership with Nvidia to boost its AI capabilities, specifically in developing and deploying LLMs for its business software. This significant move for Zoho shows its commitment to providing robust, business-focused AI solutions. Zoho plans to use Nvidia’s AI Enterprise software and accelerated computing platform to build LLMs tailored for various business needs, focusing on privacy and providing contextually relevant information. The company aims to help businesses see a fast return on their investment by using AI to speed up operations and reduce delays. This partnership allows Zoho to accelerate its LLM deployment and optimize performance. It’s clear that Zoho is serious about AI and is making strategic moves to become a leader in enterprise AI for its market.

IBM has acquired Prescinto, a company that makes software for renewable energy asset management. The acquisition will enhance IBM’s Maximo Application Suite by enabling it to manage renewable assets such as solar panels and wind turbines. This expansion adds to Maximo’s existing enterprise asset management (EAM) capabilities for managing physical assets such as buildings and infrastructure, inventory, work orders, and maintenance. Prescinto’s AI-driven tools should improve Maximo’s analytics and predictive maintenance features, enabling users to optimize the management of renewable energy assets. By consolidating renewable energy asset management into Maximo, IBM aims to simplify customers’ operations by eliminating the need for separate systems.

Spirent recently published a report highlighting the opportunity for Ethernet to benefit from the growing adoption of next-generation AI applications. It’s not a surprising conclusion, especially given recent efforts by AMD in productizing its silicon for Ultra Ethernet Consortium network interface cards that utilize RoCEv2 to power back-end data center interconnect fabrics. (For more details on that, see my recent research brief that covers the AMD NIC.)

SAP has launched its Sustainability Data Exchange, a SaaS application designed to help enterprises achieve their net-zero goals by enabling standardized carbon data sharing across supply chains. Gunther Rothermel, chief product officer and co-general manager of SAP Sustainability, said, “Managing carbon to accelerate a net-zero future makes measurability critically important. That is where technology and innovation can make a real difference. With SAP Sustainability solutions and our ERP-centric, cloud-based, AI-enabled approach, we support our customers to use integrated sustainability data and embed it holistically into their core business processes.”

One specific advantage of this SAP application is that it assists enterprises in transitioning from estimates to actual emissions data. The platform ensures accurate carbon footprint tracking by integrating with SAP’s ERP ecosystem and supporting industry standards such as Catena-X and PACT. With sustainability being a key focus for many businesses in 2025, this solution demonstrates SAP’s commitment to providing an intelligent sustainability platform for enterprises. You can read more on this in my upcoming article on sustainability practices enabled by ERP.

SAP also reported strong financial Q3 2024 results, demonstrating growth with its cloud-based ERP solutions. Total revenue increased 9% year-over-year to €8.47 billion, with cloud revenue rising 25% to €4.35 billion. The Cloud ERP Suite saw a 34% revenue increase, indicating its continuing appeal for helping businesses manage operations more efficiently in the cloud. The company’s operating profit and free cash flow also grew, improving by 29% and 44%, respectively. SAP has made a big commitment to supporting customers’ digital transformation efforts, an approach enhanced by its acquisition of WalkMe (which has already begun to contribute to the company’s backlog of cloud business). Meanwhile, SAP’s overall results show the success of its strategic efforts to shift customers towards cloud-based ERP systems.

Microsoft has launched autonomous agents for Microsoft Copilot Studio and Microsoft Dynamics 365, the company’s ERP/CRM platform. Microsoft has introduced ten new AI agents for Dynamics 365, focusing on sales, customer service, finance, and supply chain operations. These agents are designed to automate routine tasks, improve workflows, and increase efficiency. Of course, there are challenges, including ensuring data security and privacy, integrating with current systems, and maintaining accuracy.

Agents are a key advancement for Microsoft Dynamics 365 Finance and Supply Chain, bringing flexibility to data management and task execution. The company says that the supply chain agents can help identify bottlenecks and disruptions, suggest improvements, and optimize order fulfillment. AI agents can support payment processing and compliance in finance and provide real-time data for better financial planning. More to come on this topic.

Call of Duty: Black Ops 6 is out, and I’ve already had a chance to play it. What makes this year’s version stand out isn’t that it’s a particularly new or exciting game—it’s the fact that the game is available for the first time via Microsoft’s monthly game subscription service, XBOX Game Pass. This service is how Microsoft plans to continue to grow its gaming business into a recurring revenue source, and in that context Call of Duty was a big part of why Microsoft paid $69 billion for Activision Blizzard, which makes the game.

That said, the game still has to be attractive and exciting enough to get people to keep subscribing, and I believe that Microsoft could ultimately convince gamers of the value of Game Pass—with its many titles—rather than just buying an individual game. I haven’t played the new Call of Duty enough to decide whether it’ll be a success or a flop, but I do know that a lot of people are playing it right now. If they still are in a few weeks, that’ll be a good sign for Microsoft.

AWS announced the end-of-life of AWS IoT Device Management Fleet Hub, a service that sits on top of AWS IoT Device Management and overlaps some features in AWS IoT Console. Conceptually, it’s a dashboard generator that creates applications (“single panes of glass”) through which customers can monitor large numbers of IoT devices. AWS will permanently decommission Fleet Hub a year from now, on October 18, 2025.

I see two reasons for this abrupt EOL. (1) Application generators have evolved considerably since Fleet Hub’s launch four years ago, so it’s time to refresh or rewrite. (2) Extreme device diversity requires extensive (and brittle) interface customization, which often costs more than the benefits of orchestration. The EOL press release says it this way: “As technology and customer needs continue to evolve, we have made a decision to discontinue the feature.” In other words, the solution needs to be rewritten, and doing so doesn’t make sense because the device interface diversity problem remains unsolved.

This is the right decision for AWS. Device diversity should be managed and simplified in IoT middleware, not the user-facing application layer. Smarter middleware with simple APIs that enable high-level device management makes fleet management practical. My take: Efficient IoT device orchestration requires a consistent model for middleware. A few visionary companies are already working on that, and I’ll offer a deeper analysis in an upcoming paper.

This week, Honeywell and Google Cloud announced a collaboration project focused on developing AI-based solutions to two big problems common to many industries: (1) A looming talent shortage and skills gap in the industrial sector, and (2) on-device AI for autonomous operation. Honeywell and Google aim to address the talent gap by making industrial processes increasingly autonomous, leveraging Google’s Vertex AI to customize, train, and deploy ML models and AI applications.

Suresh Venkatarayalu, Honeywell’s CTO and president of Honeywell Connected Enterprise, says, “We’re moving from automation to autonomy. Our goal is to equip companies with AI agents that assist workers in real time—on factory floors and in the field. With AI running both in the cloud and at the edge, we’re making sure that systems work smarter and more efficiently.” In addition to using autonomy to reduce dependencies on scarce talent and skills, the companies are extending Honeywell Forge, a massive database of industrial knowledge, with Vertex AI and LLMs. The idea is to create AI “coaching” agents that deliver helpful information when and where employees need it.

Industrial processes require continuous operation, even when the Internet is down or cloud services are unavailable. Google’s Gemini Nano addresses this problem by providing AI services at the edge of the network, enabling devices like scanners, cameras, sensors, and controllers to operate autonomously. Honeywell’s first solutions built with Google Cloud AI will hit the market in 2025.

My take: Last year, Siemens and Microsoft made a similar deal. Big industrial suppliers are pairing up with CSPs to accelerate the development of advanced AI-based solutions. This is how AI gets a blue-collar job and starts working for a living.

At the same time Qualcomm launched its newest mobile and automotive platforms in Hawaii last week, Bloomberg reported that Arm decided to terminate Qualcomm’s v8 architectural license to escalate the two companies’ ongoing IP dispute. I consider this to be the nuclear option, and it seems like a very odd move considering that the two are expected to be in court in less than 60 days. I believe that this is a mistake on Arm’s part, especially since Qualcomm is one of its biggest partners, and won’t bode well for how other vendors see Arm. Additionally, the entire RISC-V ecosystem is salivating at the prospect of having a company like Qualcomm backing their efforts, especially considering China’s appetite for RISC-V. I believe that Arm and Qualcomm are mostly fighting over egos rather than a few million dollars here or there for either company. This will hurt the ecosystem that Arm claims to be protecting.

AT&T and Verizon both say they are seeing reduced excitement around the iPhone 16 series, even with generous trade-in offers. People just aren’t sold on Apple Intelligence as a reason to upgrade, especially since Apple’s AI product hasn’t properly launched yet and won’t be fully available until next year. While Apple will absolutely continue to market these features, the reality is that consumers won’t be convinced that they are real until they are all available and functioning outside of beta. That might not be until Q2 of next year, which is why analyst Ming-Chi Kuo has said that Apple has reduced its orders of iPhone 16 by 10 million over the next few quarters.

AST SpaceMobile continues to be on a roll with the news that it has won a contract with the U.S. Government that qualifies it as a Prime Contractor for the US DoD, which enables it to win more federal contracts. Additionally, the company has successfully unfolded its first five commercial satellites, which it had recently launched into LEO with SpaceX. AST SpaceMobile may soon be a viable alternative to Starlink from SpaceX, which also recently announced that it would be delivering commercial direct-to-cell service with T-Mobile by the end of the year.

Cisco launched its new Ceiling Microphone Pro at WebexOne last week which was designed to enhance audio quality and flexibility in meeting rooms. The microphone uses beamforming technology to capture sound from a specific area, minimizing background noise to ensure clear audio for both in-room and remote participants. It offers unidirectional and omnidirectional modes, adapting to different room sizes and configurations. It’s designed for plug-and-play installation and integrates with Cisco’s Room and Board Series endpoints. IT can also manage it remotely through an administrator portal.

I saw this microphone firsthand at Cisco’s WebexOne conference in the Miami area. The ceiling-mounted design minimizes clutter and provides a clean aesthetic that looks very modern but not cold. Notably, this microphone is the first product to showcase Cisco’s new design language, which prioritizes sustainability with a soft, organic shape contrasted with sharp, defining lines. It’s constructed entirely of aluminum, a highly recycled and recyclable material, and even the speaker grille is a structural element, not just a cosmetic cover. Cisco also considered the manufacturing process in its design, placing a seam between components on the top surface to make assembly more forgiving. Furthermore, it’s the first Cisco product to ship with zero plastic packaging, reflecting Cisco’s increasing commitment to environmentally conscious product development.

Cisco also launched Workspace Designer, an online tool that uses Cisco’s collaboration technology to simplify the process of planning and equipping meeting rooms. Users can choose from various room sizes and layouts, experiment with different device configurations and furniture placements, and even receive recommendations on the best technology for their needs. The tool aims to reduce the complexity often associated with designing adequate meeting spaces, which previously might have required extensive consultations and a lot of guesswork. Workspace Designer also provides helpful warnings and tips, such as flagging potential speaker or camera placement issues that could impact audio or video quality. This allows users to proactively address potential problems and optimize their meeting rooms for effective communication and collaboration. Cisco’s goal with all of its collaboration devices and technology is to reach what Cisco refers to as “Distance Zero”—where everyone feels no distance from meeting participants, regardless of their location.

Zoom has launched AI Companion 2.0, a significant upgrade to its AI assistant, with expanded capabilities for summarizing meetings and chat threads, generating content like emails and meeting agendas, and automating tasks. AI Companion 2.0 works across various Zoom products, including Team Chat, Whiteboard, Mail, and Meetings. While Zoom’s AI strategy is generally strong, it’s often underestimated. Many users may not fully grasp the sophistication of Zoom’s AI capabilities, even though they use features such as AI summaries and noise cancellation regularly—and those features are outstanding.

In my opinion, Zoom needs to better articulate the value of its AI features, even those offered for no additional charge. By clearly demonstrating the advantages of its AI-powered tools, Zoom can increase user appreciation for these capabilities and potentially drive the adoption of more advanced, paid AI features. This clearer communication is essential for Zoom to fully capitalize on its AI investments and remain competitive.

Apple has announced that this week will be full of Mac news, which I believe will be Apple’s way of releasing the M4 chip and all its variants across desktop, laptop, and mini form factors. This will also give Apple an opportunity to (try to) reassert the M4’s performance leadership over Intel, AMD, and Qualcomm—which I believe that it could do, considering the M4 iPad’s thermal and power limitations. It will likely be an interesting week of cherry-picked benchmarks with questionable scaling and no labels on any graphs. Nevertheless, we’ll get plenty of talk about AI and Apple Intelligence, I’m sure.

IBM has opened its first quantum datacenter in Europe, located in Ehningen, Germany. The datacenter has two quantum computers to support the growing demand from European businesses, research institutions, and government agencies.

The establishment of this datacenter is part of IBM’s broader strategy to advance quantum computing technology and foster a robust quantum ecosystem in Europe. The datacenter will also facilitate compliance with European data sovereignty requirements, ensuring that sensitive data remains within the region. See my full writeup on Forbes for more details.

At its Oktane 2024 conference, Okta announced new capabilities tied to securing generative AI applications. GenAI is poised to reimagine consumer and enterprise applications, but it creates security risks given the use of personal and shared data, underlying algorithms, and large language models, API calls, and more. To address these challenges, Okta announced a new product within its Customer Identity Cloud portfolio: Auth for GenAI.

Auth for GenAI enables developers to build next-generation AI agents and applications securely while not introducing unnecessary constraints that could stifle innovation or create a cumbersome customer experience. Okta’s ability to facilitate security by design for GenAI developers is potentially powerful, anchored by its leadership in identity and access management. See my Analyst Insight piece for more details.

Last week Qualcomm announced products in the mobile and automotive categories at its annual Snapdragon Summit. All the announced products leveraged Qualcomm’s new second-generation Oryon CPU-based SoCs. These new chips significantly improve upon the first generation and deliver mind-melting performance improvements north of 40% on CPU and GPU while also bringing real competition to Apple. Qualcomm is also the first Arm vendor for Android to hit 4 GHz on an ARM architecture. The new Snapdragon 8 Elite mobile processor features the new Oryon CPU cores, as do the new Snapdragon Ride Elite and Cockpit Elite. These products set an entirely new standard for mobile and automotive compute that will heat things up against Apple—and likely find their way into the next generation of Snapdragon X Elite platforms for Windows PCs.

The world of sports technology is constantly evolving, and we knew early on that our Game Time Tech podcast and sports technology advisory practice had to stay ahead of the curve. These days, it’s not just the tech conferences buzzing about sports technology—I’m also starting to see dedicated sports tech tracks emerge at finance conferences. This signals a shift in how these innovations are perceived, especially as operations teams demonstrate how technology can drive operational efficiencies and contribute directly to the bottom line. With CFOs increasingly recognizing the financial benefits, things are about to get even more interesting. The days of marketing teams lobbying for sports sponsorship dollars or IT teams justifying tech spend might be over. I’m excited to see how finance and accounting teams drive this next wave of sports innovation as the ROI of these technologies becomes increasingly apparent. Stay tuned for a finance-focused GTT pod coming soon!

Meta’s new Meta Quest back-of-shirt partnership with Wrexham AFC—both the men’s and women’s teams—should bring some exciting opportunities for fans. Through virtual reality, supporters can enjoy virtual stadium tours, behind-the-scenes views, and interactive gameplay. This collaboration opens new avenues for fans to engage and connect online and potentially in person using Meta’s cutting-edge VR technology.

“We’re so excited to welcome Meta Quest as our back-of-shirt sponsor,” said Wrexham AFC co-chairmen Rob McElhenney and Ryan Reynolds. “Meta Quest allows you to immerse yourself in new worlds and experiences and is all about connection—something that resonates with us at Wrexham AFC.”

Meta’s involvement further enhances Wrexham’s visibility, aligning with the club’s growing fanbase following the popular Welcome to Wrexham series on FX. Wrexham supporters may also get to benefit from special offers, such as discounts on Meta Quest headsets.

AT&T and T-Mobile published their respective 3Q 2024 earnings this week. AT&T continues to build momentum for its fiber franchise with an impressive 19 consecutive quarters of 200,000 net adds. Broadband continues to be a bright spot for the company, balancing flat mobility top-line revenue. I also expect that AT&T’s relationship with AST SpaceMobile will facilitate monetization of new rural mobility applications in agriculture technology as that commercial low earth orbit (LEO) satellite constellation matures.

T-Mobile continues its impressive financial performance, buoyed by significant net income growth. A key contributor is its 5G fixed wireless access business. I also believe the company will enjoy continued revenue upside in broadband services as it readies an aggressive push with fiber.

Citations

IBM / Granite 3.0 / Patrick Moorhead / Fierce Network
IBM’s new generation of models carves a path for open-source AI

IBM / Granite 3.0 / Patrick Moorhead / Info World
IBM works to address the developer skills gap with AI

IBM / Granite 3.0 / Patrick Moorhead / TechTarget
IBM launches new generation Granite language model

Intel / EU Fine / Anshel Sag / Computer World
Billion-dollar fine against Intel annulled, says EU Court of Justice

CHIPS Act / Patrick Moorhead / Investor’s Business Daily
Uncle Sam Wants Semiconductors Made In America. The CHIPS Act May Fall Short

Qualcomm / Snapdragon 8 Elite / Patrick Moorhead / Fierce Electronics
How Qualcomm mobile AI busts out as Snapdragon 8 Elite

Qualcomm & Arm / Licensing Feud / Patrick Moorhead / Fierce Electronics
Arm threatens to end Qualcomm license as ongoing spat heats up

Qualcomm & Arm / Licensing Feud / Anshel Sag / Serve The Home
Arm Moves to Cancel its Design License with Qualcomm

_____

TV APPEARANCES

CNBC Power Lunch / Google / Patrick Moorhead
Google has nice growth this year and expect the same next year, says FBB Capital’s Mike Bailey

Prof G Markets / Podcast Guest / Patrick Moorhead
Nvidia’s Rise, Intel’s Fall, and the Chips in Between — ft. Patrick Moorhead | Prof G Markets

Yahoo! Finance / Arm and Qualcomm Licensing Feud & NVIDIA Blackwell / Patrick Moorhead
Nvidia’s Blackwell woes revealed ‘drama’ between chip partners and
How did Arm and Qualcomm’s ‘symbiotic’ partnership go south?

New Gear or Software We Are Using and Testing

  • Kindle Colorsoft (Anshel Sag)
  • Google Pixel Buds 2 Pro (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • IBM Strategic Analyst Event, December 9, Boston (Robert Kramer)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)
  • ZohoDay25, February 3-5, Austin (Robert Kramer, Melody Brue)
  • Zendesk Analyst Day, March 35, Las Vegas (Melody Brue)

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Game Time Tech Hosts Melody, Robert & Anshel Talk the Hottest Topics in Sports Tech This Week! https://moorinsightsstrategy.com/game-time-tech/game-time-tech-hosts-melody-robert-anshel-talk-the-hottest-topics-in-sports-tech-this-week/ Sat, 26 Oct 2024 18:27:55 +0000 https://moorinsightsstrategy.com/?post_type=gametimetech&p=43711 Melody Brue, Robert Kramer, and Anshel Sag are back for the Game Time Tech Pod to discuss the hottest topics in sports tech

The post Game Time Tech Hosts Melody, Robert & Anshel Talk the Hottest Topics in Sports Tech This Week! appeared first on Moor Insights & Strategy.

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Melody Brue, Robert Kramer, and Anshel Sag are back for the Game Time Tech Pod to discuss the hottest topics in sports tech: money ball, marketable athletes, plus Meta, Lenovo, Qualcomm, and T-Mobile’s latest partnerships.

Watch the episode here:

Or listen here:

Join us for insights on the dollars and sense behind technology in the sports industry! We explore:

Money Ball! Finance & Accounting departments championing sports investments

Meta’s recent partnership with Wrexham AFC

The updated SportsPro “50 Most Marketable (50MM) Athletes” evaluation framework incorporates key trends to assess athletes’ marketability more comprehensively

Athletes – SportsPro’s 50 Most Marketable

15 years of 50 Most Marketable: What SportsPro’s ranking reveals about the evolution of athlete marketability

Lenovo Tech World 2024 – Expanding F1 partnership and new FIFA Global Partnership including World Cup

Qualcomm Snapdragon Summit – Toto Wolff and Mercedes F1 Partnership
‘A glimpse into the future of the car’: Takeaways from Day 2 of Snapdragon Summit 2024

T-Mobile and McLaren Partnership – 5G connectivity and more
McLaren Racing and T-Mobile announce United States-focused partnership with the McLaren Formula 1 Team

The Game Time Tech Podcast is a Moor Insights & Strategy Six Five Media production.

Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

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Pixel 9 Review: Perhaps The Best Pixel Ever Made https://moorinsightsstrategy.com/pixel-9-review-perhaps-the-best-pixel-ever-made/ Fri, 25 Oct 2024 21:03:34 +0000 https://moorinsightsstrategy.com/?p=44109 Thanks to its hardware, software and AI features, the Pixel 9 might be Google's best yet, even thought it still has room to grow in terms of AI functionality.

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The Pixel 9 at Google’s Made by Google Event Anshel Sag

I had the opportunity to attend Google’s recent Made by Google event, at which the company announced the full Pixel 9 lineup and new wearables. During that event, Google laid out its vision for AI, which includes both cloud-based and on-device AI capabilities, focusing on the Pixel 9 series. Google also announced that the entire Pixel 9 Pro series will get Gemini Advanced AI for free for a year. (That offer may be available only to new Gemini Advanced customers; I wasn’t given the chance to extend my subscription for another year on the Pixel 9 Pro Fold.) Gemini is a major focal point for Google along with other AI capabilities, so we’ll look at those as part of this review. We’ll also assess the device’s hardware, design and user experience.

Pixel 9 — The Entry-Level Flagship

With every Google Pixel launch, the initial lineup starts with the base model, Pro models and this year a Pro Fold model. I believe that Google has built a pretty comprehensive lineup that satisfies most users, with products ranging from $800 to $1,800. (I do think there is a big gap between $1,200 and $1,800 that could potentially be filled with a Pixel Pro Flip.) However, Google has now released a lower-cost series, which we can expect in mid-2025, under the Pixel 9a name. That device will offer an even more affordable version of the Pixel 9 and will likely strip out some of the features to hit its price point.

For the sake of this review, I will primarily be comparing the Pixel 9 to my Samsung Galaxy S24 Ultra and Apple iPhone 15 Pro Max. This isn’t an entirely fair comparison; the Pixel 9 Pro XL would be a better fit, but that’s not what Google gave me at the Pixel event to test. I will keep this disparity in mind with my comparisons below, and accept that something like a 5x telephoto on the Pixel 9 Pro would be a nice-to-have rather than a must-have. I will also take into account that the Pixel 9 is only $800. I have also used the base-model Galaxy S24, but I didn’t use that anywhere near as much as I use the S24 Ultra daily.

Pixel 9 Build Quality And Design

The Pixel 9 looks and feels premium. Nobody will ever mistake it for an iPhone, at least visually, thanks to the unique visor-like camera bump. That said, holding the Pixel 9 in my hand, it feels like an iPhone, which is a compliment because Apple’s build quality is impeccable. To me, this is the first generation for which the Pixel feels like an iPhone in the hand, which may be a good thing for Google since I believe that Pixel is one of the few smartphones with a chance to lure iPhone users to Android.

The camera bump, which is commonly referred to as the visor, is an evolution of the Pixel 6, Pixel 7 and Pixel 8 camera bars. I personally preferred the Pixel 6 design, and I’m glad to see the Pixel 9 move a bit back in that direction while still maintaining a unique look. I like it that the visor allows the phone to be set down on a table without wobbling. I also appreciate it that the brilliant designers at Google made it so that the Pixel 9 and Pixel 9 Pro are physically the same—with only an internal camera added—so that case makers can create one design that fits both phones. I cannot say such good things about the Pixel 9 Pro Fold, which I think has a confusing design, limited by the folding hinge and how much space it takes up.

The Pixel 9 and Pixel 9 Pro are the perfect size in my hand, and I could absolutely see the Pixel 9 Pro as the perfect phone for many power users. I love that Google finally went with an ultrasonic fingerprint sensor from Qualcomm, which is more secure and, in my opinion, more robust than an optical sensor. That said, I’m disappointed that the Pixel 9 Pro Fold doesn’t also have it, and that the regular Pixel 9 and Pixel 9 Pro don’t use this sensor for unlock-to-wake like the Samsung S24 series does.

Pixel 9 Specs And Comparisons

The Pixel 9 is quite impressive on its own across many different specs, but the one thing that’s continuous across the entire line is that every model features the Tensor G4 processor. Much has been said about the Tensor G4 in terms of performance and benchmarks, but Google seems unbothered by the criticisms. I do believe that the G4, like many of its predecessors, is holding back the phone in terms of battery life, connectivity and experience. Google uses Tensor so it can retain roadmap control, and the expectation is that Google may go with fully custom chips next year. Even so, the Tensor G4 feels like only a minor improvement over the G3. It is really designed to ensure that Google’s on-device AI model, Gemini Nano, runs smoothly. That said, I believe the 12GB of RAM on the Pixel 9 is a bigger factor inhibiting performance. (The Pro series comes with 16GB.)

Getting away from the Tensor G4, Pixel ships with 128GB of storage standard, expandable to 256GB. The display is a variable 120-hertz 6.3-inch Actua (Google’s own display branding) with a very bright 1800-nit display with 2700 nits of peak brightness. Unsurprisingly, this is an OLED display with 422 PPI based on a 2424 x 1080 resolution. The battery in both the Pixel 9 and the Pixel 9 Pro is 4700 mAh, which is decent for this size of device. The phone also supports up to 45-watt fast charging, which is good but not necessarily great, as well as Qi wireless charging. Google missed an opportunity to support Qi2 and magnetic alignment, which would have enabled the phone to piggyback on Apple’s ecosystem and enhance the user wireless charging experience.

Many people make the camera a point of contention, but I think Google did a pretty good job with a 50MP wide-angle camera and a 48MP ultrawide camera, both of which have very wide f/1.7 apertures. Both cameras also have Quad PD (phase detection), which will help with low-light performance when the sensors bin down to 12MP, sampling four pixels at a time to get more data. Unfortunately for the Pixel 9, it only has a 10MP front-facing camera, while the Pro models (but not the Pro Fold) have 42MP sensors.

For connectivity, the phone has a USB-C 3.2 port along with support for dual SIM for 5G connectivity. Speaking of 5G, all the U.S. models have mmWave 5G support, which is great on carriers like Verizon but isn’t available outside of the United States. There is also Wi-Fi 7 across the entire line of Pixels, which is a smart and very future-looking move by Google to embrace a great technology. The Pixel 9 series also has UWB (ultra-wideband) for location and security features, which can help you find lost items or your phone.

As far as cellular performance, I didn’t notice any significant performance differences for Qualcomm’s modems on Verizon or T-Mobile’s networks. Verizon graciously supplied me with a test line to review the Pixel 9, and it was a very positive experience. It allowed me to go around town taking pictures and uploading them without any issue. The mmWave antenna is visibly on the top of the phone, so if you are ever using it on Verizon, best to make sure it’s pointing outward and not blocked from seeing a 5G mmWave cell site.

Overall, the Pixel 9 has a great design and pretty good specs. I can’t help but think that the Pro model is a worthy upgrade because of the added RAM, improved cameras and video features based on those cameras. For example, the SuperRes Zoom on the Pixel 9 is limited to 8x, while it goes up to 30x on the Pixel 9 Pro and Pro XL. The Pixel 9 Pro model also has 8K video, Night Sight Video and Video Boost features that are all possible thanks to the better hardware.

Using the Pixel 9’s panorama mode to capture the U.S.S. Midway Anshel Sag

Software, Gemini And Camera

Google does not follow the concept that a camera’s hardware is the only way it can deliver a good photography experience, so it makes its cameras, AI and software effectively interchangeable. However, it is quite clear that some software features heavily depend on the system’s AI capabilities. Another thing to consider is that the Pixel ships with Android 14 rather than 15, which is supposed to be even more AI-focused. I will start with Gemini Live, which has improved my opinion of Gemini overall, and I really enjoy the conversational aspect of using AI that it brings. Gemini Live is a more conversational approach to using Gemini Advanced. It is available on Pixel devices as well as Samsung’s S24 Ultra and Moto’s latest Razr+; I have both of these devices and enjoy using Gemini Live and Gemini Advanced on them.

Outside of Gemini, many of Google’s AI capabilities show up when you’re taking or editing photos with features such as Add Me, Auto Frame or Reimagine in the Magic Editor function. Google also added Night Sight into Panoramas, which is probably one of my favorite in-camera AI features—and has resulted in some of the most gorgeous photos I’ve taken to date.

A Night Sight panorama taken during a San Diego Padres game on a Pixel 9 phone Anshel Sag

In general, the Pixel 9’s camera has left me very happy with the results and made me feel like it was the perfect camera for trying to capture intimate moments with my 8-month-old while she moves around faster than most cameras can keep up with. I have taken and edited numerous photos with the Pixel 9 that will forever be cherished, thanks to the fast and detailed camera. That said, the Portrait mode, while it is very popular and liked by many, still struggles with fine hair details at the edge.

I also enjoyed playing with some of the generative AI features such as Pixel Studio and Magic Editor, but I didn’t feel like they were crucial in my day-to-day usage. Many of the best AI features are already available on most Google and Android phones, such as Magic Eraser and Circle to Search. I did make a very cute photo of my daughter flying in the clouds like a cherub, which may have been the most useful I’ve found Magic Editor to be. The Screenshots app didn’t come off as very useful for me because I feel like you need to be using the phone for a while to really gain the benefits of having lots of screenshots over a lot of time with lots of context.

The only thing missing from the Pixel 9 is a proper telephoto, which you can get in the Pixel 9 Pro or Pro XL. It makes sense that Google would save the higher-end camera features for the Pro line, but as someone who’s used to having a telephoto, I still miss having it. That said, the camera remains genuinely one of the best I’ve ever used on a smartphone, and I think most people will be very happy with its daylight and low-light photography. Even the video looks really good, although Google doesn’t seem to have a powerful enough ISP in the G4 to enable 4K60 HDR, which is my preferred video format on the S24 Ultra and iPhone 15 Pro Max. I believe this may be because Google phones have struggled with overheating from video recording in the past, but again, that’s a silicon/ISP issue more than anything else.

The Best Pixel Ever

I believe that the Pixel 9 is, in almost every way, the best Pixel Google has ever made. I’ve been a Google Pixel user since the first generation and have enjoyed seeing the brand grow and the quality improve. I think Google has done an exceptional job on the hardware and software, even though I also believe there’s a lot more room for improvement in AI utility.

This phone would probably be even better if it had a Snapdragon 8 Gen 3 processor, and I believe that most aficionados outside of Google would agree. For the next generation, I hope that Google will implement 4K60 HDR video as a standard feature and continue to up the ante on the camera with better low-light performance and even sharper and more high-resolution images. I’m currently using the Pixel 9 Pro Fold as my next review device, so that will be an interesting comparison to draw.

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MI&S Weekly Analyst Insights — Week Ending October 18, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-october-18-2024/ Mon, 21 Oct 2024 16:47:42 +0000 https://moorinsightsstrategy.com/?p=43554 MI&S Weekly Analyst Insights — Week Ending October 11, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our Weekly Analyst Insights roundup, which features key insights our analysts have developed based on the past week’s events.

Gelsinger _ Su

Last week the CEOs of AMD (Lisu Su, right) and Intel (Pat Gelsinger, left), did something unexpected: they joined forces to launch the x86 Ecosystem Advisory Group. The new entity aims to boost interoperability, smooth out integration, and generally simplify life for developers, ISVs, OS makers, and OEMs in the x86 space. Our own CEO and chief analyst, Patrick Moorhead, has known Gelsinger and Su for years. He had the opportunity to conduct a 1-on-2 interview with the two of them a day ahead of the public announcement, which led to this full-length analysis on Forbes.

The busy autumn conference season continues for our team. Last week, Melody was at AdobeMAX in Miami, and Patrick, Matt, Paul, and Anshel were in Bellevue, Washington, for Lenovo’s Global Analyst Summit & Tech World. Will was at Blackberry’s Analyst Day, and Matt, Robert, and Jason participated in IBM’s Analyst Day—all in the Big Apple.

On Thursday, October 17, Melody joined the RingCentral team on the webinar “Revealing the AI Communications Strategies That Work” where she shared her vision for the future of AI in UC. If you missed it, you can watch it here on demand

This week, the team continues its tech event travels. Patrick and Will are set to attend Qualcomm’s Snapdragon Summit in Maui, Melody returns to Florida for WebexOne in Ft Lauderdale, and Matt will attend the RISC-V Summit virtually.

Our MI&S team published 21 deliverables:

Over the last week, our analysts have been quoted in numerous top-tier international publications with our thoughts on AMD, Nvidia, Intel, Apple Vision Pro, Pure Storage, UL Solutions, the smartphone market, and of course, chips and AI.

MI&S Quick Insights

Last week I attended the IBM Analyst Summit in New York. As typical at these events, much of what was covered was under embargo. The good news is that the embargo will be lifted this week in concert with the IBM TechXChange event in Las Vegas. However, I was pleasantly surprised to hear what was going on in IBM Consulting. This was in terms of both the nature of their work and how they are delivering projects for clients. I will be doing more in-depth research on this topic in the coming weeks.

Over the past couple of weeks, I have gotten a great deal of feedback and dialogue regarding my recent Forbes column on Agents. The conversations have led to two very interesting pieces of feedback. First, there seems to be a bifurcation between the agent development method and the focus of tooling vendors. To wit, low- and no-code tool makers are pumping out hundreds of general-purpose agents to help knowledge workers empower themselves. This is exemplified by recent announcements from Oracle, Salesforce, ServiceNow, and others. Meanwhile, the vendors more aligned to pro-code tools are more focused on specific problems. A good example of this is AWS with application modernization. AWS is not alone, as other pro-code vendors are lining up around more specific use cases and will unveil their visions this year. This recent turn of events is leading to the second point of feedback, which is how customers should approach starting to use agents. This seems like a great piece of future research, so stay tuned.

On a more personal note, I am experimenting with how I do my research. I have always been a note-taker, carrying my pads, pens, and pencils wherever I go. The physical writing process helps my brain cement ideas in place, and my constant doodling helps me see patterns in my research. I have never been able to type my notes, and while Patrick Moorhead (among others) is a big fan of meeting transcription, I think I still need the physical act of writing things down.

However, after decades of using this method, I might be making a change—or at least an evolution. After trying to go digital for years, AI-empowered notebooks may be the catalyst to push me over the top. The challenge of using pen and paper is retention over longer periods. Locating things in old notebooks is a pain, and not available when I am on the road. The idea of adding LLMs to digital notebooks means I can combine my notes with other artifacts and start to really dig into areas of interest and be more efficient as I develop research. I must be clear: I am not using LLMs to do my writing in any way. But they are a good way to organize thoughts and possibly prompt me to look at some areas in a more nuanced way. So far, so good on making notes; there is a learning curve, but I am starting to get it. I am still testing out what will become my digital notebook, and I’ll keep you posted here. My setup is in the “New Gear” section below.

Last week I attended the IBM Analyst Summit in New York. As typical at these events, much of what was covered was under embargo. The good news is that the embargo will be lifted this week in concert with the IBM TechXChange event in Las Vegas. However, I was pleasantly surprised to hear what was going on in IBM Consulting. This was in terms of both the nature of their work and how they are delivering projects for clients. I will be doing more in-depth research on this topic in the coming weeks.

Over the past couple of weeks, I have gotten a great deal of feedback and dialogue regarding my recent Forbes column on Agents. The conversations have led to two very interesting pieces of feedback. First, there seems to be a bifurcation between the agent development method and the focus of tooling vendors. To wit, low- and no-code tool makers are pumping out hundreds of general-purpose agents to help knowledge workers empower themselves. This is exemplified by recent announcements from Oracle, Salesforce, ServiceNow, and others. Meanwhile, the vendors more aligned to pro-code tools are more focused on specific problems. A good example of this is AWS with application modernization. AWS is not alone, as other pro-code vendors are lining up around more specific use cases and will unveil their visions this year. This recent turn of events is leading to the second point of feedback, which is how customers should approach starting to use agents. This seems like a great piece of future research, so stay tuned.

On a more personal note, I am experimenting with how I do my research. I have always been a note-taker, carrying my pads, pens, and pencils wherever I go. The physical writing process helps my brain cement ideas in place, and my constant doodling helps me see patterns in my research. I have never been able to type my notes, and while Patrick Moorhead (among others) is a big fan of meeting transcription, I think I still need the physical act of writing things down.

However, after decades of using this method, I might be making a change—or at least an evolution. After trying to go digital for years, AI-empowered notebooks may be the catalyst to push me over the top. The challenge of using pen and paper is retention over longer periods. Locating things in old notebooks is a pain, and not available when I am on the road. The idea of adding LLMs to digital notebooks means I can combine my notes with other artifacts and start to really dig into areas of interest and be more efficient as I develop research. I must be clear: I am not using LLMs to do my writing in any way. But they are a good way to organize thoughts and possibly prompt me to look at some areas in a more nuanced way. So far, so good on making notes; there is a learning curve, but I am starting to get it. I am still testing out what will become my digital notebook, and I’ll keep you posted here. My setup is in the “New Gear” section below.

Dario Amodei, CEO of Anthropic, has written a very long (but interesting) paper on what he believes will be the ultimate gifts of AI. His idea is that after powerful AI is developed, we will, within a few years, make all the progress in biology and medicine that we would have made in the entire 21st century without AI. Amodei said, “I think that most people are underestimating just how radical the upside of AI could be, just as I think most people are underestimating how bad the risks could be.” Here’s a list of what he believes AI-enabled biology and medicine will give us in five to 10 years that would otherwise take 50 to 100 years without AI:

  1. Reliable prevention and treatment of nearly all infectious disease
  2. Elimination of most cancer
  3. Very effective prevention and effective cures for genetic disease
  4. Prevention of Alzheimer’s
  5. Improved treatment of most other ailments
  6. Biological freedom (To explain this, he wrote, “I suspect AI-accelerated biology will greatly expand what is possible: weight, physical appearance, reproduction, and other biological processes will be fully under people’s control.”)
  7. Doubling of the human lifespan

The list seems doable based on the work being done with AI, medicine, and healthcare. If you want to read the entire paper, you’ll find it here.

Robots seem to be a hot topic now, probably thanks to Elon Musk. Boston Dynamics and Toyota Research Institute announced a robotics research partnership to combine their expertise in AI and robotics. The partnership plans to accelerate the development of humanoids by integrating TRI’s large behavior models with Boston Dynamics’ Atlas robots. The robots will be the platform for implementing TRI’s advanced AI systems. TRI has expertise in computer vision; LLM training will also be important to develop a multitasking foundation model for robotic manipulation. Once we develop AGI and incorporate it into a humanoid, we might be approaching the danger zone. Then again, that might be a lot of fun.

At the GITEX Global conference in Dubai, Avaya showcased its latest AI-powered solutions aimed at enhancing customer experience and streamlining operations. These included “Amna,” an AI virtual assistant developed in partnership with Sestek and Cognigy for Dubai Police to handle public inquiries. Avaya also introduced a “Virtual Operations Manager” concept, demonstrating how AI can analyze contact center data and provide actionable insights to improve performance and customer journeys. Furthermore, Avaya highlighted a real-time translation solution created with Transcom and Sabio, leveraging Avaya Experience Platform’s open APIs to enable agents to communicate with customers in more than 100 languages. This solution aims to improve scalability and reduce business costs by up to 65% in specific markets and use cases.

I attended GITEX with Avaya last year, and I’ve seen firsthand how the company leverages this event to highlight its commitment to innovation in the CX space. While I couldn’t be there in person this year, I have observed how these announcements reinforce Avaya’s focus on delivering solutions that address real-world challenges. It’s particularly noteworthy to see the company’s emphasis on practical applications of AI, such as the virtual assistant for Dubai Police and the real-time translation solution, which have the potential to significantly impact customer service and operational efficiency.

Although I had to sit in my hotel room and watch the Lenovo Tech World 2024 livestream due to bronchitis, there was a lot of news to digest from this company, which I believe doesn’t get enough credit for its AI programs and the other strong work it has done in the market. One of those areas is an enabling technology: Neptune liquid cooling. Although this technology really has its roots in the IBM era, Lenovo has done a lot to advance it—and indeed has been on the forefront of the liquid cooling trend. In this vein, Lenovo made two major announcements at Tech World:

  1. The new Lenovo N1380 Neptune chassis is designed for 100% heat removal on a greater than 100kW rack consumption, without any specialized air conditioning.
  2. The ThinkSystem SC777 v4 Neptune server supports the NVIDIA Blackwell GPU and platform.

It used to be that a 15kW power budget for a whole server rack was high. Thanks to the accelerated adoption of higher-power-consuming CPUs and GPUs, it is not unusual anymore to see 15kW being consumed by a single server. Liquid cooling is quickly moving from niche usage in the datacenter to much broader adoption. In response, Lenovo has played to its strength in liquid cooling quite effectively.

Speaking of liquid cooling, infrastructure giant Schneider just secured a controlling interest in liquid air player Motivair for $850 million. Schneider does a lot in the datacenter market—electrical distribution, UPS kits, racks, enclosures, etc. This investment is a natural and smart expansion for the company. What makes it more interesting to me is the amount of money pouring into the liquid cooling market—and the innovation that is coming out of these startups.

One of the more interesting liquid cooling companies I’ve seen is JetCool out of Maynard, Massachusetts. This company, founded by a scientist from the MIT Lincoln Laboratory, has been securing more and more partnerships and recently secured tens of millions in investment from Bosch.

To think of liquid cooling as mere plumbing is silly. It has moved from low-tech to high-tech seemingly overnight as it has gone from pumping fluids to advanced physics. Look for a research note from me on this topic in the near future.

Are we living in the era of real-life science fiction? When Oracle CEO Larry Ellison talked about using nuclear power to light up his datacenters, people kind of laughed and thought of it as “Larry being Larry.” Fast-forward a month or two, and Microsoft is wanting to reactivate Three Mile Island to power its Azure datacenters, while Google and AWS have committed to acquiring and deploying small modular reactors (SMRs) that can deliver up to 300 megawatts of power per datacenter.

The power crunch is very real—and very limiting. If SMRs can be deployed and managed properly, they could deliver highly reliable and very clean energy for next-generation datacenters. Hopefully, U.S. regulators will come to their collective senses and catch up with the rest of the world in enabling nuclear power.

Adobe announced GenStudio for Performance Marketing at its AdobeMAX conference in Miami last week. This generative AI-powered application aims to help brands and agencies accelerate the creation and delivery of personalized marketing campaigns, allowing marketers to quickly generate variations of on-brand content for channels such as paid social, display ads, and e-mail. The platform integrates with Adobe Experience Cloud and with popular advertising platforms such as Google, Meta, and TikTok, offering performance insights and streamlined workflows.

This was just one of several announcements at AdobeMAX, including new Adobe Express integrations with popular enterprise apps such as Box and Miro. I’ll soon provide a more detailed analysis of these announcements and my experience at the conference.

Cloudera’s partnership with Snowflake provides enterprises with an open, unified hybrid data lakehouse powered by Apache Iceberg. The goal of this collaboration is to enable enterprises to consolidate their data, analytics, and AI workloads into a single platform, eliminating data silos. This combination could give enterprises a single source of truth for their data, enabling faster queries, real-time insights, and streamlined workflows while maintaining data integrity. “By extending our open data lakehouse capabilities through Apache Iceberg to Snowflake, we’re enabling our customers to not only optimize their data workflows but also unlock new opportunities for innovation, efficiency, and growth,” said Abhas Ricky, chief strategy officer of Cloudera.

Last week I attended IBM’s Analyst Summit in New York, which provided valuable insights into IBM’s vision for the future of data and AI, with an emphasis on accessing enterprise data. Beyond exploring IBM’s impressive new offices, I had the opportunity to hear from key leaders, starting with CEO Arvind Krishna, who outlined IBM’s strategy for AI adoption, sustainability, partnerships, and data management. SVP of software and CCO Rob Thomas detailed IBM’s software approach to leveraging data and AI, while SVP and director of IBM Research Dr. Dario Gil highlighted innovative AI research from IBM labs. I was especially interested to learn more about how IBM’s consulting services are helping clients navigate digital transformation and customer readiness, get the most out of structured and unstructured enterprise data using IBM’s data fabric solutions, and adopt sustainable data practices in anticipation of future regulations..

AMD’s recent announcements of its new DPU and Ultra Ethernet Consortium-ready NIC represent a one-two punch supporting front- and back-end networking that’s optimized for AI workloads. The AMD Pensando Salina DPU marries high-performance network interconnect capabilities and acceleration engines aimed at providing critical offload to improve AI and ML functions. AMD claims that Salina will provide a twofold improvement in overall performance over its prior DPU generations, and if it delivers on this promise, it could further the company’s design wins with public cloud service providers eager to capitalize on the AI gold rush.

The Pensando Pollara 400 NIC is purpose-built for AI workloads, with an architecture based on the latest version of RDMA that can directly connect to host memory without CPU intervention. AMD’s new NIC design could position it favorably relative to Broadcom 400G Thor, especially since the company is the first out of the gate with a design optimized for UEC performance. Both the AMD Pensando Salina DPU and AMD Pensando Pollara 400 NIC are currently sampling with cloud service and infrastructure providers; commercial shipments are expected in the first half of 2025.

SAP and UiPath have formed a partnership to integrate the UiPath enterprise automation platform with SAP Build Process Automation. Among other benefits, this move aims to enable customers to automate more of their business processes, plus it should make things easier for enterprises that are transitioning to SAP S/4HANA Cloud. UiPath touts the collaboration, offered as an SAP Solution Extension starting this month, as providing a holistic view of process automation across both SAP and non-SAP environments to enhance operations and efficiencies.

This is an option worth exploring for enterprises transitioning to SAP S/4HANA Cloud and automating processes across their IT landscape. Both partners have a focus on enabling enterprises to carry out successful business transformation projects while improving data management and reducing risks.

NXP introduced the S32J family of 80 Gbps Ethernet switches, which share a common switch core (NETC) with the NXP S32 automotive processing platform. Designed for high-speed in-vehicle networks, the switch integrates with NXP’s CoreRide platform to provide production-grade network solutions pre-integrated with software and tooling.

Sonatus, a leader in software-defined vehicle technologies, won Autotech Breakthrough’s “Connected Vehicle Innovation of the Year” award for the Sonatus Collector data collection system. Only a fraction of the massive amount of vehicle-generated data is relevant for optimizing customer experiences, improving quality, managing fleets, and ensuring safety. The Collector is a policy-based system that reduces data processing overhead and upload costs by gathering, storing, and uploading only targeted information. This solution is truly innovative, and other industrial applications should use similar design patterns.

Blecon, a new startup out of Cambridge, England, punched above its weight class last week at Embedded World NA with a simple middleware solution that connects Bluetooth Low Energy devices to cloud services—without pairing. The company just closed a $4.6 million seed round led by U.K.-based MMC Ventures. I like simple connectivity schemes, and this is a good one.

Agtonomy closed its $32.8 million Series A round, positioning the company to accelerate AI-driven agriculture automation and expand into autonomous industrial equipment. Agtonomy’s Sonatus-like business model combines advanced software with OEM partnerships to rapidly develop various autonomous, software-defined offroad products.

In recent conversations with various tech vendors, it’s become clear to me that while enterprises are eager to adopt AI, they face many of the same key challenges. IBM recently highlighted five truths about AI adoption, emphasizing the need for:

  1. Targeted AI solutions
  2. Hybrid cloud flexibility
  3. Robust governance
  4. A focus on value-driven use cases
  5. High-quality data

These points resonate with my own observations and are further validated by a recent Cisco study that revealed a disconnect between what tech companies think their customers need and the customers’ actual challenges and needs.

This misalignment is particularly evident in infrastructure scalability, data security, and access to skilled talent. While partners are understandably enthusiastic about the growth potential of the AI market, they need to better understand and address these customer pain points to capitalize on this opportunity. It’s not just about selling the “shiny new object” of AI, but about providing practical solutions that deliver real business value and foster trust in AI systems.

Lenovo held its Tech World 2024 event in conjunction with its global analyst conference. At the event, the company had a Who’s Who of tech executives on stage, including Intel’s Pat Gelsinger, AMD’s Lisa Su, and NVIDIA’s Jensen Huang. (Qualcomm’s Cristiano Amon and Microsoft’s Satya Nadella joined via video.) It was absolutely a tour de force for Lenovo to remind its partners of the company’s influence as the world’s undisputed #1 PC maker. While Lenovo didn’t announce any new consumer products, it did show off many concepts and prototypes. It also announced its foray into automotive electronics in partnership with NVIDIA and Qualcomm.

Amazon overhauled its entire Kindle lineup with new and improved models and the first-ever color Kindle, which it claims will operate in full color with zero impact on battery life. I am glad to see a color Kindle because it improves the reading experience for graphic novels. There are also a bunch of updated models of Kindle Paperwhite, Kindle Scribe and Kindle with new colors and faster page loading. These new Kindles have phased out the previous generation, including the last model with physical buttons.

Quantum Computing Inc. has won its fifth project from NASA. The company is developing quantum remote sensing for space-based lidar imaging. By using QCI’s technology, NASA will lower the cost of lidar missions. This is an important step for QCI that allows it to provide an innovative quantum solution using remote sensing for climate change investigations. Two active NASA climate change projects are (1) ICESat-2, which uses lidar to measure thickness changes in polar ice sheets and sea ice, and (2) GEDI, a test project on the International Space Station that measures forests around the world.

Blackberry recently held its investor day at the New York Stock Exchange. The company has made management changes, as well as divided its cybersecurity and IoT business into what the company calls “virtually autonomous business units”—an unconventional move. However, the strategy is yielding significant operational cost savings, as well as newfound visibility for optimizing investment into its more profitable solutions within both portfolios. Time will tell if Blackberry can improve shareholder value. However, its QNX IoT platform continues to be a bright spot, especially in automotive, as evidenced by more than 100 design wins over the last 18 months, coupled with support commitments from MediaTek, NVIDIA, NXP, Qualcomm, and other silicon providers.

At Lenovo’s Tech World 2024 event, not only did AMD and Intel announce their joint effort to create the x86 Ecosystem Advisory Group (described in the introduction to this weekly update), but they appeared together in photos with our CEO Patrick Moorhead after recording an episode of Moorhead’s podcast. Both chip CEOs spoke highly of the partnership. The advisory group includes a long list of very influential companies, and I believe it serves as a hedge against the growth of Arm in both client and server. Regardless, nobody could have imagined the day when Intel and AMD would really collaborate outside industry standards groups.

Intel CEO Pat Gelsinger also came on stage at Lenovo Tech World to show the world one of the first Panther Lake chips. Panther Lake, which is expected to ship at the end of 2025, is the first Intel product to leverage the company’s 18A process node and feature all of its latest CPU, GPU, and NPU cores. Many people are quite pleased with the just-launched Lunar Lake processor, which shares many design elements with Panther Lake.

T-Mobile’s recent partnership with McLaren Racing is a strategic move aimed at connecting with business decision-makers, who make up 54% of the U.S. Formula 1 fanbase. This collaboration goes beyond branding on McLaren’s race cars and garage headsets; it’s about leveraging a shared passion for technology and performance to showcase T-Mobile’s 5G business solutions.

T-Mobile CMO Mo Katibeh highlights the partnership’s focus on data-driven decision-making and innovation, mirroring the real-time data analysis that’s crucial to both F1 racing and modern business operations. By aligning with McLaren, T-Mobile aims to tell a compelling story that resonates with business leaders and positions it as a critical player in the future of 5G connectivity. This partnership should serve as a platform for showcasing how T-Mobile’s advanced 5G network can enhance business operations and drive innovation.

The partnership is just one example of the growing trend of technology companies investing in F1 sponsorships. I look forward to discussing T-Mobile and other prominent partnerships, such as Google’s Pixel collaboration with McLaren, with Anshel Sag and Robert Kramer on an upcoming Game Time Tech Pod. We’ll investigate how these technologies impact the sport and the vendors’ bottom line.

Globant has been given the #6 spot on Fortune’s “Change the World” list for its work on social and environmental issues. The company supports programs that bring cleaner cookstoves to Peru and help farmers in India switch to green energy. That’s making a real difference in those communities while shrinking carbon footprints. I have followed Globant’s sustainability journey and am pleased to see its efforts acknowledged on a global platform. This recognition underscores the positive impact that technology companies can have when they prioritize social and environmental responsibility alongside business growth.

The FCC has passed a series of new rules, one of which says that all hearing aids must be Bluetooth-compatible in the future. The FCC also says that all smartphones must be compatible with hearing aids for accessibility reasons. Manufacturers will have a couple of years to comply with these new rules, which I think are a step in the right direction, especially now that Apple is bringing hearing aid support to its AirPods Pro 2.

The State Fair of Texas is another example of an event needing to embrace modern connectivity improvements, including private 5G networking. During the most recent Texas-Oklahoma football game in Dallas, concession ticket kiosks were inoperable and wireless point-of-sale terminals used around the Cotton Bowl facility malfunctioned. This all led to a less than desirable experience for football fans and attendees of the Fair, plus the venue lost significant revenue as a result. Certainly, there are challenges for wireless network propagation at the site given the age, construction, and lack of fiber backhaul at the Fair Park and Cotton Bowl venues. However, my personal experience highlights an opportunity for management to consider a private 5G network deployment to not only delight attendees, but also maximize revenue potential. The cost for deploying improved connectivity infrastructure would be significant, but an innovative solution such as T-Mobile’s recently announced 5G on Demand offering could be a cost-effective consideration.

Research Papers Published

Research Notes Published

Citations

AMD / MI325X AI Accelerator / Patrick Moorhead / Guru Focus
AMD Introduces Instinct MI325X AI Accelerator to Challenge NVIDIA’s Dominance

AMD & Intel / Partnership X86 / Matt Kimball / Data Center Knowledge
What AMD and Intel’s Alliance Means for Data Center Operators

AMD & Intel / Partnership X86 / Patrick Moorhead / Digital Experience Live
AMD and Intel Unite to Strengthen Future of x86 Architecture

AMD & Intel / Partnership X86 / Patrick Moorhead / Runtime
Why Intel and AMD buried their differences to make life easier for software developers, and hold off a common enemy

Apple / Vision Pro / Anshel Sag / Tech News World
Apple Vision Pro Ecosystem Shows Sluggish Growth

Astera Labs / Scorpio Smart Fabric Switches / Patrick Moorhead / Yahoo! Finance
Astera Labs Inc (ALAB) Unveils Industry’s First PCIe 6 Switch, Revolutionizing AI Infrastructure with Scorpio Smart Fabric Switch Portfolio

Astera Labs / Stock / Patrick Moorhead / Investing.com
Astera Labs director Jack Lazar sells $139,900 in stock

Commvault / Cyber Resilience / Patrick Moorhead / Gestalt IT
Commvault Shift’s Cyber Resilience for the AI Era | The Gestalt IT Rundown: October 16, 2024

NVIDIA & Accenture / AI Partnership / Patrick Moorhead / The Ticker
Nvidia and Accenture partnership to scale corporate AI adoption

NVIDIA & Apple / Stock / Patrick Moorhead / Watcher.Guru
Nvidia or Apple: Which Stock To Buy Today to Make Profits?

NVIDIA / Stock / Patrick Moorhead / Yahoo Finance
Nvidia notches record high, looks to unseat Apple as world’s most valuable company

Pure Storage / Storage / Matt Kimball / CDO Trends
Pure Storage Declares War on Storage Complexity

Smartphones / Anshel Sag / Tech News World
Global Smartphone Shipments Rise in Q3 as Growth Streak Continues

UL Solutions / GenAI / Paul Smith-Goodson / CIO
UL’s leap into the genAI evaluation business raises key questions

New Gear or Software We Are Using and Testing

  • Google Pixel Buds 2 Pro (Anshel Sag)
  • Google Pixel Watch 3, 41mm (Anshel Sag)
  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Google Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)

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Lenovo Broadens Its PC Lineup With New AI PCs At Innovation World 2024 https://moorinsightsstrategy.com/lenovo-broadens-its-pc-lineup-with-new-ai-pcs-at-innovation-world-2024/ Wed, 16 Oct 2024 17:10:00 +0000 https://moorinsightsstrategy.com/?p=43938 Lenovo debuted a range of AI PCs at different price points with AMD, Intel and Qualcomm chips at its Innovation World event held in Berlin at the same time as IFA 2024.

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Luca Rossi, president of Lenovo’s Intelligent Devices Group, on stage at Lenovo Innovation World 2024 Anshel Sag

The IFA 2024 trade show saw the entire PC ecosystem announce new systems based on the latest AI PC chips from AMD, Intel, and Qualcomm. Lenovo led the charge for the OEMs in terms of both the number of announcements and the breadth across all the chip vendors.

At Lenovo’s Innovation World 2024—held in Berlin in conjunction with IFA—the company brought out its closest partners and refreshed its PC lineup with the latest Copilot+-capable chips from all three chip makers. Earlier that same week, Lenovo also had a sizable presence at Intel’s Lunar Lake launch event, where Lenovo executive Luca Rossi discussed the multi-year effort with Intel to bring that processor to market.

Leading With Lunar Lake

While Lenovo technically started the show with AMD’s lineup of products, it was quite clear that Lunar Lake systems were Lenovo’s focus. This was especially obvious because Lenovo created a special “Aura Edition” for its Lunar Lake-based products, for example with one of its foremost devices, the ThinkPad X1 Carbon. The X1 Carbon is an ultra-light (under 1kg) Intel-exclusive platform, so it should come as no surprise that Intel got to keep this flagship ThinkPad within the Intel Core Ultra family. The X1 Carbon ships with a 120-hertz 14-inch 16:10 aspect ratio 2.8K OLED display with Dolby Vision and 100 DCI-P3 color accuracy for professional-grade editing. It would be nice to see this come with 5G connectivity for the ultimate portability platform. The X1 Carbon will start at $2,700 and will be available starting in November.

In addition to the X1 Carbon, Lenovo announced the Yoga Slim 7i Aura Edition, which features the latest Lunar Lake chips and comes in a 15-inch variant. This system also comes with an OLED display, which will impair battery life compared to an IPS display but also look way better. I recently reviewed the Lenovo Yoga Slim 7x with the Qualcomm X Elite inside, so I am interested to see how the Intel-based platform will compare in a similar configuration. Both systems will be limited to 32GB of RAM because Lunar Lake’s on-chip memory is capped at that level, but truthfully most laptop users don’t need more than 32GB today or even in the near future. The Slim 7i Aura Edition was made available in September and starts at $1,400.

Qualcomm-Based Lenovo Laptops

Qualcomm, like Intel, also launched a new processor at IFA 2024: the Snapdragon X Plus chip with only eight cores. This is in contrast to the 10-core Snapdragon X Plus and the Snapdragon X Elite 12-core CPU. The Snapdragon X Plus eight-core is designed to offer a more affordable tier for the Snapdragon X family, enabling Copilot+ PCs at an entry price of $799—which I believe may drop even lower next year as competition increases. The lower price tiers of the PC market have always been the worst for consumers, but with this chip, Qualcomm can enable OEMs, including Lenovo, to ship systems that offer great value while also being performant and having great battery life.

This brings us to the Lenovo IdeaPad Slim 5X and 5X 2-in-1, which feature this new Qualcomm chip at a starting price of $899. Both versions come with a 14-inch OLED screen with a 1920 x 1200 resolution. They are almost identical in nearly every way, including battery size. The only difference is that the 2-in-1 version has one less USB port. These two PCs became available in September at $899.

The ThinkBook 16 Gen 7 also gets the Snapdragon X Plus eight-core treatment. It has a large 16-inch display paired with a colossal 84Wh battery, which could make it one of the longest battery-life AI PCs on the market. Lenovo says this system will be available starting in October with an expected starting price of $819—very close to $799, but not quite. Qualcomm’s CEO Cristiano Amon has said that we will probably see $799 systems next year.

AMD-Based Lenovo Systems

AMD did not announce any new chips at IFA; however, its Ryzen AI processors, which it announced at the time of Computex this summer, have found their way into many new systems from Lenovo. This may explain why Lenovo led the show with AMD. The ThinkPad T14s Gen 6 is arguably the flagship laptop for Lenovo outside of the X1 Carbon; it is considered a workhorse platform for the company. It’s no surprise that the company would put AMD’s Ryzen AI PRO processors in this device, along with up to 64GB of RAM and 5G connectivity. Oddly enough, this platform is capped at only 1TB of storage, while others get way more. It comes in 14-inch display variants with and without touch and starts at 2.86 pounds, or 1.3kg.

The ThinkBook 16 Gen 7+ is very similar to the Qualcomm variant but has a Ryzen AI 365 processor inside. Lenovo has added a Thunderbolt 4 port to this device; Thunderbolt is not native on AMD machines like it is on Intel ones. Thanks to the AMD platform, this system also supports up to 4TB of storage in a 2 x 2TB configuration. Lenovo did upgrade the display on this AMD version with a 165-hertz IPS display as opposed to the 60-hertz model. Clearly, Lenovo built the Qualcomm version for longevity and battery life, while the AMD version is more of a powerhouse.

The Yoga Pro 7 is another Ryzen AI 9 365-based system that features a 14.5-inch OLED screen with similar specs to the Yoga Slim 7x that I reviewed as part of my Copilot+ PC roundup. That said, this system has full-size USB Type-A ports and HDMI ports while the other one did not; that makes this is a bit thicker of a device, though it also carries quite a bit of performance. It is a little disappointing that this laptop is shipping with Wi-Fi 6E while virtually everything else in Lenovo’s lineup has Wi-Fi 7. It also probably won’t have the best battery life considering it has an AMD chip and an OLED display. The Yoga Pro 7 became available in September at $1,699.

Finally for the AMD-based machines, we have the IdeaPad Slim 5, which comes in both 13- and 15-inch variants and is not to be confused with the Qualcomm-based Slim 5X. This is, without a doubt, Lenovo’s budget segment compared to the rest of the systems announced. Both versions of it ship with AMD’s Ryzen 7000 series, which I was admittedly surprised to see, considering that it is a two-generation-old processor. Additionally, both displays are only 60 hertz, although the 15-inch Slim does offer an OLED upgrade option. Both versions are expected to be available in October starting at a very competitive $699. That might explain why Lenovo went for such an old chip, although it was definitely surprising to hear when it was announced.

Looking To The Future

Lenovo also showed off a new concept PC in Berlin, which the company loves to do at big events. This concept PC is the Lenovo Twist, an AI PC featuring a display that can open and close itself and rotate based on tracking the user’s face. While this may seem silly to some, I could see this being a helpful feature for teaching classes remotely or simply having any teleconference. Additionally, it could be helpful for people who want to read a recipe hands-free without touching the PC. The Twist could also be placed on a coffee table, enabling the whole room to talk to someone.

I suspect that Lenovo hasn’t figured out all the ways the Twist could be useful; I found the demo of its abilities exciting but not particularly practical. I do think we are still figuring out the modalities of foldable PCs as well, which Lenovo offers as commercial products—but those might be too fragile and expensive compared to this prototype PC. Moving into next year, I expect that we will see more AI PCs with unique features as the OEMs try to differentiate their offerings from the vast landscape of AI PCs, including what we’ve seen from Lenovo at Innovation World 2024 in Berlin.

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MI&S Weekly Analyst Insights — Week Ending October 11, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-october-11-2024/ Mon, 14 Oct 2024 13:00:18 +0000 https://moorinsightsstrategy.com/?p=43391 MI&S Weekly Analyst Insights — Week Ending October 11, 2024. A wrap up of what our team published during the last week.

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MI&S Logo_color

Welcome to this edition of our analyst insights roundup, collecting some of the key insights our analysts have developed based on the past week’s news.

Pixel 9 Night Sight panorama of Padres game

Anshel Sag, our principal analyst for mobile devices and personal computing—and a terrific photographer—made this glorious panoramic photo of Petco Park in San Diego using Google’s new Pixel 9 phone. (You can read his review here.) Unfortunately, his beloved Padres—also the hometown team of our VP and principal analyst Melody Brue—lost their National League Division Series to the Dodgers.

It’s another busy week for our team! 

This week, the team is attending various tech events nationwide. Melody is at AdobeMAX in Miami, while Matt, Paul, and Anshel are in Bellevue, Washington for Lenovo’s Global Analyst Summit & Tech World. New York is home to two significant events: Will is at Blackberry’s Analyst Day, and Matt, Robert, and Jason are participating in IBM’s Analyst Day.

On Thursday, October 17, Melody will join the RingCentral team on the webinar “Revealing the AI Communications Strategies That Work” where she’ll share her vision for the future of AI in UC. It’s free to attend!

Last week was very productive, with team members covering multiple events. Robert visited Los Angeles for Teradata, and Melody attended Zoomtopia in San Jose and SAP TechEd virtually. Bill was in Austin for Embedded World NA. Will traveled to Las Vegas for MWC Americas and the T-Mobile for Business Unconventional Awards. Patrick, Anshel and Matt took part in AMD’s Advancing AI Event in San Francisco, while Jason and Robert were in Seattle for the AWS GenAI Summit.

Looking ahead to next week, the team continues its tech event travels. Patrick and Will are set to attend Qualcomm’s Snapdragon Summit in Maui, Melody returns to Florida for WebexOne in Ft Lauderdale, and Matt will attend the RISC-V Summit virtually.

Our MI&S team published 15 deliverables:

Over the last week, our analysts have been quoted multiple times in top-tier international publications with our thoughts on Adobe Express, AI networking, AMD, Astera Labs, AI,  Marriott, cybersecurity, NVIDIA, Samsung, the 5G Americas Summit, and T-Mobile.

MI&S Quick Insights

The other day I had a great talk with Diya Wynn from Amazon Web Services. Wynn has been a key evangelist on setting up guardrails for generative AI. AWS’s own Amazon Bedrock Guardrails is a very interesting service that enables responsible AI that can span multiple LLMs in an enterprise. However, Wynn recently took on an expanded role in AWS’s advocacy for responsible AI, in which she is helping educate both federal and state governments in shaping good AI policies. What stuck out from the conversation is that AI has some unique properties when it comes to governmental policies. The first is that the pace of innovation for GenAI has been faster than many new technologies, which is tough for governments to handle as they tend to move much slower. The second are concerns associated with possible AI future outcomes including job losses or civil upheaval. The best part was a discussion about the role the government plays in innovation and the potential for providing the right infrastructure (such as an updated power grid) so that AI can continue to grow. Technologists don’t always appreciate this type of collaboration, but I think it’s great that AWS is taking this on.

A hot topic last week was the pricing models used for AI agents. There are many different approaches out there. For instance, with its Agentforce offering, Salesforce will be charging a fee for every time an agent runs. Others will still use a capacity-based model or a per-user subscription. While the merits of each of these can be debated, a more critical nuance in all of this is whether vendors will be able to execute these strategies from a systems or relationship management perspective. It’s going to be a challenge for everyone moving forward.

The other day I had a great talk with Diya Wynn from Amazon Web Services. Wynn has been a key evangelist on setting up guardrails for generative AI. AWS’s own Amazon Bedrock Guardrails is a very interesting service that enables responsible AI that can span multiple LLMs in an enterprise. However, Wynn recently took on an expanded role in AWS’s advocacy for responsible AI, in which she is helping educate both federal and state governments in shaping good AI policies. What stuck out from the conversation is that AI has some unique properties when it comes to governmental policies. The first is that the pace of innovation for GenAI has been faster than many new technologies, which is tough for governments to handle as they tend to move much slower. The second are concerns associated with possible AI future outcomes including job losses or civil upheaval. The best part was a discussion about the role the government plays in innovation and the potential for providing the right infrastructure (such as an updated power grid) so that AI can continue to grow. Technologists don’t always appreciate this type of collaboration, but I think it’s great that AWS is taking this on.

A hot topic last week was the pricing models used for AI agents. There are many different approaches out there. For instance, with its Agentforce offering, Salesforce will be charging a fee for every time an agent runs. Others will still use a capacity-based model or a per-user subscription. While the merits of each of these can be debated, a more critical nuance in all of this is whether vendors will be able to execute these strategies from a systems or relationship management perspective. It’s going to be a challenge for everyone moving forward.

Evaluating large language models is important for determining their capabilities and effectiveness. Traditionally, though, this evaluation has required a reliance on human judgment or expensive manual annotations. A group of academics have now published a research paper that addresses these challenges with a process called TICK (for “Targeted Instruct-evaluation with Checklists”). TICK is an automated and interpretable evaluation protocol that utilizes LLMs to generate instruction-specific checklists that break down complex instructions into yes/no questions, making the evaluation process more structured and objective.

The checklist format provides a clear and understandable breakdown of the evaluation criteria. TICK has been shown to significantly increase the agreement between LLM judgments and human preferences. It also streamlines the evaluation process by automating checklist generation. Having a structured checklist format reduces subjectivity, improves consistency in evaluations, and provides insights into the LLM’s reasoning and understanding of instructions.

Tesla’s We Robot event finally showed to the world where Tesla is going with its autonomous vehicles and its robotics Optimus platform. Based on the market’s reception on Friday, it seems that people are not convinced of Tesla’s timelines or the viability of its autonomous vehicles, especially since the vehicles will be two-seaters—compared to Waymo’s five-seaters. Additionally, Waymo is already delivering 100,000 rides per month and continues to scale up every month at an even higher pace. I believe that Tesla’s offering is too little too late, and that a two-seater is not a great fit for many applications. That said, pricing will be important. Additionally, Tesla neglected to mention that most of the Optimus robot demos it showed people were not powered by AI, but instead teleoperated by pilots offsite. Robotics has a long way to go, but it’s quite disingenuous of Tesla to present its robots that way.

AWS and Salesforce have teamed up to offer a new contact center solution that integrates Salesforce Contact Center with Amazon Connect. This partnership aims to make it easier for businesses to implement and manage their contact center operations, with a focus on faster deployment, reduced complexity, and improved AI capabilities. Essentially, it combines the strengths of Salesforce’s CRM with Amazon’s cloud-based contact center technology. This move also reflects a broader trend of closer integration between CCaaS (contact center as a service) and CRM platforms, driven by customer demand for more unified and efficient solutions.

At its Advancing AI 2024 Event, AMD officially launched the 5th Generation EPYC processor, codenamed “Turin.” Turin launches at a time when AMD has seen its share of the server CPU market increase to 34% and its chief rival, Intel, looking to find its footing. 5th Gen EPYC will launch in two variants. One of them, labeled 5c, targets scale-out and cloud workloads with up to 192 cores; the other, labeled 5, addresses traditional scale-up workloads with up to 128 cores. As expected, the chip will ship with a richness of capabilities: 12 channels of memory, 128 lanes of PCIe, enhanced security, and up to 5GHz clock speed. Also as expected, the OEM community was lined up to talk about their partnerships with AMD.

Having gone through the initial launch of EPYC back in 2017, I think it’s incredible to see how the tides have turned. In 2017, Opteron (EPYC’s predecessor) had less than 2% market share. The number of OEM platforms it secured were just a few. Enterprise customers wouldn’t even take a meeting with the company. Fast-forward seven years and this 34% market share means that AMD’s datacenter business is contributing half of the revenue to the company. More than 950 cloud instances are powered by EPYC, and more than 350 OEM platforms are built on this processor. And the EPYC is just starting to penetrate the enterprise, as most of its success so far has been found in the hyperscale space.

The wind is at AMD’s back. Congratulations to the team—from the design engineers to the marketeers.

In addition to EPYC, AMD also launched its Instinct MI325X GPU, targeting the AI training and inference space as well as the HPC market. Along with the MI325X comes ROCm 6.2—the company’s software stack that enables customers and ecosystem partners to build on top of the Instinct GPU. Like 5th Gen EPYC, the MI325X ships with lots of memory (256GB HBM3E), lots of memory throughput (6TB/s), and incredible performance. So much so that the company is able to demonstrate inference advantages over the market leader, NVIDIA. Additionally, the company is showing near parity on the training front.

Even though we always view benchmark and performance claims with a tinge of cynicism, the fact that AMD is able to demonstrate leadership in some applications is a big deal.

I think that what the company is doing with ROCm is perhaps the biggest enabler for Instinct MI325X’s success. With ROCm 6.2, the company has not only simplified the process of developing software for AMD GPUs, but also greatly increased performance. In fact, when comparing against ROCm 6.0, the company is claiming a 1.8x improvement in training performance and a 2.4x improvement in inference.

At the event, AMD brought out partners such as Oracle and Meta to demonstrate the growth of Instinct in the market. It is clear this GPU is making both performance and market share gains against NVIDIA.

At the Commvault SHIFT event in London, the company made several announcements, including the launch of Cloud Rewind, a cyber resilience solution built on technology from its acquisition of Appranix. This feature gives organizations enhanced, automated recovery capabilities, allowing them to quickly rebuild cloud applications after an attack. Commvault also introduced enhanced solutions for Amazon Web Services users, offering direct support for AWS environments to improve the protection of Amazon S3 data, as well as protection for Google Workspace, including Gmail, Google Drive, and shared drives. Additionally, Commvault’s partnership with Pure Storage adds an extra layer of security for enterprises using Pure’s storage solutions, while the company’s recent acquisition of Clumio further strengthens its capabilities in AWS environments. For more details, check out my latest Forbes article, co-authored with Patrick Moorhead, CEO and chief analyst of Moor Insights & Strategy: Commvault Enhances Cyber Resilience With Cloud-First Focus.

Marriott Hotels suffered three significant data breaches between 2014 and 2020, affecting over 344 million customers, partially due to its acquisition of Starwood Hotels & Resorts. The company has since settled with the Federal Trade Commission and nearly all U.S. states. However, some cybersecurity experts are raising concerns over the terms of these settlements. Check out the linked article, which includes my thoughts on the impact and broader implications of the Marriott breaches.

At SAP TechEd 2024, SAP announced updates to its AI capabilities, focusing on its generative AI copilot, Joule. Joule will now include AI agents that can collaborate to automate complex tasks such as dispute resolution and financial accounting. This move towards increased automation aligns with the broader trend of AI impacting entry-level jobs; McKinsey estimates that 12 million jobs may be affected by 2030. While SAP emphasizes increased efficiency and employee focus on less repetitive tasks, the potential for job displacement due to AI, even in white-collar roles, should be considered. SAP is also introducing a Knowledge Graph solution to link data with business context, aiming to improve decision-making and AI development. These changes and new AI features for developers in SAP Build show SAP’s ongoing efforts in business AI.

In addition, SAP has already achieved its goal of upskilling 2 million people worldwide by 2025. This milestone suggests a commitment to addressing the digital skills gap and preparing the workforce for a future where AI plays a more significant role in various jobs, potentially mitigating some of the displacement caused by AI-driven automation.

Adobe has introduced a new tool to increase transparency and trust in digital content. The Content Authenticity web app, scheduled for public beta release in Q1 2025, allows creators to attach Adobe’s Content Credentials to their work, providing verifiable information about the content’s origin and edit history. With this initiative, Adobe seeks to address concerns surrounding misinformation and unauthorized content use, particularly in the context of rising AI-generated content and deepfakes. The app also offers creators greater control over how their work is used, including the ability to specify whether it can be used for AI model training. Additionally, Adobe is releasing a Content Authenticity extension for Chrome (available in beta now) to enable users to view these credentials easily. While this tool’s full impact and uptake remain to be seen, the tool represents a significant step towards fostering a more accountable and transparent digital media landscape. Currently, creators can utilize Content Credentials within existing Adobe Creative Cloud applications.

Smartsheet has updated its work management platform with a focus on improving user experience and adding new features such as “collections” for secure file sharing and a “file library” to simplify collaboration. The platform has a new look, with better data visualization tools and an improved table view for working together in real time. These changes align with Smartsheet’s focus on growing subscription revenue and expanding its customer base. By making the platform more user-friendly and efficient, the company should attract new users and encourage existing ones to upgrade or renew their subscriptions to access advanced features.

Oracle announced new AI features for its Fusion Cloud Service and Field Service, emphasizing a shift in service organizations. Jeffrey Wartgow, VP of product management for the Oracle CX Service, stated that these AI tools will transform, not replace, service teams. “Workers will curate knowledge, optimize automation, and address AI failures,” Wartgow explained, highlighting the need for human intervention in complex situations. This marks a shift towards proactive service design, demanding more strategic and analytical service teams.

Oracle also affirmed its commitment to accessible AI, including these advancements in existing service licenses. “We want service costs to go down,” Wartgow said. These new capabilities empower organizations to balance automation with a human touch, which should provide efficient customer service.

Last week I attended Teradata’s Possible 2024 event in Los Angeles as well as the AWS Analyst Summit in Seattle. Part of the focus was on managing the challenges that AI and data present across different industries. AI is projected to contribute $15.7 trillion to the global economy by 2030. At the same time, 65% of executives prioritize sustainability, emphasizing the need to align AI’s growth with environmental goals. Effective data management is huge, as 80% of businesses report revenue increases from real-time analytics. While many vendors claim to offer sustainability solutions, the question remains whether these solutions address the full scope of customer needs for end-to-end carbon footprint transformation. This involves the entire production cycle—from sourcing raw materials to operational processes, transportation, and waste management—affecting all departments, suppliers, partners, employees, and customers. Additionally, companies must navigate the external factors of regulations and public reputation. I’ll be providing further analysis on sustainability’s impact on industries in my areas of specialty.

The AWS Analyst Summit was a great preparation for the upcoming AWS re:Invent conference. There was an informative discussion on Amazon Q, AI, data, ERP, SCM, and industries (specifically automotive). More to come on this in December when re:Invent rolls around.

Cloudera has announced its AI Inference service, powered by NVIDIA NIM microservices as part of the NVIDIA AI Enterprise platform. This service enables enterprises to efficiently deploy and manage large-scale AI models for both on-prem and cloud workloads to deliver on the potential of GenAI from pilot phases to production. Key features include auto-scaling, high availability, real-time performance monitoring, and integration with CI/CD pipelines via open APIs. The service also ensures strong enterprise security with access control and auditing and supports controlled updates through A/B testing and canary rollouts, providing a scalable and secure AI deployment solution.

Qualcomm recently announced its Networking Pro A7 Elite platform, which infuses GenAI and Edge AI with Wi-Fi 7. Users stand to benefit from performance improvements as well as personalized application and service delivery. What stands out for me is the ability to use the Edge AI feature to support privacy controls on infrastructure, potentially enhancing security outcomes by complementing endpoint protection.

XBOX Cloud gaming will let users stream their own games starting in November. This means that users will be able to stream games beyond the XBOX Game Pass Library, making the service even more useful to gamers who might have quite a broad library of titles. I believe that this is a sensible continuation of Microsoft’s expansion of capabilities for its XBOX gaming services. It also comes right on the heels of a court ruling in an Epic Games case that forces Google to stop requiring Google Play billing for apps in the Play Store starting on November 1.

EWNA — I attended the inaugural Embedded World North America conference in Austin last week. Embedded World is now international, with 2024 conferences in Nuremberg, Shanghai, and Austin. With about 3,500 attendees and 180 exhibitors, the inaugural EWNA offshoot was much smaller than its parent Nuremberg conference (32,000 attendees). Still, I was impressed with the coverage and quality of EWNA presentations, exhibitors, and attendees. In engineering terms, the conference’s signal-to-noise ratio was excellent. The second EWNA conference is slated for next year in Anaheim, California, and I plan to be there.

Silicon Labs CEO Matt Johnson and CTO Daniel Cooley delivered the opening keynote at EWNA. I agree with Johnson’s list of four developments that determine IoT’s potential: (1) robust platforms, (2) business models with significant ROI, (3) connectivity (with Matter and Sidewalk as examples), and (4) symbiosis between AI and IoT. This analysis set the stage for the introduction of the company’s Series 3 SoCs. Series 1 optimized embedded processing, Series 2 added connectivity, and Series 3 is a complete IoT platform built for inferencing, with post-quantum security and extensible memory and storage. Cooley gave us one of the best quotes from EWNA: “You can’t scale IoT on bare metal.” To show that Silicon Labs is all-in on platform-based IoT, he held up a sample of a new 22nm Series 3 chip. Embedded product companies that use off-the-shelf RTOSes (and OSes) pre-integrated with silicon platforms can concentrate on writing application code and minimize (or eliminate) the cost, time, security risks, and technical debt of creating custom system software. The economic benefits of this strategy outweigh the additional hardware cost for all but the most cost-constrained, power-limited, or air-gapped products. The company published technical details about Series 3, and I’ll provide insights in future posts and papers.

Qualcomm hosted an Embedded World NA event to introduce “The Age of Industrial Intelligence.” Nakul Duggal, general manager of the company’s automotive, industrial, and cloud business, walked the audience through the company’s industrial IoT strategy in detail—architecture, technologies, connectivity, processors, and AI platforms (Qualcomm IQ series). I was impressed with the company’s sharp focus on key vertical industries. IoT is a large set of horizontal technologies that are customized and sold into vertical markets. Most of the ingredient technologies are mature, but not the customization step. Customization is responsible for most of the cost and complexity of IoT deployments. To address this shortcoming, Mr. Duggal introduced the “chassis” concept—a set of use cases, products, enabling technologies, development tools, and system software unique to each vertical industry. The catchphrase “Industrial chassis for every vertical” means that each chassis supports customer-specific adaptation and differentiation, much like a car chassis supports multiple bodies. This approach reduces the need for extensive industry-specific and customer-specific development, and Qualcomm’s impressive list of “scaling partners” confirms the attractiveness of this approach. I’ll have much more to say about this in a future article.

Qualcomm and STMicroelectronics announced a strategic collaboration agreement that combines STM’s microcontrollers with Qualcomm’s wireless connectivity solutions. STM plans to start with a modular approach, integrating Qualcomm Wi-Fi/Bluetooth/Thread combo SoCs with various STM32 microcontrollers. While STM’s existing portfolio offers Thread and Bluetooth combinations, Qualcomm integrates all three into a single solution with coexistence logic. The first wave of collaborative products hits the market early next year, and STM aims to extend the roadmap “over time” to include cellular connectivity for industrial IoT applications. The combined products fill STM’s connectivity gaps and add mature microcontroller options to Qualcomm’s portfolio.

NXP recently hosted a Smart Home Innovation Lab tour on the company’s Austin campus. NXP has long recognized the importance of multi-vendor interoperability; it sponsored Thread and Matter from the start, and is now funding the hard work required to break down the deployment and usability barriers that impede growth in smart home technology.

Google has launched NotebookLM, an experimental AI tool that converts documents into engaging podcasts, offering a new way to consume information. The AI technology summarizes documents and generates discussions hosted by AI voices, making even complex texts such as legal briefs and academic papers more accessible for those who prefer auditory learning or have limited time. However, users should be aware of potential inaccuracies and biases in AI-generated summaries. Inaccuracies can range from subtle misinterpretations of the original text to outright hallucinations of information, particularly with nonfiction content. Beyond addressing these concerns, it seems like a fun tool, and I’m looking forward to trying it out.

Many in the tech industry, including at Google itself, seem to think that the breakup of the company is coming due to actions by regulators in the U.S. and Europe. This breakup would force Chrome and Android to be set apart from the company’s search business to avoid anticompetitive behavior where the company may prefer its own services above others. While it remains to be seen how this would work, I have been getting a sense that the company is already compartmentalizing certain apps and services in a way that would prepare it for such a split. Although Google would become a smaller company if this did come to pass, I also think it would potentially allow the company to focus on other businesses and give it a chance for more growth.

To demonstrate the superior speed and circuit quality of its Qiskit software stack for quantum computing, IBM recently conducted extensive tests against leading quantum software development kits. Qiskit was the overall obvious winner; it was faster, successfully completed more tests than any other SDK, and created circuits with fewer two-qubit gates. More specifically, Qiskit was 13x faster and 24% more efficient than TKET, which was the second-best-performing SDK. Even better, IBM is releasing a benchmarking open source suite called Benchpress that will allow users to perform their own performance evaluations and gain important insights about how other SDKs perform relative to Qiskit. (For more on IBM’s work with Qiskit, you can check out my recent article in Forbes.)

Quantinuum researchers have developed a method for gradient computation of quantum algorithms implemented on linear optical quantum computing platforms. Photonic quantum computers use photons to perform calculations, and it is difficult to calculate the mathematical gradient values needed to find the best way to improve the performance of these computers. Methods normally used for calculating gradients in gate-based quantum computers don’t work with photonic computers because of the special properties of light being used. Quantinuum researchers used a photonic parameter-shift rule to overcome this limitation and provide gradient computation for linear optical quantum processors.

The new method is efficient because the amount of work required is directly proportional to the number of photons being used. It also works well with VQA, an algorithm that can be optimized using gradients. The researchers tested the new method on quantum-chemistry and generative-modeling tasks and determined it performed better than other gradient-based and gradient-free methods. Although Quantinuum’s primary interest is trapped-ion quantum computers, it is possible it could be interested in using photonics for transmitting quantum information over long distances. Quantum computers can act as powerful nodes in a quantum network.

Intel is leaning into its extensive research efforts, silicon depth, and strong ecosystem and partnerships to deliver silicon-level secure AI at scale. In doing so, the company is providing enterprises with the ability to extend protection for datacenters and clients from cloud to network edge with both hardware and software. The success of Intel’s efforts can be measured by significant improvements in security controls, as well as the higher resilience of new AI PCs and datacenter applications. I recently published a Moor Insights & Strategy research paper that goes into more depth on Intel’s secure AI efforts.

MediaTek’s new Dimensity 9400 has adopted the latest Arm v9.2 CPU cores as well as GPU IP from Arm. The new chip also follows the Dimensity 9300 in abandoning the “little” cores and going with all-“big”-core designs. This does have a small impact on battery life, but because the big cores have become so power-efficient, the difference is negligible and results in better CPU benchmark performance, with MediaTek clocking up to 3.63 GHz on TSMC’s N3E process node. The result is a staggering increase over the Dimensity 9300 of up to 35% in single-core performance and 28% in multicore performance. The GPU is also expected to be up to 41% faster, while also boosting ray tracing performance by 40%. Although it isn’t built on Arm IP, the NPU is also improved, with 35% better energy consumption. Overall, the Dimensity 9400 looks to be yet another competitive flagship offering from MediaTek, and I expect we’ll see designs from Chinese OEMs using this chip very soon.

AMD launched the new Ryzen AI Pro 300 series at its Advancing AI event, after it sort of already launched it with HP last month without fully unveiling it. At the event, AMD also announced a new design with Lenovo for the storied ThinkPad line, which is a huge win for AMD to improve the enterprise credibility of the Ryzen Pro line. AMD also says that it has more than 100 design wins with the Ryzen AI Pro line through the end of 2025, which could potentially take a chunk of market share from Intel if units move in volume next year, aligned with the end of Windows 10 support.

Amazon Web Services has announced that it will remain the Seattle Seahawks’ official cloud provider, as well as its partner for machine learning, artificial intelligence, and generative AI. As the world of sports continues to embrace tech innovation, the Seahawks can take advantage of AWS’s breadth and depth of technologies. The Seahawks will use AWS’s Bedrock AI-powered system to automate content distribution by transcribing, summarizing, and distributing press conferences to millions of fans across online, social, and mobile channels in English, German, and Spanish.

T-Mobile recently announced a 5G on Demand solution that is designed to make it easier to deploy cellular infrastructure for portable use cases. The applications are limitless, including pop-up retail, special events, and more. The company claims that the private cellular network platform can be deployed in under 48 hours, and it is expected to be commercially available by the end of the year. T-Mobile has already leveraged the core components of 5G on Demand to support recent PGA men’s and women’s events, and at MWC Las Vegas 2024, T-Mobile for Business awarded CBS and Sony a first-place prize at its Unconventional Awards event to recognize the accomplishment.

Research Papers Published

Citations

Adobe / Adobe Express / Melody Brue / CFO Tech
Adobe Express expands with AI & key integrations

Adobe / Adobe Express / Melody Brue / Mi3
Adobe Express expands enterprise capabilities, delivers new integrations with Slack, Box, Google and more

AI Networking / Will Townsend / SDX Central
Exploring the new world of AI networking

AMD / AI Chip / Patrick Moorhead / The Rio Times
AMD’s New A.I. Chip Announcement Leads to $11 Billion Market Value Drop

AMD / AI Chip / Patrick Moorhead / OpiniPublik
AMD reveals AI-infused chips within Ryzen, Intuition and Epyc manufacturers

AMD / AI Chip / Patrick Moorhead / Venture Beat
AMD unveils AI-infused chips across Ryzen, Instinct and Epyc brands

Astera Lab / AI / Patrick Moorhead / Street Insider
Astera Labs Introduces New Portfolio of Fabric Switches Purpose-Built for AI Infrastructure at Cloud-Scale

Marriott / Cybersecurity / Robert Kramer / CSO
Do the Marriott cybersecurity settlements send the wrong message to CISOs, CFOs?

NVIDIA / Stock / Patrick Moorhead / Yahoo! Finance
Nvidia stock eyes record high as AI boom continues

Samsung / 5G Americas Summit / Anshel Sag / Samsung
Samsung to Participate in 5G Americas Industry Analyst Forum

T-Mobile / 2024 Unconventional Awards / Will Townsend / Aventiv
T‑Mobile Celebrates Innovative Customers at Third Annual Unconventional Awards

TV Appearances: 

AMD / AI Chip / Patrick Moorhead / Yahoo! Finance
Why Wall Street wasn’t excited by AMD’s new AI chip

New Gear or Software We Are Using and Testing

  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Pixel Watch 3 (Anshel Sag)
  • Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag, Patrick Moorhead)
  • Blackberry Analyst Day, October 16, New York City (Will Townsend)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer, Jason Andersen)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag, Patrick Moorhead)
  • Blackberry Analyst Day, October 16, New York City (Will Townsend)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer, Jason Andersen)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  •  
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Fyuz, November 11-13, Dublin (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson, Matt Kimball)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)
  • Acumatica Summit, January 26-29, Las Vegas (Robert Kramer)

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The G2 on 5G, Ep 207: AT&T’s Leadership Change, SpaceX’s Emergency Tech, Nokia’s 5G Move, KT’s NTN, Verizon & Apple News https://moorinsightsstrategy.com/g2-on-5g/atts-leadership-change-spacexs-emergency-tech-nokias-5g-move-kts-ntn-verizon-apple-news/ Sat, 12 Oct 2024 23:00:06 +0000 https://moorinsightsstrategy.com/?post_type=g2_5g&p=43284 This 207th episode of The G2 on 5G covers AT&T's leadership change, SpaceX’s Emergency Tech, Nokia’s 5G Move, KT’s NTN, Verizon & Apple News.

The post The G2 on 5G, Ep 207: AT&T’s Leadership Change, SpaceX’s Emergency Tech, Nokia’s 5G Move, KT’s NTN, Verizon & Apple News appeared first on Moor Insights & Strategy.

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In this 207th episode of The G2 on 5G, Will Townsend and Anshel Sag cover:

  • Chris Sambar’s Departure from AT&T
  • SpaceX and T-Mobile’s Emergency Authorization
  • Nokia and NTT’s Formal Partnership on Private 5G
  • KT and Ktsat’s NTN Technology Breakthrough
  • Predicting Apple’s Timeline
  • Apple’s Strategic Launch of the iPhone SE
  • Apple’s Modem Development Journey

Watch the full episode here:

Or listen to the episode here:

The post The G2 on 5G, Ep 207: AT&T’s Leadership Change, SpaceX’s Emergency Tech, Nokia’s 5G Move, KT’s NTN, Verizon & Apple News appeared first on Moor Insights & Strategy.

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Intel’s Moonshot: Details From The Lunar Lake Launch Event https://moorinsightsstrategy.com/intels-moonshot-details-from-the-lunar-lake-launch-event/ Fri, 11 Oct 2024 15:13:06 +0000 https://moorinsightsstrategy.com/?p=43681 Intel’s dominance of the PC market has been under pressure from AMD, Qualcomm and Apple. Lunar Lake is Intel’s demonstration of what it can achieve when it focuses.

The post Intel’s Moonshot: Details From The Lunar Lake Launch Event appeared first on Moor Insights & Strategy.

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Intel’s Michelle Johnston Holthaus poses with a Lunar Lake chip Anshel Sag
Intel’s Michelle Johnston Holthaus poses with a Lunar Lake chip Anshel Sag

Intel recently hosted a marquee event tied to the IFA tradeshow in Berlin to launch its new series of Lunar Lake mobile processors—a launch that has a lot riding on it at a time when Intel faces challenges on seemingly every front. I have written extensively about Lunar Lake since back in June when Intel took the wraps off of it at Computex in Taiwan. Even then, Lunar Lake felt like it was a resounding answer to the threat in PC processors posed by Apple, AMD and Qualcomm.

Intel’s dominance of the PC market has been under pressure from AMD’s and Qualcomm’s new generations of AI PC chips, which themselves are also a response to Apple’s M-Series. In this context, Lunar Lake is Intel’s demonstration of what it can achieve when it focuses.

An Intel Lunar Lake processor (86 of 325) in Lucite at the Lunar Lake launch event in Berlin Anshel Sag
An Intel Lunar Lake processor (86 of 325) in Lucite at the Lunar Lake launch event in Berlin Anshel Sag

The New Core Ultra Lineup

Lunar Lake is one of the most important parts of Intel’s Core Ultra lineup and brings this family of chips into its second generation, hence the 200-series designation. With these new parts comes a new architecture that has been overhauled across the board. In my Computex coverage of the initial Lunar Lake launch, I detailed the many changes to the Lunar Lake architecture that make it significantly better than its predecessor, Meteor Lake.

The big developments since the Computex launch are finalized frequencies, SKUs, platform details and plenty of benchmarks. To summarize all of that, Intel has significantly optimized the entire platform for low power and beefed up its low-power cores to the point where they perform like last generation’s high-performance cores. This allows these chips to keep as many workloads on the four low-power cores as long as possible without lighting up the four high-performance cores. Those CPU improvements are accompanied by significant improvements to GPU and AI performance to make Lunar Lake a Copilot+ PC-capable platform.

Intel’s SKU chart shows the different SKUs across the Lunar Lake lineup Intel
Intel’s SKU chart shows the different SKUs across the Lunar Lake lineup Intel

One interesting development I noticed from this SKU lineup is that all processors except one have 17 watts of base power and 37 watts of maximum turbo power. The outlier is the Core Ultra 9 288V (the highest spec in the lineup), which has a base power of 30 watts with a minimum power of 17 watts. This is likely because it is the top-of-the-line performance benchmarking part. (Something similar happens with Qualcomm’s top SKU.)

Compared to Intel’s own Core Ultra 165H Meteor Lake chip, which isn’t even Intel’s highest-power platform, the company is showing anywhere from 33% to 50% lower package power for a unit that includes 32GB of on-package memory. In addition to that, Intel has made comparisons to Qualcomm’s platform using the same OEM and the same chassis (likely a Dell platform), claiming better battery life in UL Procyon and Microsoft Teams benchmarks. While we will have to verify these claims ourselves, it’s worth noting that nobody could have imagined just a few years ago that Intel would have an answer (or need to have an answer) to Qualcomm’s best low-power, high-performance platform. Intel also took its best shot at AMD using the same battery-life test and the same OEM (in this case, likely ASUS).

Intel’s comparison against Qualcomm and AMD Intel
Intel’s comparison against Qualcomm and AMD Intel

Intel also noted differences in AI and GPU performance, namely that its competitors are having trouble getting much software to run on their platforms. A good example of that was provided in testing via Geekbench AI, which recently came out as the most comprehensive AI performance benchmark—and showed some performance deficiencies in Qualcomm’s GPU driver and AMD’s NPU. Both AMD and Qualcomm are going to need to invest heavily in both areas if they want to compete with Lunar Lake in real-world performance.

Intel clearly has invested the most in enabling developers to build for its entire SoC, even if its performance hasn’t always been up to par. We saw Intel struggle on GPU for quite some time, but the company has continued to invest to the point where it’s no longer a weakness.

New Evo Program

With a new platform and OEM systems come new expectations from Intel on how OEMs should build and test their systems to maximize the potential of Lunar Lake. The best systems that meet Intel’s 12-month-long process get the Evo badge, which is displayed prominently on the system as an indicator of a superior user experience. As part of this, Intel sets responsiveness requirements on battery power, as well as instant-on and authentication requirements of 1.5 seconds or less. There is also a requirement to hit 11 or more hours of real-world battery life with full-HD displays and 4.5 or more hours of battery life from a 30-minute charge. Intel is also requiring secured-core PC features from Microsoft for added security.

Intel is also requiring Wi-Fi 7 performance and latency, ensuring that Wi-Fi 7 on OEM systems delivers 60% better latency and at least 5Gbs better performance than Wi-Fi 6. Intel is also requiring Intel’s Connectivity Performance Suite for smart Wi-Fi connection and optimization. It’s even mandating better camera quality, which makes sense when you consider how much of a leap Qualcomm’s platform brought to camera quality for the initial Copilot+ PCs.

OEM Systems

At Intel’s event, Michelle Johnston Holthaus, who leads Intel’s client PC business, and her lieutenant Jim Johnson trotted out all of the company’s OEM partners to talk about the numerous systems they would all be bringing to market. The first and closest partner was Lenovo; they brought onstage Luca Rossi, president of the Intelligent Device Group at Lenovo, to talk about the multi-year effort to co-engineer Lunar Lake together.

Lenovo’s Luca Rossi on stage talking about the long-term Lunar Lake partnership Anshel Sag
Lenovo’s Luca Rossi on stage talking about the long-term Lunar Lake partnership Anshel Sag

Following Rossi’s discussion with Johnson about their close partnership, Dan Rogers, head of the Client Performance Marketing Lab at Intel, talked about its many free and open-source AI tools and APIs. This was followed by Holthaus reiterating Intel’s performance advantages and bringing out Microsoft’s vice president of Windows+ devices, Pavan Davuluri, to talk about Copilot+. They confirmed that Microsoft has set an official date of November for capable x86 systems to be updated to support Copilot+ features.

Intel’s Michelle Johnston Holthaus shaking hands with Microsoft’s Pavan Davuluri Anshel Sag
Intel’s Michelle Johnston Holthaus shaking hands with Microsoft’s Pavan Davuluri Anshel Sag

Holthaus also brought on stage Dell’s Sam Burd to talk about the new XPS desktop powered by the Core Ultra 200 Series, as well as HP’s Alex Cho to do the same for HP’s new systems. Wrapping up the event, Holthaus talked about pre-orders, which kicked off that day, and systems being available starting September 24. (The 24th was supposed to be Intel’s big day with the Innovation event it had planned, but it cancelled the event due to public pressure connected to its financial struggles and layoffs.) Intel also communicated that while this launch is happening this year for consumers, commercial systems will be available next year, just in time for many IT departments to transition from Windows 10 to Windows 11.

Intel’s Response To Competition Is More Than Adequate

One of Intel’s strongest messages is that a great AI PC starts with a great PC. This speaks to the fundamentals: a fast CPU, fast GPU, good battery life and overall great experience are just as important as supporting AI features. This is especially true when you consider how few on-device AI apps there are today, and even how few of those apps’ features actually use the NPU for acceleration.

I believe that Intel’s response to Qualcomm’s and AMD’s competition has shown that its PC division is capable of keeping the company afloat and keeping OEM partners happy with innovative platforms. I do believe that Intel and its partners will have a harder time juggling Arrow Lake and Lunar Lake systems later this year and next, but I believe that Intel’s client business has responded well to the competition. Lunar Lake is very real, and when I got a chance to play with numerous Lunar Lake-based systems in Berlin, their performance confirmed many of Intel’s claims. Now we just need to get systems in hand to verify these claims in detail ourselves—which shouldn’t be too long from now.

The post Intel’s Moonshot: Details From The Lunar Lake Launch Event appeared first on Moor Insights & Strategy.

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MI&S Weekly Analyst Insights — Week Ending October 4, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-october-4-2024/ Mon, 07 Oct 2024 18:52:06 +0000 https://moorinsightsstrategy.com/?p=43114 MI&S Weekly Analyst Insights — Week Ending October 4, 2024. A wrap up of what our team published during the last week.

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Welcome to this edition of our analyst insights roundup, collecting some of the key insights our analysts have developed based on the past week’s news.

Quantinuum Model H2 chip

This is a quantum computer chip from Quantinuum, one of Microsoft’s partners in its Azure Quantum project. This collaborative effort brings together quantum, AI, and high-performance computing to accelerate breakthroughs in quantum computing as well as other areas such as chemistry and materials science. Our own Paul Smith-Goodson has been covering this area for years, from household names such as Microsoft and IBM to startups like Quantinuum and Atom Computing.

As usual, our team is busy this week! Robert is in Los Angeles at Teradata. Melody is attending SAP’s TechEd event virtually and will be in San Jose for Zoomtopia. Bill is in Austin for Embedded World NA. Will is attending the MWC Americas and serving as a judge for the T-Mobile for Business Unconventional Awards event in Las Vegas. Patrick and Matt are attending AMD’s Advancing AI Event in San Francisco, and Jason and Robert will be at the AWS GenAI Summit in Seattle.

Last week, Robert attended the Infor Annual Summit in Las Vegas and LogicMonitor’s event in Austin. Melody was at the Cadence Fem.AI Summit in Menlo Park, California, and Microsoft’s Industry Analyst Event in Burlington, Massachusetts.

Next week, Melody will be at AdobeMAX in Miami. Matt, Paul, and Anshel will be attending Lenovo’s Global Analyst Summit & Tech World in Bellevue, Washington. Will is headed to New York for Blackberry’s Analyst Day, while Matt, Robert, and Jason will be in NYC for IBM’s Analyst Summit. Stay tuned for updates from these events!

Our MI&S team published 24 deliverables:

Over the last week, our analysts have been quoted multiple times in top-tier international publications with our thoughts on Accenture, Nvidia, China’s AI breakthrough, Meta, Microsoft, Pure Storage, Vast, and the WordPress and WP Engine lawsuit.

MI&S Quick Insights

Last week I got to spend some time with John Capobianco from Selector AI. Selector is a company that is developing a number of AI-based network monitoring and management tools. In particular the Selector team has been creating AI agents and embeddings. Notably, they can show you how a network ops person can use conversational AI to fix network problems from Slack. I was very impressed since what’s being done is very job-contextual and easy to understand. If you are managing networks, you should check it out. But if you don’t manage networks and want to see how someone builds and hacks on agents, you really need to see Capobianco’s YouTube Channel. What’s great is that the videos do a better job of showing how agents actually work than the more polished vendor versions you might see at a show or a demo pod.

Also last week I published a piece on CodeSignal and its developer benchmark. One of the items that stuck out to me was how OpenAI’s new Strawberry model has similar performance across the larger and mini sizes. It was an outlier versus the competition, for which smaller models did not perform as well. After digging into Strawberry a bit, I learned that the model is being positioned as a deeper reasoning model. This does mean it’s moving slower at times, but it’s also “thinking” more. The underlying action driving the reasoning is that the model is performing a chain of thought prompts upon itself as it performs a task. So the model is prompting itself to look for other answers. It’s an interesting departure from what we all have been seeing in the model space. Model size used to be a determining factor in response accuracy—but if the model can reason with itself, what will be the response speed? This is something to keep an eye on, because smaller models are gaining momentum thanks to their lower costs.

Last week I got to spend some time with John Capobianco from Selector AI. Selector is a company that is developing a number of AI-based network monitoring and management tools. In particular the Selector team has been creating AI agents and embeddings. Notably, they can show you how a network ops person can use conversational AI to fix network problems from Slack. I was very impressed since what’s being done is very job-contextual and easy to understand. If you are managing networks, you should check it out. But if you don’t manage networks and want to see how someone builds and hacks on agents, you really need to see Capobianco’s YouTube Channel. What’s great is that the videos do a better job of showing how agents actually work than the more polished vendor versions you might see at a show or a demo pod.

Also last week I published a piece on CodeSignal and its developer benchmark. One of the items that stuck out to me was how OpenAI’s new Strawberry model has similar performance across the larger and mini sizes. It was an outlier versus the competition, for which smaller models did not perform as well. After digging into Strawberry a bit, I learned that the model is being positioned as a deeper reasoning model. This does mean it’s moving slower at times, but it’s also “thinking” more. The underlying action driving the reasoning is that the model is performing a chain of thought prompts upon itself as it performs a task. So the model is prompting itself to look for other answers. It’s an interesting departure from what we all have been seeing in the model space. Model size used to be a determining factor in response accuracy—but if the model can reason with itself, what will be the response speed? This is something to keep an eye on, because smaller models are gaining momentum thanks to their lower costs.

A recent study is centered on an AI model called Future You, which may reduce anxiety by helping people feel better about how they might look and talk at a future age. A chatbot allows subjects to have realistic conversations with a future version of themselves. Researchers concluded that when test subjects interacted with a Future You version of themselves, it reduced their anxiety about getting older.

While there are positive aspects of the Future You, the researchers also have some cautions:

  • It is possible that the AI Future You won’t represent the real person and may alter the real, present-day person’s behavior.
  • Some personalities may become overly dependent on AI for decision-making, causing them to ignore their own judgment and intuition.

The scientists believe further research is needed to study the possibility of these negative issues and ensure the promotion of ethical AI development.

Many readers here will know that OpenAI’s long-range goal is to develop AGI. Although it has already made amazing progress with ChatGPT, the company continues to create models with more capabilities, such as its recent preview o1 model with benchmarked increased reasoning. Developing even larger models with increased capabilities requires huge amounts of funding. Toward that end, OpenAI just secured a staggering $6.6 billion in funding, which puts the company’s valuation at around $157 billion. Look for OpenAI to build more powerful models over the next 12 to 18 months. In addition, that staggering amount of funding will no doubt set the stage for more AI companies to bring in extraordinary funding rounds of their own.

Waymo is adding the Hyundai Ioniq 5 to its fleet of self-driving vehicles. This means that Waymo is seeing continuing demand and also likely wants a more modern EV platform to work with in the form of Hyundai/Kia’s E-GMP platform. The new Ioniq 5 also brings NACS charging, self-closing doors, and 800-volt charging, all of which are desirable features in an EV that could also make running a self-driving fleet even easier. NACS charging also means that Hyundai’s cars could theoretically take advantage of Tesla’s supercharging network without any adapters—potentially expanding Waymo’s network potential.

VAST Data announced InsightEngine, a solution aimed at delivering real-time retrieval augmented generation (RAG) in collaboration with NVIDIA NIM. InsightEngine builds on the company’s previously released Data Platform, which is designed to streamline the AI pipeline. By delivering a disaggregated, scalable architecture with a global namespace, the Data Platform removes data tiering and enables fast access. InsightEngine embeds vectorized data in the Data Platform’s scalable DataBase every time new data is inserted, which ensures that RAG happens in real time and the data is current.

Why is this important? For functions like support chatbots and other customer-facing interactions, is this “real-time” RAG—down to milliseconds—as important? Probably not. However, in the agentic era of AI, where application-specific agents are working together for more critical functions, this real-time nature is an absolute must. And VAST is unique in delivering this capability in conjunction with NVIDIA.

Equally important is VAST’s announcement of its Cosmos community. Cosmos is where AI practitioners can connect with peers, VAST, and industry experts to help plan and drive AI projects. If Cosmos realizes its potential, it could be a big win for customers—and for VAST.

MongoDB is the fifth most popular database distribution on the market, and by far the most popular NoSQL distribution. It is used by some of the largest organizations on the planet, and the company just released MongoDB 8.0. Yet many still view it as not ready for mission critical duty. Is this a fair argument to make? Or is it just the traditional players sowing doubt to protect their market positions?

The challenges center on scale and reliability—at the heart of MongoDB’s sharding capabilities built into v 8.0. The document database architecture and its loose schema with no normalization typically does not serve the needs of an organization like a transactional database. These databases are flexible and very good for mobile use cases—less so for the entrenched OLTP use cases. While MongoDB would maybe argue this and point to a customer or two, I find it difficult to see, say, an Oracle customer migrating away. Especially as Oracle has opened up its database to support document, graph, and key.

Maybe MongoDB challenges the OLTP giants at some point—but the market isn’t yet ready.

Barcelona-based liquid cooling vendor Submer has secured $55 million in funding as the hype—and genuine need—for alternative cooling methods has exploded in the AI era. In fact, studies by the International Energy Agency and other organizations show that datacenter energy consumption will more than double between now and 2030. However, for organizations looking to employ liquid cooling in their datacenters, the path is not so simple. There are multiple ways to cool infrastructure with varying degrees of efficiency.

Submer delivers a single-phase immersion-based cooling solution to the market. By this method, infrastructure is fully immersed in tanks filled with dielectric fluid that moves over the surface of equipment with the aid of pumps.

Power usage efficiency (PUE) of single-phase cooling averages roughly 1.1 (1.0 is optimal). For reference, air cooling delivers a PUE of roughly 1.5. While this PUE number is attractive, immersion cooling is disruptive. From deployment to IT operations, utilizing immersion cooling forces major changes for facilities teams, datacenter architects, and IT organizations.

Direct liquid cooling (DLC), otherwise known as direct-to-chip (D2C), is far less disruptive to deploy for datacenter operators. It doesn’t require specialized plumbing, reinforced floors, special tanks, and equipment to deploy and remove infrastructure from tanks. The flipside to DLC is that its PUE isn’t quite as good as immersion cooling, averaging between 1.15 and 1.2, depending on the subtype.

What’s the message from all of this? Despite the difficulty in deploying immersion cooling (and the smaller market opportunity), Submer secured $55 million. The cooling market is real, and datacenter operators and architects are still looking for the right solution—and vendor.

At its Dreamforce 2024 conference, Salesforce introduced Agentforce, a platform for AI agents designed to automate business tasks. Salesforce CEO Marc Benioff emphasized, “This is about humans and robots driving customer success together.” The success of AI depends not just on data but on having the right data, making effective data management critical. Agentforce, built on Salesforce’s Data Cloud, integrates data from internal and external sources, including ERP and SCM systems, to improve workflows—while also presenting unique benefits and challenges for businesses. Read more in my latest Forbes article.

The LogicMonitor Analyst Conference 2024 took place last week. It was an intimate gathering of analysts and customers, offering a closer look at the company’s strategies, innovations, and market directions. It felt more personal, with candid discussions covering key topics such as hybrid cloud monitoring/observability, platform vision, DevOps, AI and ML, and security. Customer success stories from McKesson, TopGolf, and AppDirect really brought these concepts to life, showing how LogicMonitor’s solutions make an impact. I also had some valuable face time with the executive team. LogicMonitor operates at the infrastructure level, providing monitoring and observability for IT environments. While not directly associated with ERP systems, LogicMonitor’s technology plays a complementary role by monitoring the infrastructure that ERP systems rely on. I.e., it ensures the uptime and performance of the underlying systems that support ERP platforms. There could be a potential for future integration with ERP environments.

Cisco recently announced that it is planning to wind down its support for LoRaWAN by the end of 2029. The news comes on the heels of the company’s restructuring plans and is likely an effort to direct more resources to shore up the recent decline in its networking business. IoT is a tricky segment to monetize, and the growing momentum for 5G RedCap—given its reduced power and ability to support industrial sensors—may also factor into Cisco’s decision to end its investment in and eventual support for the LoRaWAN standard.

I attended Infor’s Velocity Summit in Las Vegas last week, where the company introduced several updates and features to its industry-specific CloudSuite platform. The updates focused on refining core functionalities and adding tools such as AI-powered assistants and process mining. With me personally, the company also reviewed the details for the soon-to-be-released sustainability modules intended to support production, inventory, operational, compliance, and environmental goals. Infor also emphasized the importance of helping clients understand the business impact of adopting these new technologies.

Many ERP customers face the challenge of running legacy systems while wanting to transform to the vendor’s modern cloud-based version. This transition takes time and requires careful planning, updated processes, and the right team. Effective change management is essential to help employees adapt. Trusting your vendor and improving data quality is also key. Without clean data and a good partnership with the vendor, it’s hard to fully benefit from the new features offered by modern ERP systems.

Acumatica has released its Acumatica Cloud ERP 2024 R2 update with 350 new features based on feedback from over 26,000 users. The update includes a new user interface, AI integration, automation features, and industry-specific improvements that apply to the construction, distribution, and manufacturing industries as well as general business.

In a conversation I had with Acumatica’s chief product officer, Ali Jani, he said, “We prioritize understanding customer problems and align those requirements with our product strategy. We have built a vibrant customer community through communication and collaboration so that customers can engage with us and vote on features. Many of our product managers visit customers on-site to learn more about their needs.”

Change is challenging, but with transparency and trust, it can be managed. In my discussion with Acumatica, I emphasized how these elements are critical for customers to adapt to new or updated systems.

Oracle aims to transform Imperial College London with its Oracle Cloud ERP and Oracle Cloud HCM. By shifting from a legacy on-premises system to Oracle’s solutions, Imperial hopes to eliminate manual tasks, reduce costs, and improve employees’ overall experience. This change is necessary for Imperial College and other organizations in similar situations. Though the transformation may be challenging, modernizing these systems is crucial for maximizing an ERP solution and improving overall operations.

There is a lot of talk about the university researchers that used Meta’s Ray-Ban smart glasses to dox people in real time in public spaces. This is, first and foremost, well outside of Meta’s ToS—clearly a way to hack the glasses to enable a use case that isn’t authorized. That said, these privacy issues will continue to arise as wearable cameras on smart glasses become more prominent. In this context, we as a society should have more discussions about how and where they are used.

Hasbro is working with Epic Games to bring classic board games to Fortnite. The first game it is launching is Clue, which should be one of the most fun board games to play as a 3-D character. This is an extension of what Epic Games had discussed earlier in the week during Epic Games Fest in Seattle, where it talked about unifying Unreal Engine and Fortnite’s development environments to make it easier to ship games on both platforms. This is also how I believe Epic Games plans to build up its Launch Everywhere on Epic platform where you get lower royalties (from 5% down to 3.5%) for launching once on Epic on all platforms.

Every week brings a wave of new AI agent announcements, and Workday is the latest to join the trend. The company says that its new AI agents are designed to revolutionize HR and finance departments across various industries. These agents aim to automate routine tasks, such as generating onboarding materials and drafting financial reports, to free professionals for more strategic work. Workday also reports that AI can provide valuable insights to improve decision-making, like predicting employee attrition or identifying potential budget issues by analyzing data. The company claims that the agents can enhance employee experiences by personalizing communications, answering questions, and offering career guidance.

Workday believes that industries with complex HR and finance needs, including healthcare, financial services, and education, are poised to benefit significantly. According to Workday, with a focus on streamlining processes and improving efficiency, these AI agents can potentially transform how HR and finance departments operate. HR is a probable place for companies to start testing agents. Although there is some risk with compliance issues, HR workflows are typically very defined around a clear set of rules, policies, and procedures, with access only given to approved roles—a good fit for how AI agents work.

Cisco LoRaWAN EOL — On October 1, Cisco announced an abrupt exit from the LoraWAN space. Sales end 1 January 2025, and maintenance stops in 2026. The company offers no product migration path for any LoRaWAN products, including gateways. Fortunately, Cisco customers can easily find alternate suppliers, and replacement products are not expensive. I advise our clients not to read too much into this announcement. It’s most likely a cost-saving move as Cisco doubles down on faster-growing markets. Although LoRaWAN faces more competition from 5G RedCap, Bluetooth Class 1, LEO satellite constellations, and low-power mesh networks (e.g., Thread), the technology is still expanding in low bandwidth use cases where low cost and long range are deciding factors.

RPi, Sony AI camera — I’m impressed with Raspberry Pi’s new $70 AI camera. It uses Sony’s IMX500 intelligent vision sensor with on-board inferencing. The camera connects to any RPi board with a standard flat cable and uses the well-known libcamera vision stack. Sony’s AI tools can convert TensorFlow or PyTorch models to run on the camera.

Honeywell — At the company’s user group meeting last week, Jason Urso, CTO of Industrial Automation, described the confluence of process digitization and AI as “digital cognition.” More sensors (10x, he reckons) coupled with AI, more processing power, and 5G connectivity lets customers see what they could not see before. It’s a compelling vision that aligns with my observation that AI is IoT’s killer app.

It appears that Apple’s first iPhone with its own 5G modem will indeed be the iPhone SE 4, which should sport the same processor as the iPhone 16, but with an all-new Apple Silicon 5G modem. While details are fairly limited on what the 5G modem’s specs will be, it is very unlikely that it will match the Snapdragon X71 modem currently in the iPhone 16. That said, it will probably support fewer bands and very likely not have mmWave support like its iPhone SE predecessors. Having the new 5G modem launch on Apple’s cheapest and lowest-stakes product is a good move for the company and will give it a much lower risk profile for testing out the new 5G chip. I expect that over the course of the next year or two we’ll see Apple phase out Qualcomm’s chips for its own 5G chip—if this launch is successful.

October is International Women In AI month, and I was fortunate to attend Cadence Design Systems’ Fem.AI event in Palo Alto last week. As we talk about bringing more women into the field of AI, Cadence is speaking loud and clear through a $20 million investment and leading the Cadence Fem.AI initiative. There was an incredible lineup of women and allies in AI who spoke at the conference about the challenges and opportunities for gender parity in STEM and AI degrees, what can happen if students are supported and mentored in their AI journeys, intentionality, responsible AI, venture funding for women in AI, and more. I will publish a complete analysis of the event and initiative shortly. I will also have Nicole Johnson, president of the Cadence Giving Foundation, on a Six Five podcast in the coming weeks to dig into the program and what’s next, including some great new founding partner companies that have joined Cadence in supporting women in AI. Stay tuned for a great discussion!

Microsoft has announced significant improvements to Copilot’s capabilities and a redesign to make it more user-friendly and better looking. Microsoft also talked about Copilot+ improvements to Windows 11 PCs that have compatible hardware, including the launch of Recall, which I believe is one of Microsoft’s most compelling AI features. While Copilot is getting many improvements, Microsoft is also making lots of adjustments to Windows 11 as well, basically rebuilding the operating system while removing some apps and updating and enhancing others.

Europe is one of the key global players in quantum computing. IBM recently announced the establishment of a quantum datacenter in Ehningen, Germany, to provide easier access to cutting-edge quantum computing resources for the ecosystem of more than 80 European organizations using quantum computing and almost 1,000 Europeans with IBM Quantum learning badges. This center will provide companies, researchers, and governments the capability to run their workloads on utility-scale Eagle QPUs, which are planned to be upgraded to 156-qubit Heron processors later this year. It is important to note that client user workflow data (circuit inputs and outputs) will stay in the EU for regional services. The new datacenter is part of IBM’s long-term worldwide plan for quantum.

As IT infrastructure vendors investigate nuclear power to feed hungry next-generation AI applications, it potentially represents a new cyberthreat. Recently, the U.K. nuclear site Sellafield was fined nearly half a million dollars for inadequate cybersecurity controls, and penalties for other sites could follow. Nuclear energy is a promising power alternative for datacenters given its clean energy footprint, but the obvious danger in disrupting operations will require stringent protection and possibly new cybersecurity tools.

WNS, a global business process management provider, and Uniqus Consultech, a consulting firm specializing in accounting, ESG, and technology, have partnered to offer clients a comprehensive suite of sustainability and technical accounting services. This collaboration leverages WNS’s expertise in finance and accounting, including AI capabilities, and combines it with Uniqus’s areas of specialized knowledge. The partnership aims to address the growing demand for integrated sustainability reporting and complex accounting solutions. This includes services ranging from ESG compliance and decarbonization strategies to technical accounting advisory and financial system integration. The joint offering is designed to provide clients with a one-stop solution for streamlining data management, optimizing decision-making, and achieving sustainability and accounting goals. The companies report that the alliance has already yielded successful outcomes, such as assisting a biopharma company with post-acquisition integration of financial and accounting systems across multiple countries.

Oura finally announced the new Oura Ring 4—after two years—and it’s a little underwhelming. Yes, the company has introduced slimmer sensors, increased accuracy, and more sizes. But after trying the Samsung Galaxy Ring, I believe that Oura should have targeted a slimmer ring. Samsung’s ring is noticeably thinner and lighter than the Oura Ring 3, and based on the images of the Oura Ring 4, there doesn’t seem to be much of an improvement on thickness other than for the sensors, which never bothered me.

Ericsson announced the integration of Cradlepoint into its overall private 5G network portfolio on September 16 with the creation of a new business unit dubbed Ericsson Enterprise Wireless Solutions. It is a smart move, one that is intended to provide a broad set of services that span neutral host, wireless WAN for fixed locations, IoT, and vehicles, and cellular-optimized zero trust, SASE, and SDWAN. The consolidation should also improve Ericsson’s route to market, leveraging Cradlepoint’s established channel sales footprint and access to enterprise customers.

Research Papers Published

Citations

Accenture-NVIDIA Deal / Gen AI / Jason Andersen / CIO
Accenture-Nvidia deal: A first peek into the new world of gen AI-centric strategies

China AI Breakthrough / Patrick Moorhead / Baseline Magazine
China achieves breakthrough in AI training

China AI Breakthrough / Patrick Moorhead / Techopedia
China Makes Breakthrough in AI Training Across Multiple Data Centers

China AI Breakthrough / Patrick Moorhead / Tom’s Hardware
China makes AI breakthrough, reportedly trains generative AI model across multiple data centers and GPU architectures

China AI Breakthrough / Patrick Moorhead / Windows Central
China is “the first to train a single generative AI model across multiple data centers” with an innovative mix of “non-sanctioned” GPUs forced by US import blocks on AI tech

Meta / Orion Glasses / Anshel Sag / Fast Company
Meta’s Orion glasses show that consumer AR wearables are almost here

Microsoft / HoloLens 2 Headset / Anshel Sag / Computer World
It’s a wrap for the HoloLens 2 headset

NVIDIA / Stock / Patrick Moorhead / Yahoo Finance
Nvidia stock slips on China trade fears

NVIDIA / Stock / Patrick Moorhead / MoneyCheck
Nvidia’s AI Dominance Undeterred: Stock Poised for Further Gains

Pure Storage / Data Storage / Matt Kimball / IT Brief UK
Pure Storage unveils innovations to enhance data storage

Vast / Enterprise AI / Matt Kimball / Tech Target
Vast unveils InsightEngine, a move to support enterprise AI

WordPress.org & WP Engine / Lawsuit / Melody Brue / CIO
Things get nasty in lawsuit between WordPress.org and WP Engine

TV APPEARANCES: 

CNBC Closing Bell: Overtime / NVIDIA & Accenture Partnership / Patrick Moorhead
Nvidia and Accenture partnership is ‘watershed’ moment, says Wedbush’s Dan Ives

New Gear or Software We Are Using and Testing

  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Pixel Watch 3 (Anshel Sag)
  • Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Teradata, October 7-10, Los Angeles (Robert Kramer)
  • SAP TechEd, October 8 (Melody Brue – virtual)
  • Zoomtopia, San Jose, October 8-9 (Melody Brue)
  • Embedded World NA, Austin, October 8-10 (Bill Curtis)
  • MWC Americas and T-Mobile for Business Unconventional Awards event judge, October 8-10, Las Vegas, October 8-10, Las Vegas (Will Townsend)
  • AMD Event, San Francisco, October 8-10 (Matt Kimball)
  • AWS GenAI Summit, October 9-10, Seattle (Jason Andersen, Robert Kramer)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag)
  • Blackberry Analyst Day, October 16, New York City (Will Townsend)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer, Jason Andersen)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Teradata, October 7-10, Los Angeles (Robert Kramer)
  • SAP TechEd, October 8 (Melody Brue – virtual)
  • Zoomtopia, San Jose, October 8-9 (Melody Brue)
  • Embedded World NA, Austin, October 8-10 (Bill Curtis)
  • MWC Americas and T-Mobile for Business Unconventional Awards event judge, October 8-10, Las Vegas, October 8-10, Las Vegas (Will Townsend)
  • AMD Event, San Francisco, October 8-10 (Matt Kimball)
  • AWS GenAI Summit, October 9-10, Seattle (Jason Andersen, Robert Kramer)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag)
  • Blackberry Analyst Day, October 16, New York City (Will Townsend)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer, Jason Andersen)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Fyuz, November 11-13, Dublin (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)

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Ep 36: Hot Desk Podcast: Hurricane Helene Disaster Response, T-Mobile First Responder Solutions, Verizon Relief Grants, Red Cross Donations https://moorinsightsstrategy.com/hot-desk-pod/ep-36-hot-desk-podcast-hurricane-helene-disaster-response-t-mobile-first-responder-solutions-verizon-relief-grants-red-cross-donations/ Mon, 07 Oct 2024 13:00:53 +0000 https://moorinsightsstrategy.com/?post_type=hot_desk_pod&p=43119 Melody Brue and Telco/5G SME guests Anshel Sag and Will Townsend discuss Hurricane Helene disaster response, Verizon, T-Mobile & more

The post Ep 36: Hot Desk Podcast: Hurricane Helene Disaster Response, T-Mobile First Responder Solutions, Verizon Relief Grants, Red Cross Donations appeared first on Moor Insights & Strategy.

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It’s Episode 36 of the Hot Desk Podcast. Melody Brue has Telco/5G SME guests Anshel Sag and Will Townsend to discuss Hurricane Helene disaster response, T-Mobile’s first responder solutions, Verizon’s relief grants, and how to help in Helene recovery. Come along!

Watch the full episode here:

Listen to the audio here:

00:36 Hurricane Helene Disaster Relief
12:32 T-Mobile First Responders Solutions – Can it Complement AT&T FirstNet?
17:52 Verizon Disaster Relief Grants
21:33 Red Cross Donation

Hurricane Helene Disaster Relief
> T-Mobile Responding to Hurricane Helene
> AT&T Response to Hurricane Helene
> Verizon Hurricane Helene Emergency Response Updates

T-Mobile First Responders Solutions – Can it Complement AT&T FirstNet?
> T-Mobile Introduces ‘T-Priority’ Featuring the World’s First Network Slice for First Responders
> T-Mobile Government: First Responders – Connecting Heroes

Verizon Disaster Relief Grants
> Learn more about Verizon’s Hurricane Helene Relief Grants

Red Cross Donation
> Donate to Red Cross Hurricane Helene Relief Efforts
> Mobile option: Text REDCROSS to 90999 to donate

Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

TRANSCRIPT

Melody Brue: Hi, welcome to this week’s edition of More Insights and Strategy Hot Desk podcast. I’m Melody Brue and I am joined today by a couple of subject matter experts. I have Anshel Sag Will Townsend. Hi guys, how are you doing?

Will Townsend: Hey, Mel.

Melody Brue: Glad to have you. So this is really kind of a special treat. We usually, on this show, we talk about all the tools, trends, trajectories in people and marketing technology, enterprise apps, E-R-P-C-R-M, all those things. But there’s a lot of it, right?

Will Townsend: A long list.

Melody Brue: But today I really wanted for you guys to help shed some light on what’s been happening in terms of Hurricane Helene and the disaster recovery. I recall when the Maui fires were happening, you guys were really on top of what the carriers were doing, how they were keeping people connected, some of the kind of relief efforts. And I’ve noticed some things. I’ve also seen just friends and family who weren’t able to reach their loved ones for days Posting on Facebook like, please, if you’ve seen these people, and I continue to see the death toll rising. I mean, it’s just really tragic. But there are solutions, and I think even, I hate to say this, but from a business opportunity, there are opportunities for companies to, one, offer their services, but really make kind of an impact on both their customers and the goodwill, if you would, because these are really important things when we talk about even stadiums, that they have to be connected in case of a disaster. Well, now we really have a disaster and these companies are showing up and doing various things. So I’d love to hear from you guys if you want to start maybe, I don’t know which one of you wants to take this, whoever, but I have seen quite a bit from T-Mobile and their response. And tell me, let’s talk about what’s going on there and also the importance of the need.

Anshel Sag: Do you want me to, I’ll chime in with some of the non-career specific things I’ve seen and then I’ll let will fill in and then if there’s anything I have additional thoughts on, I’ll add more. I’ll say non-career specific. I’ve seen a lot of iPhone users using the new satellite communications feature to communicate with friends and family. When cell networks were down, that was the first phase of what I saw. I saw a lot of people using Starlink to communicate with people to get internet access even when there wasn’t power. And then more so satellite has become a big supporter for both individuals and for the carriers to bring data, network access where power lines are severed, fiber lines are severed, all these things. So I’ll say as setting the stage, cellular is great, but satellite in these situations becomes like a lifeline. And we’ve seen a lot of talk about Starlink, a little bit of maybe over talk about Starlink when it comes to this could have solved every problem under the rural sun. But the reality is in these situations, satellite technologies, whether it’s Starlink or Global Star, any other satellite provider that’s being offered today, they’re all options. Even Google Pixel now has satellite communications on the Pixel nine series. So if you’re a Google Pixel nine user, iPhone 16- 15, those are all going to have satellite communications when the cell services are down. And as a slight note, when Verizon Network services were down this week, I had cell communications on my iPhone, so I wasn’t totally out of service there, but I’d love to let will fill in on the carrier side.

Will Townsend: Yeah, first and foremost, it’s just tragic to see what’s happened. Helene was a category four. I have a home in the Florida Keys, and I’m always very nervous when it’s hurricane season. And again, my heart goes out to those individuals that have been affected. I mean, Asheville, North Carolina has been wiped off the face of the earth. It’s a beautiful place and it’s just sad. Let me start first on the satellite piece that Anshel brought up and then I’ll go specifically into some of the efforts that the mobile network operators are employing to restore service. And the good news is, as of today, the majority of service has been restored. But number one, it’s clear to me that the knowledge about satellite communications in low earth orbit is very high. Now, Starlink, Elon Musk was on X talking about turning on service, not charging customers as a stop gap. I agree with Anshel I mean, Starlink has a lot of limitations from a bandwidth perspective and a cost perspective to make it something that could serve as sort of a redundancy, a cost effective redundancy. But I think that’s great. I’ve also seen a lot of activity on social media with people talking about AST SpaceMobile and Anshel and I, we’ve had time with AT & T and AST and I did a podcast last week with Chris Sambar and with Abel Avellan from AST Space Mobile. A lot of folks on social media, it’s like, Hey, let’s get AST out there. Hey, shouldn’t AST functionality be integrated into a notebook? It’s still verying, it’s still very, very new. But satellite can become a very critical element to helping bridge digital divide. And we’re going to go into a little more detail there, but specifically, I was very impressed with all the mobile network operators and their efforts.

T-Mobile is an example, bringing in satellite cell on light trucks, very small aperture terminals to restore connectivity very quickly, Verizon providing charging centers AT & T, leveraging a huge drone to basically use a drone to function as a radio access network tower I, and to see all of the equipment that’s marshaled to do this. But you also have to remember, there’s got to be a concerted coordination effort as well. You don’t want people bumping into one another. And these are times when even these mobile network operators, T-Mobile at t and Verizon, they’re so competitive, but they come together and they work together. And I think it’s a fantastic demonstration of the relief effort.

Melody Brue: Yeah, I agree. I think that’s great. One thing that came up, I think in both things that you talked about, device side and the network side was bridging the digital divide and the cost. So Anshel, a lot of the phones that you talked about, these are higher end phones, but a lot of these areas that were impacted are rural areas where people are already strapped financially. So this is even devastating for them. So what are some of the efforts that these companies, I mean besides giving people better phones because that’s just not an option, where are they helping to connect people who don’t have the means for a Starlink?

Anshel Sag: Yeah, so a good example of that is actually T-Mobile. They actually set up wifi and device charging stations. So that way if you don’t have cell service or satellite service, you can go to a place where there is wifi that they’ve set up. Obviously, that’s not the end all, be all solution. I actually believe, and this is something Will and I have talked about for quite some time, that as satellite communications becomes more prevalent at the high end, it will become table stakes and it’ll become necessary and mandatory. I believe European and American regulators will mandate cellular service, I mean satellite service as a safety feature for all smartphones. I don’t know when that will happen, but I believe within the next five to 10 years that will be mandatory. And as a result of that, we’ll have a lot more people getting emergency services help where they need it, whether it’s a catastrophe like Helene or somebody in the middle of nowhere where there’s no cell service. One of the big things that T-Mobile actually did recently with Starlink was an emergency message test basically across the entire country. Basically showing how if there is a fire in your area, a wildfire and you happen to be in that zip code, they can fire off a wildfire warning to people who might otherwise have absolutely no idea there’s a wildfire and potentially save lives.

So you can only get those text message notifications if you have cell service, but if you have satellite, you can still get those warnings pretty much anywhere you have line of sight to the sky. So I think with time, this capability will move down the chain. I think satellite communications needs to become more prevalent. It can’t just be a premium feature to your point, but I think that might take a few more years for it to become real. I believe 20 26, 20 27 will likely be when it becomes mainstream. I think a lot of people in the industry have that view. But other than that, I think there’s a lot of opportunities for first responders to use satellite as well and potentially help families connect with their loved ones that way. But right now, you’re right, it is definitely a gap. And my sister lives in South Carolina, so I’ve been tracking a lot of the flooding pretty closely. And she told me that one of her favorite towns in North Carolina was completely wiped off the map. It doesn’t exist anymore, so it’s just horrible. I’m really thankful that where she lives in Greenville, I believe has power now. So it’s difficult in the south because it gets pretty hot and AC is super important, especially with her and her two cats.

Will Townsend: But hey, Anshel, just to kind of follow up on your point, the reason why it’s going to take a while  to find its footing is that we’re still in the very early stages. So AST Space mobile just launched its first five commercial satellites and going to be a number of waves of satellites that are going to be launched to provide the necessary coverage and support for Leo. Starlink is still in its testing phase with direct to cell unmodified cell phone. So I agree with Anshel, it’s, it’s going to take a few years to get there once we get there. It’s also going to be interesting to determine how the mobile network operators will monetize this. I mean, certainly in times of natural disaster, there should be some sort of suspension of charges. And we’ve seen that happen with mobile network operators where they suspend billing and that’s the right thing to do, but there is quite a bit of investment to make NTN integrate into these terrestrial networks. And so it is going to be interesting to see how the AT & T’s and the T-Mobile’s and the Verizon’s of the world and also Vodafone, because Vodafone is now a big investor in AST space mobile along with AT & T, it’s going to be interesting to see how they monetize those investments.

Anshel Sag: And I’ll just add to your point, adding to my point that the chip sets in the phones will soon have satellite connectivity integrated into them at the chip level. So it won’t be a separate chip like it is today. And it will be the NTN network standard as opposed to proprietary stuff. So that’s probably going to be coming the next year or two. So if device makers don’t really have to do much in terms of spend on chips and software and it’s just integrated in the operating system, Google supports it, apple supports it. So we’re getting there. It’ll be a couple of years, but it’ll be one of those things where it’s part of the feature list, it’s not even a special thing anymore.

Melody Brue: Yeah. So we talked a lot about how this affects consumers and probably businesses as well, but I think one of the really important things that I’ve seen is how, and this was announced before the hurricane, but how some of the network operators are looking are prioritizing first responders communication. So T-Mobile with their T priority network slice for first responders, that to me kind of hits home. I have a brother who’s a law enforcement officer in Florida, actually. I’ve seen him go through many of these events. And I also have school aged children, and I hate to say it, but those are the things that freak me out when if there’s a major disaster that the people are jamming the networks and the first responders need to have, they’re communication prioritized. So talk about what T-Mobile and others are doing on that front.

Will Townsend: I’ll take that Mel, and then let Anshel comment. So he and I were at the T-Mobile Market Capital Day Capital Markets Day,

Melody Brue: Capital Markets Day, yeah.

Will Townsend: A few weeks ago, and this is when T priority was rolled out. It’s interesting because T-Mobile has the most ubiquitous standalone network, they can actually start network slicing. And this isn’t the first slice that they’ve announced earlier in the year, they did announce a security slice that compliments their SIM based SASS e offering. So this is another example of how T-Mobile is leaning into its standalone leadership to slice a network to deliver deterministic connectivity. And it’s interesting because there’s also AT & T FirstNet, and that’s something that Anshel and I have talked about on many occasions, that is a separate dedicated network for first responders. And so the first question I had when this was announced, when T-Mobile announced this was like, okay, is this kind of redundant? Is it going to compliment what AT & T FirstNet has accomplished? And I think it’s a good thing. I think it can compliment FirstNet. I mean, FirstNet is a dedicated network for first responders, but in these situations where there may be local law enforcement are not on, and fire and EMS that are not on FirstNet, many are the T-Mobile priority slice can really serve a great purpose and again, deliver that deterministic support. Because you think about a lot of drones now, and I’ll let Anshel take this one because he’s a drone fanatic. A lot of drones now are used to fly in initially to these areas to survey the damage and determine where are they going to bring mobile satellite infrastructure. Anshel, you want to talk about that a little bit?

Anshel Sag: Yeah. So first of all, AT &T does this on the commercial network regularly. Whenever there’s an outage, they verify with a drone and then they send out a work order, someone works on it, and then they send a drone to verify. But for this specific application, I believe AT & T also sent out drones for damage assessments for inaccessible areas. Because think about all the roads that are washed out right now. You can’t send a truck out there. So they’re sending out drones to verify which cells need work and which ones are operational, and then they can start to plan how they’re going to recover once they do have access. So this was a conversation I had with AT &T’s like COO or CTO six years ago, if not longer. So they’ve really kind of been working on this for a long time, and they’re kind of the experts, in my opinion, when it comes to utilizing drones for this application. So I wouldn’t be surprised if Verizon and T-Mobile are doing the same thing. But I have a feeling that AT & T’s is probably the most mature use of drones.

Will Townsend: Yeah, I would agree.

Melody Brue: It’s amazing how far things have come. I mean, I’ve been in and around the wireless industry for 25 years now, about as long as you’ve been in the business since you started your tech career at what four? The youngster as a toddler-

Anshel Sag: The bald one.

Melody Brue: But we saw the first introductions of the ruggedized phones, and then it was being able to-

Anshel Sag: Get the flip out antenna for satellite.

Melody Brue: And so it’s amazing to see the advancements and how much it actually affects the public when something like this happens. And I know Will, you had said or written something about how a lot of these companies are really transforming from consumer oriented businesses to addressing public sector mobility service needs. And I think that’s a really important thing. Obviously with the disaster stuff. How else are they kind of helping with this beyond that? I know Verizon is doing some grants and T-Mobile is offering some, like you said, some people are suspending, billing, things like that. These are important things right now because some people have lost everything. But let’s talk a little bit about what those efforts have been.

Will Townsend: So Verizon in particular, this was announced a few days ago. They are earmarking a significant amount of money, $325,000 in a combined number of grants to the relief. And this includes the Red Cross. And at the end of our podcast, I think we’re going to share that link and we’re going to encourage our viewers and listeners to donate to that. But I mean, it’s pretty impressive. A hundred thousand to the United Way of North Carolina, 50,000 to Central Carolina Community Foundation feeding Tampa Bay, 25,000, 50,000 volunteer Florida. I mean, this was a widespread effect. It affected Florida, it affected Georgia, Tennessee, the Carolina. So it’s super impressive to see Verizon in particular really step up with these grants because I mean, the devastation is going to be enormous. I mean, it’s already been declared a complete national disaster. It’s going to be in the multiple billions of dollars to repair infrastructure to fully restore service, not only utilities, but mobile network operations as well. But it’s really encouraging to see companies like Verizon really putting wood behind the arrow and donating money. T-Mobile has a long history of doing this. They’ve been very focused most recently on rural America and bringing grant opportunities to smaller municipalities that don’t have the resources to invest in infrastructure, because often mobile infrastructure, it’s chicken and egg. You need subscribers in order to justify the cost of building cell towers and deploying core infrastructure and having switch locations and that sort of thing. And so more is needed, but I really kind of applaud the effort with Verizon and what they’re doing with the grants.

Melody Brue: Anybody else that you know of that are, I mean, I know that often a lot of these companies do these things kind of on a regular basis, but not tied to a particular disaster or major event like this. You’re actually judging the Unconventional awards in a week or so.

Will Townsend: I am. So thanks for that gratuitous plug. Mel.

Melody Brue: We’re leaving. Anshel leaving us. Thanks so much, Anshel, for joining us. I know you got another thing. We’ll talk about this.

Will Townsend: Yeah, so this will be the third year that I judge the Unconventional Awards. This is something that T-Mobile for business has been focused on, and it’s really recognizing companies in the public sector, Mel, to your point, as well as enterprises that take a very different and innovative approach to mobility. And at the end of the day, to deliver delightful experiences for customers and for the users of these services.

Melody Brue: I think that’s a really interesting, I mean, there’s a lot of companies that have foundations and that they give grants or they do things that, I think that the interesting thing about the Unconventional awards, it allows T-Mobile to highlight their customers and how they’re using the solutions. So there’s a double outcome there, I think. So you talked about the Red Cross, how people can help. You’ve obviously looked into that. Here’s the link. It’ll also be in the show notes. What do you see them doing that Obviously this is an important thing for you personally as well as in what you cover and why this is needed. But

Will Townsend: It’s all about the humanitarian effort. Some people have completely lost everything. I’ve seen videos of cars and trucks washing down streets in Asheville, homes that have been completely just carried away. And these people need, they’re going to have to find a way to start over. And again, my heart goes out to folks that have suffered so greatly in this tragedy. But what’s been really amazing, Mel, is just to see in these different areas, people coming together to help one another. I have a good friend that lives in Tampa, but he’s out there. He’s helping people remove drywall, and he’s a handyman. So he’s providing tips and tricks on what folks can do to get things into some sort of semblance of organization. And the Red Cross has been doing this for many, many decades and just providing a meal water comfort to these families that have been displaced. And again, it’s encouraging. And by the way, all the mobile network operators are making contributions, not just Verizon to the Red Cross. And so I’m planning to do that as well this weekend. And I would encourage all of our viewers and listeners to do the same.

Melody Brue: So there are multiple ways to give the URL is up on the screen now. There’s a lot there, but really it’s a very simple Google search as well. There’s also a text to donate, which is you just text Red Cross 2 9 0 9 9 9, and then it pops up a mobile friendly donation form. So it makes it really easy for people to give. Well, thank you so much Will for coming on, for explaining some of these things also for your generous heart and making people aware of the fact that people are in need and that it would be really great for people to do what they can. And Anshels gone. But thanks also to Anshel for his amazing expertise. He’s always so good with the specifics of devices and how they work. And so I think this is something I’d like to do again, which is in certain situations, ask the experts. I know a little, but you guys know a lot. So thanks so much for joining us and for everybody who’s watching, please do what you can, even if it’s just sending love and prayers and hope and happiness to people everywhere, actually. But thanks for joining us and we will see you next time.

The post Ep 36: Hot Desk Podcast: Hurricane Helene Disaster Response, T-Mobile First Responder Solutions, Verizon Relief Grants, Red Cross Donations appeared first on Moor Insights & Strategy.

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Alienware 32-Inch 4K QD-OLED Monitor Review — A Great Gaming Monitor https://moorinsightsstrategy.com/alienware-32-inch-4k-qd-oled-monitor-review-a-great-gaming-monitor/ Thu, 03 Oct 2024 20:27:21 +0000 https://moorinsightsstrategy.com/?p=43262 The Alienware AW3225QF has been one of the most-hyped monitors in ages. After putting it through its paces, our reviewer found that it's worth the hype.

The post Alienware 32-Inch 4K QD-OLED Monitor Review — A Great Gaming Monitor appeared first on Moor Insights & Strategy.

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The front and back of the AW3225QF Alienware Gaming Monitor Dell
The front and back of the AW3225QF Alienware Gaming Monitor Dell

The Alienware AW3225QF has been one of the most-hyped monitors I have seen in a long time, even with plenty of competitors using the same panel. A big part of the hype is thanks to that panel—the new 4K 240-hertz Samsung QD-OLED. These third-generation OLEDs replace Samsung’s first-generation QD-OLED panels, which found their way into Alienware’s much-loved first-generation QD-OLED 34-inch. That monitor came in both 175-hertz Nvidia G-Sync and 165-hertz AMD FreeSync flavors; it started at $1,200 before coming down to $699 for the AMD FreeSync model. This new 32-inch 4K model started out similarly priced at $1,200, but has since come down to $1,000, which is quite a deal for a QD-OLED display of this size and quality.

AW3225QF Specs

The AW3225QF’s 31.5-inch panel has 99.9% DCI-P3 color accuracy and a blistering 0.03 ms response time, which is yet another significant improvement over the last generation’s already impressive 0.1 ms time. Soon, we’ll have to start measuring monitor response times in microseconds or nanoseconds.

The panel also has a 1700R curve, which is a very minor curve that’s not as drastic as some of the curves on ultrawide monitors like my old standby, the 49-inch Odyssey G9, which has a 1000R curve. Here’s a breakdown of what the different monitor curvatures look like. While I do prefer curved monitors, I like the milder 1700R over the more aggressive 1000R curvature. The last-generation QD-OLED monitor from Alienware had a similar 1800R curvature, so this feels familiar.

Design And Inputs

The 32-inch QD-OLED is the latest in a long line of stylized, feature-packed monitors from Alienware, and this one continues to embrace the Legend 2.0 design, as well as support for AlienFX controls for RGB lighting. As someone who hasn’t used Alienware desktops much until recently, I didn’t fully appreciate the continuity that having RGB syncing across your keyboard, mouse, monitor and desktop can provide. I enjoy how easy it is to manage the monitor’s RGB controls from the Alienware Control Center along with all my other components. (I do wish Dell Display Manager were included alongside AWCC or offered as a module.) Also, I think we’re in a happy place when it comes to display bezels; while it could always benefit from being smaller, the bezel around the panel on this monitor is a good size.

I also like the two-tone design, which allows for matching with both white and black desktop tower designs even if you aren’t using an Alienware desktop. Although I’m a sample size of one power user, all my desktops are either black or white. I also had no issues mounting the monitor to a Fully Jarvis Dual Monitor Arm, which also holds my 34-inch Alienware QD-OLED monitor. Mounting the monitor to an arm was a more enjoyable experience for me than using the supplied monitor stand, plus it was easy and took only a few minutes. (I find monitor feet to be a waste of desk space and an arbitrary limitation on the monitor’s placement.) These two monitors replace my Odyssey G9 with OLED displays and take up less space while offering much better resolution.

Dell’s layout for all the connectors and buttons on the Alienware 32-inch monitor Dell
Dell’s layout for all the connectors and buttons on the Alienware 32-inch monitor Dell

Getting to inputs, this monitor is stacked—with a single DisplayPort 1.4, dual HDMI 2.1, a USB Type-B 3.2 (5 Gbps) upstream and two USB 3.2 (5 Gbps) Type-A downstream. There are also two bottom-mounted USB ports for easy access with USB 3.2 Gen 1 (5 Gbps) support, one being a Type-A port and the other being Type-B. I think these bottom USB ports might be more useful if they popped out of the monitor like they do on Dell’s UltraSharp series; as it is, many people might not even know they exist.

Overall, this is excellent connectivity for PC and console gamers and can enable someone to experience both types of games from a single high-quality display. That said, I do think these ports could be upgraded to at least 10 Gbps to match the standard nowadays, though I’m not expecting this to be built like a dock with Thunderbolt 4 or 5 support. (I believe HP’s Transcend 32-inch is trying to do that, but that model isn’t out yet.)

User Experience

My overall experience with this monitor has been positive. I am mostly gaming on it, with some content consumption, but not doing much photo or video editing where the color gamut would come in handy. That said, I have mostly stayed away from HDR because of how broken it is in Windows, which is a shame. This monitor has reinvigorated my love of gaming to a certain degree, bringing out the best in every game I play, especially with G-Sync enabled on an Nvidia RTX 4090. I recently played Black Myth: Wukong on this monitor with ray tracing enabled, and it was like a work of art. I’ve also played frame-rate-intensive games like Counter-Strike 2, which plays super smoothly and allows my skill, or lack thereof, to shine.

In terms of improvements, I would like to see the monitor not need to do panel refresh to prevent things like burn-in, but I would rather deal with panel refresh than have burn-in issues. I also don’t understand the purpose of AlienVision’s crosshairs, given that every game has different crosshairs, and having them based in the monitor seems odd to me. I don’t know who’s asking for this feature, but I accidentally enabled it a few times and regretted it immediately.

Ultimately, for me, this monitor was worthy to replace the Odyssey G9 because it has a higher resolution than that 5K panel, not to mention better color depth, pixel density and considerably better response time. Yes, I did downsize the panel, but I think it was worth it for the overall improvement in every other measurable metric.

The Competition

This is the first generation of monitors for which I believe Alienware has real competition, thanks to the broad availability of the Samsung 32-inch 4K 240-hertz panel. However, not all of the monitors with this panel are necessarily the same. For example, the ASUS ROG Swift OLED sells for $1,300, while the Samsung Odyssey OLED G8 sells for $1,200 today (after initially retailing for $1,300). MSI offers a lower cost, cut-down option with the MAG at $800, and Gigabyte has the Aorus for $1,100 to $1,300, depending on the retailer. AOC’s Agon and HP’s Transcend 32 monitors are still unavailable, but I expect they will still fall into the $800 to $1,200 price range. These brands follow Alienware and Dell’s lead, with three-year warranties on all of these monitors.

What I’ve mentioned above is just the competition with the same QD-OLED panel. There is also an LG W-OLED panel that operates at 4K at 240 hertz that is capable of switching to 1080P at 480 hertz, which is another interesting concept. ASUS, LG and Acer each sell a monitor with this panel for $1,200 to $1,400.

What’s Next For High-End Gaming Monitors?

While the upcoming W-OLED displays do have some exciting potential, I think that the current offering of 32-inch 4K 240-hertz monitors will likely become the standard for high-end gaming monitors. I also believe that with monitors like the Alienware AW3225QF blazing a trail, we could see more affordable versions coming out with the same panels, potentially thanks to the new Nvidia and MediaTek partnership recently announced at Gamescom (which I covered here).

Right now, most of these monitors—including the Alienware—are around $1,000, which is a steep price to pay; I think the big innovation will be making monitors like this more accessible and affordable for more gamers to enjoy. I have thoroughly enjoyed my time with the Alienware 32-inch QD-OLED monitor. It was good enough to convince me to swap out my Odyssey G9 49-inch for better resolution and color accuracy, and I haven’t regretted that decision.

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XMEMS Cooling Turns Micro Speaker Tech Into Micro Cooling Tech https://moorinsightsstrategy.com/xmems-cooling-turns-micro-speaker-tech-into-micro-cooling-tech/ Thu, 03 Oct 2024 20:09:55 +0000 https://moorinsightsstrategy.com/?p=43250 Solid-state cooling will continue to grow in importance as more mobile devices use hotter processors. xMEMS has a novel MEMS-based product to address this challenge.

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The xMEMS fan-on-a-chip cooling solution xMEMS
The xMEMS fan-on-a-chip cooling solution xMEMS

As the solid-state cooling space continues to heat up—pun intended—new companies are entering the market to help cool things down. xMEMS is a company that has been around since 2018 and has been disrupting the audio market with its micro speaker and active acoustic vent technologies. However, the company has discovered that this same IP can be used to help cool microchips with a solid-state solution that uses piezo actuators.

Cooling continues to be an issue for the mobile industry, especially as more devices gain more onboard AI compute. Most smartphones and other passively cooled devices today depend on large vapor chambers and heat pipes to spread the heat across the device’s body and use the frame or body of the device to cool it. Taking another tack, some manufacturers like Red Magic have 20,000 rpm active cooling fans, which also get the job done but create lots of noise and increase power consumption. Yet these fans deliver real results and don’t throttle as badly as other smartphones do during prolonged gaming sessions. In the bigger picture, while passive cooling is nice, active cooling is always better and prevents throttling while ensuring more stable performance on most devices.

XMEMS’ Approach To Cooling

Now xMEMS hopes to displace thermal throttling and passive cooling solutions, including vapor chambers and graphite heat spreaders, with its own xMEMS semiconductor-based active cooling solution. If this sounds familiar, that’s because there is another company called Frore Systems doing something similar for the PC sector. Frore’s AirJet technology also uses micro-electromechanical systems (the technology that gives xMEMS its name) with vibrating membranes that create pulsating jets of air that run across a hot surface to cool it down.

The xMEMS solution, which the company itself directly compares to Frore Systems’ offering, is a considerably smaller solution than Frore’s original AirJet product. The xMEMS solution is 9.3mm x 7.3mm x 1mm, while the AirJet Mini Slim (Frore’s smallest) is 27.5mm x 41mm x 2.8mm. Based on these dimensions and cooling performance, xMEMS says its product is 16x more efficient in airflow per volume while using one-tenth of the power. While Frore’s solution can cool up to 5 watts of TDP, it consumes up to 1 watt of power to achieve that—which, in my opinion, is too much power for many very thin-and-light mobile products. That said, xMEMS did not provide me with a complete number on the TDP that its dual-chip XMC-2400 solution can cool.

The actual size of the xMEMS cooling chip shown in comparison to a U.S. dime coin xMEMS
The actual size of the xMEMS cooling chip shown in comparison to a U.S. dime coin xMEMS

Versatility And Design Impacts

xMEMS’ cooling solution is versatile: it comes in both top-vented and side-vented versions depending on the specific application and cooling needs. xMEMS also uses a multi-chip approach, with the cooling chip separate from the controller that regulates the voltages driving the MEMS inside the chip. This product is not finalized yet, but it is expected to have negligible impact on the PCB design of any device using it.

That said, it would be wise to integrate this functionality somewhere else, like on the SoC, to make system design less complex. On the plus side, the xMEMS cooling solution is IP58 certified, so it can still cool a device without compromising water resistance. The company is dual-sourcing its manufacturing at TSMC and Bosch to ensure that it has enough capacity to meet potential customer demand.

Current And Future Applications

While xMEMS doesn’t have any customers to announce yet, it does seem that SSDs and storage are very low-hanging fruit for both xMEMS and Frore. Additionally, it is probably inevitable that xMEMS will work with smartphone manufacturers, although they also have much more complex systems and longer lead times. xMEMS says that it will provide samples of the XMC-2400 to potential customers in Q1 of 2025, so we probably won’t see it in commercial devices until the end of 2025 or early 2026.

xMEMS’ entry into the solid-state cooling market validates the market that Frore has created, and frankly I’m glad to see that there’s a much smaller solution for uses that Frore’s technology cannot yet address. With the growth of AI and all the new processors that haven’t even come to fruition yet, there will be an added push for solutions like xMEMS that solve the cooling problems that so many devices have today.

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Gamescom Has Become The New E3 For The Video Game Industry https://moorinsightsstrategy.com/gamescom-has-become-the-new-e3-for-the-video-game-industry/ Tue, 01 Oct 2024 15:17:27 +0000 https://moorinsightsstrategy.com/?p=43071 With the death of E3 last year, Gamescom in Germany has become the default conference for the video game industry for launching new games and hardware.

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Samsung’s new Odyssey 3D monitor Samsung
Samsung’s new Odyssey 3D monitor Samsung

With the death of E3 last year, Gamescom in Germany has become the default conference for the entire video game industry (outside of China) for launching new games and hardware. My first visit to Gamescom happened to come in the same year as the last E3 conference, and it was mind-blowing to see how big Gamescom has become compared to what E3 used to be. For understandable reasons, Gamescom has traditionally had a more European and PC-centric approach.

Because Gamescom is the new “it” show for the game industry, it’s no surprise that we saw many new hardware announcements at this year’s show in late August. For some reason, this year’s Gamescom announcements were very monitor-heavy, so that’s what we’ll lead with.

Nvidia And MediaTek Partner On Monitor Scalers

Let’s start with the tech that drives the monitors. One of the most significant barriers to Nvidia G-Sync’s variable refresh rate technology since its inception (I was at that launch in Montreal in 2013) was the cost of the G-Sync module, which powered the gaming experience. This extra G-Sync module replaced traditional monitor scalers to enable G-Sync before adaptive refresh became a standard feature across all gaming scalers. With the growth of adaptive refresh, Nvidia has added more capabilities to G-Sync to differentiate it from adaptive refresh, keeping monitor costs high for the G-Sync Pulsar technology it announced earlier this year.

MediaTek and Nvidia are partnering on monitor scaler chips. Nvidia
MediaTek and Nvidia are partnering on monitor scaler chips. Nvidia

However, Nvidia also has a long-standing partnership with MediaTek for automotive chips, which has brought the two companies closer together. At Gamescom this year, Nvidia and MediaTek announced that they would be working to bring G-Sync Pulsar to MediaTek’s monitor scaler chips. This is relevant because MediaTek’s scalers are already in millions of monitors worldwide, much like its TV scalers, which enjoy 70% market share. Working with MediaTek to integrate G-Sync Pulsar into its scalers means that Nvidia won’t need to add a G-Sync module anymore, and the scaler will be enough to enable all G-Sync features.

Admittedly, these will still be high-end scalers from MediaTek, but they will be considerably cheaper than a G-Sync module, which has traditionally added $150 to the cost of most monitors. However, these new monitors will support 1440P resolution at 360 hertz with HDR. They will initially be found in one monitor apiece from three OEMs: ASUS, Acer and AOC. While nobody has given specifics on cost yet, ASUS is saying it will ship its monitor in Q4 of this year, which is likely when we’ll see retail pricing for these monitors.

This may not be the only area for MediaTek and Nvidia’s partnership, as rumors continue to swirl around an AI PC link-up as well. This could make sense, given that MediaTek is seemingly becoming Nvidia’s preferred partner for consumer technologies.

Samsung’s New Odyssey 3D Monitor

Samsung has long been pushing the envelope with its monitor technologies. I was a big fan and user of its Odyssey G9 line of gaming monitors, even with all the bugs I had to deal with. The new Odyssey 3D monitor is the company’s first foray into 3-D gaming monitors, with 27-inch and 37-inch sizes coming later this year. These will feature 4K QLED panels with 165-hertz refresh rates and support for AMD FreeSync, with ports for both HDMI 2.1 and DisplayPort 1.4 (not 2.0).

The important thing about these monitors is that they deliver a very high-quality glasses-free 3-D experience. I have a strong feeling that they might be leveraging some of Leia’s Light Field Display technology to achieve this. Last year, Leia acquired Dimenco, the leading 3-D monitor manufacturer, and followed that later in 2023 by purchasing Phillips 3-D display IP. If my experience with Leia 3-D technology is any indication, this monitor is going to be one of the best 3-D displays on the market. This monitor was teased at CES 2024, but was officially announced at Gamescom 2024, even though there is no word on pricing. I’m glad to see Samsung entering this space.

AMD X870 Boards

Gamescom also served as a great platform for AMD’s motherboard partners to launch their X870 boards, which will pair with the latest AM5-based Zen 5 CPUs in the Ryzen 9000 series. AMD’s X870 series marks the first time that there won’t be any difference in storage or memory support between the X870 base model and the X870E, although there will still be a difference in quantity of connectivity and bandwidth. At Gamescom, ASUS took the opportunity to announce both its X870 and X870E boards, which include:

  • ROG Crosshair X870E Hero
  • ROG STRIX X870E-E/F/A/I gaming Wi-Fi
  • TUF Gaming X870-Plus Wi-Fi
  • ProArt X870E-Creator Wi-Fi
  • Prime X870-P, with and without Wi-Fi

That equates to a lineup of about nine different X870E boards, ranging from mainstream gaming to extreme high-end boards. What I find interesting is that most of these boards come standard with Wi-Fi 7 thanks to AMD’s partnership with MediaTek. These all come with either the MT7927 or the MT7925 components from MediaTek, which are known as the Filogic 380 and 360. As someone who recently transitioned my entire network to Wi-Fi 7, I welcome this move by ASUS and AMD and wish my current machines had this capability.

Zotac Zone PC Handheld

Zotac has apparently gotten FOMO after seeing ASUS, Lenovo, MSI, Valve and others launch gaming handheld PCs. At Gamescom, the company officially launched its own gaming handheld, called the Zotac Gaming Zone Handheld Console, which it originally showed off at the Computex show in the summer. Unsurprisingly, this device is powered by AMD’s Ryzen 8840U processor; this is a slight deviation from the competition, which has mostly used its very close cousin, the Ryzen Z1 Extreme processor. Most PC gaming handhelds use some variation of AMD’s 8040/Z1 series chips today. This is paired with 16GB of RAM, which should be standard for any gaming PC nowadays. The display is a 7-inch 120-hertz Amoled display with 10-point multitouch and 800 nits of brightness, which will come in handy for outdoor use.

Zotac also smartly put a USB-4 Type-C connector at the bottom for proper docking, and it offers a very nice-looking optional dock. Storage comes in the form of a 512GB PCIe 4.0 NVMe SSD in a 2280 form factor, so you can easily upgrade the SSD to a larger capacity without needing to find a special 2230-sized SSD. A microSD card slot also supports UHS-II speeds if you don’t need super-fast SSDs. Zotac is pricing the Gaming Zone at a somewhat expensive $799, which puts it at the higher end of the gaming handheld lineup. I am a little surprised at this, given that the device is using what is now an outdated chip, but we have yet to see any gaming handhelds launch with a Ryzen AI processor.

The new HP Omen 35L HP
The new HP Omen 35L HP

HP Omen Customizable PC And Google Play Games

HP’s Omen 35L is a fully customizable desktop gaming PC that uses all industry-standard components, so the user can easily service any parts that need replacement. Interestingly, HP has opted to cap the 35L configuration at the Ryzen 7 8700G and the Intel Core i7-14700F on the CPU side. Meanwhile, on the GPU side, HP supports up to an Nvidia RTX 4090, which seems misbalanced with the CPU offerings. The CPU offerings might be capped by the 240mm liquid cooling system, which is probably the biggest radiator in the 35L chassis. HP also offers a modular 850-watt or 1,000-watt power supply for the system.

This PC is designed to grow with the gamer’s needs, for example by allowing for minimal cabling based on the configuration. Having fewer cables means better airflow, and better airflow means better thermals, which translates to better performance and lower noise. Not all changes are hardware-related for the new Omen 35L, as HP has also updated the OMEN Gaming Hub to add Google Play Games on PC. This expands gamers’ access to mobile and PC games and will allow users to experience all types of gaming from one place.

Gamescom Continues To Grow

In addition to the slew of hardware announcements, there were also a ton of game updates and announcements at the show, as you’d expect. I’m sure gamers will have fun playing new games like Black Myth: Wukong, which launched at Gamescom and is already getting tons of critical acclaim—in addition to supporting all of Nvidia’s latest graphical features.

For the PC hardware industry to successfully sell its many new monitors and desktops, there need to be good games that drive people to buy new hardware. While E3 was more focused on consoles, Gamescom is definitely a more PC-centric show. That said, I suspect we might see more console games being promoted at Gamescom as it becomes the premier game conference. We already got a glimpse of that with Microsoft’s confirmation that Indiana Jones is coming to PS5 after its Xbox debut and Meta showing off Batman: Arkham Shadow for Quest 3, which is certain to be a huge driver of headset sales.

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MI&S Weekly Analyst Insights — Week Ending September 27, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-september-27-2024/ Tue, 01 Oct 2024 01:28:45 +0000 https://moorinsightsstrategy.com/?p=42979 MI&S Weekly Analyst Insights — Week Ending September 27, 2024

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Welcome to this week’s edition of the Moor Insights & Strategy analyst insights roundup. Conference season is heating up, which means we are crisscrossing the country to see and hear the latest from Microsoft, SAP, Teradata, and more, on top of our usual briefings and advisory sessions. If you’re wondering where we’ll be, check out the event listing toward the bottom of this update — and please don’t hesitate to reach out if you’d like to book a meeting, or just to arrange a face-to-face hello.

This week, we’re going to start you off with AST SpaceMobile’s satellite telecom technology before we take our usual tour of the many industry segments we cover. Enjoy!

Last week, Will Townsend (with content partner and podcast editor Anshel Sag behind the scenes) hosted Chris Sambar, president of Network for AT&T, and Abel Avellan, CEO at AST SpaceMobile, for a standalone “G2 on 5G” podcast: AT&T and AST SpaceMobile’s Vision to Bridge the Digital Divide.

Get a front-row view into the vision for a world where broadband connectivity is accessible to everyone, everywhere, through a revolutionary network of large satellites. Discover how AST SpaceMobile is pushing the boundaries of space-based connectivity, aiming to bridge the digital divide and bring high-speed internet access to even the most remote corners of the globe.

Don’t miss this opportunity to hear from true visionaries in the field!

This week, Robert will be at the Infor Annual Summit in Las Vegas, and LogicMonitor’s event in Austin. Melody will be attending the Fem.AI Summit in Menlo Park, and Microsoft’s Industry Analyst Event in Burlington, Massachusetts.

Last week, Patrick and Anshel attended HP Imagine in Palo Alto while Melody attended virtually. Anshel also traveled to San Jose for Meta Connect, and Melody attended Verint Engage in Orlando and SAP CX Live virtually. 

Our team will be busy next week! Robert will be in Los Angeles at Teradata. Melody will be attending SAP’s TechEd event virtually and in San Jose for Zoomtopia. Bill will be in Austin for Embedded World NA. Will is attending the MWC Americas and serving as a judge for the  T-Mobile for Business Unconventional Awards event in Las Vegas. Matt will be in San Francisco for AMD’s event, and Jason and Robert are attending the AWS GenAI Summit in Seattle. Stay tuned for updates from all of those exciting events!

Our MI&S team published 23 deliverables:

Over the last week, our analysts have been quoted multiple times in top-tier international publications with our thoughts on Apple, Box, HP, Hybrid Cloud Infrastructure, IBM, Infoblox, Intel, Meta, and Pure Storage.

MI&S Quick Insights

This week I published a primer on AI agents. This is already an area of intense activity for many of our clients which I believe is ushering in a new generation of AI capabilities in the enterprise. As opposed to training an AI model, an agent actually constrains it to follow a specific set of rules or processes. While that may sound limiting, it’s actually the opposite because it allows an enterprise to dictate aspects of how it wants AI to behave and execute a process. That’s important because then a business can figure out and measure the business impact that AI will provide. ROI is still the key to all technology decisions in the business world, and agents may be the key to building an ROI-centric narrative.

One of my favorite things about IBM is how committed it has been to open source. That commitment is demonstrated by mountains of contributions before and after acquiring Red Hat. Eclipse, Tomcat, and Redshift are all examples of how IBM has contributed to open source in a non-commercial way for the benefit of the entire industry. This week I took a look at AI Fairness 360, which IBM recently committed to the Linux Foundation’s LF AI projects. It’s an open source toolkit designed to help place better guardrails on bias and hate speech. It’s intriguing for three key reasons. First, it’s open source so anyone can contribute and use it, which provides a common shareable platform for this important aspect of AI. Second, it goes beyond words by using over 70 fairness metrics to understand if there is bias in underlying machine learning processes like credit scoring or fraud detection. And third, unlike a lot of AI tech, it’s not a black box, which means that its workings are open to public scrutiny. This should be a welcome aspect for privacy advocates. While many companies—such as AWS with its Bedrock Guardrails service—are also doing work in this area, the notion of a common cross-industry capability is quite interesting.

Recently, CodeSignal released one of the most interesting AI developer benchmark studies that I have seen. Like many great studies, it not only informs the reader but also prompts more questions for further research. CodeSignal sells a skills framework that many enterprises use to evaluate developers during the hiring process. The company now has more than 500,000 test results, so it has a very good feel for a wide range of developers and their relative skills. Now CodeSignal has let a bunch of different LLMs take the test to see what happened. I have a piece on this coming out next week, but the two big takeaways are that (1) AI is keeping up pretty well with humans and (2) the selection of LLM has a big impact on the results. Stay tuned for more on this one.

This week I published a primer on AI agents. This is already an area of intense activity for many of our clients which I believe is ushering in a new generation of AI capabilities in the enterprise. As opposed to training an AI model, an agent actually constrains it to follow a specific set of rules or processes. While that may sound limiting, it’s actually the opposite because it allows an enterprise to dictate aspects of how it wants AI to behave and execute a process. That’s important because then a business can figure out and measure the business impact that AI will provide. ROI is still the key to all technology decisions in the business world, and agents may be the key to building an ROI-centric narrative.

One of my favorite things about IBM is how committed it has been to open source. That commitment is demonstrated by mountains of contributions before and after acquiring Red Hat. Eclipse, Tomcat, and Redshift are all examples of how IBM has contributed to open source in a non-commercial way for the benefit of the entire industry. This week I took a look at AI Fairness 360, which IBM recently committed to the Linux Foundation’s LF AI projects. It’s an open source toolkit designed to help place better guardrails on bias and hate speech. It’s intriguing for three key reasons. First, it’s open source so anyone can contribute and use it, which provides a common shareable platform for this important aspect of AI. Second, it goes beyond words by using over 70 fairness metrics to understand if there is bias in underlying machine learning processes like credit scoring or fraud detection. And third, unlike a lot of AI tech, it’s not a black box, which means that its workings are open to public scrutiny. This should be a welcome aspect for privacy advocates. While many companies—such as AWS with its Bedrock Guardrails service—are also doing work in this area, the notion of a common cross-industry capability is quite interesting.

Recently, CodeSignal released one of the most interesting AI developer benchmark studies that I have seen. Like many great studies, it not only informs the reader but also prompts more questions for further research. CodeSignal sells a skills framework that many enterprises use to evaluate developers during the hiring process. The company now has more than 500,000 test results, so it has a very good feel for a wide range of developers and their relative skills. Now CodeSignal has let a bunch of different LLMs take the test to see what happened. I have a piece on this coming out next week, but the two big takeaways are that (1) AI is keeping up pretty well with humans and (2) the selection of LLM has a big impact on the results. Stay tuned for more on this one.

Meta AI announced the Llama 3.2 model with new 1B and 3B model sizes, which will be absolutely crucial for wearables and other consumer products that want to leverage LLMs but don’t have the memory or processing footprint to run 70B- or 90B-parameter models. The company also announced an 11B multi-modal version of Llama 3.2, which Qualcomm says it already has running on its latest smartphone SoC. For the 1B and 3B models, Meta has already qualified the model with Arm, Qualcomm, and MediaTek.

It may seem too early to replace a CEO with an AI model, but three Harvard professors ran an experiment along those lines that involved 344 students and executives versus GPT-4o, a new LLM from OpenAI. In the simulation of the U.S. automotive industry, the people made strategic decisions that spanned several simulated years. The objectives were to maximize the company’s market cap and to remain employed.

GPT-4o performed well on most metrics and efficiently responded to the market by designing products. However, the model didn’t respond well to “black swan” events. That failure caused the AI CEOs to be dismissed more than the human players. Unpredictable events like market collapse and things that require human intuition and foresight led to GPT-4o’s dismissal by the virtual board faster than the top human players. The experiment nevertheless showed that AI is a strategic resource, although it was decided that accountability is a human requirement.

Considering the overall results, our executives are probably safe for another decade.

Intel held what may be the most unsurprising launch event ever with the release of Xeon 6P (for performance) and Gaudi 3. I say this jokingly, as these products have both been talked about and covered for some time. This launch was and is critical because the company desperately needs to re-establish itself in the datacenter. The question is, did Intel succeed?

  • Xeon 6P is a performance beast. While I take any company-produced benchmarking with a grain of salt, the spirit behind the advantages Intel demonstrated against its rival AMD hit the spot. From IPC to performance per watt to raw performance, Xeon 6P is a significant leap forward. This chiplet design includes components at 3nm (compute) and 7nm (I/O) to deliver a 1.9x performance-per-watt improvement over its previous generation. Further, the company did a good job of demonstrating Xeon 6P performance across the datacenter, from traditional virtualized workloads to HPC and analytics to AI. One more thing Xeon 6P does is to match AMD’s gaudy specs. Cores, memory, I/O—it’s all there and at or near parity with EPYC. This takes away one of the biggest sticks the EPYC marketing team has been using to beat Xeon.
  • Gaudi 3 is what we expected it to be. That means a good enterprise inference platform that delivers strong performance-per-dollar value. Gaudi is an ASIC, not a GPU, but it is an ASIC with a strong software toolchain and ecosystem that will grow over time. And when Gaudi gives way to Falcon Shores (Intel’s GPU), that software ecosystem will move with it, putting the company in a better position on the AI training front. However, Gaudi 3 will not compare with NVIDIA or AMD until that time comes.

Pure Storage announced a number of updates to its portfolio as it kicked off its Accelerate London event. These included Real-time Enterprise File (with zero-move tiering), a new entry level storage server (FlashBlade//S100), universal credits, and a VM assessment tool. I have a few thoughts on these.

  • I like how the company bundles its updates and releases them like a grouping of cloud services. It’s not just clever—it conditions customers to consume services like the cloud.
  • The company clearly still uses “simplicity” as a mantra and design principle. These updates really focus on abstracting complexity across three vectors: product, operations, and finances.
  • Zero-tier moving is in particular a great feature to incorporate as it flips tiering from storage-class to compute and network resource allocation.
  • Copilot for File continues with this “remove complexity” theme by enabling natural language management of the storage environment. This means that smart people in IT organizations can focus on doing smart things and not focus on specific syntax and semantics.
  • The VM assessment tool is another understated gem, as it allows IT orgs to rationalize their virtualization deployments and fully explore the what-if scenarios that every virtualization administrator is exploring.
  • Universal credits allows customers to spread their Pure Storage spend across services without leaving any budget on the table.

While other storage companies want to run away from their primary function to focus messaging and product on AI and nothing else, Pure continues to focus on solving the enterprise storage challenges that virtually every organization has. And when the AI craze has given way to the next big inflection point in tech, companies like Pure will still be relevant.

For more on this topic, see my detailed writeup of Pure Accelerate London on Forbes.

Cohesity plans to create a new data-security powerhouse through its business combination with Veritas. The global data protection and management sector is undergoing rapid change, driven by rising cyber threats, stricter regulations, and the increasing use of cloud services. In my new research paper, I explore how Cohesity has put itself at the forefront of this transformation. Its platform leverages AI and machine learning to detect threats, classify data, and protect critical workflows while utilizing RAG AI through its Gaia insights assistant.

Talking about the business combination, Cohesity’s president and CEO, Sanjay Poonen, noted, “This deal combines Cohesity’s speed and innovation with Veritas’ global presence and installed base.” The combined entity will serve more than 13,000 customers, including more than 85 of the Fortune 100, with projected revenues of around $2 billion for the 2025 fiscal year.

Data security ecosystems have been a key focus this year, with vendors in the space making strategic moves to enhance their technology and operations. Commvault has been active in this regard, acquiring Appranix, which offers technology for recovering cloud resources. Building on that move, Commvault has recently announced the acquisition of Clumio, strengthening its capabilities in cloud-based cyber resilience, particularly for AWS customers.

Clumio specializes in protecting AWS cloud data, including services such as Amazon S3, and will help Commvault improve its data protection and recovery offerings. The acquisition is expected to close in October 2024. The data backup and recovery market, valued at $12.9 billion in 2023, is expected to grow at a 10.9% annual rate.

I have followed the development of Box Hubs closely, and wrote about it when Box first announced the product, so I was glad to see Box Hubs become generally available recently. Hubs aims to address a common challenge enterprises face: organizing and publishing critical information so it’s easy to find and accessible to the right people inside and outside the company. The Box Hubs press release includes my thoughts on modern businesses’ challenges in managing and utilizing their growing volumes of data and content—and how AI-powered solutions like Box Hubs should improve content accessibility and value.

AWS unveiled the first-ever generative AI-inspired trophy at the Formula 1 AWS Grand Prix Du Canada. Engineers and creatives designed the trophy using the Amazon Bedrock managed service and Amazon Titan models, marking a pioneering instance of harnessing generative AI for trophy design. Inspired by the airflow dynamics of an F1 car, the design features a unique, wing-like shape that went through hundreds of iterations using GenAI. After the design was in place, a traditional silversmith in the U.K. crafted the silver trophy.

The associated PartyRock Sweepstakes, which invites participants to create their own trophy designs using a custom generative AI app, further highlights the innovative spirit of this endeavor. PartyRock is a broader initiative by AWS that seeks to democratize access to generative AI, enabling individuals and businesses to leverage its capabilities. The winner of this sweepstakes will receive a VIP trip to a 2025 F1 race. This initiative aims to showcase the transformative potential of generative AI in creative fields and actively engages the audience, inviting them to experience the possibilities of the technology in a fun and rewarding context.

Salesforce is acquiring Zoomin to enhance its Data Cloud by integrating new features and functionalities. Zoomin is known for organizing and delivering unstructured data across multiple platforms. By incorporating Zoomin, Salesforce looks to increase the use of unstructured enterprise data, which is often underutilized, to enhance the intelligence of its AI agents.

This acquisition has the potential to give businesses using Salesforce a deeper understanding of their enterprise data, leading to smarter interactions and better business outcomes, including improved customer experiences. The acquisition is expected to be finalized in the fourth quarter of Salesforce’s fiscal year 2025.

Infoblox recently announced its Universal DDI Product Suite; on the surface, it looks like it could deliver significant management simplification for hybrid multi-cloud services. It offers an orchestration capability that allows IT operators to streamline historically disparate DNS, DHCP, and IP address management processes across public cloud providers and on-premises deployments. It also has the potential to eliminate manual errors, lower operational cost, improve network availability, and reduce exposure to security risks through three new services.

Infoblox appears to be the first company to bring this level of consolidation to market, and it could provide the company with revenue upside in the near term as a first mover.

Microsoft announced that it is phasing out Microsoft Dynamics GP to make way for its successor, Microsoft Dynamics 365 Business Central. I appreciate how Microsoft has set clear, reasonable timelines for this transition. It’s also reassuring that many GP business partners are already well-versed in Business Central, which should ease the migration process for customers.

Dynamics GP product support ends on September 30, 2029, and security updates end on April 30, 2031. For most SMBs, Dynamics 365 Business Central is the logical next step because it offers a modern, cloud-based solution that enhances GP’s capabilities with advanced AI and seamless integration across the Microsoft ecosystem. For enterprises with more complex requirements, Microsoft also offers an alternative in Microsoft Dynamics Finance and Supply Chain Management. This option offers an extensive ERP/SCM platform capable of handling more intricate needs, ensuring that businesses of all sizes can find the right fit as they move forward.

Meta announced the Quest 3S, which returns Meta to the $299 price point but now allows the company to unify its low-cost offering with its high-end offering (Quest 3). While the Quest 3S doesn’t have the same optics or design as the Quest 3, it does have many of the same capabilities at a lower cost and using the same processor. This makes things much easier for developers when building for Horizon OS, Meta’s software platform for its headsets. Meta also announced that it would be opening up its passthrough cameras with API access—a much-requested capability for mixed-reality headsets.

Meta also announced Orion, its AR glasses prototype. Last week I had the pleasure of trying out these glasses, which have refined the augmented reality category with an incredible form factor and wide horizontal field of view of 60 degrees. I had the opportunity to demo many apps on Meta Orion, including the use of the EMG wearable for neural inputs combined with eye-tracking inside the glasses and hand-tracking. Meta has successfully combined many of the breakthroughs it has achieved through its research and trial and error in Orion. While Orion is not yet a consumer product—and still has some shortcomings in resolution and its chunky form factor—it has finally shown the industry and the world the level of functionality that’s coming soon. I suspect this product will reinvigorate the AR space.

Edge Impulse CEO Zach Shelby opened the company’s Imagine conference last week with a keynote covering the future of edge AI. He addressed the three big challenges holding companies back from shipping AI- and ML-based edge applications at scale: (1) generating industry-specific data, (2) optimizing AI and ML production workloads, and (3) deploying at very large scale (millions, not dozens or hundreds). While LLMs capture the headlines, it is domain-specific machine-learning techniques that are quietly revolutionizing edge application deployments. Shelby (and Gartner, by the way) predict that the majority of edge computing deployments (not devices) will use ML techniques by 2026, and I think that number is low.

Dave Kranzler, general manager of AWS IoT, joined Shelby on stage to emphasize the importance of edge intelligence and explain the cyclical nature of edge inference and cloud training. Edge ML provides detailed real-world data for training and updating domain-specific cloud models. Enhanced models improve edge inference, generate more high-quality data, and the cycle repeats. At the end of the talk, Kranzler and Shelby announced that Edge Impulse is now available in the AWS marketplace.

The Google TV Streamer is now available, and here’s my first take. At $100, it competes with the Apple TV 4K ($149 with Ethernet) and the $100 Roku Ultra. Compared with the Chromecast device it replaces, the new streamer offers a big step up in performance and capabilities—but for twice the price. In particular, it’s a Matter controller and a Thread border router (hence my interest in the box). I’m testing the Matter features now, but it’s too early to offer an analysis. So far, I haven’t encountered any big surprises. Installation is easy, the streamer supports all my subscribed apps, the UI is snappy and less cluttered than most other streamers, and the 4K video quality is comparable to its competitors. Also, it appears to convert surround sound formats to the ones your AV system supports, similar to the Apple TV.

I’m impressed with the streamer, even though the Apple TV 4K (still my favorite) has better usability, slightly faster performance, and TV apps with fewer bugs. Although the box is sleek and attractive, Google didn’t get the memo that the default color for AV equipment is black. Fortunately, I have a can of black spray paint in the garage. One more thing: I hear persistent rumors of a “pro” version of the streamer, but I can’t confirm them yet. Stay tuned!

The second annual HP Work Relationship Index (WRI), a global study examining how people feel about their work, reveals that, despite a slight improvement, most knowledge workers still don’t have a healthy relationship with their jobs. The survey, which involved over 15,000 individuals across various industries and countries, suggests that AI and personalized work experiences may offer solutions to improve this situation. The WRI findings offer valuable insights into the evolving needs and expectations of the workforce. In my upcoming write-up from last week’s HP Imagine conference, I will delve deeper into some critical points. You can also read my colleague Anshel Sag’s initial thoughts on the event in the “Personal Computing” section of this MI&S Weekly.

Also, at its Imagine event, HP announced the acquisition of Vyopta, an analytics and monitoring provider for unified communications and collaboration networks. It represents a strategic move aimed at enhancing HP’s Workforce Experience Platform. This acquisition has the potential to provide HP’s customers with a more comprehensive understanding of their collaboration ecosystem, thereby facilitating data-driven decision-making to optimize employee experiences and productivity. By incorporating Vyopta’s features, HP could offer enhanced fleet management, comprehensive insights into device and application usage, and AI-powered recommendations. Integrating Vyopta’s extensive dataset may further differentiate HP’s Workforce Experience Platform, contributing to its ability to provide intelligent and productive workplace solutions.

Microsoft is establishing a dedicated Security Skilling Academy to invest in its employees’ ability to stay ahead of evolving threats and prioritize security in their roles, regardless of their technical background. This emphasis on continuous learning acknowledges the rapidly changing landscape of cybersecurity and equips employees to make security-conscious decisions. I also appreciate the company tying senior leadership compensation to security performance. These initiatives demonstrate Microsoft’s investment in its employees’ security ownership and cultivating a workforce that is well-informed, empowered, and accountable for maintaining a secure environment.

HP announced a bunch of new AI PCs including the HP OmniBook Ultra Flip, which uses Intel’s latest Lunar Lake chipset and is a convertible version of the AMD-based OmniBook Ultra that HP announced during Imagine AI a little over a month ago. It also announced the EliteBook X, which slots in right below the EliteBook Ultra I reviewed as part of my Copilot+ PC roundup. The new model features the AMD Ryzen Pro processor, giving it a 55 TOPS NPU and helping to fill out HP’s consumer and enterprise notebook offerings. HP is demonstrating its ability to handle silicon diversity while keeping its new lineup coherent.

In addition to new PCs, HP also announced a new printer, the Envy 6100/6500, which launched alongside the company’s new Print AI feature. I believe that HP is innovating with this new Print AI feature and I think it will significantly improve the printing experience with its ability to understand what output the user is looking for even if the formatting is completely wrong. My biggest problem with it is that I believe HP still has to overcome printer driver issues and should prioritize the reliability of those drivers over enabling new AI features.

HP also announced a new software feature for its commercial clients called Z by HP Boost, which helps data scientists and other knowledge workers access otherwise idle GPUs from other workstations or laptops that might not have discrete GPUs. While HP currently supports only up to 4 GPUs per workstation, I believe that the full potential of Z by HP Boost is realized when many systems can be utilized together. This should be a very strong complement to HP’s other AI services it offers as part of its AI Studio.

Google Quantum scientists have created a new type of quantum memory that can reduce error rates in quantum computers. The research uses a surface code algorithm to correct errors by increasing the number of logical qubits, from 72 to 105. By adding even more qubits, error correction could be increased further, which might create a quantum computer with low-enough error rates to build a practical quantum computer. The researchers also discovered that logical qubits in their system remained coherent longer than the physical qubits, creating the potential for quantum memory. This research brings us closer to a quantum computer that could outperform classical supercomputers.

The governor of Illinois, JB Pritzker, announced that the state has made another quantum investment, this time in EeroQ Corporation, which is based in Chicago. EeroQ will be investing $1.1 million in its headquarters located in the Humboldt Park area. The State of Illinois will provide tax credits to support these efforts. EeroQ is developing a quantum computer based on electrons on liquid helium. This new technology is yet to be proven. Illinois previously struck a deal with PsiQuantum, which uses a quantum technology based on photonics. The state is counting on advanced companies like EeroQ to create more jobs that will grow the Illinois economy.

I continue to be impressed with what Microsoft is doing with its Secure Future Initiative. Prioritizing security over new features and functions and building accountability and measurement into the product development process is not a trivial undertaking. What the company is doing goes far beyond current CISA Secure by Design pledges (which are great first steps) and is a model for others to follow.

Microsoft’s initial SFI progress report shared recently demonstrates an incredible level of transparency for the company. The addition of a new cybersecurity governance council and security skilling for all employees has the potential to level the playing field against bad actors and put defenders in the cyber defense driver’s seat.

The Carolina Hurricanes’ home arena has been renamed “Lenovo Center” thanks to a 10-year naming rights agreement with Lenovo. This expanded collaboration, building on an existing relationship since 2010 when Lenovo served as the team’s helmet decal sponsor, underscores the growing role of technology in shaping the modern sports fan experience. This partnership extends beyond a simple name change; as the hockey team’s official technology partner, Lenovo will integrate its technology throughout the arena to enhance the fan experience across the 150 events the arena hosts annually, including major concerts, comedy tours, and family shows that cumulatively draw in about 1.5 million guests each year. Fans can anticipate upgraded digital signage, interactive displays providing real-time stats and replays, and potentially even immersive experiences like augmented reality incorporated into the gameday experience. The facility will also integrate Lenovo technology to help streamline arena operations, which should improve ticketing, concessions, and overall venue management.

If you’ve been watching a lot of baseball before the postseason like my family has, you may have noticed an increase in Google ads. Google Cloud AI is working to enhance the baseball fan experience by using advanced analytics and real-time data processing. Baseball produces an astonishing 15 million data points per game, which helps teams strategize and gives fans many different real-time statistics to better understand the game. The technology provides in-depth data analysis, including how weather affects player performance. It also offers personalized content on the MLB Film Room and Gameday 3D sites, and improves broadcasts with real-time insights during games. My colleague Robert Kramer and I are following along to see how these technologies are deployed leading up to the World Series; check out future installments of our Game Time Tech podcast for more.

PUMA Group is partnering with Google Cloud to enhance its digital shopping experience. Using Google Cloud’s Imagen 2 on Vertex AI, PUMA creates personalized product images based on customer locations, with the aim of improving engagement and accelerating digital campaign launches. PUMA plans to further explore Google Cloud’s AI tools to continue improving personalization and customer experience.

“Google Cloud is helping companies in every industry improve the customer experience with GenAI-powered agents, and our partnership with Puma is an excellent example of this. The creative agent Puma has built with our leading Imagen technology is taking personalization to a new level—and driving real business results,” says Thomas Kurian, CEO of Google Cloud.

This highlights how retailers can use AI to sharpen their understanding of consumer behaviors, allowing them to adjust their products to fit what customers really want, while also making sure they have the right stock available when needed.

T-Mobile recently held its first capital markets day event since the pandemic. The operator has accomplished a lot over the past three years, growing its 5G fixed wireless access business by nearly 3x since launch and announcing strategic partnerships with OpenAI and NVIDIA to improve its customer services and mobile network operations.

The company has also transformed itself from a consumer-oriented business to one that addresses enterprise and public sector mobility service needs with first-responder and security services anchored to slices of its public network. T-Mobile appears to be taking full advantage of its complete, 5G Standalone network and continues to use it as competitive differentiation.

Research Papers Published

Citations

Apple / AI / Anshel Sag / Get On News
Apple Weaves AI Into Its Latest Watch, AirPods, iPhone Models

Box / Cloud – Box Hubs / Melody Brue / Business Wire
Box Announces General Availability of Box Hubs to Revolutionize Content Publishing in the Enterprise

Box / Cloud – Box Hubs / Melody Brue / Silicon Angle
Box makes company documents easier to organize and find with Box Hubs

HP / AI PCs / Anshel Sag / Indian Express
At its Palo Alto event, HP sends out a strong message that it’s more than just a PC vendor

Hybrid Cloud – Infrastructure / Matt Kimball / BizTech
How Hybrid Cloud Ended the Infrastructure Debate for Good

IBM / Jason Andersen / Computerworld

IBM has reportedly laid off thousands 

Infoblox / Multi-Cloud Management / Will Townsend / NetworkWorld
Infoblox tackles integrated DDI across multi-cloud environments

Intel / Stock / Patrick Moorhead / Yahoo Finance
Intel stock jumps after report of possible Apollo investment

Meta / Smart Glasses / Anshel Sag / Wired
Meta Missed Out on Smartphones. Can Smart Glasses Make Up for It?

Pure Storage / Storage / Matt Kimball / Pure Storage Press Office
Pure Storage reinvents file services, redefining standards for enterprise-grade agility, simplicity

Pure Storage / Storage / Matt Kimball / NetworkWorld
Pure Storage brings storage-as-a-service to files

New Gear or Software We Are Using and Testing

  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Pixel Watch 3 (Anshel Sag)
  • Pixel 9 Pro Fold (Anshel Sag)
  • Google TV streamer – Matter and Thread features (Bill Curtis)
  • Various Matter devices (Bill Curtis)
  • ASUS Zephyrus G16 Gaming Laptop (Anshel Sag)
  • iPhone 16 Pro (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Fem.AI Summit, Menlo Park, October 1 (Melody Brue)
  • Microsoft Industry Analyst Event, Burlington, Mass, October 2 (Melody Brue)
  • LogicMonitor, Austin, October 2-4 (Robert Kramer)
  • Teradata, October 7-10, Los Angeles (Robert Kramer)
  • SAP TechEd, October 8 (Melody Brue – virtual)
  • Zoomtopia, San Jose, October 8-9 (Melody Brue)
  • Embedded World NA, Austin, October 8-10 (Bill Curtis)
  • MWC Americas and T-Mobile for Business Unconventional Awards event judge, October 8-10, Las Vegas, October 8-10, Las Vegas (Will Townsend)
  • AMD Event, San Francisco, October 8-10 (Matt Kimball)
  • AWS GenAI Summit, October 9-10, Seattle (Jason Andersen, Robert Kramer)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag)
  • Blackberry Analyst Day, October 16, New York City (Will Townsend)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer, Jason Andersen)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Matt Kimball, Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Fyuz, November 11-13, Dublin (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)

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ANALYST INSIGHT: Rabbit Creates A New Kind of AI Assistant — in a Handheld Device https://moorinsightsstrategy.com/rabbit-creates-a-new-kind-of-ai-assistant-in-a-handheld-device/ Mon, 30 Sep 2024 16:05:03 +0000 https://moorinsightsstrategy.com/?p=42947 The AI landscape is vast, and everyone, from Google to Microsoft and OpenAI to Anthropic, is trying to stake their claim. Today, much of AI is computed in the cloud; while these workloads are expected to shift towards a more hybrid model that balances computing between local and cloud, there is also a push for […]

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The Rabbit r1 device fits in a pocket — but is driven by an entire AI stack in the cloud.

The AI landscape is vast, and everyone, from Google to Microsoft and OpenAI to Anthropic, is trying to stake their claim. Today, much of AI is computed in the cloud; while these workloads are expected to shift towards a more hybrid model that balances computing between local and cloud, there is also a push for more agents to help manage the many different LLMs and SLMs that exist today.

Some companies like OpenAI and Google already have their own agents, while others like Cohere help you build your own AI agents with RAG (retrieval augmented generation). Stanford’s HAI (Human-Centered Artificial Intelligence) has a 2024 report detailing how AI agents are likely to move the industry forward and improve human-to-AI interactions. Advanced AI assistants have also become important enough for Google to publish a 273-page paper on The Ethics of AI Assistants. Much research is already being done in the space, including by companies like NVIDIA, which has developed its Voyager agent in partnership with universities. Many of these companies are building complex AI systems to run generically through a smartphone or browser app. We’ve even seen investments in custom hardware from AI players such as Midjourney or OpenAI, which is investing in many companies building hardware for AI.

None of these companies, however, is like Rabbit, which launched its handheld device (co-designed by Teenage Engineering) as a conduit to help scale its own cross-platform, cloud-based generic agent system called LAM. LAM aims to enable AI agents to perform tasks quickly and inexpensively.

Introduction to Rabbit, Rabbit OS, and Rabbit R1

The Rabbit r1 is a handheld device about the size of a folded Samsung Galaxy Z Flip. It’s meant to be carried as a personal AI-powered assistant that can help answer complex questions, solve math problems, and translate speech. The r1 came to market with much hype, and since its release earlier this year, it has wildly surpassed Rabbit’s expectations of selling a few thousand units; by now, there are over 100,000 units sold. This has been both a blessing and a curse, because the level of demand forced Rabbit to separate pre-orders into different waves of fulfillment. (I experienced this as someone who pre-ordered a Rabbit r1; I got lucky enough to be part of the earlier waves.)

The user experience early on was buggy and inaccurate, but it quickly improved to a respectable state, with new features and fixes added weekly. Rabbit has deployed significant quality updates since April’s launch to ensure that the product meets people’s expectations. Since launch, Rabbit has already pushed out 16 OTA updates to the r1, fixing bugs and adding features, and I don’t expect that pace to slow down much.

One of the things that sets the Rabbit r1 apart from the rest of the industry is that it is an entirely custom piece of hardware; this allows Rabbit, even as a startup, to independently run its custom Rabbit OS, which is built based on Android. Both now and in the future, this approach minimizes the potential for confinement by the existing app-based ecosystems of smartphones and tablets. This means that Rabbit has complete control of all the sensors and information coming in from the wireless subsystem, which includes a 4G modem.

Rabbit’s LAM Approach

Rabbit OS is also different from other Android-based operating systems because it is heavily tied to the cloud to run LAM. LAM creates infrastructure that helps solve the problems that users might encounter when trying to use AI models on asynchronous problems. These problems manifest themselves in the form of understanding human intentions that might be communicated imperfectly, in pieces, conversationally, or over many steps. LAM can translate those intentions into actions on a webpage or webapp that require a sequence of steps that unfold over time rather than in an instant. LAM was originally introduced as a “large action model,” but the company’s definition has expanded beyond being just a model and into more of a system of agents.

Rabbit’s approach to Rabbit OS also allows it to be more flexible in addressing different problems using different AI tools. For example, Rabbit OS uses a combination of GPT 4o, Perplexity Pro, Claude, and Wolfram|Alpha to tackle different user queries. Rabbit OS chooses the best LLM to use based on the capabilities of each model. Once the LAM understands the user’s needs, it can address the user’s request by tapping into the appropriate LLM and performing the necessary action. This approach has evolved over time as LAM has evolved.

With companies discontinuing APIs for their apps and making access more complex and more expensive, LAM can simplify a user’s life by performing a task with a single voice command. Through Rabbit’s research and users’ feedback, the company has continued to evolve how LAM works, with new capabilities and modalities created through new features like teach mode. Teach mode will enable Rabbit to offer new capabilities as modular features that its creators could potentially sell in a marketplace.

Rabbit’s AI go-to-market is unique mainly because it has taken the opposite path of many of its competitors by building both its hardware and software together, then evolving its software rapidly. Using LAM, the company hopes to become more future-proof to changes to web application user interfaces or LLMs. The company’s use of diverse models and its multiple potential revenue streams allow it to continue to grow alongside the AI industry’s boom. Rabbit’s approach also allows it to be hardware-agnostic and potentially launch new devices beyond the Rabbit r1 with different form factors.

What’s Next for Rabbit and LAM?

Recently, I got a chance to see the future of Rabbit’s LAM-powered generic agent, which is powered entirely independently of any kind of pre-training. This agent uses a combination of a planner and a controller, allowing the agent to think, look, and act in real-time, which makes it more resilient to UI changes. It could easily demonstrate booking flights and making restaurant reservations on almost any site. While at this earlier stage, LAM might be slower, the system has already demonstrated the ability to perform a full series of tasks on behalf of a human using only voice as an interface. Eventually, I could see a future where LAM could perform these tasks faster than a human.

Rabbit’s unique approach to owning the entire vertical stack, from the cloud down to the device, enables it to innovate rapidly in ways that its competitors might find difficult. The LAM at the center of Rabbit’s innovations is constantly evolving, and the company is continually updating the whole vertical stack to increase capabilities and drive down latency.

The entire industry is moving in the direction of agents, with all the big players investing heavily in advanced agents and how they might better use LLMs to address users’ needs; in some ways Rabbit is already ahead of them. With the rapid pace of innovation in AI, Rabbit is one of the companies I’ll continue to keep a close eye on for its latest developments.

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Pixel 9 Launch: Google’s Approach To AI Becomes Clearer https://moorinsightsstrategy.com/pixel-9-launch-googles-approach-to-ai-becomes-clearer/ Fri, 27 Sep 2024 15:07:19 +0000 https://moorinsightsstrategy.com/?p=43061 Google has a more cohesive approach than ever for Pixel phones and wearables, and its Pixel 9 launch showed how it is deploying Gemini AI across all of its devices.

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The Pixel 9 and Pixel 9 Pro in all the available colors Anshel Sag

I recently attended a Made by Google event—the first one I’ve been to on Google’s campus—focused on new developments for Google Pixel products. It started with a warm and solemn commemoration of Susan Wojcicki, former YouTube CEO, who passed away earlier in August. After that thoughtful opening, Google’s senior vice president of platforms and devices, Rick Osterloh, kicked off the business portion of the event with some thoughts about how Google and its product offerings are evolving to make things easier for consumers.

At its core, Google is trying to use its AI capabilities with Gemini to simplify and speed up users’ daily tasks while adding new and unique capabilities that make Google the innovator people expect it to be. At the event, it was quite clear that Google is leading its approach to AI with Gemini and that Gemini is the common thread across most Google products—except home automation, which I don’t get.

Rick Osterloh, Google’s senior vice president of platforms and devices Anshel Sag
Rick Osterloh, Google’s senior vice president of platforms and devices Anshel Sag

Advances For Gemini On Android Devices

Google talked about its Gemini AI capabilities and how Gemini Advanced is now available across many different Android OEMs and devices. On stage, Google showed the Samsung Galaxy S24 Ultra and Moto Razr+ running Gemini Advanced, including new features such as Gemini Live. Gemini Live is Google’s new way to interact with Gemini Advanced in a constant, conversational manner using multi-modal AI, allowing you to interrupt it and interact with it better.

Gemini Live runs on all the new Pixel 9-series phones and flagship Android phones. I think Google is doing a much better job of showing off new capabilities and features on partner Android devices while still demonstrating that Pixel has the best Google AI experience. With the entire Pixel line, Google has to thread quite a needle between making Pixel the best phone for Android, while also ensuring that other Android OEMs still have access to the most important features.

The Pixel 9 Pro in hand Anshel Sag
The Pixel 9 Pro in hand Anshel Sag

The Pixel 9 Series Launch

To complement Gemini’s new capabilities, Google also announced the much-awaited Pixel 9 series, which includes four devices: the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL and Pixel 9 Pro Fold. These devices range in price from $799 up to $1,799, and all feature the same new Google Tensor G4 processor. The fundamental differences among these devices are that the Pro devices come with a telephoto camera and 16GB of RAM. The Pixel 9 Pro is the same size as the Pixel 9, while the XL has the same features as the Pro but with a larger display and battery. The Pixel 9 Pro Fold is the foldable version of the Pixel 9, but it uses an entirely different camera configuration (while still having 16GB of RAM). Overall, the new series mostly has the same Pixel Android 14 design language, as well as a visor-like design for the camera bump.

Speaking of Android 14, lots of people including me were surprised to see that the new Pixel line isn’t shipping with Android 15. That said, in the coming months Pixel will be the first phones to ship with Android 15.

Everyone in attendance walked away with a Pixel 9 or Pixel 9 Pro XL, and I have been enjoying my experience with the phone so far. (I will write a full review later on.) Among all these devices, I believe the Pixel 9 Pro Fold may be the first phone anywhere to combine my love of foldables and good cameras. The current Pixel Fold is quite good, but it is running a two-generation-old Tensor G2 and has the cameras from the Pixel 7 series. I believe the Pixel 9 Pro Fold would be the most significant upgrade for many users, as well as the most attractive line for users looking for a mix of productivity and media consumption.

The original Pixel Fold next to the Pixel 9 Pro Fold Anshel Sag
The original Pixel Fold next to the Pixel 9 Pro Fold Anshel Sag

Wearables Get A Welcome Refresh

At the event, Google also announced a couple of new wearables, namely the Pixel Watch 3 and the Pixel Buds Pro 2. The Pixel Watch 3 retains the same design ID as its predecessor, using a 100% recycled aluminum case—arguably one of the best in the industry—though now adding a 45mm case size alongside the existing 41mm size. This is welcome, given that I have thought the 41mm case was too small for me and many others. Besides the new size option, Google has also improved its use of the case’s footprint with a 16% smaller bezel, thereby increasing screen size without increasing the body size.

Google has also overhauled the sensors on the Pixel Watch 3 series with Loss of Pulse Detection. This feature has the potential to save lives, but unfortunately it won’t be available in the U.S. for a while. The U.K., France, Austria, Denmark, Ireland, The Netherlands, Norway, Sweden and Switzerland will have it starting Sept 3. Unfortunately, in the U.S. we will have to wait until the FDA gives Google clearance for the feature—and who knows how long that might take.

The Pixel Watch 3 (45mm) on the wrist Anshel Sag
The Pixel Watch 3 (45mm) on the wrist Anshel Sag

For the Pixel Watch 3, Google has opted for a new dual-chip architecture running on the latest Wear OS 5, something we’ve already seen from OnePlus. Similarly, Google used a Qualcomm Snapdragon W5 chip paired with an Arm Cortex M33 coprocessor, which means even better battery life than the already much-improved Pixel Watch 2. Google has also implemented a new 2000-nit display for outdoor use, making the screen easier to see in direct sunlight. The display also goes as low as 1 nit in very low-light environments, and I know that I will appreciate that feature when putting my infant to bed.

The Pixel Watch 3 also comes with Bluetooth, Wi-Fi, NFC and Ultra-Wideband, which is excellent for finding the watch or using it to access things like cars. Google didn’t go into much detail about the software integrations at launch. Still, Google will have better Google Maps and Nest Doorbell integrations with the Pixel Watch 3, which I think will be a net positive for strengthening the Google ecosystem and telling an improved “better together” story. Speaking of a better-together story, Google is also including six months free of Fitbit Premium, which will enhance many of the Pixel Watch 3’s new hardware capabilities with better health insights and accurate workout measurements and feedback.

The new Pixel Buds 2 Pro features an entirely new bud design (while retaining the iconic egg-shaped case) that is 27% smaller, delivering 2x better noise canceling and improved AI capabilities. Google claims that the new A1 processor improves audio quality and powers enhanced noise-canceling and AI capabilities including Gemini Live. I have always thought that Google should have more AI capabilities built into its earbuds, and apparently Google did, too, because the Pixel Buds Pro 2 do a better job of integrating deeper with Gemini to deliver a better user experience. I believe that AI-enhanced wearables like the Pixel Buds Pro 2 and the Meta Ray-Ban smart glasses will be how many people experience AI daily, so I’m glad to see that Google is on board.

At the event, Google demonstrated Gemini Live on the earbuds using a conversational style of interaction to ask questions and get answers, and I got a chance to try them out after the event. I was very impressed with how seamless the experience was and how good the earbuds sounded and how well they fit. For me, earbuds are always a big fit challenge, but the Pixel Buds Pro 2 fit better than ever and sounded great, even though I only had enough time to listen to one song.

Google Continues Down The Path Of Custom Silicon

With Tensor G4 and A1, Google continues investing in custom silicon and expanding its reach. While the Tensor G4 doesn’t appear to improve on the G3 significantly, Google is claiming some experiential improvements, including better support for multimodal AI like Gemini Nano. Google has been panned in the past for using Samsung’s Exynos processor as a base for Tensor while not really being competitive on performance. While I agree with these assessments, especially given that Google continues to use Samsung modems with negative impacts on 5G performance and battery life, Google seems steadfast in its ambitions.

There are rumors that the Tensor G5 will be a complete ground-up Google design, which isn’t necessarily a good thing for performance or benchmarks, but Google also seems to have different KPIs than other Android OEMs. Google claims that it doesn’t care about the benchmark performance of its chips, but rather the experiences they deliver. That said, I don’t think there are any experiential metrics where Tensor G4 beats Snapdragon 8 Gen 3 unless we’re talking about Google’s proprietary security or AI cores—which are hard to quantify. Many aficionados would be happier seeing Google use MediaTek Dimensity or Qualcomm Snapdragon chips in the Pixel series.

Entertainer Keke Palmer on stage to promote her book and talk about AI Anshel Sag
Entertainer Keke Palmer on stage to promote her book and talk about AI Anshel Sag

Still, it seems clear that Google wants to continue down the path of custom silicon, as shown by introducing the Tensor A1 for the Pixel Buds Pro 2. This leads to the question of how long it will be until Google releases a Tensor W1 for the Pixel Watch. More importantly, how long will Google continue to build its chips for Pixel without the volume to justify the costs? Now that the foundry crunch days have passed, Google does have some opportunity for custom silicon without necessarily being a lead customer. In that context, having more custom chips may allow it to negotiate better terms and have access to more advanced chip production nodes.

Availability Is A Confusing Mess

Product availability may be where Google seems the most disjointed. Google has done a great job of announcing so many of its products simultaneously, especially by bringing in the Pixel 9 Pro Fold to match the rest of the Pixel series. Yet the Pixel 9 and Pixel 9 Pro XL were available on-shelf on August 22, while the Pixel 9 Pro became available September 4. Then the Pixel 9 Pro Fold, Pixel Watch 3 and Buds 2 Pro are scheduled to be available in the “following weeks”—whatever that means.

When I drafted this piece in late August, the Pixel 9 Pro Fold was completely sold out in the porcelain color for both storage capacities (256GB and 512GB), while the obsidian color was sold out in 512GB and on notify for 256 GB. Meanwhile, Pixel Buds Pro 2 preorders currently state September 30 as a delivery date for across all four colors, so that’s likely its availability date. Based on preorder dates, the Pixel Watch 3 became available September 10 across all colors and models.

While I can appreciate that all these products are different, it would have been nice to see all the phones launch on one date and all the wearables on another—if the entire batch of products couldn’t be launched on a single date. In either of those scenarios, we would not have this rolling availability where you might buy a Pixel 9, then have to wait a few weeks for the matching watch and almost a month for the earbuds to complete the experience.

NBA star Jimmy Butler on stage to help demonstrate the Add Me feature Anshel Sag
NBA star Jimmy Butler on stage to help demonstrate the Add Me feature Anshel Sag

Google Pixel Finally Has Cohesion

These announcements, both in hardware and software, have shown Google to be more cohesive than ever in its approach to Pixel. The Pixel 9 series is substantial and works well together, addressing the price tiers from $799 to $1,799. That said, seeing a Pixel Flip one day would be nice, especially because having a third player in the U.S. market after Samsung and Motorola would benefit consumers.

On the AI front, Gemini Advanced and Gemini Live represent the best that Google offers while also existing vertically across Pixel and horizontally across Android. I loved seeing how Google integrated Gemini Live in the Pixel Buds Pro 2 with the Pixel 9 and how the Pixel Watch 3 adds new Google-centric features while also embracing the more optimized design and larger screen size. This is undoubtedly the best Pixel lineup we’ve seen from Google, and I am glad to see that things are looking quite good under Rick Osterloh’s leadership.

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MI&S Weekly Analyst Insights — Week Ending September 20, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-september-20-2024/ Tue, 24 Sep 2024 13:00:56 +0000 https://moorinsightsstrategy.com/?p=42662 MI&S Weekly Analyst Insights — Week Ending September 20, 2024

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The Moor Insights & Strategy team hopes you had a great weekend!

This week, Patrick, Anshel, and Melody (virtually) will be in Palo Alto at HP Imagine, Anshel will be in San Jose at Meta Connect, and Melody will be at Verint Engage in Orlando.

Last week, Anshel attended the Snap Partner Summit in Santa Monica and Patrick, Jason, Melody, and Robert attended Salesforce Dreamforce in San Francisco (and virtually).

If you missed Will Townsend’s webinar with Zayo, “What’s Next for Your Network’s Foundation?” It is now available on demand!

Our MI&S team published 16 deliverables:

Over the last week, our analysts have been quoted multiple times in top-tier international publications with our thoughts on Apple, IBM, Intel, and Nokia.

Patrick was on Yahoo! Finance with the Morning Brief team to talk about Intel’s AI chipmaking partnerships, and joined CNBC to discuss recent reports that Qualcomm approached Intel about a takeover.

MI&S Quick Insights

Microsoft, BlackRock, Global Infrastructure Partners, and MGX have partnered to raise $100 billion to build AI infrastructure; the group will invest in datacenters and energy infrastructure to support demand for AI computing power, primarily in the United States. The group’s initial objective is to raise $30 billion, with long-term expectations of expanding it to $100 billion with additional debt financing. The partnership’s main focus will be on datacenters and the power supply needed to run giant AI applications.

A group of Chinese researchers published a paper exploring memory in large language models. The scientists believe that LLMs have a unique type of memory similar to Schrödinger’s cat. The memory can only be observed when a question is asked. The universal approximation theorem (UAT) was used to explain how LLMs can dynamically fit inputs to outputs, making it appear to remember information.

Experiments were run on LLMs by training them on poems, then testing the LLM’s ability to recall the poems based on very little information. It surprised me that the LLMs could remember entire poems based only on titles and authors, even though LLMs don’t store information in a traditional memory structure. The scientists wrapped up the experiment by comparing LLM memory to human cognition. They highlighted similarities and differences and emphasized the potential of the dynamic fitting capability for creativity and innovation.

Microsoft, BlackRock, Global Infrastructure Partners, and MGX have partnered to raise $100 billion to build AI infrastructure; the group will invest in datacenters and energy infrastructure to support demand for AI computing power, primarily in the United States. The group’s initial objective is to raise $30 billion, with long-term expectations of expanding it to $100 billion with additional debt financing. The partnership’s main focus will be on datacenters and the power supply needed to run giant AI applications.

A group of Chinese researchers published a paper exploring memory in large language models. The scientists believe that LLMs have a unique type of memory similar to Schrödinger’s cat. The memory can only be observed when a question is asked. The universal approximation theorem (UAT) was used to explain how LLMs can dynamically fit inputs to outputs, making it appear to remember information.

Experiments were run on LLMs by training them on poems, then testing the LLM’s ability to recall the poems based on very little information. It surprised me that the LLMs could remember entire poems based only on titles and authors, even though LLMs don’t store information in a traditional memory structure. The scientists wrapped up the experiment by comparing LLM memory to human cognition. They highlighted similarities and differences and emphasized the potential of the dynamic fitting capability for creativity and innovation.

Salesforce hosted its Dreamforce event last week, and the big story was Agentforce—its portfolio of tools and capabilities that enable business users to create highly productive AI agents. Agents are pretty exciting AI technology in that they can leverage AI and deterministic programming to let an AI drive a business process and minimize human intervention. Salesforce was able to articulate a set of existing technologies (Mulesoft, Prompt Builder) and new ones (Data Cloud) as well as no-code tools that enable users to easily build agents. While this is very promising, I will caution that, like many developer toolsets embedded in application platforms, Agentforce will still need more work when it comes to enterprise or external deployment. We will need to look closely at how testing and maintenance will function in the new world of agents—and figure out what the right business model is.

A few days prior to Dreamforce, ServiceNow announced its latest AI capabilities in its Xanadu release. In addition to a raft of new features similar to what we are now seeing from Agentforce, Servicenow is releasing a new database to improve performance and scaling, plus a host of new features in its Integration Hub. This aligns well with the thoughts on ServiceNow’s AI aspirations that Melody Brue, Robert Kramer, and I published in June.

IBM is continuing its strategy to cultivate a broad and deep IT automation portfolio. This week it announced its intention to acquire Kubecost, aligning with its Apptio acquisition of 2023. IBM is betting big on FinOps, and Kubecost has the ability to deliver optimized insights to improve the efficiency and costing of Kubernetes infrastructure.

Salesforce has launched Agentforce, an AI-powered suite designed to automate various tasks across an enterprise. Agentforce utilizes autonomous agents to improve efficiency in sales, service, marketing, and commerce. Salesforce emphasizes the platform’s ease of use, accuracy, and ability to deliver immediate results. The AI agents within Agentforce can perform tasks such as drafting e-mails, scheduling meetings, and offering recommendations based on customer data. Salesforce provides pre-built agents such as Service, Sales Development Representative, Sales Coach, and Campaign, while also allowing users to configure their own custom agents. The overarching goals of Agentforce are to empower sales teams, elevate customer experiences, optimize marketing campaigns, and streamline commerce operations through AI-driven automation. Robert Kramer and I talked about Agentforce on the latest episode of the Hot Desk Podcast, and I’ll have more to say in an upcoming analysis article.

The semiconductor space is about as hot as I’ve ever seen it, and it’s only getting hotter. We should be seeing new server CPUs from the two x86 giants hitting the market soon, and of course the AI accelerator market seems to have new, well-funded startups jumping in the game every day. Finally, Arm has driven a new dynamic through its penetration into the cloud (CSP) market that I believe will move downmarket to tier-2 cloud providers and eventually the enterprise.

The CPU is not commoditized. However, the server market is overserved from a scalar compute perspective. Core counts are ridiculously high and the integer performance of chips is beyond what traditional datacenter workloads require. Yes, more is good. And yes, faster is better. But for the enterprise IT organization, we have seen this “cores war” and billboard-style specification comparisons giving way to real value markers such as performance per watt (sustainability, datacenter capacity) and performance per dollar (ROI, TCO).

CSPs have very specific requirements around performance and power which translate into the very specific core counts and performance levels that the CPU makers tout. These are often not CPUs that will be found on price sheets. Furthermore, CSPs require a multi-vendor market. By having more than one supplier, prices are more competitive and different services can be offered.

CPU vendors need to focus marketing spend on real differentiation if they hope to play and win in the enterprise. That differentiation can be virtual machine density or it could be from application acceleration or something else—but the discussion needs to move beyond core counts and memory.

Finally, it is critical to understand that the IT consumer has little faith in published benchmarks from vendors, be it CPU vendors or server vendors. When comparisons are made between your latest technology and a technology that is a generation (or often two) behind—buyers see this. Or when a company publishes a benchmark that shows them with two, three, four orders of magnitude better performance than the competition, their audience realizes it’s synthetic. Let’s move beyond the “benchmarketing” era and into some truth in advertising, so to speak.

Interesting numbers from the last quarter’s financial reporting would indicate that there is softness in storage for some of the major OEMs, despite incredible revenue increases for server sales. Why is this? First, it’s worth picking at those numbers a little more closely. While server revenue numbers were up dramatically across the board, these increases are attributed to AI sales. Non-AI business continues to be flat for most.

What we’ve seen in the market over the last few quarters is storage companies such as Pure and NetApp growing their business as companies like Dell and HPE have seen a flat market. I believe we can thank AI, even if indirectly, for this growth. The focus on AI has led to a focus on data, and this has led organizations to re-examine their storage environments and move toward storage solutions from companies that solely focus on storage and data management. Want more proof? Look at the incredible growth of companies like VAST and Weka—companies that don’t even put an emphasis on the storage element of their solutions.

Lenovo has been the outlier and has seen strong growth. This is due in part to its relatively small customer base and its footprint in the hyperscalers. While I don’t have specific insights, I suspect its enterprise storage business is in line with what we’ve seen from HPE and Dell.

I am certain the OEMs will regain their footing in the storage market. But I don’t believe it will happen until each company examines the way companies like Pure position their products and message to the market.

Veeam Software has acquired AI-powered startup Alcion, which focuses on cyber resilience for Microsoft 365. Alcion’s co-founder, Niraj Tolia, who previously played a key role in Veeam’s Kubernetes data resilience solution Veeam Kasten, has been appointed as Veeam’s new CTO. Tolia will lead the company’s product strategy for Veeam’s new Data Cloud, integrating Alcion’s AI and security features to enhance data resilience. This acquisition is part of Veeam’s broader expansion, which also includes a recent partnership with Lenovo to provide the TruScale Backup Service.

A recent Adobe study highlights the escalating concerns of U.S. consumers regarding misinformation in the lead-up to the 2024 presidential election. The findings reveal that most respondents are worried about the impact of misinformation on the election and have become less trusting of online content.

The study also found a growing demand for transparency in how digital content is created and edited, with a large majority (93%) of consumers emphasizing the importance of understanding content origins and modifications. This demand is particularly strong for election-related content. 95% of respondents said they wanted to see attribution details attached to such information. A significant portion of respondents (48%) have reduced their social media usage due to the prevalence of misinformation, with 89% believing social media platforms should take more decisive action. Most (74%) feel the U.S. government’s efforts to combat online misinformation are inadequate.

Adobe has done a nice job of calling attention to the need for more transparency in digital content—particularly for the company whose tools are designed to manipulate images (yet not in a harmful way). These types of studies are a good way to educate people about the rise in misinformation while promoting the Adobe-led Content Authenticity Initiative.

ServiceNow has introduced AI Agents for automation and intelligent problem-solving to change customer and employee experiences. ServiceNow’s vision for AI Agents is not entirely unique. It is to leverage increasingly powerful AI models to create agents capable of independently identifying and resolving problems. These agents are built to operate within predefined company parameters and with human oversight, ensuring a mix of autonomy and control. It is the human oversight part that I think sets ServiceNow apart from competitors in these early days of AI agent announcements.

Ultimately, ServiceNow envisions a future where humans act as supervisors, guiding teams of AI agents that proactively manage workflows across departments. This represents a significant shift in the human-AI relationship, with AI agents taking on—not taking over—a more active and collaborative role in driving business productivity and transformation. ServiceNow’s initial focus is on customer service management and IT service management.

Introduced last week, Salesforce’s Agentforce is a suite of AI-powered agents designed to enhance business functions. Let’s review a few benefits and challenges when integrating AgentForce with ERP and SCM systems. First, the benefits:

  • Automation — AI agents can handle repetitive ERP and SCM tasks such as order processing, inventory management, customer service, procurement processes, etc.
  • Data Integration — Tools such as Salesforce’s MuleSoft allow data to flow between systems, although this can also pose challenges.
  • Scalability — Agentforce supports increased ERP and SCM workloads without the need for additional human resources.
  • Predictive Analytics — Salesforce can enable AI-driven insights drawn from enterprise data that resides in ERP and SCM systems to improve decision-making.

Here are some of the challenges:

  • Integration Complexity — Integrating Agentforce with ERP and SCM systems often requires IT expertise; trust in the integration process is critical to avoid operational disruptions.
  • Security — Ensuring the protection of sensitive ERP and SCM data when using AI agents deserves significant attention.
  • Trust — Users must trust that the data handled by AI agents in ERP and SCM systems is used properly. Errors could impact key functions in the enterprise systems.
  • Transparency — It’s important to understand how AI agents make decisions. Transparent AI processes can build trust by helping users understand how decision-making happens in areas such as supply chain optimization and demand forecasting.

More to come on all of this in my upcoming article digging into the details of Agentforce’s impacts on enterprise systems.

Cisco recently announced a second round of layoffs for the year, affecting 5,600 team members, or 7% of its overall workforce. It was a widely anticipated move, given the softness in Cisco’s networking business and an uncertain economy heading into a U.S. presidential election. I expect that the company will use the cost savings to reinvigorate demand for all its infrastructure. This applies especially to cybersecurity, as the integration of Splunk continues to strengthen Cisco’s offering to the market.

Globant is acquiring Blankfactor, a U.S.-based IT consulting firm specializing in payments, banking, and capital markets. This acquisition should strengthen Globant’s financial services offerings, particularly in card issuing, merchant acquiring, and securities finance. Blankfactor’s expertise in consulting-led product engineering, cloud technologies, and AI solutions should complement Globant’s capabilities and help it better serve clients in the rapidly evolving financial services industry.

Amazon has added PayPal as a Buy with Prime checkout option. This builds on last week’s news of PayPal’s expanded partnership with Shopify. This is noteworthy because it expands PayPal’s reach in the e-commerce space, given that it is currently not a payment option on Amazon’s main platform. This strategic move strengthens PayPal’s position in the market and offers more choices for online shoppers. Under the leadership of new CEO Alex Chriss, PayPal seems to be making some strides in creating products and services that compete with newer rivals such as Stripe for payments and Apple for mobile wallets.

HTC has announced a new VR headset, the VIVE Focus Vision. HTC appears to be building this headset for both wireless and wired streaming from a desktop PC—while also enabling it to function as a fully standalone headset. It features mixed reality passthrough for AR-like experiences thanks to two RGB front-facing cameras. It seems that HTC wants this headset to become the standard for PC VR applications; it’s equipped with a 120-degree FoV, 90 Hz LCD panels, and a Qualcomm Snapdragon XR2 chipset. It also has ample RAM (12GB) and storage (128GB, with up to 2TB of expandable storage via MicroSD), as well as swappable batteries. At $999, it will have a hard time competing with Meta’s Quest 3, but given its eye-tracking capabilities and arguably better ergonomics, there is a bit of premium capability. That said, I believe the market fit for this headset is fairly small at the price.

Snap, Inc., parent company of Snapchat, announced a new pair of AR glasses, the fifth generation of its Spectacles family. This is the second generation of Spectacles to have dual see-through waveguide displays. These new Spectacles are powered by a Qualcomm Snapdragon processor running a new Snap OS operating system designed to work with Snap’s developer tools and be compatible with the Snapchat app. While the horizontal field of view is only 46 degrees, the vertical FoV is much taller and seems to lend well to porting Snapchat AR lenses. While the glasses themselves appear quite bulky, I do believe that Snap is taking the right approach to AR by embracing AI and natural interfaces like hand tracking and voice. Other than their appearance and limited FoV, these glasses are still very much targeted towards developers at $99 a month for 12 months.

Matter at the tipping point — At CES 2023, I predicted that Matter, the smart home standard from the Connectivity Standards Alliance, would hit its tipping point in 2025. I figured the CSA and its member companies would iron out the first wave of Matter and Thread bugs during the first year—improving usability, adding more device types, and paving the way for the second wave of commercial products. As it played out, first-year deployments revealed new (but not unexpected) concerns about usability and deployment. This year, Matter and its members addressed the second-order problems, and the Thread Group released Thread 1.4 with essential Matter-related enhancements. I covered Thread 1.4 in these pages in my September 6 weekly update.

Meanwhile, Apple, Amazon, Google, and Samsung have turbocharged Matter’s market acceptance by incorporating Thread and Matter into high-volume consumer products. Google, Apple, and Amazon smart speakers and hubs have Thread and Matter support built-in, so millions of consumers already have the technologies in-house, even though they might not be aware of it. Also, if you have an iPhone 15 Pro or newer with iOS 18, your phone can directly connect with Thread-based Matter devices via its built-in Thread radio—no hub required.

Better usability, increased ecosystem support, and direct device connections combine to reduce initial adoption barriers and improve user experiences. So, as CES 2025 approaches, CE manufacturers are rolling out waves of new products, such as Eve’s recently released wall-mounted, Thread-connected light switch. Using that switch with a Thread-enabled iPhone is the closest thing to a one-click Matter installation I’ve seen. It does look like 2025 will be the tipping point where Matter’s market share accelerates on its way to becoming the leading smart home ecosystem for new products by the end of 2026.

Ikea and Samsung collaborate on Matter support — Last week, Ikea added Matter support to DIRIGERA smart home hubs via a software update. Ikea’s smart home product line, introduced in 2012, includes lighting, remote switches, air purifiers, motorized blinds, and Wi-Fi speakers. Ikea has always used the well-established Zigbee protocol for these products. In 2022, the company launched DIRIGERA for smartphone integration.

Ikea is on the CSA board of directors and a strong Matter supporter, so I wasn’t surprised that the new hub was “Matter-ready” from the start. In this case, Matter-ready meant that a future software update could add “bridging” support, which the Matter specification defines in detail. Bridges translate Zigbee protocol to and from Matter protocol, allowing Matter ecosystems such as Amazon, Apple, Google, and Samsung to control the Ikea non-Matter (Zigbee) devices. Ikea followed through, making good on the promise of a Matter upgrade.

Also, last week, Samsung announced native SmartThings support for DIRIGERA and its Matter bridge. Of course, customers may choose a different smart home system (Apple, Google, Amazon, or other), but I assume Samsung has thoroughly tested SmartThings with Ikea’s bridging. Hear that alarm bell? It’s Ikea and Samsung with a wake-up call for non-Matter smart home suppliers to offer Matter bridges as soon as possible. Proprietary hubs are rapidly becoming obsolete.

T-Mobile launched a new network slice called T-Priority, which is specifically designed to be prioritized above all other users on its network. This service depends on the company’s 5G Standalone network, which it will be upgrading to 5G Advanced by the end of this year. Additionally, this gives it a service to compete with AT&T’s FirstNet, which has been the standard for most first responders. I believe this service will be complementary in many ways and will potentially serve as a backup in some applications as well as a primary line for new 5G applications thanks to its prioritization and larger bandwidth resources. I believe that T-Priority could be very powerful when many emergency services are sharing the same limited FirstNet spectrum and could benefit from added capacity on demand.

The new iPhone 16 might not be selling as well as Apple had anticipated, but the reality is that plenty of consumers are aware that many Apple Intelligence features, including the much-hyped new Siri, won’t be available until next year. Based on comments from T-Mobile’s CEO, it makes sense that there might be a slower start for iPhone sales in Q4, but an eventual ramp-up once the AI features become available broadly. I also believe that this could explain why so many carriers have offered such sweetheart deals on the new iPhone 16 Pro series. This is partially because of the slow rollout of Apple intelligence, but I believe it’s also because the base series iPhone 16 is the closest to the Pro in terms of specs that it has ever been.

8×8 announced the availability of its Video Elevation feature for 8×8 Contact Center. This capability enables contact center agents to initiate one-way video interactions with customers so agents can help quickly resolve issues that may otherwise require a service call or a lengthy discussion. I really like this “show me what you see” functionality, which I have used in different scenarios—most recently when diagnosing a router issue with AT&T. The  solution should ensure that the caller and agent are discussing the same thing when trying to resolve an issue. As AI agents start proliferating in the contact center, it might be some time before they can diagnose issues using multimodal recognition.

Zoom has expanded its contact center offerings with three new tools to streamline agent workflows and boost efficiency. Zoom Virtual Agent uses conversational AI to handle routine customer inquiries, freeing human agents for more complex tasks. Agent Assist leverages generative AI to provide real-time support and guidance during customer interactions. The Quality Management tool offers automated transcription and scoring of interactions to facilitate performance evaluation and coaching. These features have become more or less table stakes in contact centers. The significance in this case is that they show Zoom’s strategic focus on leveraging AI to optimize contact center operations and enhance both agent and customer experiences. In addition, Zoom’s AI is quite good. This is suggested by the number of awards and accolades it has received, but also from my own experience. For example, Zoom’s AI noise cancelation is so good that I’ve had people in Zoom meetings apologize for their barking dogs or other background noise that I couldn’t even hear. And more than once when I’ve had to miss or join a meeting late, I’ve been able to accurately and quickly get up to speed thanks to Zoom’s AI meeting summary.

Qedma is one of IBM’s application partners in the initial release of the Qiskit Functions Catalog. Its QESEM (Quantum Error Suppression and Error Mitigation) product is designed to suppress noise created by decoherence and calibration errors in QPUs. That means users can accurately run quantum algorithms on noisy QPUs. According to Qedma, QESEM achieves better results than algorithms that are run without error mitigation.

The QESEM workflow begins by compiling quantum circuits into operations compatible with the QPU. It uses both native and additional operations calibrated by Qedma. Following that, Qedma characterizes errors in the newly compiled circuits. Based on error data, the circuits are reconfigured for optimal QPU execution and then run on the QPU. Lastly, classical postprocessing refines the results and provides estimations with error bars for measured observables.

QESEM provides unbiased output with errors that are primarily statistical and reducible by increasing QPU time. It offers scalability across different qubit numbers without a proportional increase in required QPU time. It also supports several state-of-the-art QPUs, including superconducting qubits and trapped ions. Even though those two cover the biggest part of the quantum market, I expect this will be expanded to other modalities over time.

Ivanti is the latest cybersecurity company to expose a vulnerability that has been exploited in a cyberattack. The endpoint protection provider recently revealed a critical security flaw impacting its cloud service appliance that allows remote access to restricted functionality. Ivanti reports that a limited number of customers have been affected, but regardless of the blast radius it points to broader concerns about the company’s software development process. The timing is not ideal, given the scrutiny over CrowdStrike’s flubbed endpoint protection update. Consequently, Ivanti would be wise to provide additional details and deeper transparency about what it is doing to prevent future vulnerabilities.

I do not believe that most of the talk about Qualcomm acquiring Intel is credible. While I do believe that Qualcomm could potentially absorb or acquire Mobileye, even that would be questionable considering the current FTC climate. Realistically, there’s no way that Intel would sell its PC division, Wi-Fi business, or any of its other businesses—other than potentially its networking business—to Qualcomm. Intel’s PC business is keeping the company afloat right now, and selling it would be corporate suicide. I don’t know which divisions Qualcomm has expressed interest in, but this rumor has been bubbling up for weeks. Frankly, I believe that Qualcomm’s greatest interest in Intel is in supporting its foundry business to enable it to be a more competitive player to challenge TSMC.

The National Football League and Amazon Web Services have renewed their technology partnership, which began in 2017. A key development is the introduction of a new AI-powered Next Gen Stat that changes how tackles in football are analyzed. The Tackle Probability machine-learning model predicts the likelihood of a defender successfully making a tackle during a play, helping to identify the most reliable tacklers and the most elusive ball carriers. The Next Gen Stats platform, supported by AWS, collects over 500 million data points each season, providing detailed statistics and different viewing options for fans. This collaboration also includes tools like the Digital Athlete for injury prevention and the Big Data Bowl, which encourages the use of data insights to improve the experience for fans and players. Check out the details.

SAP provides an ERP-centered approach to carbon management that uses AI to maintain data quality and simplify reporting. Sustainability data helps enterprises track and manage carbon footprints across operations, share sustainability data with partners, and integrate carbon accounting into financial decisions. Though ERP systems can be complex, they are vital for meeting today’s environmental and regulatory demands. By making use of these features, businesses can ensure compliance, improve efficiency, reduce costs, and make informed decisions aligned with sustainability goals.

Look for an upcoming research piece exploring how SAP demonstrates the impact of ERP on sustainability.

AST SpaceMobile’s launch of five commercial low earth orbit satellites on September 12 was a watershed event in supporting direct-to-unmodified-smartphone satellite connectivity. AT&T has been working with the company behind the scenes for nearly four years, and the operator’s financial investment signals confidence in the viability of satellite communications to bridge terrestrial mobile network coverage gaps. Moor Insights & Strategy will be publishing a podcast soon highlighting a conversation with Chris Sambar, president of AT&T Network, and Abel Avellan, CEO of AST SpaceMobile, discussing the launch and its broader implications.

Research Papers Published

Research Notes Published

Podcasts Published

MI&S Game Time Tech (Melody Brue, Robert Kramer, and IBM’s Noah Syken )

The Futurum Group Enterprising Insights Podcast (Guest: Robert Kramer)

Don’t miss future MI&S Podcast episodes! Subscribe to our YouTube Channel here.

Citations

Apple / Airpods 2 / Anshel Sag / Soft Impact
Apple’s AirPods Pro 2 could forever change how people access hearing aids

IBM / Layoff’s / Jason Andersen / Computer World
IBM has reportedly laid off thousands

Intel / AWS Partnership & Government contracts / Patrick Moorhead / New York TImes
Intel, Aiming to Reverse Slump, Unveils New Contracts and Cost Cuts

Intel / AWS Partnership & Government contracts / Patrick Moorhead / TechTarget
Intel gets boost from AWS, government contracts

Intel / AWS Partnership & Government contracts / Patrick Moorhead / AOL – Business Insider
Intel, once a Silicon Valley star, has been floundering. Now it’s mounting a turnaround.

Intel / Re-organizaiton of Foundry / Patrick Moorhead / MarketWatch
Why Intel’s latest move for its foundry business is so significant

Intel / Re-organizaiton of Foundry / Patrick Moorhead / RCR Wireless News
Intel announces re-org focused on foundry business

Intel /  Re-organizaiton of Foundry / Patrick Moorhead / Silicon Angle
On theCUBE Pod: Analysts debate Intel Foundry spinout, AI tsunami and Oracle-AWS cloud moves

Nokia / APIs / Will Townsend / Fierce Network
Nokia: Ericsson’s new JV validates our approach to APIs

TV Interviews

Intel /  AWS Partnership  / Patrick Moorhead / Yahoo! Finance
Intel’s partnerships are boosting investor confidence: Analyst

Intel / Shares / Patrick Moorhead / CNBC
Intel shares climb after reports Qualcomm approached Intel about a takeover

New Gear or Software We Are Using and Testing

  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Pixel Watch 3 (Anshel Sag)
  • Pixel 9 Pro Fold (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Intel Innovation, September 23-26 — EVENT CANCELED
  • HP Imagine, September 24, Palo Alto (Patrick Moorhead, Anshel Sag)
  • Meta Connect, September 25, San Jose (Anshel Sag)
  • Verint Engage, September 23-25, Orlando (Melody Brue)
  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Intel Innovation, September 23-26 — EVENT CANCELED
  • HP Imagine, September 24, Palo Alto (Patrick Moorhead, Anshel Sag)
  • Meta Connect, September 25, San Jose (Anshel Sag)
  • Verint Engage, September 23-25, Orlando (Melody Brue)
  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Fem.AI Summit, Menlo Park, October 1 (Melody Brue) 
  • Microsoft Industry Analyst Event, Burlington, Mass, October 2 (Melody Brue)
  • LogicMonitor, Austin, October 2-4 (Robert Kramer)
  • Teradata, October 7-10, Los Angeles (Robert Kramer)
  • Zoomtopia, San Jose, October 8-9 (Melody Brue)
  • Embedded World NA, Austin, October 8-10 (Bill Curtis)
  • MWC Americas and T-Mobile for Business Unconventional Awards event judge, October 8-10, Las Vegas (Will Townsend)
  • AMD Event, San Francisco, October 8-10 (Matt Kimball)
  • AWS GenAI Summit, October 9-10, Seattle (Jason Andersen, Robert Kramer)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Fyuz, November 11-13, Dublin (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)

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MI&S Weekly Analyst Insights — Week Ending September 13, 2024 https://moorinsightsstrategy.com/mis-weekly-analyst-insights-week-ending-september-13-2024/ Mon, 16 Sep 2024 21:51:19 +0000 https://moorinsightsstrategy.com/?p=42361 MI&S Weekly Analyst Insights — Week Ending September 13, 2024

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The Moor Insights & Strategy team hopes you had a great weekend!

Last week, Patrick, Melody, Matt, and Robert were in Las Vegas for Oracle CloudWorld and Netsuite SuiteWorld. Will Townsend was in London for Connected Britain, where he also moderated a panel on tech innovations in mobile networks. Jason Andersen was in Austin for JFrog swampUP 24. Robert Kramer joined Infor’s weekly “What’s Up Water Cooler” podcast to discuss the latest innovations in modern ERP systems. Check it out on YouTube.

This week, Anshel is attending the Snap Partner Summit in Santa Monica; Patrick will be at Salesforce Dreamforce in San Francisco, and Jason, Melody, and Robert will attend virtually.

Will is hosting a webinar with Zayo, “What’s Next for Your Network’s Foundation?” on September 17 (tomorrow!) It’s free to register to hear Will’s insights on the future of networks.

Our MI&S team published 19 deliverables:

Over the last week, our analysts have been quoted multiple times in top-tier international publications with our thoughts on Apple, Automotive GPU IP, Border Gategway Protocol (BGP), Canva, Cyber Resilience, Google, Oracle, ZeroPoint, and Zoho Analytics.

MI&S Quick Insights

Adobe has previewed its Firefly Video Model, which is an AI-powered tool that can streamline workflows and add a lot to an editor’s creativity. The existing Firefly models are image-based. The Firefly Video Model has many useful features such as filling timeline gaps with generated B-roll footage using text prompts, camera controls, and reference images to fill in the missing sections. It can create variations of existing concepts or brainstorm on demand to generate new elements and provide new ideas. Firefly can also create atmospheric effects, 2-D and 3-D animations, and other visual enhancements. Firefly can remove unwanted objects, smooth transitions, and more, allowing editors to focus on creative storytelling and collaboration. Everything considered, AI provides Adobe editors a powerful video toolkit with many creative advantages. It’s a big step forward for video editing.

I’ve been speculating on OpenAI’s stealth project code-named Strawberry, which is believed to have superior reasoning power. Well, OpenAI may have just released Strawberry in the form of its latest model, o1, which appears to be a groundbreaking language model that demonstrates improved reasoning. o1 excels in several complex tasks ranging from math to code challenges. It even beats human experts with certain problem-solving skills. It also has an impressive ability to explain its thought process and how it arrives at its conclusions, as well as the ability to learn and improve over time.

That said, o1 also has some challenges. For example, training with large datasets may be a problem. However, the model is still under development, so we can wait to see if that improves. Despite any training problems, its reasoning ability already appears to be a plus that will set new model standards. I’m looking forward to seeing this model in its fully developed form.

Adobe has previewed its Firefly Video Model, which is an AI-powered tool that can streamline workflows and add a lot to an editor’s creativity. The existing Firefly models are image-based. The Firefly Video Model has many useful features such as filling timeline gaps with generated B-roll footage using text prompts, camera controls, and reference images to fill in the missing sections. It can create variations of existing concepts or brainstorm on demand to generate new elements and provide new ideas. Firefly can also create atmospheric effects, 2-D and 3-D animations, and other visual enhancements. Firefly can remove unwanted objects, smooth transitions, and more, allowing editors to focus on creative storytelling and collaboration. Everything considered, AI provides Adobe editors a powerful video toolkit with many creative advantages. It’s a big step forward for video editing.

I’ve been speculating on OpenAI’s stealth project code-named Strawberry, which is believed to have superior reasoning power. Well, OpenAI may have just released Strawberry in the form of its latest model, o1, which appears to be a groundbreaking language model that demonstrates improved reasoning. o1 excels in several complex tasks ranging from math to code challenges. It even beats human experts with certain problem-solving skills. It also has an impressive ability to explain its thought process and how it arrives at its conclusions, as well as the ability to learn and improve over time.

That said, o1 also has some challenges. For example, training with large datasets may be a problem. However, the model is still under development, so we can wait to see if that improves. Despite any training problems, its reasoning ability already appears to be a plus that will set new model standards. I’m looking forward to seeing this model in its fully developed form.

JFrog held its annual SwampUp event, where it made a number of interesting announcements. Long known for its Artifactory code-storage solution, JFrog has been steadily adding new capabilities and acquiring technology. The focus on security has been an especially high priority, and this week JFrog announced a runtime protection service enabling end-to-end artifact security for both source and binary code. This was coupled with the formal announcement of its MLOps solution, which is based on its acquisition of Qwak this summer. My research on how JFrog has elevated itself from a DevOps point tool to a full-blown platform will be available soon.

In addition to its own innovations, JFrog also announced a partnership with GitHub that shows some long-term potential. One of the first big steps was the integration of Artifactory with GitHub Copilot. While there have been many announcements of this type over the past few months, this one stands out. Given that Artifactory provides a rigorous and secure registry for all development artifacts, this integration makes it easy for developers to have an AI assistant specifically configured around their companies’ standards. For instance, a developer will get assistance based only upon specifically curated artifacts, versions, and standards established by existing rules and policies. This out-of-the-box integration is something that other tools either cannot do yet or that would require a lengthy integration process.

Over the next few months, we will see a new arms race, with a range of vendors showing off their AI agents. This started last week at Oracle CloudWorld and NetSuite SuiteWorld. It makes sense for application platforms to begin introducing agents—and dev tools to build agents. Agents will be the next big thing now that LLMs and bots (which are actually the simplest agents) are becoming common. This will be a major focus of my research over the rest of 2024. Over time, agents will become as ubiquitous as apps on your phone, all built to manage multi-step activities by using AI. You can think of them as dev assistants that can help you write code. An agent will be able to write the code, develop a test plan, execute the tests, give feedback, and recommend where to deploy. All you will need to do is approve the tasks, and the code will be deployed.

Last week Amazon announced that the SageMaker platform will include added support for Amazon Enterprise Kubernetes Service with its HyperPod-managed MLops solution. This allows IT and DevOps teams to use the familiar Kubernetes interface and more easily manage HyperPod clusters. This solution also ties in with AWS Cloudwatch to enable production monitoring of the clusters. This is a great step in enabling IT Ops and DevOps to “de-silo” AI and machine learning workloads.

Salesforce’s new Agentforce platform aims to change how businesses operate by introducing autonomous AI agents that work alongside employees to handle tasks in various departments such as service, sales, marketing, and commerce. These AI agents can analyze data, make decisions, and take independent action, freeing human workers to focus on more strategic and complex tasks. This could lead to increased efficiency and the ability to scale operations on demand. Early adopters such as Wiley have reported significant increases in case resolution using Agentforce, highlighting the potential of this new technology to increase customer satisfaction as well.

While Agentforce promises efficiency and scalability, its implementation could lead to job displacement and over-reliance on AI, potentially impacting employee and customer relationships. Concerns around data privacy, bias, and unexpected errors also need addressing. Additionally, the cost and complexity of implementing such technology may pose challenges, especially for smaller businesses.

However, Salesforce is emphasizing the importance of its Data Cloud in powering the accuracy and capabilities of its new AI solutions. By unifying apps, data, and AI agents on a single platform, Salesforce aims to reinforce its position as a leader dedicated to customer-centric solutions in the evolving CRM landscape.

Oracle announced a strategic partnership with AWS through which Oracle Cloud Infrastructure (OCI) will reside in AWS datacenters, with Exadata infrastructure housing Oracle Autonomous Database and other services. This service, Oracle Database@AWS, is aimed at enabling customers to deploy their Oracle database environments natively in AWS for easier, more performant integration of enterprise data with services such as Bedrock, SageMaker, and other analytics tools. No ETL. No complicated data pipeline management.

How will this work? Customers will go through their AWS console to select and deploy Oracle Database@AWS, using either AWS or Oracle credits to activate. Database@AWS will spin up as a service for use. L1 service will be provided by AWS; anything beyond that will be a collaborative effort between the two companies.

AWS marks the last of the big cloud providers to embrace this native multicloud model that Oracle pioneered. And while this partnership may seem surprising on its surface, it actually makes perfect sense. Virtually every Oracle customer uses AWS, and virtually every large AWS customer uses Oracle. Many of these customers want to integrate their rich enterprise data with the AI and analytics tools that are available in the cloud—and AWS is that cloud of choice. Rather than make life complicated, or force customers into a choice that would be suboptimal regardless of which cloud they chose, OCI and AWS have found a way to address these needs.

I mark this as a big win for both companies. Oracle has effectively mainstreamed this concept of native multicloud – or cloud within a cloud. And AWS has sent a big signal to the market about its customer-first approach.

Lenovo has made a slew of announcements aimed at enterprise IT organizations struggling with enabling and supporting the AI environment. GPU-as-a-service (GPUaaS), AIOps, and deeper insights into liquid cooling are three launches that should drive efficiencies across the financial, operations, and sustainability vectors. Here are the three offerings in a nutshell:

  • With GPUaaS, the company has delivered a new solution in its TruScale lineup that allows organizations to deploy and meter uses of NVIDIA GPUs across AI and HPC workloads. This includes built-in consumption metering that can be used to charge back to internal customers.
  • XClarity One gets a significant upgrade as the company leans more heavily into AIOps, delivering greater levels of automation to IT operations.
  • Lenovo’s Neptune liquid cooling becomes easier to deploy and utilize with Lenovo advisory services designed to help customers better understand how to most efficiently use liquid cooling. This is especially important as AI becomes more present in the enterprise datacenter.

I like how Lenovo is driving differentiation across the areas where enterprise IT and datacenter operators struggle.

How does this GPUaaS work? It’s designed to make life easier for organizations with multiple business units. This is like when I was working in government IT in Florida, where we had 39 different agencies—and a number of entities within each agency—that were funded separately. GPUaaS would enable me to apportion GPU resources across the state—dedicated GPU resources along with dedicated bill-back. This is not simply differentiated; it’s differentiated and it delivers value to organizations that are trying to better utilize or leverage the very large investments they are making in performant computing platforms.

What’s in it for Lenovo? I see two things. First, this is a differentiated service that can deliver real value into the enterprise—a market segment where Lenovo has been trying to establish itself for some time. If Lenovo can gain traction with a service such as GPUaaS, it can perhaps find opportunities downstream, in the more general-purpose compute clusters and farms.

Second, I think this is maybe an opportunity for Lenovo to establish itself with a higher-margin AI add-on business in consulting services. Something we’ve seen across the quarterly earnings of the OEMs is that the AI infrastructure market has contributed big top-line gains, but not a lot of margin. Consulting add-ons could help Lenovo change that.

Canva is raising the price of its Teams subscription by up to 300%, citing the addition of AI-powered features as justification. This move has been met with mixed reactions from users, with some questioning the value proposition while others find the new features to be worth the increased cost. Canva seems to have overlooked a more flexible AI pricing strategy, forcing customers to pay for bundled features instead of choosing the AI tools they actually need.

Canva’s decision to bundle AI features into a significantly higher-priced plan risks alienating its core user base of smaller teams and individuals that may not require the full suite of AI capabilities. By potentially forcing customers to pay for features they don’t need, Canva could drive them to seek more affordable and customizable alternatives. In a rapidly evolving AI landscape where costs are decreasing, offering AI features as add-ons or adopting a usage-based pricing model could be a more sustainable and customer-centric strategy.

Zoho Analytics has unveiled over 100 new enhancements, including an upgraded AI assistant and a machine learning studio. The focus is on democratizing data analysis to empower users across all roles to extract actionable insights. This comprehensive upgrade positions Zoho Analytics as a powerful and user-friendly BI solution at a competitive price. You can read my full analysis in this Forbes contribution.

Zoho has released version 6.0 of its AI-powered Analytics platform, bringing new AI and machine learning features. The update offers more options for teams to collaborate, analyze data, predict trends, automate tasks, and connect data for better decision-making. AI-driven automation simplifies metrics, reporting, and dashboards, while AutoML allows users to create custom models. The platform is also more flexible and extensible, integrating smoothly with tools like Power BI and Tableau.

Oracle CloudWorld is one of the best tech events of the year, especially when you pair it with the company’s NetSuite SuiteWorld conference. Let’s recap these back-to-back events from last week.

Oracle came out strong with a slew of announcements, emphasizing how AI is now deeply embedded across its offerings—from Oracle Cloud Infrastructure (OCI) to Oracle Fusion Cloud Applications. Hot topics included partnerships with IBM, Amazon Web Services, Google, and Microsoft Azure to provide customers with more-unified experiences.

Larry Ellison remains as sharp and visionary as ever. (I hope I look that great when I’m 80.) He focused on passwords and Zero-trust Packet Routing (ZPR) to simplify the complexities of network security.

I had the opportunity to meet with the Oracle Cloud ERP and Oracle Cloud SCM teams (#mywheelhouse) to discuss some of their impressive updates. For example, an RFID-powered solution now ensures Oracle Cloud SCM healthcare customers get the right supplies to the right places at the right times—driving better patient care experiences.

ERP remains the backbone of enterprise operations, and by capitalizing on its modern data management and AI-driven solutions, Oracle can push its customers to fully leverage these innovations. I’ll dive deeper into this topic in an upcoming article, including how the new Oracle Intelligent Data Lake, powered by OCI, helps ERP customers integrate and analyze structured and unstructured data in an all-in-one solution.

NetSuite announced some notable AI-powered enhancements: a new procurement solution, a Salesforce connector, improved project management, upgrades to the user experience, fresh training resources, and an integrated benefits offering. To be fair, some of these features should have already been standard. I’ve covered this in more detail in my latest piece on NetSuite.

As always, real-world customer stories breathe life into Oracle’s narrative. Organizations including Clayton Homes, the CIA, BNP Paribas, MGM Resorts International, Cloudflare, DHL, Uber, WideLabs, and Guardian Life took the stage to explain how Oracle’s solutions are transforming industries.

In other news, IBM and Oracle announced that IBM Consulting will support Oracle customers in gaining more value from generative AI and its growing challenges. “Our clients are eager to extend generative AI initiatives but they’re also concerned about rising compute costs, lack of in-house AI skills, AI assistant sprawl, and management oversight,” said Corinne Koppel, Global Oracle Practice Leader, IBM Consulting.

Broadcom is another company to suffer from the AI bubble-burst phenomenon. Despite its strong earnings, the company’s stock took a dip based on investor concerns about future earnings. The fears may be unwarranted, since Broadcom is well diversified beyond GenAI and its silicon is used pervasively across many enterprise networking infrastructure providers.

SAP has completed its acquisition of WalkMe, a platform that enhances user experiences with features such as in-app walkthroughs and step-by-step guides. It simplifies complex software tasks, increases productivity, shortens training time, and improves software usability by offering real-time assistance and automation of routine processes. WalkMe supports employee onboarding and can be integrated with enterprise systems such as CRM, ERP, and HR. The acquisition is set to complement SAP’s Joule AI, RISE with SAP, and GROW with SAP programs by further enhancing user engagement and simplifying digital adoption.

Curious about how NetSuite transformed from an early SaaS innovator to a major player in the ERP landscape, especially following its acquisition by Oracle? Dive into my latest Research Note as I explore NetSuite’s remarkable journey, its differentiators, and the strategic advantages that have positioned NetSuite as a go-to ERP solution for small to medium-sized businesses across multiple industries.

IBM has announced its plan to acquire Accelalpha, a global Oracle services provider specializing in implementing, integrating, and managing Oracle Cloud applications. Accelalpha serves clients around the world, focusing on industries such as distribution, heavy industry, and financial services. The acquisition will enhance IBM’s consulting expertise, particularly in ERP, SCM, logistics, finance, EPM, and customer transformation services. The deal is expected to close in Q4 2024, pending regulatory approval. Financial terms remain undisclosed.

Acquisitions remain a key strategy for many companies in the ERP space, particularly to enhance resources and consulting expertise. A recent example is Capgemini’s announcement of its acquisition of Syniti to expand its data management capabilities and strengthen its expertise in SAP projects.

Mastercard is set to acquire Recorded Future, a cybersecurity company, for $2.65 billion to strengthen its fight against fraud and cyber threats. The acquisition, expected to close in early 2025, builds on an existing partnership between the two companies. Mastercard cites the growing threat of cybercrime, which is projected to cost trillions globally this year, as a driving force behind this strategic move.

PayPal is partnering with Shopify to handle a portion of Shopify Payments in the U.S. PayPal will become an additional processor for credit and debit card transactions. This will create a consolidated view for merchants by integrating PayPal wallet transactions with Shopify Payments. The deal expands a global strategic partnership between the two companies. It shows how PayPal is increasingly being selected as a preferred platform by major commerce brands, technology companies, and payment processors.

At Oracle CloudWorld in Las Vegas, Oracle announced a new open skills architecture within Oracle Dynamic Skills that helps organizations develop, curate, and execute an enterprise-wide skills-based talent strategy. Oracle Dynamic Skills is part of Oracle Fusion Cloud HCM. This new architecture should help HR leaders leverage AI to better understand and leverage the skills of their employees, identify skills gaps, expand access to talent and nurture it, and make smarter workforce decisions.

Oracle Dynamic Skills aims to simplify the process of managing skills data, regardless of an organization’s current capability in this area. The platform helps customers align employee skills with business goals to optimize the workforce and stay ahead in a rapidly changing job market. Using this product’s AI-powered capabilities, HR leaders can create a comprehensive skills inventory, enrich the data with external sources, analyze skills gaps and trends, leverage third-party skills data and labor market analytics, and effectively manage a skills library.

Skills have emerged as a critical metric for assessing an organization’s potential. Adopting a skills-based talent strategy can offer valuable workforce insights, facilitate access to a broader range of talent, and ultimately boost overall company performance. Oracle’s offering comes at a good time because talent needs are rapidly changing—yet many organizations struggle to initiate their skills journey.

The new iPhone 16 was announced last week, and pre-orders began on Friday. The biggest takeaway from the launch is that the iPhone 16 lineup is Apple’s most complete in ages, with the base model iPhone and the Pro series having very comparable chips and likely the same AI performance. The trade-in offers also seem very aggressive, which I believe is because Apple wants as many users to have Apple Intelligence-capable devices as possible to entice more developers to develop for it. The biggest problem that Apple Intelligence has—other than its low install base—is that many of its features aren’t available at launch. Apple is broadly saying “Fall” as the window for some of its features, but the biggest ones, for example the new version of Siri, won’t be available until 2025. My advice for anyone looking to buy a new iPhone is that this is probably the best version of the base-level iPhone in many years, including near-parity with the Pro on most features. Still, it might not be a significant upgrade for anyone who already has an iPhone 15 Pro, especially since those customers will also be getting Apple Intelligence.

During the event launching the new iPhone, Apple announced a series of new wearables, including a thinner, larger-screen Apple Watch and a bunch of updated and new AirPods. While the update to the AirPods Max brought nothing more than new colors and USB-C connectivity, Apple did announce new versions of its base-model AirPods—the AirPods 4—in two versions, as well as major updates to the AirPods Pro 2. The biggest updates to the latter, in my opinion, are the hearing test and the ability to use the AirPods Pro 2 as hearing aids. Apple just got FDA clearance for this last week, right after the event. At $249, these might be the cheapest hearing aids on the market. While I don’t believe they will work well for someone with severe hearing loss who always needs hearing aids, I do believe they might work well for people who have impaired hearing and might need temporary assistance, especially when talking to friends and family over the phone. At $249, these might also bring hearing aids within reach for people who could never afford them otherwise—as long as they have an iPhone, which might be the most limiting factor.

Google has started shipping the new Pixel Watch 3, including the new 45mm size. (It previously offered only 41mm.) I have been using it for a few days now, and the battery life is fantastic. Thanks to the included Fitbit software, it is truly the only other watch with comparable fitness and health capabilities to Apple. I genuinely appreciate the design and integration with the Pixel 9 Pro Fold. I am also reviewing the accessories and really appreciate the improvements to them, although I do wish the metal mesh wristband were compatible with the 45mm model. More broadly, I wish Google had better third-party support for its watches, but the reality is that the majority of the market belongs to the Apple Watch, while on the Android side most of the market is dominated by the Samsung Galaxy Watch.

Ericsson has formed a joint venture with 12 of the world’s leading network operators to create a company that manages and sells 5G network APIs. This joint venture will be 50% owned by Ericsson and 50% owned by the operators, which should create cohesion that simply has not existed before in the market. This announcement includes all three big carriers in the U.S. and will likely drive 5G Standalone applications and the monetization of 5G unlike anything that has been possible before. The really important thing here is that this new venture will be able to sell services to ISVs and other customers across multiple carriers at global scale. This move is truly unprecedented in scale and cohesiveness.

T-Mobile sent a test alert via satellite using its new partnership with SpaceX, covering more than 500,000 square miles. This approach should ensure that people receive emergency alerts even in the most secluded areas where cell service might not reach. For example, this could be especially important for people in National Parks and other remote areas during fire season who would otherwise not know that a wildfire is headed their way until it’s too late. This capability won’t be limited to T-Mobile users, either; it could potentially be used nationwide by all operators, and even enabled by the federal government for emergency preparedness and response. This could truly be a feature that saves lives.

AST SpaceMobile announced the successful launch of its first five satellites aboard a SpaceX rocket, which finally sets the company on a course to initiate service with its partners AT&T and Verizon. AST SpaceMobile’s BlueBird satellites are much larger than traditional low-earth orbit satellites, but they can serve larger areas and more users simultaneously and with higher speeds. The company’s approach will also serve a long list of other carriers around the world, but AT&T and Verizon will be among the most prominent in the U.S. I believe that AST SpaceMobile will compete with existing satellite operators, including SpaceX’s Starlink.

United Airlines announced that in 2025 its entire fleet of planes will offer free high-speed Wi-Fi connectivity thanks to a new partnership with SpaceX’s Starlink. While United has not given details on the speeds that users can expect from this new upgrade, they can range anywhere from 40 Mbps to 220 Mbps for the entire plane. For passengers, United’s announcement is significant because it means upgrades to Wi-Fi coverage and speeds for more than 1,000 planes. That said, this is a significant undertaking that will likely put new stresses on SpaceX’s Starlink satellite network. It will be interesting to see how SpaceX responds to this new stress and how users’ Wi-Fi speeds are affected.

Quantinuum has released a new roadmap that projects it will create a universal, fault-tolerant quantum computer by 2030. The roadmap forecasts that Quantinuum will achieve this major milestone using a fifth-generation quantum computer, Apollo, that will be able execute millions of gates. If all goes as planned, Apollo will be able to achieve quantum advantage using many high-fidelity logical qubits by scaling its QCCD architecture.

Quantinuum has collaborated with Microsoft on several recent breakthroughs. It demonstrated 12 logical qubits on its System Model H2 quantum computer, plus a chemistry simulation using a combination of logical qubits, AI, and HPC. Microsoft’s Azure Quantum Elements has also integrated Quantinuum’s InQuanto software into the product offering. The Quantinuum roadmap anticipates that the company will continue building increasing numbers of reliable logical qubits and leveraging partnerships with industry leaders like Microsoft.

The U.S. federal government recently published guidance related to border gateway protocol (BGP) internet routing security. BGP is instrumental in determining the optimal routes for information to be transmitted over the internet across public and private networks. There is a concern here, which is that BGP predates the launch of the public internet—and cyberthreats have vastly increased in sophistication. A more modern protocol, Open Shortest Path First (OSPF), could address BGP’s shortcomings and provide a more secure routing methodology.

IBM and ESPN are continuing their collaboration for the eighth year with the ESPN Fantasy app for fantasy football. As with IBM’s work on the US Open, Wimbledon, and The Masters, the watsonx data and AI platform is supporting over 12 million fantasy football users with advanced AI-driven tools.

“Millions of people participate in fantasy football on the ESPN Fantasy platform each year, and they are constantly looking for the best information available to compete in and win their leagues,” said Noah Syken, VP of sports and entertainment partnerships for IBM. “This year’s enhancements in the ESPN Fantasy platform put watsonx-powered insights directly in their hands, giving them access to personalized, data-driven insights that help deliver on these expectations.”

New tools such as “Top Contributing Factors” in Waiver and Trade Grades offer personalized player grades and AI-generated insights based on complex data, along with detailed measures of player performance and expert articles.

Qualcomm’s front-of-the-jersey Snapdragon sponsorship with Manchester United goes far beyond a logo on a shirt. It brings technology into the mix, enhancing fan experiences with better connectivity, data-driven insights, and more interactive features at the stadium. As Qualcomm CMO Don McGuire put it, “Our Manchester United partnership is how we come together with one of the most revered sports franchises in the world and how we build to scale for the Snapdragon brand—from awareness all the way through to affinity and advocacy.”

Read my Research Note to discover how Qualcomm and Manchester United are elevating sponsorship to new heights, and be sure to catch regular insights from Melody Brue, Anshel Sag, and me on the Game Time Tech podcast (linked below) as we explore how technology is shaping the future of sports.

Amid many announcements at Oracle CloudWorld, the new Oracle Fusion Cloud Sustainability application probably hasn’t gotten the attention it deserves. This new tool aims to streamline sustainability data management and reporting, enabling organizations to make more informed decisions and accelerate progress on their environmental targets.

Oracle Fusion Cloud Sustainability integrates data from various Oracle Cloud applications to allow automated tracking of sustainability-related activities, contextualized data analysis within existing business processes, and simplified reporting through pre-built dashboards. The solution also provides rigorous audit trails, emission factor mapping, and third-party integrations, giving businesses a broad toolkit to measure and improve their environmental performance. Notably, Oracle offers this new capability to existing customers at no additional cost, which suggests its commitment to supporting sustainability efforts.

Ericsson is attempting to accelerate mobile network programmability with the recent announcement of a joint venture with several mobile network operators. It is a logical move given that the company has written off its entire acquisition of Vonage and needs to chart a new course. From my perspective, Ericsson was ahead of the telecommunications industry with its API strategy, but with Nokia entering the category with its Network as Code platform just one year ago and the GSMA now providing guidelines, mobile network programmability may finally find its rhythm.

Research Notes Published

Citations

Apple / Airpods Pro 2 / Anshel Sag / The Verge
Apple’s AirPods Pro 2 could forever change how people access hearing aids

Apple / Apple Watch News / Anshel Sag / Tech News World
Apple Weaves AI Into Latest Watch, AirPods, iPhone Models

Automotive GPU IP / Anshel Sag / Business Wire
Imagination Announces Highest Performance Automotive GPU IP with FuSa Advancement

Automotive GPU IP / Anshel Sag / New Electronics
Imagination announces automotive GPU IP with FuSa advancement

Border Gateway Protocol (BGP) / Will Townsend / Network Computing
White House Road Map Provides Guidance on BGP Internet Routing Security

Canva / Saas & AI / Melody Brue / Venture Journeys
A Simple Framework for Evaluating SaaS Resilience to AI

Cyber Resilience / Matt Kimball / StateTech
Backup and Recovery Systems Augment Government Cyber Resilience

Google / Smart Glasses / Anshel Sag / HT Haztech
Smart Glasses 2.0: How AI is Driving the Next Generation of Wearable Tech

Oracle / Earnings & AWS Partnership / Patrick Moorhead / Yahoo! Finance
Oracle will be ‘data broker’ for the gen. AI future: Analyst

ZeroPoint / AI Memory / Matt Kimball / Blocks & Files
ZeroPoint aims to tackle AI memory bottlenecks with compression IP

ZeroPoint / Matt Kimball & Patrick Moorhead / PR Newswire
ZeroPoint Technologies Releases New Hardware-Accelerated Memory Optimization Solutions and Receives Industry Recognition for Innovation  

Zoho / Zoho Analytics / Melody Brue / Business Wire
Zoho Launches AI-Rich, Highly Extensible Version of Zoho Analytics, Democratizing Self-Service BI to Any Persona or Business

New Gear or Software We Are Using and Testing

  • Cisco Desk Pro (Melody Brue)
  • OnePlus Buds Pro 3 (Anshel Sag)
  • Insta360 Link2 4K AI Webcam (Anshel Sag)
  • Pixel Watch 3 (Anshel Sag)
  • Pixel 9 Pro Fold (Anshel Sag)

Events MI&S Plans on Attending In-Person or Virtually (New)

Unless otherwise noted, our analysts will be attending the following events in person.

  • Snap Partner Summit, September 17, Santa Monica (Anshel Sag)
  • Zayo Network Transformation webinar moderation, September 17 (Will Townsend)
  • Salesforce Dreamforce, September 17-19, San Francisco (Patrick Moorhead) (virtual – Jason Andersen, Melody Brue, Robert Kramer)
  • Intel Innovation, September 23-26 — EVENT CANCELED
  • HP Imagine, September 24, Palo Alto (Anshel Sag)
  • Meta Connect, September 25, San Jose (Anshel Sag)
  • Verint Engage, September 23-25, Orlando (Melody Brue)
  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Snap Partner Summit, September 17, Santa Monica (Anshel Sag)
  • Zayo Network Transformation webinar moderation, September 17 (Will Townsend)
  • Salesforce Dreamforce, September 17-19, San Francisco (Patrick Moorhead) (virtual – Jason Andersen, Melody Brue, Robert Kramer)
  • Intel Innovation, September 23-26 — EVENT CANCELED
  • HP Imagine, September 24, Palo Alto (Anshel Sag)
  • Meta Connect, September 25, San Jose (Anshel Sag)
  • Verint Engage, September 23-25, Orlando (Melody Brue)
  • Infor Annual Summit, September 30-October 2, Las Vegas (Robert Kramer)
  • Fem.AI Summit, Menlo Park, October 1 (Melody Brue) 
  • Microsoft Industry Analyst Event, Burlington, Mass, October 2 (Melody Brue)
  • LogicMonitor, Austin, October 2-4 (Robert Kramer)
  • Teradata, October 7-10, Los Angeles (Robert Kramer)
  • Zoomtopia, San Jose, October 8-9 (Melody Brue)
  • Embedded World NA, Austin, October 8-10 (Bill Curtis)
  • MWC Americas and T-Mobile for Business Unconventional Awards event judge, October 8-10, Las Vegas (Will Townsend)
  • AWS GenAI Summit, October 9-10, Seattle (Jason Andersen, Robert Kramer)
  • AdobeMAX, October 14-16, Miami (Melody Brue)
  • Lenovo Global Analyst Summit & Tech World, October 14-17, Bellevue, WA (Matt Kimball, Paul Smith-Goodson, Anshel Sag)
  • IBM Analyst Summit, October 16-18, New York City (Matt Kimball, Robert Kramer)
  • Snapdragon Summit, Maui, October 20-24 (Will Townsend)
  • WebexOne, October 21-24, Miami (Melody Brue)
  • RISC-V Summit, October 22-23 — virtual (Matt Kimball)
  • Cisco Partner Summit, Los Angeles, October 28–30, 2024 (Robert Kramer)
  • SAP SuccessConnect, October 28-30 – virtual (Melody Brue)
  • Red Hat Analyst Day, October 29 (Jason Andersen — virtual)
  • GitHub Universe, October 29-30, San Francisco (Jason Andersen)
  • 5G Techritory, October 30-31, Riga (Will Townsend)
  • Dell Tech Analyst Summit, November 6-8, Austin (Matt Kimball, Anshel Sag, Paul Smith-Goodson)
  • Apptio TBM Conference, November 4-5, San Diego (Jason Andersen)
  • IBM, November 6-8, New York City (Paul Smith-Goodson)
  • Fyuz, November 11-13, Dublin (Will Townsend)
  • Veeam Analyst Summit, November 11-13, Scottsdale, AZ (Robert Kramer)
  • Box Analyst Summit, November 12-13, San Francisco (Melody Brue)
  • Microsoft Ignite, November 18-22, Chicago (Robert Kramer – virtual, Will Townsend – virtual)
  • Super Computing, November 18-22, Atlanta (Matt Kimball)
  • NTT R&D Forum, November 19-23, Tokyo (Will Townsend)
  • AWS re:Invent, December 2-6, Las Vegas (Robert Kramer, Will Townsend, Jason Andersen, Paul Smith-Goodson)
  • T-Mobile Analyst Summit, December 9-10 (Anshel Sag)
  • Marvel Industry Analyst Day, December 10, Santa Clara (Matt Kimball)
  • ServiceNow Global Industry Analyst Digital Summit, December 10 (Jason Andersen, Melody Brue, Robert Kramer – virtual)

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Copilot+ PC Roundup: Stellar Performance, Great Battery Life https://moorinsightsstrategy.com/copilot-pc-roundup-stellar-performance-great-battery-life/ Wed, 11 Sep 2024 18:58:59 +0000 https://moorinsightsstrategy.com/?p=42262 First-wave Copilot+ PC laptops from HP, Lenovo and Microsoft built to compete with the Apple MacBook Air deliver great user experience and spectacular battery life.

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The Lenovo Yoga Slim 7x, Microsoft Surface Laptop 7 and HP EliteBook Ultra Anshel Sag
The Lenovo Yoga Slim 7x, Microsoft Surface Laptop 7 and HP EliteBook Ultra Anshel Sag

I have been following along for the whole Copilot+ PC journey since it started with Qualcomm announcing the Snapdragon X Elite processor last year in Hawaii. I attended the Microsoft event announcing Copilot+ PCs this May, then witnessed the launches of systems in June and July. I have also written about Copilot+ PCs and what they mean for the Windows ecosystem and the broader AI landscape. In the past couple of months, I’ve received multiple Copilot+ PCs from HP, Microsoft and Lenovo. Each system runs almost the same Qualcomm Snapdragon X Elite chip, but each has its own approach to implementing the Copilot+ PC concept.

System Specs: Microsoft Surface Laptop 7, HP EliteBook Ultra, Lenovo Yoga Slim 7x

All of these laptops are some variants of 14-inch notebooks, albeit with drastically different display technologies—which is great because differentiation is essential. The Microsoft Surface Laptop 7 has a 120-hertz 13.8-inch 600-nit IPS touch display running at 2304 x 1546; the HP EliteBook Ultra has a 60-hertz 14-inch 300-nit IPS touch display with 2240 x 1400 resolution; Lenovo went for an upgraded display on the Yoga Slim 7x with a 90-hertz touch OLED display with 2944 x 1840 resolution, which also explains why the Lenovo battery is 70Wh while the Surface is only 54Wh and the HP is 59Wh. I believe that Microsoft targeted this battery size to make it even more comparable to Apple’s MacBook Air 13, which has a 52.6Wh battery. All three Copilot+ PCs ship with 512GB of storage and a minimum of 16GB of RAM—parameters established by Microsoft for all Copilot+ PCs.

Interestingly, the EliteBook Ultra and Yoga Slim 7x ship with the E78 variant of the Snapdragon X Elite, while the Surface Laptop 7 ships with the E80. The fastest tier of the Snapdragon X Elite chips, the E84, can be found in the Samsung Book4 Edge 16, which I recently started testing. Some OEMs told me they didn’t think that SKU was worth the added power and thermals to achieve its level of performance and instead opted for the other two processor SKUs. The Surface Laptop 7 ships with a 39-watt charger, while the EliteBook Ultra and Yoga Slim 7X both have 65-watt adapters.

For me, the most interesting configuration differences came in the ports chosen by each vendor. HP and Microsoft both offer a headphone jack, while Lenovo has ditched it entirely. Lenovo did, however, provide three USB-C PD 3.1 ports with DP 1.4 capability, though it opted not to have a USB-A 3.2 port like Microsoft and HP did. I believe this was a conscious decision to make the laptop thinner, with Lenovo claiming that it is as thin as 0.51 inch (12.9mm), compared to the Surface Laptop 7’s 0.69 inch (17.5mm). That said, HP’s EliteBook is also very thin at only 0.33 inch in the front and 0.44 inch in the back. All of these devices are so thin that they easily fit into my backpack’s tablet slot.

For Wi-Fi, Lenovo and Microsoft opted for Qualcomm’s Wi-Fi 7 chipset, while HP went for Qualcomm’s older Wi-Fi 6E chipset, which I was not expecting. Ultimately, these PCs are going to need good Wi-Fi connectivity, and I was a little surprised to see HP not go for the best-in-class option. All three laptops come in under 3 pounds, which is also a spec that I believe Microsoft and the PC OEMs tried to hit with these systems. Not coincidentally, the MacBook Air 13 weighs 2.7 pounds. Of the laptops in this roundup, the Lenovo Yoga Slim 7x comes the closest to the MacBook Air at 2.82 pounds, even though it has the largest battery by far.

Top to bottom: Lenovo Yoga Slim 7x, Microsoft Surface Laptop 7 and HP EliteBook Ultra Anshel Sag
Top to bottom: Lenovo Yoga Slim 7x, Microsoft Surface Laptop 7 and HP EliteBook Ultra Anshel Sag

More Choice Is Better

I have used these three laptops over the last couple of months and the thing that has stood out to me the most is that each of them very much feels like it’s targeting a different type of user. The Surface Laptop 7 aims for the most premium consumer with a very refined design, premium touchpad and a bright, super-high-res, high-refresh-rate 3:2 IPS display. Without a doubt, it delivers the most straightforward Windows 11 and Copilot+ experience, which makes sense because that’s what a Surface laptop is really supposed to be.

The Lenovo Yoga Slim 7x has a gorgeous high-resolution OLED display while also having three of the most capable USB-C ports. The HP EliteBook Ultra exudes premium with its ultra-thin design and various USB ports, including a collapsing USB-A port. The EliteBook Ultra really leans into the security aspect of being a premium commercial notebook and makes you feel safe and secure by including HP’s Wolf Security suite.

What I like about these laptops is that while they aren’t perfect, they do satisfy different consumers. I think that’s extremely important if Microsoft and Qualcomm want to ensure that Arm-compatible Windows laptops are going to be competitive with MacBooks and other PCs. They are also priced competitively, with the Yoga Slim 7x coming in at a reasonable $1,199 and both the Surface Laptop 7 and EliteBook Ultra coming in at a slightly pricier $1,399. The EliteBook Ultra MSRP was $1,700, but at the time of writing was discounted to $1,390. A comparable MacBook Air with 16GB of memory and 512GB of storage starts at $1,499; even if you subscribe to the theory that MacBooks can get away with less RAM (which I do not) then even $1,299 for a MacBook Air with less memory is very much in this price range for a laptop that has a slower NPU, fewer ports and no touchscreen.

Benchmark Performance And Thermals, Including AI

I benchmarked these systems against each other. One thing to consider is that none of them has the fastest Snapdragon X Elite CPU, which, as mentioned earlier, is available only in the Samsung Book4 Edge 16. (My thoughts on the Book4 Edge will come in a separate review.) The Surface Laptop 7 had the fastest GeekBench 6 results, which should surprise nobody, considering it has a faster CPU.

GeekBench 6 and GeekBench AI comparisons for Copilot+ PC laptops Anshel Sag
GeekBench 6 and GeekBench AI comparisons for Copilot+ PC laptops Anshel Sag

While I was writing this review, Primate Labs, the maker of GeekBench, released a new AI benchmark that can test the NPU. This new test has three different scores: Full Precision, Half Precision and Quantized. In my testing, I found that only in Full Precision did the Surface Laptop perform the best, followed by the EliteBook Ultra and the Slim 7X. All of the Half Precision and Quantized results are roughly the same, which makes sense because all three machines are using a Qualcomm NPU with the same performance. The Yoga Slim 7x also edged out a win in Cinebench R24 multicore, which I found surprising. All three laptops had roughly the same performance in 3Dmark Steel Nomad for 3-D graphics, which translates to similar graphics performance for gaming.

For gaming purposes, I tested CounterStrike 2 on medium settings, and it was mostly playable, but with some stuttering at times. The Yoga 7x had the worst average frame rate, at 33, while the EliteBook Ultra and Surface Laptop each had a 45 FPS average. The other game I tested at low settings was Control because it supports AutoSR, an NPU-accelerated feature that improves frame rate through its AI-enhanced Super Resolution feature. For this game, all three laptops averaged over 60 FPS, with the Lenovo Yoga Slim 7x being the fastest. These laptops were never intended to be used for heavy gaming, but for casual gaming they should suffice, and with time I do believe game support will improve. This will happen especially if Qualcomm and Microsoft intend to get the Snapdragon X Elite processor into a gaming handheld.

Benchmark comparisons for Copilot+ PC laptops across multiple categories Anshel Sag
Benchmark comparisons for Copilot+ PC laptops across multiple categories Anshel Sag

For content creation, I set up my own test suite for Lightroom, taking 236 different 61MP RAW images and processing them into 100% full-size JPEGs at full quality. I established a baseline with my desktop of 2 minutes 23 seconds; for reference, my desktop features a 16-Core AMD 7950X and RTX 4080 Super GPU with 48GB of Patriot 6000 MT/s DDR5 memory. Working from this baseline, these laptops did an incredible job of processing this considerable workload at roughly 5 minutes each. The Yoga Slim 7x was the fastest at 4:54, the Surface Laptop 7 was not far behind at 5:22 and the EliteBook Ultra was last in a still very respectable 5:33.

The Luminar Neo photo editor was the application that made the NPU work the hardest alongside the GPU; that app took a single 61MP RAW image and applied a sharpening and blur algorithm to it. In that workload, the Surface Laptop 7 finished first in 2:13, while the Yoga Slim 7x was not far behind at 2:17. Again, the EliteBook Ultra came in close behind at 2:31. One thing to consider here is that the EliteBook Ultra is very similar to the HP OmniBook X, which would probably perform slightly faster since it isn’t running as much security at the OS layer and below.

For connectivity, I tested the Wi-Fi and USB performance and found that most connectivity on this platform might be capped by CPU performance. Transferring files from the CFExpress memory card on my desktop happens at around 850 MB/s, but on all three laptops it was capped at around 650 MB/s, with the Surface laptop being ever so slightly faster at 660 MB/s. For Wi-Fi, it was no surprise that the two laptops with Wi-Fi 7 chipsets performed better in both download and upload speeds. The Yoga Slim 7x nearly capped itself on my download speed at 822 Mbps while it hit my upload cap at 958 Mbps; the Surface Laptop came in second at 770 Mbps down and 956 Mbps up. The Wi-Fi 6E EliteBook Ultra performed a bit worse, with a download speed of 631 Mbps and an upload speed of only 477 Mbps. The EliteBook Ultra also had 1ms slower latency at 7ms, versus 6ms on the other two laptops.

Thermals for (left to right) Microsoft Surface Laptop 7, Lenovo Yoga Slim 7x and HP EliteBook Ultra Anshel Sag
Thermals for (left to right) Microsoft Surface Laptop 7, Lenovo Yoga Slim 7x and HP EliteBook Ultra Anshel Sag

For thermals, these laptops have very different designs—all of them actively cooled by fans. I found that, among the three laptops, the Surface Laptop was the most notably hot on the keyboard deck when in use, but all of them hovered around 48 degrees C after 10+ minutes of sustained gaming. That said, the Surface did get a bit hotter at 49.2 degrees C, while the Lenovo hit 48.3 degrees C and the HP 47.5 degrees C. (Idle temperatures were negligible at a measured 33.5 degrees C.)

Overall, it seems that HP had the best thermals, which is impressive because it is also the thinnest of these machines. I did not measure exhaust temperatures, which tend to run hotter since they generally do not affect the user as much as the deck and lap temperatures. Another thing to consider when it comes to thermals is that the Surface Laptop 7 is running a higher-clocked version of the Snapdragon X Elite chip, which is also likely to run a bit hotter.

Battery Life

One thing to consider with these laptops is that most of the testing was done using the “performance” power plan, which delivers the best computing results but does not optimize for battery life. Meanwhile, the “balanced” power plan will lower your benchmark results ever so slightly but will give you terrific battery life. In fact, with all three of these laptops, there was no problem going a full day without plugging in, and in some cases I even went multiple days. The thing that really blew me away wasn’t just the screen-on time, but also the standby power.

As someone who primarily uses desktops, I absolutely hate the experience of grabbing a laptop on my way out the door, only to realize later that the laptop has died because I didn’t put it on the charger before I left. With these laptops, you can get anywhere from two to three weeks of standby time based on my experience, which is incredible because it really makes these laptops always ready to go when you need them. The official battery-life benchmarks from our friends at Signal 65 have shown that the battery life is better than that of Apple’s MacBook Air using a battery comparable to that of the Surface Laptop 7.

User Experience

I will start by saying my experience with all three machines has been nothing short of fantastic. This is the first time in a very long while that I am genuinely excited about the PC platform outside of gaming. While I do believe that Microsoft overcorrected based on the pushback about the Recall feature, I do agree that Recall should have been opt-in—and maybe made available in beta first. Microsoft now says that it will reintroduce Recall in October for Insider builds, and that when Recall is relaunched the company will give more details on the updated security for it. That aside, the AI-driven “live translate” feature works seamlessly, and I was delighted with how well AutoSR worked—giving me a solid 60-plus FPS—when playing Control.

While I do believe that some of the other AI applications are interesting, many of them still have only a few features that leverage the NPU, and I’d like to see more use of the NPU across more applications. Speaking of apps, the amount of native ARM64 apps has improved considerably across this year; even Google Chrome has gotten ARM64 support, which I believe was the biggest hurdle for many users (including myself). Emulation also works great, but there are definitely some apps, including VPNs and anti-cheat apps for certain games, that don’t work in emulation mode yet.

One of the great features of all these laptops is the implementation of the Windows Hello sign-in feature, which meant that I rarely had to type my password or PIN into the PC. The EliteBook Ultra and Yoga Slim 7x have presence detection, which adds an extra layer of security but is also a clever trick for saving power because it turns off the display and locks the laptop when you walk away. (This saves so much power because the display is always the biggest power hog on a laptop.) I think that presence detection should be made a standard feature that comes along with Windows Hello support—which, unfortunately, not all OEMs have implemented yet.

For my own workflow, I have been genuinely impressed with these laptops’ overall responsiveness and performance. Switching between them, I don’t feel like I am losing anything going from one to the other. The one thing that I felt was missing from these laptops was 5G connectivity, which was promised initially by Dell for the Latitude and Microsoft for the Surface Pro 11 5G. It seems that the Surface Pro 11 5G will probably be aimed at business users rather than a consumer device; it is arriving in September and might align perfectly with promotions like T-Mobile’s new Partner Plus program, which includes a $400 subsidy for 5G-connected laptops.

Do Copilot+ PCs Deliver?

If you look at the Copilot+ PC as something designed to give Apple a run for its money, then yes—they absolutely deliver. The three models I tested (along with the dozen other models available) have done a fantastic job of reinvigorating the PC sector and putting a fire under AMD and Intel to make their x86 processors more competitive as well. We have yet to see what Intel’s Lunar Lake chip has to offer, but based on the AMD Ryzen AI 300 I’ve been testing inside the Asus ZenBook S 16, there might be some genuine competition brewing. While AMD and Intel AI PCs don’t yet have access to Copilot+, they are expected to by the end of the year.

I think that some of the AI features on Copilot+ PCs are already delivering real performance and experiential improvements, although I also believe that the lack of Recall does take something away from the total experience. AutoSR, Studio Effects and Live Captions work seamlessly as OS-level features, which I think are super important to making something like Copilot+ a true AI PC platform. Like I’ve said before, I want to see more developers taking advantage of the NPU and, hopefully, the Copilot Runtime and DirectML. But to achieve that, Microsoft also needs to push the marketing around Copilot+ PCs to developers even harder than it already is.

So, Who Should Get What?

If you’re a gamer, stick to x86 for now. Game drivers have a long way to go, and we’re probably a generation or two away from having a Snapdragon X-like chip in a Windows gaming handheld that works well. Moving beyond that, for productivity and general content consumption, all three of the laptops I tested are great, even though I think the OLED display in the Lenovo Yoga Slim 7x makes it a slightly more content-consumption-friendly device.

I believe the Surface Laptop 7 is the best all-rounder and probably the most premium-looking of the three laptops, with some of the best workmanship and easily the best touchpad thanks to Sensel. This is why I think the Surface Laptop 7 is the best competitor against the MacBook.

For lots of typing, I prefer the HP EliteBook Ultra or the Surface Laptop 7. For battery life, I like the Surface Laptop 7, which got me weeks of standby—and has the least extra software. The McAfee software on the Yoga Slim 7x got very annoying very quickly, and the HP Wolf Security software may not be suitable for everyone, although it is definitely a valuable business-centric security feature.

Where Do We Go Next?

It looks like this journey will continue at the IFA trade show in Berlin in September, where we’ll see more launches from Qualcomm and its OEM partners. I suspect that’s where we’ll also get more of the 5G flavors of Copilot+ PCs that we’ve been promised. It also appears that Intel will have some Lunar Lake responses to Qualcomm like it did at the Computex show a couple of months ago, and potentially an official Lunar Lake launch. AMD will also likely have more Ryzen AI-based systems to talk about to counter Qualcomm’s and Intel’s narratives. ]

This month we will also see new systems including HP’s OmniBook Ultra, which has a super-special 55 TOPS NPU. That sounds good, though I’m unclear how much of a difference it will make at this point. Later this year, Intel and AMD systems with NPUs capable of over 40 TOPS will get a Copilot+ update to match all the AI capabilities of the Snapdragon X Elite systems that I’ve reviewed here. That will make for some fun benchmarking and comparisons, but also should help developers trying to build AI apps reach a broader audience, even if it means having to support multiple NPUs. Also, with the launch of GeekBench AI, we can finally get some consistent NPU performance benchmarks across the different NPUs, even if AMD’s NPU isn’t supported at the moment. Stay tuned.

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Ambarella And Plus Aim To Give Better Perception To Autonomous Driving https://moorinsightsstrategy.com/ambarella-and-plus-aim-to-give-better-perception-to-autonomous-driving/ Wed, 11 Sep 2024 18:32:29 +0000 https://moorinsightsstrategy.com/?p=42257 Ambarella & Plus have partnered to supply hardware & software that deliver perception functionality in autonomy systems for passenger cars

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PlusVision perception software running on Ambarella CV3-series SoCs can detect driving conditions up to 200 meters ahead and process simultaneous inputs from 11 onboard cameras operating at 30 FPS. Plus
PlusVision perception software running on Ambarella CV3-series SoCs can detect driving conditions up to 200 meters ahead and process simultaneous inputs from 11 onboard cameras operating at 30 FPS. Plus

Ambarella, which makes edge AI and vision processors used in autonomous vehicles, will incorporate Plus’s AI-driven perception software into its SoCs for passenger cars through a newly announced partnership. Each of the two Silicon Valley companies has years of experience providing tier-1 parts suppliers and the automakers themselves with key products for delivering various levels of driving automation.

Perception is an especially important area of technology for this purpose because, as the name implies, it determines how an autonomous vehicle perceives the world around it. This requires giving the vehicle real-time information about other vehicles, traffic patterns, the road it’s driving on and other critical environmental factors.

Let’s set some context for the industry trends behind this deal, then dig into the specifics for Plus and Ambarella.

When It Comes To Vehicle Autonomy, Manufacturers Want Adaptability

The autonomous vehicle space continues to heat up, with companies including Tesla, GM and Ford offering their own autonomy systems for their respective AVs. These companies and their competitors are always looking for better autonomy offerings, which creates pressure for makers of autonomy subsystems—including perception solutions—to constantly improve their wares. In this context, both software and hardware must continue to improve rapidly to accommodate each new generation of platforms. More than that, automakers seek perception solutions with the built-in adaptability to fit the rapidly evolving autonomous space and keep pace with its rate of change.

Automakers want to reduce time-to-market by shortening development cycles at the same time they want to control the costs of rolling out products faster. They also want versatile solutions that support a wide range of hardware platforms and sensor configurations. This allows OEMs to take advantage of the best hardware and software available.

Solutions that fit this bill will also give the OEMs and car companies better supply chain resiliency because the manufacturers can multi-source components when supply gets constrained. This approach also prevents them from getting locked into an inflexible hardware-software bundle. Looking to the future, the automakers want scalable solutions that can address the full range of customer requirements so that autonomy can be expanded into L3 (conditional automation) or even L4 (high automation) systems. In other words, they want solutions that are future-proof.

The Logic Driving Ambarella’s Partnership With Plus

Ambarella is an edge AI semiconductor company that offers a family of AI domain controllers under the CV3 brand. Founded in 2004, Ambarella had already delivered devices used in HD broadcasting infrastructure and high-end security cameras before applying its vision-processing know-how to automotive applications. According to Ambarella, its CV3-AD family of SoCs now provides industry-leading AI performance per watt.

Plus is an autonomous driving technology provider that leverages transformer-based AI models to replace rules and code in its development of autonomous driving systems. Plus says that its PlusVision perception product offers OEMs an end-to-end solution that can help accelerate ADAS software development. Crucially, PlusVision has been designed to help OEMs with the future-proofing mentioned above, supporting L0 to L3 systems being delivered today and L4 systems already in development. Plus accomplishes this in part by remaining hardware-agnostic, enabling it to take advantage of the best hardware for a given ADAS implementation. By this point, Plus’s AD stack and perception functionality benefits from millions of miles of real-world data accumulated on roads across Australia, the U.S. and Europe.

The Ambarella-Plus partnership gives Plus a well-established partner for the passenger car space, which desperately needs a power-efficient solution for perception. Many of Plus’s existing products, including the SuperDrive self-driving system and the PlusProtect safety system, originated as trucking solutions and already have customer wins or partnerships with heavy-vehicle makers or suppliers such as Hyundai, Bosch, Iveco and Traton Group. Ambarella also joins Nvidia, Texas Instruments and Qualcomm as hardware partners in perception solutions for automotive OEMs. Through the Ambarella partnership, Plus widens the reach of its solutions and gives automotive OEMs and tier-1 suppliers more hardware choices.

This Plus and Ambarella partnership should prove to be symbiotic as it benefits all parties; it certainly helps enhance both companies’ play in the ADAS space, while creating what should be a best-in-class solution. Tier-1s and OEMs will likely now take more notice of both companies’ passenger automotive perception solutions, which would continue to give both companies more traction in the space. Given the hot market for AI investments and Plus’s recent commercial partnerships and customer wins, I’d expect Plus to do another funding round, which will likely be its last, before going public.

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HP Z Captis — Bringing The World’s Materials To Digital Life https://moorinsightsstrategy.com/hp-z-captis-bringing-the-worlds-materials-to-digital-life/ Thu, 05 Sep 2024 20:53:45 +0000 https://moorinsightsstrategy.com/?p=42298 After five years of development, HP has launched the HP Z Captis, which captures real-world textures in high resolution for use in virtual environments.

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The HP Z Captis pictured alongside an HP Z Workstation and monitorHP
The HP Z Captis pictured alongside an HP Z Workstation and monitor HP

HP has long been a company that looks for novel ways to leverage the latest technologies to enhance creators’ and engineers’ lives. For example, the company has a line of 3-D printers designed for rapid prototyping and commercial manufacturing, as well as The FitStation, which creates a 3-D volumetric scan of your foot for custom insoles or shoes.

In the same vein, in 2019 HP started Project Captis in conjunction with Adobe to capture information about real-world materials. After being in the works for five years, Project Captis is now commercially ready as HP Z Captis. HP has designed Captis to support the first phase of a three-phase process in which HP enables its partners to “capture, create and experience” with its Captis devices, Z Workstations and Jetfusion 3-D printers.

HP Z Captis Is Born

Building on its work with Adobe, HP set out to create a digital material capture device that can capture materials in up to 8K resolution. The brains behind the operation is an Nvidia Jetson AGX Javier module that helps drive the cameras and accelerate the AI-enhanced features. The Jetson AGX Javier also powers the Captis’s real-time noise reduction, HDR, color and pixel calibration. The Captis uses this powerful AI module to do real-time inferencing of the photometric imaging volume.

HP designed the Captis to integrate seamlessly into Adobe’s Substance 3D Sampler, an industry-standard 3-D tool for giving 3-D objects lifelike textures. Adobe Substance is an entire suite of different 3-D tools (including 3D Sampler itself) for 3-D content creation, and Captis provides an easier and faster way to bring real-life textures to a 3-D virtual environment. Captis also uses HP’s Z Captis Capture Management SDK so that developers who don’t use Adobe’s workflow can integrate Captis into their own applications. This SDK also uses AI to create photometric, super-resolution and polarized imagery.

The Z Captis does have a 30cm x 30cm size limit for the area that it can capture, but that seems to be good enough for most materials. This means that the Z Captis can easily be used in the studio or in the real world, capturing new textures in real time.

The HP Z Captis capturing textures outdoors with an HP EliteBook Laptop HP
The HP Z Captis capturing textures outdoors with an HP EliteBook Laptop HP

Why Capture Textures?

To oversimplify it, 3-D creation is a blending of 3-D structures or meshes with textures to give them a lifelike appearance. The higher the quality of the textures, the more lifelike the 3-D objects appear to users. That’s why industries like architecture, automotive, entertainment, fashion, gaming and design all have an interest in these high-resolution textures. Having such easily captured textures allows designers and creators to access more textures at higher quality, which helps make iteration and collaboration easier. Not having to create textures from scratch and being able to bring in higher-resolution information like the 8K textures from the Captis can also help bring down the cost of 3-D content creation.

By creating such high-quality 3-D assets from the Captis, companies designing physical goods such as clothes or shoes can make decisions about a product’s appearance with fewer physical prototypes, creating less waste and lowering the emissions created by shipping samples overnight across the globe. Using a platform like Campfire 3D, companies can easily collaborate internally or with one another cross-platform to experience these products in Quest 3 or Vision Pro headsets. Companies can build entire libraries of captured materials and sell them to customers for both physical and virtual applications.

Multiple Z Captis devices in a studio capturing multiple fabrics onto a Z Workstation HP
Multiple Z Captis devices in a studio capturing multiple fabrics onto a Z Workstation HP

Moving Beyond Capture

The reality of the HP Z Captis is that it will help many designers and other creators as they create highly photo-accurate versions of real-world objects. This will ultimately drive demand for more of these kinds of assets to help populate the virtual world with high-quality 3-D assets nearly identical to the real world, whether that’s a fabric, a rock, a patch of grass or a piece of metal. Being able to capture objects’ textures as close to the real world as possible will enhance people’s immersion in virtual environments, and how they interact with 3-D objects will make people more excited to work and play in these environments.

 

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Meta And Nvidia Dominate Siggraph 2024 With Plethora Of Announcements https://moorinsightsstrategy.com/meta-and-nvidia-dominate-siggraph-2024-with-plethora-of-announcements/ Wed, 04 Sep 2024 04:23:10 +0000 https://moorinsightsstrategy.com/?p=42324 The latest innovations in graphics, including Nvidia's OpenUSD advancements and Meta's SAM 2 model, were announced at Siggraph 2024.

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Meta And Nvidia Dominate Siggraph 2024 With Plethora Of Announcements
NVIDIA CEO Jensen Huang and Meta CEO Mark Zuckerberg laughing on stage after swapping jackets. Image by NVIDIA

Siggraph is the graphics industry’s premier conference—and a great venue for analysts like me or anyone else who’s trying to see into the future of graphics. The show is very research-heavy and is attended by many researchers, architects and engineers across the graphics industry. Two companies that have had a dominant presence at the show are Meta and Nvidia. I reported on Nvidia’s dominance last year; however, I also talked about the rest of the industry, especially new Meta research projects.

Nvidia: More NIMs And OpenUSD

Nvidia has been heavily contributing to the OpenUSD standard for years, treating it as one of the crucial file formats for enabling cross-platform XR applications. The USD file format was originally created by Pixar, but it was eventually open-sourced and turned into OpenUSD. Now OpenUSD is being used by Nvidia and more of its ISV partners to collaborate and share projects and ideas. OpenUSD is also foundational to Nvidia’s Omniverse cloud platform—which is one of the main reasons Nvidia is so invested in OpenUSD.

At Siggraph 2024, Nvidia announced a series of NIM microservices for generative AI to create agents and copilots within USD workflows. NIMs are a set of optimized cloud-native microservices designed to help developers shorten time-to-market by simplifying generative AI model deployment. These include USD Code NIM, USD Search NIM and USD Validate NIM, which do exactly the kinds of tasks specified in their names. Most of these new microservices are designed to make using USD easier and to enhance applications such as USD Search. I think USD Search will be one of the most compelling NIMs for developers because finding 3-D assets is so difficult. Using natural language or images to find USD or 3-D assets could prove very useful for creative and engineering applications.

In addition to the USD NIMs that are available in preview right now, Nvidia also announced the forthcoming USD Layout NIM and USD SmartMaterial NIM. Layout allows users to assemble OpenUSD-based scenes from a series of text prompts, while SmartMaterial predicts and applies realistic material to a CAD object. Many of these NIMs simplify the use of 3-D tools while also tying developers and users more closely to Nvidia, building a dependence on NIMs on top of the lock-in of Omniverse.

As part of its big NIMs launch, Nvidia announced three new fVDBs, or framework volumetric data blocks. fVDBs are built on top of OpenVDB, an open-source industry-standard library for simulating and rendering sparse volumetric data such as water, fire, smoke and clouds. The “framework” in fVDB refers to a deep-learning framework for generating AI-ready virtual representations of the real world. Nvidia says that these new fVDBs have four times larger spatial scale than prior frameworks and run almost four times faster.

The fVDB Mesh Generation NIM generates OpenUSD-based mesh that builds 3-D environments representing the real world using Omniverse Cloud APIs from point cloud data. The fVDB Physics Super-Res NIM performs a super-resolution upscale on a frame or sequence of frames to generate an OpenUSD-based high-resolution physics simulation. Last but not least, the fVDB NeRF-XL NIM helps to create large-scale NeRFs (neural radiance fields) in OpenUSD using Omniverse cloud APIs. NeRFs are a great way to quickly and easily build 3-D environments using simple 2-D image captures—much like Varjo’s Teleport tool, which I wrote about in my article recapping AWE 2024.

A virtual representation of Foxconn’s factory in Omniverse
A virtual representation of Foxconn’s factory in Omniverse. Image by NVIDIA

At the conference, Nvidia gave real-world examples to validate some of the work it is doing with Omniverse and NIMs, stating that Foxconn, which has more than 170 factories worldwide, is already using Omniverse and NIMs to train robots in its newest factory in Guadalajara, Mexico using a digital twin powered by Omniverse and Isaac, Nvidia’s AI training suite. Nvidia also talked about how WPP, one of the world’s leading ad agencies, has already adopted the USD Search and USD Code NIMs and is using generative AI-enabled content creation in its workflows for customers such as Coca-Cola.

A generative-AI Coca-Cola ad concept created in Omniverse
A generative-AI Coca-Cola ad concept created in Omniverse. Image by NVIDIA

In addition to the many NIMs it introduced, Nvidia also announced USD connectors to help bring generative AI to more industries. These connectors are how apps get access to the Omniverse platform, which helps to translate different apps into USD to standardize across different platforms including Maya, Blender, Houdini, 3ds Max, Rhino, Unity or Unreal Engine.

This year, Nvidia has added Siemens’ Simcenter suite to the list of apps with USD connectors, along with a connector for the Unified Robotics Description Format. Both of these should help increase the utilization of USD and Omniverse among Nvidia’s partners. Nvidia wants to open USD further with the OpenUSD Exchange software development kit, which enables developers to build their own robust OpenUSD data connectors. The Alliance for OpenUSD is also growing, adding six new members and releasing a new version of OpenUSD (version 24.08).

Meta Introduces New Models

At Siggraph, Meta announced the SAM 2 open-source AI model. (In this context, SAM stands for “segment anything model.”) SAM 2 is an improvement over SAM in that it now works quickly enough to support video as well as still images. This model allows for real-time tracking of objects regardless of the content and can be used for creative or industrial applications. It will also likely improve the quality of video-editing applications that adopt it. This in turn should make it easier and cheaper for Meta to edit its own content as more hardware and platforms optimize for this model. I tried out the demo for SAM2 on Meta’s site, and the creative applications are limitless—as are the business and educational purposes. Meta claims that SAM2 outperforms all the best models in the field for object segmentation in both video and images.

A block diagram of how Meta's SAM 2 works
A block diagram of how Meta’s SAM 2 works. Image by Meta

To support the SAM 2 model, Meta also released the SA-V dataset for training general-purpose segmentation models from open-world videos, which range from locations and objects to entire scenes in the real world. This helps to make the dataset more applicable to real-world video applications where users might apply SAM 2. SA-V consists of 51,000 diverse videos and 643,000 spatiotemporal segmentation masks that Meta calls “markets.” Meta has shared many details about how the dataset was created, labeled and validated.

It will be interesting to see which companies and countries end up using SAM 2 and the SA-V dataset in their own models based on SAM 2. Because the cost of developing AI models is so high and datasets are difficult to come by, many countries are relying on Meta’s models to power their own domestic models for AI. Considering that Meta just released Llama 3.1 recently, it seems clear that Meta is on a mission to crank out better and more efficient models to ensure that AI keeps growing and that developers have access to best-in-class models for their applications.

At the event, Meta CEO Mark Zuckerberg also talked about Meta’s AI Studio. This allows people or companies to create their own custom AIs. Among other things, this enables users to create AIs in their own image or AIs to solve specific problems with specific domain knowledge.

During their fireside bro chat at Siggraph, Zuckerberg and Nvidia CEO Jensen Huang talked about how creators and artists could use these tailored AIs to create content for their fans in their own style and to potentially be able to charge for that as a unique service. They also talked about how powerful custom-created AI assistants could be used for customer service applications to help small and medium-sized companies more easily address customer needs. Those same assistants could also be used at a larger scale for enterprises using unique proprietary datasets and knowledge bases specific to each company.

Generative AI Continues To Move Graphics Forward

Both Nvidia and Meta are huge contributors to Siggraph and the graphics industry, so it makes sense that both companies had significant announcements at the show. While it would’ve been great to see Nvidia announce the next generation of RTX GPUs at the show like in previous years, this year Nvidia’s contributions were very much about software enablement via OpenUSD, NIMs and Omniverse.

On Meta’s side, the AI Studio and SAM 2 model show Meta’s continuing leadership in AI—and how crucial the company continues to be for the industry. I am excited to see how SAM 2 is commercialized, because it seems to be one of the best models for masking, which is a very popular AI-accelerated tool in video-editing apps.

Some industry observers are trying to say that the AI gold rush is already over, and that the AI hype bubble has already popped. But based on what Meta and Nvidia are announcing these days, things continue to move along at a very fast pace.

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