Advertising and Promotion Disclosures

Last Updated: January 2024

At Moor Insights & Strategy, we are committed to transparency and honesty in all our business practices, including our advertising efforts. With the volume of content being published across the web, we recognize the importance of investing in audience development through a variety of means with the goal of bringing the right audience to the most valuable content that will educate and deliver valuable insights to our audience. Moor Insights & Strategy is proud of our growing audience, and we are constantly seeking to expand it for a larger awareness to benefit our customers and our brand.

Our mission is to promote and enhance our clients’ work through a combination of paid, owned, earned, and shared media in order to maximize reach and target the most appropriate audience for the content we are sharing. This includes a diverse paid media strategy to continuously grow, augment, and improve our audience metrics and increase the value we provide to our clients.

The following offers more clarity on our organic and paid media strategy.

Organic Promotion: Our organic advertising efforts involve creating and sharing valuable content, optimizing websites, and implementing SEO (Search Engine Optimization) techniques to improve our clients’ online visibility without the use of paid promotions. Organic promotion is performed by our social media and marketing team and does not involve paid placement or promotion. Organic promotion, sometimes referred to as an owned or earned audience, focuses on the quality and relevance of our content and the trust and loyalty we build with our audience over time.

Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and Linkedin to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Paid Advertising: In addition to organic promotion efforts, we may also use paid advertising methods to further promote our clients’ work. Paid advertising encompasses various strategies, including but not limited to:
Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and LinkedIn to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting. We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Content Syndication: We may use paid media to syndicate content so research, articles, videos, and other organic and/or sponsored content shows up on various websites through recommendation engines and targeting. This may include content syndication, cross-platform content placement, and other content amplification to expand reach and audience. These campaigns are done using keyword targeting that may address demographics like role, industry, company, age, gender, or other specific data that meets a target audience for a specific content type.
Search Engine Marketing (SEM): We may bid on keywords to have our content and/or our clients’ content appear prominently in search engine results pages (e.g., Google Ads).

Sponsored Content: We may collaborate with publishers to create and promote sponsored articles, videos, or other forms of content related to our clients’ work.

Transparency and Client Interests: We always prioritize our clients’ best interests in our advertising and promotion efforts and we are proud of the organic audience we have built and the investments we make to expand our audience with the goal of building a larger, more dedicated audience of relevant viewers to benefit from the content we create.

When sharing relevant data and audience metrics from projects we always seek to be transparent that our audience and metrics are comprised of a combination of paid, owned, earned, and shared promotion. We strive to provide clear and accurate information to our audience regarding the nature of our advertising and promotion practices.

Our ultimate goal is to help our clients achieve their marketing objectives while maintaining trust and integrity with our audience. If you have any questions or concerns about our advertising practices or the content we promote, please do not hesitate to reach out to us.