RESEARCH PAPER: Evaluating the New Zoho Analytics

Since its 2009 launch as Zoho Reports, Zoho Analytics has evolved into a sophisticated, AI-powered business intelligence (BI) platform. Its September 2024 release marks a significant leap forward, showcasing Zoho’s commitment to democratizing data analysis through over 100 enhancements. By heavily investing in AI and machine learning, Zoho has become a strong competitor in the BI market, challenging established players and empowering users to make more informed, strategic choices.

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Table of Contents

  • Summary
  • Zoho Analytics Tools for Data Preparation
  • Data Management Features
  • Varied Uses Across a Range of Roles
  • Interconnectivity with the Zoho Ecosystem
  • Future Trends and Zoho’s Role in the BI Market
  • Zoho’s Broader Roadmap and Strategic Vision

Companies Cited:

  • Zoho
Melody Brue
+ posts

Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders. 

Robert Kramer
VP & Principal Analyst at Moor Insights & Strategy |  + posts

Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.

Patrick Moorhead

Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights)  in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.