the Human Internet of Things (HIoT) and the Industrial Internet of Things (IIoT). Inside the HIoT, there is a vertical industry segment, the fitness & health wearables market, which is in its early stages and will see major growth over the next 3-5 years.
The winners and losers will be driven by companies that are able to establish themselves as true experts in health & fitness and become a trusted advisor on how to help their users reach personal health & fitness goals. This will require more complete tracking and a focus on Big Data analytics that turn data into meaningful insights.
Table of Contents
- Executive Summary
- Health and Fitness Wearables Market
- Market Success Factors
- Market Landscape
- Nike SWOT
- FitBit SWOT
- Jawbone SWOT
- Conclusions
Companies Referenced:
- Adidas
- Airo
- Apple
- Basis
- Echelon
- FitBit
- Garmin
- General Electric
- Jawbone
- Lose It
- MapMyFitness
- Misfit
- MyFitnessPal
- Nike
- Pebble
- Polar
- Push
- Reebok
- Runkeeper
- Runtastic
- Samsung
- Under Armour
Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights) in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.
