RESEARCH PAPER: Digital Transformation Starts with a Digital Experience Platform

By Matt Kimball, Patrick Moorhead - August 6, 2024

How Iron Mountain Enables the Digital Transformation and AI Journey

Digital transformation is a term that has existed for some time. It is also a practice (and trend) that is evergreen. In fact, technology has been used to drive better business outcomes for decades. What’s new is the focus on data feeding artificial intelligence (AI) models and analytics engines as key enablers of automated business processes.

The most recent wave of digital transformation has seen a second trend that has caused many organizations to reconsider efforts — generative AI (GAI). The use of foundational models and large language models (LLMs) to drive all facets of business operations has become essential. As a result, many organizations have rescoped transformation efforts to optimize deployments.

With such a focus on data-driven outcomes, the expectations across an organization are understandably high. Faster, better, and higher quality are not just platitudes; they are key metrics that determine success, regardless of whether an organization delivers a new product to the market or provides public services.

Indeed, digital transformation is the monetization of data.

The challenges many enterprises face when undergoing digital transformation can be mapped across four vectors — culture (people), operational (processes, procedures), technology, and data. Each vector is a critical element to the success of any transformational effort.

This research brief explores the tensions organizations face across these success factors while driving toward an AI-enabled, digitally transformed state. Further, this paper introduces the Iron Mountain InSight Digital Experience Platform (DXP) and explains how this SaaS-based platform is critical to the digital transformation process.

You can download the paper by clicking on the logo below:

Table of Contents

Situation Analysis
The Potential of the AI Wave is Significant
- Successful Outcomes Require Successful Planning
Digital Transformation is Built on a Digital Platform
- Defining the Ideal Digital Platform
InSight Digital Experience Platform — The Cornerstone of Digital Transformation
- DXP — Looking Under the Hood
Iron Mountain is the Original Data Company
Summary

Companies Cited:

Iron Mountain
Boston Consulting Group

Matt Kimball

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Matt Kimball is a Moor Insights & Strategy senior datacenter analyst covering servers and storage. Matt’s 25 plus years of real-world experience in high tech spans from hardware to software as a product manager, product marketer, engineer and enterprise IT practitioner. This experience has led to a firm conviction that the success of an offering lies, of course, in a profitable, unique and targeted offering, but most importantly in the ability to position and communicate it effectively to the target audience.

Patrick Moorhead

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Patrick founded the firm based on his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants. Ten years later, Patrick is ranked #1 among technology industry analysts in terms of “power” (ARInsights) in “press citations” (Apollo Research). Moorhead is a contributor at Forbes and frequently appears on CNBC. He is a broad-based analyst covering a wide variety of topics including the cloud, enterprise SaaS, collaboration, client computing, and semiconductors. He has 30 years of experience including 15 years of executive experience at high tech companies (NCR, AT&T, Compaq, now HP, and AMD) leading strategy, product management, product marketing, and corporate marketing, including three industry board appointments.